On World Fragrance Day, how India's perfume capital Kannauj is keeping 'attar' tradition alive
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- เผยแพร่เมื่อ 6 ก.พ. 2025
- #PerfumeCapitalKannauj #WorldFragranceDay #Attar
What's Grasse is to France, Kannauj is to India. This video report by ThePrint's Shubhangi Misra and Manisha Mondal takes you inside the UP town's narrow lanes, which are full of centuries-old perfumeries that are keeping the art of attar-making alive.
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That's the beauty of The Print. No media brings forth such interesting stories
An amazing historical city whose heritage needs to be celebrated more. Hope more intelligent entrepreneurs invest in this industry.
Loved the coverage and topic. We need more such ground reporting in India. Listening to the charming elderly shopkeeper towards the end of the video say his business is down to 25% was heartbreaking. India can sometimes be such a harsh country to run a business in.
The attar making procedure beautifully covered n explained.
Bdw, the starting corridor is our family's shop.....the oldest in Kannauj!
Kindly visit the Museum of Kannauj at Kannauj ( it is a government owned museum, built on the findings of excavations of Kannauj, carried out in the 1950s ) - you will get rid of your illusion that perfumery business started with Empress NurJahan in Kannauj. There are copper plate grants from the period of King Harsha those directly speak about the taxes on Sandalwood Perfumers of Kannauj. This is from the 7th century CE - almost seven hundred years before Nur Jahan. Besides the existence of many potteries indicating the presence of this trade even during the Kushana period i.e.the 2nd - 3rd Century CE
IF THEY MENTION THAT ORIGIALITY THAN THEY WOULDN'T BE THE PRINT THERE HAS TO BE SOME FAKE PROPAGANDA AS THE NAME IT SELF AN ONLINE WEBPORTAL WITH NAME PRINT IS GREAT MISNOMER
The fact that 2 gentlemen brought fragrances to Noor Jahan from Kannauj tells us that perfume making was flourishing in Kannauj even before that.
This video reminded me of a Hindi poem I studied in 10th standard called खुशबू रचते हैं हाथ. The poem talked about how thre hands that created such mesmerizing fragrances were themselves bloodied by flower thorns. Anyone else remembers it too?
Was it about scented agarbattis and the rough hands of poor young children who make them?
@@anshagrawal6289 It was indeed about scented agarbattis now that you mention it.
@@pranavmisra155 I remember that poem too
What a beautiful episode... It was like a poetic, and historical lesson from the lanes of India... Great work... 🙌
This video is super interesting. It's just amazing how traditional techniques are kept alive. Please for those who do not speak Hindi, consider add subtitles. It would be great on order to disseminate broadly this place.
Thanks for the video. Another reason on why I'd like to visit Kannuj now.
A great video which explains the process beautifully 👍
Indeed.
@@NataliaMariaPeters mmmmmmmm
Like you, I love the scents of perfumes, by making ourself, Your videos are very good.
Such content is what makes subscription worth
Usual news focuses too much on large events, and doesn't really educate us about what everyday life in this world looks like for different people. That makes many of us extremely anxious about the world, because we only see it as a mishmash of conflict and disaster. This kind of journalism is important, because it makes us alive to how wonderful and multifaceted life is. It would do us all a lot of good to look at the world with awe rather than fear.
Nice story. Kudos to The Print
Good to see Kannauj on The Print..
Good to see my hometown.
Nice video 😊
It's "Itra" tradition, and it's tradition of kannauj from mahabharat ira.
Liberals nahi manenge unki history Mughals se hi shuru hoti hai
@@varshasindhu5672 go and find.
Wha modi ji wha😂😂😂
Best channel print
A petition should be to declared Kannauj, Grasse of India
Amaze
Kannauj is perfume Capital of india
How to buy this perfume anyone say plz
06:26 Jessica Stevens special crimes unit 😂
maal fukk ke editing kri h
His name Pranjal, he's the owner of ML Ramnarain, one of the oldest perfumers in Kannauj. Thank me later.
This industry with die if they don't innovate and continue the ancient techniques
The trends that prevailed in perfumery 300 years back is prevailing in this day as well.
Jessica Stevenson, detective special crimes unit.
Koi mask nahi lagaya hai.
Video ka shooting covid k pehle kiya hai isliye mask nahi hai.
Mask lagayega toh sugandh/Khushboo kaise ayega
Kindly remove female and music from video not allowed in Islam
Follow Islam because no salvation without Islam
Read Quran ALLAH your creator is talking with you