Why "Bad" Things Are Everywhere Now
ฝัง
- เผยแพร่เมื่อ 8 ม.ค. 2025
- We are raised to chase perfection, but in a tech-driven world, real success now lies in embracing imperfection. Why?
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🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.
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#enricotartarotti #tech #imperfection #future
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Let me know you're part of the crew by typing 'That’s cool, but have you ever heard about Algorithm Alchemists' in the comments. Let’s see how many of us are really imperfects perfectionist!
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ABOUT: In this video, Enrico Tartarotti explores how technology’s drive for perfection has reshaped our lives-and how embracing imperfection is now the real key to standing out. Through examples from TH-cam, iconic ads, and even social media trends, he reveals why polished, flawless content often falls flat in today’s world. Discover how the rise of "imperfect" aesthetics, authentic mistakes, and even rough production quality have turned into powerful tools for capturing attention and building genuine engagement in a tech-saturated era.
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your crappy cleanmymac doesnt work with my imac g4
I dont have a mac, does it work on windows?
If so i won't try it anyway.
chatgpt: ok use subtle errors on my paper (ex.: double space, space before coma, missing signs)
I just use a anti chat Gpt app... Does the exact same thing
Or just wipe it yourself
Imagine the internet goes out... 😅
Stable Diffusion has generated human image with 6 fingers but people say, it's negative prompt. 😁
@perigosu8449 AI is more and more available w/o connection, e.g. browser API for local LLM is coming, it's already in dev preview, not even talking about dedicated AI chips from Apple and others. LLMs will be part of many devices and is already there in some cases.
I also think that this "imperfection trend" is more like a generational revenge, younger generations tends to rebel to their predecessor, being more imperfect and less educated but at the same time with more resources and information access. You don't want to be as successful and perfect as your parents wants you to be, you just want to be you without the hard work your parents did. And that is reflecting in all human intelectual activities.
Funny thing is these emulated imperfections are starting to oversaturate the internet because of brands and huge personality. Sure Ryan Trahan's videos look "imperfect" compared to TV, but if we compare his videos to other TH-camrs, he's still too perfect to me (perfectly edited videos and brain rot thumbnails) and it loses relatability. The same goes for big cooperations like McD and KFC for emulating Gen Alpha brain rot. It's not perfect, but it's also not genuine and its purpose is to advertise which is the exact opposite of what makes it human.
When your making things bad intentionally it just comes off as dumb.
@@Greybell I grew up watching TV in the early 80s on a 13 inch CRT tv. There isn't a single "bad" youtube video that exist.
@@Greybell And so it's pretty much a back-and-forth cycle where as one thing gets too popular, it gets repetitive and boring so a new style rises up, and repeat.
we also realised that striving for perfection is time and resource consuming, and usually don’t bring extra value that is worth it. Like with ironing all clothes, sheets and towels that my mom still insists on, and I’m not even thinking about it.
how did you manage to make comic sans look so modern
Best compliment ever
lol, there's actually quite a few examples of using it effectively in design. I came across some designs on _dribbble_ that were part of a challenge to use comic sans for branding and they were great (seems it's good when used in moderation and small sizes, paired with clean design)
This same pattern occurred in art, starting with the balanced ideals of the Renaissance, followed by the dramatic excess of Baroque, and later shifting to the simplicity of Neoclassicism
I wonder how many algorithms are producing deliberately imperfect content right now.
I avoid the imperfect. It's all full-circle.
None of this is new. This has been going on for 20 years. I'm the 2000s, movies and TV shows started moving towards realism and away from spectacle flash and millennials were all into analog photography and cheap pinhole cameras. This is what the original Instagram was all about.
Those were niche hobbies back than, and are still niche hobbies now.. Analog photography is pretty dead and Instagram was about fotographing food - very early on - and getting the perfect shot.
If I look at the world around me, I get the exact opposite impression: Everything drives towards more plastic, more make-up, etc. pp.
The urge for more authenticity is a side-effect because a relatively big minority does not care about the big mainstream move towards more fake plastic people and "content".
