now, a lot of people thaught that about the lotus eletre aswell. Only to see that the eletre is selling well and making lotus profitable for the first time probably
Which is EXACTLY why I love my Jaguars! 3 XKRs with the 4.2L and 5L supercharged engines pumping out 510hp and 460+ lb/ft of torque, with a snarling, raspy deep V8 sound in a svelte and athletic design. Sad to see where they are going with this latest campaign.
They already said they only expect to keep 15% of their current customers. I guess they decided that it's more lucrative to target gender-fluid, ethnically-ambiguous buyers who are in the market for a $150,000 EV.
And that’s why the influencer generation fails so hard at marketing tangible goods. They believe any attention is good. Controversy and massive views that breed contempt don’t pay the bills when you’re in the business of making luxury cars.
@cryololphosaurus What shit is that then?. Do you understand where the brand is being positioned, were you ever a Jaguar customer, have you seen the new car before it's launch?
The sad reality is if Jaguar doesn't go 180° back in the other direction, they WILL go bankrupt. Which is an absolute shame. But would hopefully set an example of what arrogance can do to any brand, even as historic and special as "Jaaaagggg"!
Blud they been near bankrupt for the past decade almost now. That's why they're doing the last ditch mud at the all strategy you're seeing here. Jaguar's biggest mistake was not seeing the CX-75 through to fruition, it may have broken the bank but it would have given the company something they're missing over the past few years now.
@@F1ll1nTh3Blanksyep. The LFA nearly bankrupted Lexus, with each production costing more than the selling price. But that car brought the Lexus to the brand we know today.
As a British petrolhead. I have a very bad feeling about this. The advert and the teaser images is just completely wrong and the logo. There are things that shouldn’t be changed. The new logo and lettering looks cheap. I am dreading this concept release
They have killed the most reliable products, the 4.2 v8 naturally aspirated, the 3.0 supercharged, the 5.0 supercharged... They have also killed the xk, f type and xj....leaving the ingenium and 204 dtd engines destroying the brand from within. ..
🤣More like amused by the arrogance of the brand and their inability to read the room. Makes no difference to me if they want to self sabotage. Plenty of nice old Jags out here and excellent third party support for those vehicles. I’m sure you’re all opening your vegan purses to get out your checkbooks. $120k base price for a toaster with the shelf life of warm milk is a bargain.
jaguar sales have been shit for the who knows how long nobody was buying their cars so at least people are talking about jaguar again. like literally no one was talking about this brand for years
That narcissist chief designer at BMW Domegoj Ducek attempted a rebrand with bold but ugly designs and after five years his whole team was fired. Just takes one man to nearly destroy a brand legacy.
This is the new kind of marketing, make an add that makes people upset, then release the product that is not good and people don't buy it because it's not worth it, then blame the customer and call them bigots, all kinds of phobes and "-ism"s etc...
everything isnt woke goofy...its just an avant-garde ad, live with it...or not. Some of you just wanna use woke for every damn thing when anyhinbg pops your brain-sponge lolololol.
@@O.G.LIL-MAN Some of us don't want to see gay trans or unisex advertising... And some of us can't stand the whole LGBTQ thing anymore... And some of us just want to see an actual CAR in a car advertisement!😜
All they needed to do was bring back the design of the XJ you shown but with a modern sleek touch. In fact I have great ideas on how to reinterpret those classic Jag features while keeping the rich heritage of the brand intact. This is nuts, honestly. How in the hell a car company this great managed to torch down their incredibly rich heritage in one fell swoop with this amateur-hour slop?!
Bruh it would be so easy to make an advertisement for the company. Business man during the week. Track day Saturday, family vehicle Sunday. Sleek, professional, classy. That’s what I thought the brand was supposed to be anyway.
@@betterbeavailableLol they will only be mad at them for a few months before hype and then start glorifying that same brand. That's how fanboys are😂😂😂
You mean this isn’t grandma’s jaguar, which by the way wasn’t cutting it. New generations are ready for a reinvention, something that doesn’t feel like a car headed to the senior center.
