Changing Habits: The Hard Road to Making Better Choices - The Better Company x thelittleloop

Asking people to change is like convincing toddlers to share: a noble cause but often met with sticky resistance. But some brave souls take on the challenge, making waves in the world of sustainability. One such person is Ruth, the founder of The Better Company, a UK-based eco-period brand. Recently, I, Charlotte Morley, founder of The Little Loop, had the pleasure of sitting down with Ruth to discuss how we’re both trying to make ‘better’ the new normal.