This time it feels different and more desperate. Some people are really getting sick of AI and the ruthless corporate optimisation of things, places and people.
@@patiencebear that's not exactly true. In short term we just want to experience something new get a fresh feeling or want a change bc it became boring. We do that all the time in everything we do fashion cosmetics photos algorithms the way we live. If it ain't satisfying enough or it becomes boring/irrelevant it will bring us "wanting" of change.
@@grygrygrygry5423 Not sure why you think your point and mine are opposing.
I'd still say my point stands: People are more shallow and more superficial since the advent of social media, and at the same time they do want to get "new experiences" - no contradiction.
We millenials are not less superficial, we simply rode the new wave of posing on the internet first - at least at that cultural scale.
@@patiencebear yea i am just saying it's one side of the coin.
“Why waste time say lot word when few word do trick” -Kevin Malone.
One of the best episodes
TH-cam
Even if that book didn't exist in his context, you could tell he was hopping on hulkonics.
this specks volume on how we want a genuine human interaction, and the bad video quality can somehow be nostalgic and have a unique look one of my teachers one said everything is cyclicals what is cool now will be cool once again and i see that in my life time truly a profound moment in my life it was a great video well edited and great story telling appreciate the content keep t up men .
Nobody's perfect. I'm not perfect. Yet, I try to keep my Grammar correct when chatting textually or orally. But one thing is certain: While I may not be perfect, auto-correct is absolute dogs*t. 😅
2:50 Bro rickrolled us by grammatical error
There is only one way to be perfect.
There are many ways to be impoerfect
Why are you so good!?
(I'm giving you a compliment)
.
This philosophy takes pressure of anxiety and having to deal with OCD
(Which is a childhood trauma)
.
I will start living my life less anxiously from now on.. thanks to this video!
Let the machines do the hard perfection stuff.
Genius thumbnail! Love the concept behind this video-perfect is becoming easier to create, so imperfect is what makes design feel more human (definitely in the creative world at least).
Not a perfect video…
Not the perfect comment
@@khanunivnot a perfect reply
Not perfect sentence
Not a prefect spelling.
Not the best vibe here
how this dude made this video without mentioning his imperfect accent as a key thing that differentiates his and many other popular channels eg. Fern, Jake Tran
He is an Italian speaking English. He hasn't lost the Italian influence in his accent after years of making TH-cam videos in English. That's why you don't hear him speaking with the TH-camr English accent. Check out his first video. It's in Italian.
Of course, he's Italian, but probably it isn't intentional. He just embraced it instead of doing accent practice.
We came full circle to the 90s internet.
We didn't, unfortunately
Deeply enjoyed and related to this video.
I'm constantly drawn towards contents which are made in an imperfect way for a few years now, and I didn't have any idea.
But now I get it better.
Your friend teaching at a University in Milan sounds like a real see you next Tuesday, I can't lie.
1:00 you are somewhat wrong there. We actually had mechanical computers of all sorts during the 20th century that could do all four basic operators easily and some that could do more complex ones. Take a look at the torpedo data computer of a sub or the firing computer of a destroyer for some big examples. Or an old cash register for a consumer level example The job of a computer is more of a 19th century thing.
One of the first big computers (you know, like 2 rooms big) were because of critical operations and the risk of human error was too high.
Whenever I see imperfections I feel a connection to the person that made the art. It lets me know that I'm seeing something that a person made, with their hands. I value that a lot.
Somehow its more memorable when something breaks character
It's most memorable when the character has been well established over a long runtime/wordcount.
""Bad", there's an extra "
Perfection is found in the imperfection.
One of your best videos. Not just because of the great style of video. But the topic. A great choice, Enrico!
This is an interesting video. Watching your crisp, nicely lit, nicely photographed footage switch to some 90's VHS-like quality and back again while you're trying to convince me that I should appreciate the imperfection of that look makes my brain rebel. The modern video is just so much more pleasing to watch. Maybe imperfections should be used like spice on food-in small amounts. Overusing them (or if you can’t do better and the whole video ends up looking rough) can ruin the whole experience. I think first, you need to master perfection before using imperfection as an artistic choice.