@b1r2y3n speak for yourself. You dont speak for the entirety of the 'new generations' and clearly you are too deep into your echo chamber to effectively read the room
Because if you had money, you buy the equivilent aston or bently. And if you had less money you bought german. Only if you wanted a british car did you buy a jag. They didnt lean into that enough, they could easily rebranded by going more into its history and things it was known for. Instead they are essentially launching an ev brand but using thr jag name. This is similar to releasing a mitsubishi eclipse as an suv, or a mustand as an ev. It just tarnishes the name.
@N3onDr1v3 The Germans weren't cheaper. Jaguar directly competed with them on boring mass market cars. Now they want to compete with Maybach and Bentley upmarket and why would customers need another heritage focused British brand in that space. That's occupied by Bentley. A young British ultra-luxury brand is something novel.
I appreciate Jag trying to connect with the future of mobility and the influence of the cleaner, geometric almost 70's concept level of Italian vehicles mixed with a lot of cleaner almost Bauhaus and robust curves. At the moment not everyone is on board. Keep in mind this is what car designers do. Work in the future and a future that the public and enthusiasts haven't arrived at yet. Gotta be willing to break the egg to get to the philosophical yolk. Also, look at design and design trends as whole not just specific details that date your brand because it feels graciously familiar. Again, movement forward and this is what car designers do versus an enthusiasts take.
Side note, the dash of the XJ (x350/X358, like you show here) is reminiscent of the top view of the wings of a Spitfire Fighter, as Spitfires were built at the Jaguar factory. So there is history even in the interior design.
I love that jaguar is providing content material for so many TH-camrs. Almost every single one is talking about the huge failure of their rebranding, but EVERYONE is talking about it. The way this community of content creators is talking you would think they're avid Jaguar customers who've been let down, but if that were the case they wouldn't be on the brink of collapse anyway. In fact it makes perfect sense for a company in their position to make a bold pivot because they don't have much to loose. I can't help but think that a good amount of the criticism of their "woke" campaign is rooted in racism and bigotry. The term "woke" as it's thrown around as a politicized hot potato originates from black american culture as a term for seeing the oppressive, hyper-capitalist system for the exploitive, destructive machine it is. Now it has been turned on its head as a dismissive term. Orwell could not have scripted it better. As a business move I think there is potential value in throwing off racist, bigoted ideas to embrace something new. Yes, bigots buy cars (although not many buy Jaguars I suppose), but so do black people, gay people and a whole variety of people who are not white men stuck in the privileged past. With this lens I see their new font as something that would fit in on Rodeo Drive among other luxury brands. I would not be surprised if they followed this up with some innovative car designs that speak to a younger audience who are less attached to the company's past but have eyes towards the future. if the designers are smart they'll make something elegant, ready-to-pounce and beautiful. All this energy leading up to their reveal in Miami around the time of Art Basel means all eyes will be on them and they have the potential to steal the show, not just in Miami, but in the automotive world. It's time for somebody to come for Tesla, why not a storied brand like Jag?!!! Thanks for all your great content over the years, I'm a fan. This opinion of mine has been forming and your platform inspired me to share it.
My take is that they did this to shake the room. Jaguar is a brand that hasn't been relevant in YEARS, and what can they do to get people talking? Come out with an AD that has absolutely nothing to do with the brand to get people to complain and actually stay tuned for the actual reveal. Very smart in my opinion.
Exactly everyone seems to be very closed minded. Jaguar haven’t been able to sell cars in years, they bring Land Rover/Range Rover down. I’m hoping the design is nice but it’s time for a change if it fails they’ll go back to their heritage, but it’s time to try something different
Cars are not inherently masculine unless you're trying to come out of the closet. Cars like the E-type are designed with curves and Ferraris have an hourglass design, which mimics a woman's body.
@@OmegaF77 Cars/ machines, are "Masculine" while Beauty is "Feminine", Loosely speaking. Curves are used to evoke particular emotions, embue specific (human/ anthropomorphic) attributes to products (Design). In cars, they are used to convey Elegance/ Class/ Speed and their use depends on the Market Segment the manufacturer is targeting. The 250 GTO, 625 TRC and the Enzo, are my all time favs Ferraris. Check out the ratio of the curves and straights in their designs. The E-Type, is a little too feminine for me.
@@ObilloFitz I guess it just comes down to preference. I like femininity in my aspirational cars. Porsche 911, Jaguar E-type and XJ-220, Mclaren P1, Lamborghini Miura, and even the Fiat 500 (old and new). I find that overly aggressive designs like the Lamborghini Veneno look a bit gaudy to me.
