💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors
ฝัง
- เผยแพร่เมื่อ 1 มิ.ย. 2024
- Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.
Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by watching this video.
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0:00 Intro
0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors
2:40 What is FeedGen?
9:28 FeedGen updates and info
12:20 FeedGen template sheet
19:08 Success with FeedGen
25:11 Checking spend, revenue, and MER
28:13 Utilizing FeedGen for Solutions 8
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#googleads #digitalmarketing #googleadsbestpractices #ppc - วิทยาศาสตร์และเทคโนโลยี
She is asking fantastic questions. Great video thank you for this
These are the kinds of videos that Sol8 spoils us with. Miss this type of content.. .Thank you so much! Curious to see how this visibility correlates to revenue increase? Also will this sort of visibility increase for only a set amount of time and then even out again?
Great question David. Since we shot this video, Google have released a new policy, of modifying the title and description, to depict whether the title or description is AI generated, and adding another title and description tag of structered_title and structured_description. The feedgen tool has been updated to reflect that. However, Google will always use the title and description over the structered_title and structured_description tag. We have to run a specific feed rule to tell Google this. There will be upcoming videos on this.
Also, since we shot this, Gemini 1.5 vision pro has come out and the quality of the content is WAAAAY better, so there will be follow-up videos for sure. Stay tuned.
So, if I set this up on my feed, and then add more products in shopify, will the new products be automatically optimized?
Very, very interesting. Thanks for sharing this!
Glad it was helpful!
Glen is the new john moran. Prove me wrong! Love his content
Thanks a lot. It`s very helpful.
Hello sir you can help me please.
Actually i don,t found image extenstion on my google ads.
Why sir i dont found this image extenstion. Please sir help me
My google ads account.
No run any ads. New google ads account. But why sir i don,t foun image extenstion on google ads any campign.
Please sir tell me sir 🙏❤️
another comment... do you guys think these same principles can be applied to Organic Results? Not necessarily PLAs but just organic search classic results in general?
Yes, 100%, we are seeing lifts in Organic PLA listings for this brand, of 40-50%. It makes sense, if those titles and descriptions are working well in PLAs, then use them for titles and descriptions for organic seo.
Obviously, for organic titles and descriptions, only 70 charactecters for titles and 320 characters for descriptions can be used, so using what you think would be better to show in organics will be the trick.
Try getting the Shopping titles and Descriptions generated from feedgen, put them into chatgpt, and ask it to write titles and descriptions, based on the feedgen titles and descriptions.
@@solutionseight that’s exactly what I was thinking. Or maybe just use Gemini and keep everything in the same place lol. Thanks!
@@david-feldman-makrias Maybe for organic limits of characters (in title and desc) you can change the prompt? I didn't tried it yet.
I was thinking how I can use these to generate full product description. Have you tried?