(And what's ironic: I used some language imperfection in my previous version of this comment and apparently it got shadow banned by TH-cam, now used ChatGPT to "perfectionize" it so it's more strerile but hopefully it will display here... THIS is a bad thing for sure)
lol wdym shadowbanned lul
@@hokedo TH-cam has a habit of randomly deleting comments and replies. This has been occurring even more frequently of late. It is honestly frustrating. I have to write my comment or reply 3 times and be cussing by the 3rd time for it to remain.
Exactly. Also, I think you don't need to write incorrect texts just so people will think you haven't used a LLM, but you can just write it on your own. LLMs have a common style that is very hard to influence.
This video and channel needs more attention, hope this video get better reach, something really meaningful for the society ❤️🙏
Slowly becoming my favourite TH-cam channel
Watchlist for you:
1. Why is everything so bland now?
2. The Importance of Inconvenience
Read through the comment sections on these vids too. Some of this interest in messy aesthetics and analogue tech is part of a cultural revolt against the ruthless corporate optimisation of things, places, and people.
So Anticapitalism.
@@JSSMVCJR2.1 That's bait.
I think what scares me is there should be a fundamental limit to imperfection as there is a fundamental limit to perfection, and we're honestly going way beyond it. It is one thing for new generations to value expression; it's another when they outright balk at understanding things like nuance or even just the idea of having a minimum standard at all. I remember a few years ago arguing with a GenZ college student who claimed that typing in a grammatically correct way (like I'm doing right now) is "inefficient." They argued that because humans have all developed the equivalent of "typoglycemia" that throwing out the rulebook on the English language should be the new way. And I can't ever agree with that.
But I see it everywhere now, not just in written word but even media itself. Entire plots being dumbed down for the sake of these new audiences. It's like how Max0r describes one of the subplots of Genshin: "The dragon, he was mean, and then, he was nice." Anyone with a reading comprehension above the 8th grade (which, I should point out, is the minimum literacy standard used worldwide) is going to demand more from their storytelling, but these new generations... don't.
I'm not at all prepared for what's to come.
I agree, but it's just so funny to me that you make this pretty eloquent point and then reference a maxor video.
Oof! That last sentence resonates with me more than I'd like it to.
i get what the student meant by the efficiency of grammatical incorrect convo, it indeed is short and conveys the message
Agreed. Being imperfect doesn't mean you take it to the point of things turning crude. You can be clean without being squeaky clean. You can be disorderly without being unorganised. There is a limit to which you should take things.
@@fxETA y use many word when few word do trick?
Huge fan of your channel man - keep it up
This stuff in only increasing my loss of faith in humanity, which is already close to zero.
The APPS are getting imperfect the most. As far as these popular ones, from known publishers being UNUSABLE and bloated.
Imperfections is perfections 🐤
🐤
your videos have gotten markedly better
such a good topic for a video! it’s actually what i’ve been thinking about for some time and even though i knew the answer i still watched your whole video… so good job i guess
I am sorry but I am against this absurd toxic positivity. No one should reward grammatical error or absolve them of elementary skills. Especially, for a language where once you know the spelling rules, you can write any words you hear. 3:28 What the actual F?
You shouldn’t reward it but you shouldn’t fail someone for one typo on a 15-page paper
What's the exact name or link of the tool mentioned at 6:13? It sounds like verse but I'm not able to find it...
I heard verse as well
yeah please some one share a link
Verse d0t surf
It is "Verse surf"
Put a round thing between the words
It is really hard to comment a link here
Second comment : personally while I like imperfection as art . I'm also a OCD / Perfectionist.
I also analyse and overthink a lot. I'm the kind of person who cleans their phone everytimes there is noticeable finger smudge or if My pen , phone or any item in desk is not 90 degree I put it symetric. Small details matter to me . Yes , I'm the kind of person to judge people by their reaction and emoji. What you send emotes , I can overthink if you are meaning something or double mean. Sometimes even people being nice I can come to conclusion if I accidentally annoyed them or if they're just being nice because they don't want to point out something bad.