What does bad car design have to do with lgbtq community? Like... how much do you want to stretch your invalid arguments, just to blame someone completely innocent for the problems you're facing?
If the cars suck, no one will buy them. Maybe the focus needs to be on better made vehicles. Part of me thinks this ad is deliberate sabotage. Yet another part is glad because I look at the people who are mad over the ad and how stupid they sound.
The car Jaguar will show on December 2 is a concept car that they will never produce. The XJ you critiqued was designed when Ford owned Jaguar and the interior shows that it.
I can guarantee you that this brand will not be around in 2 years. I'm glad they change the name and the logo because the new looser company is nothing like the praiseworthy original
I love the comparison of the F- Type and the 2008 XJ (better than the model that came after). These were some of the best Jags. The last XKR-S is my fave Jag
This campaign reminds me of how London put on the funky Olympics opening ceremony to contrast against the Beijing Olympic opening ceremony. London couldn’t compete with sheer numbers so the heightened the “individuality” angle
Very well said! 👌 The ad has absolutely nothing to do with automotive. I mean you spend a lot of money to get your product advertised and convince people to buy it. Here I don't see absolutely anything like that. They should really focus on delivering innovative designs and reliable cars.
Its funny how they want to make personalized cars that react to the driver but then design a non-organic box that feels like a stone. Nature is organic, beauty is organic
Only explanation possible : we're living in an alternative reality. It would explain so much things : Jaguar, Lotus, Trump, Crocs, Birkenstock, Twitter/X, Russia, 900 $ PS5... the list goes on. Please wake me up
Here are some many great jaguar concept designs online, pay those designers and build the most beautiful and elegant with a hint of brutal, cars in the world
What you fail to understand (among many things) is Jaguar was losing money with every car sold apart from one and sales volumes were terrible. Jaguar is aiming to be a high end niche player and set itself apart from the competition. The ad wasn't an ad, it was just setting the mood, ushering in the promise of huge change. I should wait until you see a car before expressing opinions and prejudices...
The most beautiful car in the world for me is the Eagle Speedster which is based on the Jaguar E-Type. I'm still gonna wait for the real car, don't care even a bit with the ad and the new logo, just make beautiful cars!
I hate the rebrand too, but like Doug Demuro said in his podcast, what Jag was doing before, wasn't working. This did get our attention (in the worst way possible) I am morbidly curious now...
Lets be honest the average customers in past is like 55 year old man thats not sustainable in 2024. So they either have to take a risk or continue doing same thing and die regardless. Example: People said they wouldn't buy a cybertruck because it looked like 3 year old made it but look people have brought it
This jaGuar saga will be studied in marketing circles and business schools for many years.
JaGUar according to one of the designers lol
As a case in what not to do
@@GratefulNPC yes correct, but most people now see it as ‘jaGuar’
@ unless they pull off the biggest marketing coup in history and come out with a straight-six hybrid E-Type that weighs under 1600kg.
now, a lot of people thaught that about the lotus eletre aswell. Only to see that the eletre is selling well and making lotus profitable for the first time probably
I have a theory that Tata is doing India's revenge on the imperials.
Must be :D
Well, Tata only funds JLR, They don't entirely control them. JLR is still indipendent.
Well, whomever is in charge,is undoubtedly woke
I love them for that!😂
@@PplAreBlindfolded😂😂
Jaguar: "Copy nothing "
Also Jaguar: Copy Tesla strategy, cyber truck, JC Penny font, L'Oréal advert, Richard Ayoade hairstyle...
The irony of hyper individualist modernism is they are all copies, much like hipsters thinking they are unique.
China: "We love CTRL+C"
the font reminds me of dyson
@@vyttyvasm reminds me of a vape brand
it says nothing. nothing is cell phone brand. so yeah start coping from that brand first😁
A jaguar should be like a jaguar, quick, fast, agile, strong, and roar like a jaguar
nah it's lame and gae now😂
It SHOULD be...but don't you know there's a new jaguar in the jungle that's the child of a shiny refrigerator, and an air conditioning unit?
its a cat that identifies as a jaguar now
Not anymore
Which is EXACTLY why I love my Jaguars! 3 XKRs with the 4.2L and 5L supercharged engines pumping out 510hp and 460+ lb/ft of torque, with a snarling, raspy deep V8 sound in a svelte and athletic design. Sad to see where they are going with this latest campaign.
