In the case of Samsonite, if you’re the lowest priced retailer how can you attribute success to campaign segmentation and not being the lowest cost retailer?
What priority do you set for this on each campaign? You're showing up for the different products for the same keywords. Do you use all low or all high priority on these or is it depended on TROAS bids?
Campaign priority is low in all Std Shopping Campaigns and we can start hypersegmentation of Std Shopping with low tROAS that’s around 50%. The goal of hypersegmentation is not to achieve a certain ROAS but to gain max visibility or placements on a specific search term. Specifically, it works for high-AOV products where we can spend high but also generate high revenue, which turns in a low-risk strategy.
Really nice case study, thanks! Doesn't Google take off the sale badge when the sale price is active for more than a certain period? Or do you only use the GMC promotion to show that sale?
Lovely strategy, but a bit less interesting as this example is just brand arbitrage. Of course it's gonna work well. Let's see this philosophy used for non-branded queries please!
Hi Zach. This strategy can also work with non-branded keywords, using Low, Medium, High priority campaigns. Using this, you can funnel non-branded keywords, using negative keywor lists, into specific campaigns. We will be doing an in depth of this strategy soon. Keep an eye on the channel.
Great case study! Seems to me that this would only work for already established branded products, since you are targeting only branded search terms. Am I right?
John, with these less budgets per campaign, this strategy will only work for branded campaigns wouldn't it? A new brand will not be able to crack this because they would have to do considerable TOF and MOF to make users search for their brand. Do let me know your opinion!
Hey John, Sorry for the Pmax Question. I'm running pmax campaigns with a spend of $50k per month but im not getting any engaged view conversions, does that mean my Pmax is not doing remarketing? Is it a good sign?
i have a campaign with 3 skus that have been running for a few months, one sku is eating 90% of the buget. i tried to seperate them by dublicatinf it but it starts the learning stage again and doesnt keep its original data. how should i go about this?
You can add the products not getting clicks into a Standard Shopping campaign with low tROAS, like 20%, and run a PMax with all 3 products without tCPA or tROAS goal. Test this structure for a couple of weeks and monitor the performance.
This seems to be similar to the "cascading campaigns" strategy except you are using automated bid strategies instead of eCPC. Same thought process where you segment low value and high value campaigns using negative keywords to funnel the traffic to the desired campaign. Good stuff!
Can you explain cascading campaign? Also, i didn't understand in the video if he starts a new campaign straight with automated bidding or get some conversions first? And does he creates a new campaign for scaling or copies the main campaign used for capturing data ?
In the case of Samsonite, if you’re the lowest priced retailer how can you attribute success to campaign segmentation and not being the lowest cost retailer?
This guy is a genius. Love it!
😎Thanks for watching!
What priority do you set for this on each campaign? You're showing up for the different products for the same keywords. Do you use all low or all high priority on these or is it depended on TROAS bids?
Campaign priority is low in all Std Shopping Campaigns and we can start hypersegmentation of Std Shopping with low tROAS that’s around 50%. The goal of hypersegmentation is not to achieve a certain ROAS but to gain max visibility or placements on a specific search term. Specifically, it works for high-AOV products where we can spend high but also generate high revenue, which turns in a low-risk strategy.
❤❤
Whats this guys full name with the bald head? He needs recognition.
LOL John Moran is pretty great, we agree.
Really nice case study, thanks! Doesn't Google take off the sale badge when the sale price is active for more than a certain period? Or do you only use the GMC promotion to show that sale?
How can you do that with 126,000 skus and 6 countries where brand is not important and your keywords are based on sports teams all over the world
Great video, for it need to be tested. So one product one campaign?
I was also thinking that I dident get this 100%.
Is it one product pr. campaign?
Lovely strategy, but a bit less interesting as this example is just brand arbitrage. Of course it's gonna work well. Let's see this philosophy used for non-branded queries please!
Hi Zach. This strategy can also work with non-branded keywords, using Low, Medium, High priority campaigns. Using this, you can funnel non-branded keywords, using negative keywor lists, into specific campaigns. We will be doing an in depth of this strategy soon. Keep an eye on the channel.
Hi John. Can you please make a video on this strategy? That would be really helpful@@solutionseight
Great case study! Seems to me that this would only work for already established branded products, since you are targeting only branded search terms. Am I right?
I was watching the video and though exactly the same. Selling à product to someone looking for a specific big brand shall not be too complicated
Yup. I did with a client for years. Pretty straight forward. The strategy is good though, but unfortunately very limited.
John, with these less budgets per campaign, this strategy will only work for branded campaigns wouldn't it? A new brand will not be able to crack this because they would have to do considerable TOF and MOF to make users search for their brand. Do let me know your opinion!
Hey John, Sorry for the Pmax Question. I'm running pmax campaigns with a spend of $50k per month but im not getting any engaged view conversions, does that mean my Pmax is not doing remarketing? Is it a good sign?
i have a question are you affiliate marketing , or do you own the product ?
i have a campaign with 3 skus that have been running for a few months, one sku is eating 90% of the buget. i tried to seperate them by dublicatinf it but it starts the learning stage again and doesnt keep its original data. how should i go about this?
You can add the products not getting clicks into a Standard Shopping campaign with low tROAS, like 20%, and run a PMax with all 3 products without tCPA or tROAS goal. Test this structure for a couple of weeks and monitor the performance.
This seems to be similar to the "cascading campaigns" strategy except you are using automated bid strategies instead of eCPC. Same thought process where you segment low value and high value campaigns using negative keywords to funnel the traffic to the desired campaign. Good stuff!
Can you explain cascading campaign?
Also, i didn't understand in the video if he starts a new campaign straight with automated bidding or get some conversions first? And does he creates a new campaign for scaling or copies the main campaign used for capturing data ?
@@urg454 do a search for "shopping campaigns query sculpting".
You have subscribers but views are not coming properly because your video needs a TH-cam expert to do SEO I can do something about it