Glad i found your channel. Binge watching now
This is such an excellent video, I'm watching it for the fourth time.
Imperfection is what makes us perfect.
There is a very dark side to this that you briefly mentioned. If perfection is simple, why are there so many unintentionally imperfect results? Laziness and sloppiness using technology has resulted in more crap, not higher quality, a lot of the time.
Software QA is often non-existant and companies ship crap that isn't even alpha quality knowing they can fix it later and customers don't really care - except if you are a Sonos user 😉.
Imperfection as a style for pseudo-realism is a fad, not a trend. This too will pass.
Truly imperfect works of art (film, music, painting) takes more effort, not less, then the quick output 'perfect' content.
Thank you Enrico! Very interesting!
I can totally see that. this was kinda already a bit the case for community management when some people said make mistakes so you look more like your audience. The issue I see here is that LLM's can easily fake this. So I'm not sure if this is an indicator of a real human. Intereseting to see where this shifts to.
Interestingly I spent a while a few years back photographing textures that I could use in creating graphics and profile pictures so that I could roughen up the too perfect look of computer graphics. I still use the same tricks to create stuff because "perfect" is too stark and clinical.
As a langauage model, I can say this video is imperfect.
10:37 - that was a sweet example
5:50 Im from Spain and I knew where you were going with this xD
Epic !
Brilliant! And pretty dang inspiring. Now I need to figure out how to use this to my advantage while applying for jobs.... lol. I have liked two of your vids so far, subscribed, and look forward to peeking at more of them. Thanks! - A weird, imperfect, odd-ball human.
9:42 There in fact *was* a double space there, so it was definitely human
Quadruple space !
Verry perfect video of imperfect videos!
My grandpa told me that each and everyone of us is already perfect. It's just that not all have the same standards.
I like this more than the minimalistic trend.
Ormai ti seguo da un annetto e tra i tuoi incredibili video, il tuo essere italiano e il tuo essere fan di John Mayer ti adoro sempre di più
taking double spaces as an indicator for genuine work is a bolt move since these sometimes stem from lazy copy-pasting lmao
Its weird because its gotten to the point where I spot imperfection done on purpose and it makes me roll my eyes... weird
how didn't you mention "brat" by charli xcx? it's the main selling point of the album. it'd be a great example.
Ome of the useful videos I have seen in a while
0:42 I literally squealed when seeing this part i love bill wurtz
I noticed this trend with food apps: there's always a small drip of sauce next to the sandwich or running down the side. It's precision imperfection: just uncanny
How is it uncanny?
basically, silliness outdoes perfection
Damn Great video. If everything was perfect there wouldn't be growth
Spot on analysis.
Such a cool take on what is going on in tech world. I wonder if this can work in marketing.
You covered my insecurities about my English, at least a little bit
Otto Climan mio padre! ahhaha
You're a king bro. U got a really nice accent and your videos are so much interesting!!
OK. But why is there Pingu in the thumbnail? Pingu is perfection! NOOT NOOT!
it's good that we subconsciously (thanks to modernization and algorithms "like ai") changed from striving to be perfect to being real. It really shows how being perfect in the end make things unremarkable and boring while our brains get more satisfaction from seeing something new or more real experience like chaos in nature that is essentially just advanced and perfect math. Our love for chaos something that is perefect yet looks like it isn't and totaly random while being just pure mathematic reaction to the bone. It's like fashion when the rich go through all the phases of expensive clothes and different styles doing whole circle to "looking poor style" bc they got everything else and want something new(get the same fresh feeling). That's kinda what makes us human we want to get things and we get them then they don't seem so special anymore and so we go on wanting a new thing that will give us exactly the same experience bc we want to feel that we are esentially alive and not just an Ai made to be imprefect.