The average Jaguar customers a 55-year-old man, I’m sure they will really love this lol
They already said they only expect to keep 15% of their current customers. I guess they decided that it's more lucrative to target gender-fluid, ethnically-ambiguous buyers who are in the market for a $150,000 EV.
@ bold biz strategy Cotton…
@@cjmhall "gender-fluid, ethnically-ambiguous" live with their parents and only buy a scooter. let's be serious.
15%??? More likely 1% or 0.1%
@@cjmhall That market can't afford a broken down sab for 1000$, jag is committing suicide right now
Positive: Everyone is finally talking about Jaguars that aren’t E-Types or F-Types.
Negative: This will not sell cars.
And that’s why the influencer generation fails so hard at marketing tangible goods. They believe any attention is good. Controversy and massive views that breed contempt don’t pay the bills when you’re in the business of making luxury cars.
Sir William Lyons *_DID NOT_* die for this shit 😭
Just age
@cryololphosaurus What shit is that then?. Do you understand where the brand is being positioned, were you ever a Jaguar customer, have you seen the new car before it's launch?
@@stephen546 rephrase please.
@@stephen546 Bankrupt is coming, EV cars or not. ;-)
My man's rolling around in his grave rn
The sad reality is if Jaguar doesn't go 180° back in the other direction, they WILL go bankrupt. Which is an absolute shame. But would hopefully set an example of what arrogance can do to any brand, even as historic and special as "Jaaaagggg"!
its too late when even the execs are doubling down on this nonsense, its over
I think you're showing your arrogance
Blud they been near bankrupt for the past decade almost now. That's why they're doing the last ditch mud at the all strategy you're seeing here.
Jaguar's biggest mistake was not seeing the CX-75 through to fruition, it may have broken the bank but it would have given the company something they're missing over the past few years now.
they're on the verge of bankruptcy anyways, nobody wants to buy an unreliable British POS
@@F1ll1nTh3Blanksyep. The LFA nearly bankrupted Lexus, with each production costing more than the selling price. But that car brought the Lexus to the brand we know today.
Who thought “wow this is a great idea! We’re going to make so much money!”??
Exactly. Sometimes designers go off with their ideas, but how come that NOBODY in the entire management team spoke up??
Someone on crack I suppose
Everyone one of the DEI hires with no merit based knowledge in the executive offices.
Copy nothing
Create nothing
Sell nothing
JaGUar.
lol brilliant
Its the spongebob meme
JaGuAr
Being different is not always a good thing
I bet that ad will cause nightmares to some children
@docmccoy9813 I bet it will cause transitions lol
Copy nothing. First thing that came to mind was cyber truck. Which btw is the ugliest thing I've ever seen.
Copy nothing.
Maybe they should 😂
@docmccoy9813 the woman with the cut out afro is travesty
I guess rear visibility was too "ordinary" so they deleted it
Copy nothing
Like visibility
As a British petrolhead. I have a very bad feeling about this. The advert and the teaser images is just completely wrong and the logo. There are things that shouldn’t be changed. The new logo and lettering looks cheap. I am dreading this concept release
At this point, with the cirrent trend. Im ready to open a shed in sheffield, and build cars the old way.
fr it literally looks like a logo design student's attempt at making a quirky soft drink brand logo
Man this is such a shame honestly
The XJ220 will stay one of my favourite cars ever, and no terrible rebrands can change that.
The xj220 is one of the LEAST jaguar like cars they ever did.
The xj220 is more jaguar then what ever ev garbage they are making now lol
They should never have abandoned the CX-75, as good as the F-Type was, Jaguar was never the same after that.
I think the Ad is working. EVERYONE is talking about it. Now drop the new Jaguar while we're still talking about it.😂
😂😂
Good one😂
yeah, we talking shit and we aint buying that. so its a flop nontheless
They are dropping something in the first few weeks of December.
They said it themselves 2 days ago
If the car is actually good, the marketing department will be regarded as geniuses. If the car looks bad, it's RIP JAGUAR.
Earning brand reputation is by 10yrs warranty not ugly logo.
All Jaguar had to do was engineer their cars to be reliable and be a compelling competitor to German Cars. This rebrand is likely to kill the company.
They have generally been reliable since 1989 when Ford fixed their build quality issues
@@DavisFangTechThen they started failing after few decades and got sold
New logo looks like Pepsi’s old logo mixed with the Dyson logo.
Dyson, Smart (car), Nectar mattresses, Saatva mattresses...the Bauhaus font logo has been done to death.
@@CharlesBojangles”CoPy NoThiNg” “BreAk mOLdS”
Proceeds to copy everything and break the brand.
Noone at Jaguar: or we could take the money and fix our reliability issues
Right, the issue they need to fix is reliability problems and depreciation because of it. Just focus on that.
They have killed the most reliable products, the 4.2 v8 naturally aspirated, the 3.0 supercharged, the 5.0 supercharged... They have also killed the xk, f type and xj....leaving the ingenium and 204 dtd engines destroying the brand from within. ..
New logo looks like it's for a smart juice machine company.
“Most expensive refrigerator on a wheel 🗣️🗣️🗣️🔥
loved the Villians ad campaign
+$100k luxury EVs. Totally not an oversaturated market.
There's an online support group forming for those poor souls who are traumatized by this change.
it's the same group who profess to be Christians yet never attend a church service.
Not traumatized, concerned about the future of a brand we love going bankrupt.
🤣More like amused by the arrogance of the brand and their inability to read the room. Makes no difference to me if they want to self sabotage. Plenty of nice old Jags out here and excellent third party support for those vehicles. I’m sure you’re all opening your vegan purses to get out your checkbooks. $120k base price for a toaster with the shelf life of warm milk is a bargain.
@@MonkeyPower55would have gone bankrupt anyway, this is a last ditch high risk effort
jaguar sales have been shit for the who knows how long nobody was buying their cars so at least people are talking about jaguar again. like literally no one was talking about this brand for years
Thank you Jag, comic sans is no longer the most hated font
This looks like Megatron if he decided against being a tank.
RIP jag. You will be sorely missed
That narcissist chief designer at BMW Domegoj Ducek attempted a rebrand with bold but ugly designs and after five years his whole team was fired. Just takes one man to nearly destroy a brand legacy.
I own a beautiful XK metallic black with all black interior that turns heads everywhere… I’m not changing a thing!!!
Jaguar just created the gta version of what they already had
This is the new kind of marketing, make an add that makes people upset, then release the product that is not good and people don't buy it because it's not worth it, then blame the customer and call them bigots, all kinds of phobes and "-ism"s etc...
Those folks don’t make enough to buy a Jaguar to begin with. That was true before the rebrand.
If anyone running Jaguar was smart, they'd see all the backlash and cut their losses and do a full 180
lol probably too late
The ceo is driving this
So they wont unless jag can get rid of him
I can't wait for your reaction and redesign of the Type 00.
We are witnessing an evolution of a wild jungle beast to a sassy house cat
An evolution not worth witnessing yikes! 😬...or maybe witnessing then quickly sprinting the heck away from!!
Jaguar is soon to be dead with cars like this.
I’m stoked to see your new car!!
Imagine the next ad be like: a huge roaring jaguar comes to the scene with all these guys and tears all of them to pieces.
On the day the car drops too..who knows
Your beloved alphabet folks will then try to cancel Jag
With a new v12 rwd manual coupe gt car. Would be the most based marketing stunt ever pulled
Someone has already done a parody ad using ai with this premise 😄
Can we get Jaguar to make the clothing in their ad campaign their official company uniform? I want to know how far we can push this.
Ditches the engines that they were famous for, makes a woke ad, and reveals EV concepts. How classic.
The way to go broke...
everything isnt woke goofy...its just an avant-garde ad, live with it...or not. Some of you just wanna use woke for every damn thing when anyhinbg pops your brain-sponge lolololol.
@@einautofan6685 they were already broke
What does woke mean?
@@O.G.LIL-MAN Some of us don't want to see gay trans or unisex advertising... And some of us can't stand the whole LGBTQ thing anymore... And some of us just want to see an actual CAR in a car advertisement!😜
The masked jaguar looked out La like every other car in their class….. they copied everything
All they needed to do was bring back the design of the XJ you shown but with a modern sleek touch. In fact I have great ideas on how to reinterpret those classic Jag features while keeping the rich heritage of the brand intact.