The rejection of perfection stems from the interplay of advancing technology and generational attitudes. Technology's ability to produce flawless results and flood media with polished content has made perfection mundane, leading to a craving for authenticity found in imperfection. Younger generations, prioritizing genuine connection and self-expression, dismiss unattainable standards, embracing flaws as symbols of individuality and relatability. Culturally, this is reflected in media and marketing that favor raw, unpolished storytelling, aligning with audiences seeking real experiences. Also psychologically, accepting imperfection reduces the pressure of achieving perfection, supports mental health, and increases relatability by humanizing individuals and brands.
I always wondered a few years ago when professional agencies would use photos for ads that looked like mine when I took them on a disposable camera in the 90s. Dull colours, overly brightened - is there a name for this trend in photography?
Also it should be considered that we're presented with models that wouldn't have been considered beautiful just 10 years ago with horrible haircuts, disabilities or just odd faces.
Before 'Star Wars' (1977), there was John Carpenter's 'Dark Star' (1974), which was both a reaction to the too-clean look of '2001: A Space Odyssey (1968) as well as being considered to be the prototype for 'Alien' (1979), arguably helped to pioneer the grungy realistic look of later sci-fi films, like Star Wars.
However, earlier B movies with rickety sets and "special" effects, which definitely caters to the imperfectly made by humans on a budget look, still remains highly popular even today. For instance, 'Plan 9 from Outer Space' (1959) is hailed as a classic of truly awesome levels of badness and imperfections galore.
Good to hear I’m cool now
cool stuff man
i realized that "perfection" would get boring soon when editing apps started doing in a few clicks what took hours in Photoshop
Now I'm waiting my imperfect face to be liked by girl that I like, lol
One time I did an school essay with chat gbt and asked it to make wrong interpretations and make mistakes like a primary scool kid :)
Perfection is what is rare so if now perfection is everywher imperfection is imperfection.
I dont know who.
9:00 gave me bad flashbacks of
Circle Back Psaki😂
dear sir, this is a perfect video 🙃
I see now, so ubisoft with their last 'AAAA' games just were ahead of their time and the trend when they started asking more money for more 'imperfections' in their games
I understand the concept of imperfections and I love them especially in memes.
BUT I still do hate spelling errors.
In my native language (and in others if I'm proficient enough) spelling errors pop out at me.
If this was the same topic, but for video games, I think the video would be instantly demonitized because the best example of *bad* and *imperfect* would be Cruelty Squad
Can we say that we are leaving the era of classical art and getting into the modern art era in tech industry.
Material You is a poorly made design just to look imperfect. It sacrifices function, density, cleanliness and logic. It's harder to look at because instead of being white and clean, everything is now pastel.
Go to Davao, Philippines. You'll see the posters, trailers, videos, vlogs of "imperfection" in the top spot.
This was not like this before but yeah, it's a fad or style that will eventually pass.
AI can also do imperfect grainy photos now, the attention race never ends
A lot of the "imperfection" is really "authenticity". We want to know the presenter/influencer/protagonist/etc is authentic and imperfections here and there are signs of them being real.
xD ok that's kinda funny ngl. Everything's so perfect that we crave imperfection.
why am i binging this channel? lol
This 11 minutes went by like 11 seconds....
Society is declining and people are obsessed with mass production therefore what we get is what I call the quantity over quality effect. We produce more or we produce quicker and we get to things sooner, but they aren't at the same level as they used to be. This happens withfood even farms are picking their fruit to soon and sending it out before it's actually ripe. The average Apple of gex x is 3 apples when talking about nutritional value todat
It is not imperfect, it is natural.
NASA perfectly convinced people that space exists.
Apple Intelligence is about to actually toss that professors joy of imperfections out the window. It can fix all the errors in a document YOU WROTE. Without changing anything. So a perfect document can also be a human written document. It's basically like have a professional editor in your mac.
i don't know man.. but If I pay money to enjoy a movie in theater it better be near perfect without any hint of today's brain rot.
Howz it going Mr. T?
I loved this video
Imperfection is perfectly bad
Now I know how to use GPT at university, thanks 🥰😹