This is nuts, honestly. How in the hell a car company this great managed to torch down their incredibly rich heritage in one fell swoop with this amateur-hour slop?!
Aw come on..... it's a great ad.....for Aston Martin. 😁
Bruh it would be so easy to make an advertisement for the company. Business man during the week. Track day Saturday, family vehicle Sunday. Sleek, professional, classy. That’s what I thought the brand was supposed to be anyway.
This is huge F for Jaguar... sadly that brand is gonna die.
I had the X350 XJ.
It was something special.
Even with the V6
Y'all weren't buying them anyway...
Why are you mad?
Exactly, 0 people in these comments cared about Jaguar before.
@@ryanfraley7113 Jaguar's problem is that aside from the F-type they make bland GTA cars.
Their I-pace EV is great but nobody knows about it.
@@anthonyrowland9072EV's are bland gta cars...
Ok, let's pick a brand y'all buy and let's make it gay. Would you be mad then?
@@betterbeavailableLol they will only be mad at them for a few months before hype and then start glorifying that same brand. That's how fanboys are😂😂😂
Thank you for the XF. 19:22 I have one just for Sundays.
This isn’t Jaguar
You mean this isn’t grandma’s jaguar, which by the way wasn’t cutting it. New generations are ready for a reinvention, something that doesn’t feel like a car headed to the senior center.
Chill princess
@@b1r2y3nYeah, it really seems like most people were looking forward to this kind of change 😐
@b1r2y3n speak for yourself. You dont speak for the entirety of the 'new generations' and clearly you are too deep into your echo chamber to effectively read the room
18:41 Font looks fine, as good as a Toys'r'us font in a death metal band logo
If what Jaguar was doing up until now was so great, they wouldn't need a rebrand now would they? And yet they were barely selling cars.
Because if you had money, you buy the equivilent aston or bently. And if you had less money you bought german. Only if you wanted a british car did you buy a jag. They didnt lean into that enough, they could easily rebranded by going more into its history and things it was known for. Instead they are essentially launching an ev brand but using thr jag name.
This is similar to releasing a mitsubishi eclipse as an suv, or a mustand as an ev. It just tarnishes the name.
@N3onDr1v3 The Germans weren't cheaper. Jaguar directly competed with them on boring mass market cars. Now they want to compete with Maybach and Bentley upmarket and why would customers need another heritage focused British brand in that space. That's occupied by Bentley. A young British ultra-luxury brand is something novel.
The thing is luxury vehicles aren't clothing brands mate. They basically alienated even the little bit of the userbase they had left.
I wish they’d go back to making long, sleek, nice riding fast sports saloon cars. That’s what they were good at. Since the 50s at least!
9:18 honestly i dont think the shape of the car is the problem, i quite like the sharp shape, but the woke ad OMFG its sooo woke jeez thats a big no
I appreciate Jag trying to connect with the future of mobility and the influence of the cleaner, geometric almost 70's concept level of Italian vehicles mixed with a lot of cleaner almost Bauhaus and robust curves. At the moment not everyone is on board. Keep in mind this is what car designers do. Work in the future and a future that the public and enthusiasts haven't arrived at yet. Gotta be willing to break the egg to get to the philosophical yolk. Also, look at design and design trends as whole not just specific details that date your brand because it feels graciously familiar. Again, movement forward and this is what car designers do versus an enthusiasts take.
the rear of the f type is art
Side note, the dash of the XJ (x350/X358, like you show here) is reminiscent of the top view of the wings of a Spitfire Fighter, as Spitfires were built at the Jaguar factory. So there is history even in the interior design.
I love that jaguar is providing content material for so many TH-camrs. Almost every single one is talking about the huge failure of their rebranding, but EVERYONE is talking about it. The way this community of content creators is talking you would think they're avid Jaguar customers who've been let down, but if that were the case they wouldn't be on the brink of collapse anyway. In fact it makes perfect sense for a company in their position to make a bold pivot because they don't have much to loose. I can't help but think that a good amount of the criticism of their "woke" campaign is rooted in racism and bigotry. The term "woke" as it's thrown around as a politicized hot potato originates from black american culture as a term for seeing the oppressive, hyper-capitalist system for the exploitive, destructive machine it is. Now it has been turned on its head as a dismissive term. Orwell could not have scripted it better.
As a business move I think there is potential value in throwing off racist, bigoted ideas to embrace something new. Yes, bigots buy cars (although not many buy Jaguars I suppose), but so do black people, gay people and a whole variety of people who are not white men stuck in the privileged past. With this lens I see their new font as something that would fit in on Rodeo Drive among other luxury brands. I would not be surprised if they followed this up with some innovative car designs that speak to a younger audience who are less attached to the company's past but have eyes towards the future. if the designers are smart they'll make something elegant, ready-to-pounce and beautiful.
All this energy leading up to their reveal in Miami around the time of Art Basel means all eyes will be on them and they have the potential to steal the show, not just in Miami, but in the automotive world. It's time for somebody to come for Tesla, why not a storied brand like Jag?!!!
Thanks for all your great content over the years, I'm a fan. This opinion of mine has been forming and your platform inspired me to share it.
glad to see somebody noticed the definiton of woke changing lol
👏🏻
Racism? Based on what? Some actors being black?😀
Braindead opinion but go off
@@theFORZA66 bigot say what?
My take is that they did this to shake the room. Jaguar is a brand that hasn't been relevant in YEARS, and what can they do to get people talking? Come out with an AD that has absolutely nothing to do with the brand to get people to complain and actually stay tuned for the actual reveal. Very smart in my opinion.
Exactly everyone seems to be very closed minded. Jaguar haven’t been able to sell cars in years, they bring Land Rover/Range Rover down. I’m hoping the design is nice but it’s time for a change if it fails they’ll go back to their heritage, but it’s time to try something different
5:26 just wokeness in car industry...
A Automotive Manufacturer should NEVER forget their history and heritage
Cars are, inherently, masculine
This is plainly an attempt to re-define masculinity
And to revise all things that once passed as beautiful
The E Type was feminine as well.
@@w0033944 There's a fine line between Feminine and Elegant design 😉
Cars are not inherently masculine unless you're trying to come out of the closet. Cars like the E-type are designed with curves and Ferraris have an hourglass design, which mimics a woman's body.
@@OmegaF77 Cars/ machines, are "Masculine" while Beauty is "Feminine", Loosely speaking.
Curves are used to evoke particular emotions, embue specific (human/ anthropomorphic) attributes to products (Design). In cars, they are used to convey Elegance/ Class/ Speed and their use depends on the Market Segment the manufacturer is targeting.
The 250 GTO, 625 TRC and the Enzo, are my all time favs Ferraris. Check out the ratio of the curves and straights in their designs.
The E-Type, is a little too feminine for me.
@@ObilloFitz I guess it just comes down to preference. I like femininity in my aspirational cars. Porsche 911, Jaguar E-type and XJ-220, Mclaren P1, Lamborghini Miura, and even the Fiat 500 (old and new). I find that overly aggressive designs like the Lamborghini Veneno look a bit gaudy to me.
You should have just waited till dec 2 for this video after the concept unveil, hope we still get that
Capital G for Gaaaaaaaaaaaaaaaaaaaaaaaaay!
Man that was the longest in-video ad I've ever seen
It is just icky lol, I would sooner stop making videos than have to do something so annoying 😂
Let's appeal to the LGBTQ market.
What does bad car design have to do with lgbtq community? Like... how much do you want to stretch your invalid arguments, just to blame someone completely innocent for the problems you're facing?
@@ら乙凡从乃口几丿凡长 gays live rent free in these morons' heads lol
@@ら乙凡从乃口几丿凡长Your telling me this ad wasn't aimed towards pushing the woke bs? Come on now
If the cars suck, no one will buy them. Maybe the focus needs to be on better made vehicles. Part of me thinks this ad is deliberate sabotage. Yet another part is glad because I look at the people who are mad over the ad and how stupid they sound.
Best jaguars 🐆 2000-2009 RIP. It’s like this, if I have to tell you it’s a jaguar 🐆 there’s a problem with the design team.
why they go gay bruh
Imagine doing some hugely viral fruity pageantry just to unveil some unsellable refrigerator/AC unit. RIP
Man like what the fck does this even have to do with gays. Just try to explain what does one's sexual orientation have to do with bad car design...
@@Bern_il_Cinq lol i think they hired some blue haired liberal intern as their chief marketing leader XD
I think the best way to put it is- the new logo looks artsy. It doesn't look "car company"
I actually had to sell me jaguar xj, I love it btw because of this announcement, I won’t take any chances
me: "wow jaguars look cool I wonder how they're doing right now"
"oh"
R.I.P Jaguar 🐆❤
1922-2024
How did you get these pics?
Cool. I mean, inside the fridge, that is, this new Jaguar must keep you cool in summer
The car Jaguar will show on December 2 is a concept car that they will never produce. The XJ you critiqued was designed when Ford owned Jaguar and the interior shows that it.
I can guarantee you that this brand will not be around in 2 years. I'm glad they change the name and the logo because the new looser company is nothing like the praiseworthy original
"sentient AI humanoid robots are the closest thing we will ever create to something that is ALIVE" - Drew McGillicuddy, Subway Sandwich Artist
I love the comparison of the F- Type and the 2008 XJ (better than the model that came after). These were some of the best Jags. The last XKR-S is my fave Jag
This campaign reminds me of how London put on the funky Olympics opening ceremony to contrast against the Beijing Olympic opening ceremony. London couldn’t compete with sheer numbers so the heightened the “individuality” angle
Very well said! 👌 The ad has absolutely nothing to do with automotive. I mean you spend a lot of money to get your product advertised and convince people to buy it. Here I don't see absolutely anything like that. They should really focus on delivering innovative designs and reliable cars.
Its funny how they want to make personalized cars that react to the driver but then design a non-organic box that feels like a stone.
Nature is organic, beauty is organic
If an automobile company forgets the concept of race on Sunday, sell cars on Monday, this is what you end up with
Jaguar is the perfect example of what happened to Britain in general: betrayed its heritage, culture, and people for a foreigner and lost everything.
There is at least one Jaguar I am excited about, which would have to be the TWR Supercat based on the XJS.
Not gonna lie, it's a genuinely good-looking EV GT. Kudos to Jaguar for taking the new leap forward
I can no longer proudly say JAAAAAAAAG.
People fell in love with the F type exhaust note and Jag’s response is to get rid of it with an all EV.
I wouldn’t touch a Jaguar with a 39.5ft pole. But that being said, the F-Type might be my favorite car design from the past decade. Beautiful vehicle.
Only explanation possible : we're living in an alternative reality. It would explain so much things : Jaguar, Lotus, Trump, Crocs, Birkenstock, Twitter/X, Russia, 900 $ PS5... the list goes on. Please wake me up
Why has the rear got an airconditioning grill across the back? It looks very bland but with a copied sillhoutte of an F Type.
All I want for Christmas is a BMW, Audi, Mercedes-Benz, Maserati any one, except JaGuar.
Here are some many great jaguar concept designs online, pay those designers and build the most beautiful and elegant with a hint of brutal, cars in the world
They're not ditching the 'leaper'. It's literally on the new car from the teasers they've released!
What you fail to understand (among many things) is Jaguar was losing money with every car sold apart from one and sales volumes were terrible. Jaguar is aiming to be a high end niche player and set itself apart from the competition. The ad wasn't an ad, it was just setting the mood, ushering in the promise of huge change. I should wait until you see a car before expressing opinions and prejudices...
The Brits have some of the best styling from the Lotus Emira exterior to the Bentley Flying Spur interior… What’s going on Jaguar?
England has fallen bro 😂
I am coping hard and i think this is a marketing campaign, where they will change back in the future because "the old ceo wasn't fit for our brand"
The most beautiful car in the world for me is the Eagle Speedster which is based on the Jaguar E-Type.
I'm still gonna wait for the real car, don't care even a bit with the ad and the new logo, just make beautiful cars!
Jaguar is something else now…
I hate the rebrand too, but like Doug Demuro said in his podcast, what Jag was doing before, wasn't working. This did get our attention (in the worst way possible) I am morbidly curious now...
Lets be honest the average customers in past is like 55 year old man thats not sustainable in 2024. So they either have to take a risk or continue doing same thing and die regardless.
Example: People said they wouldn't buy a cybertruck because it looked like 3 year old made it but look people have brought it
Ah yes, because young people are known for buying expensive luxury cars.
Finally, now all I need to do to have a Jag is to close my eyes and associate as one.