Motorbikes to sell coffee...subtle and understated it isn't. Someone eventually understood aspiration and sophistication and came up with the Gold Blend adverts.
Lucky old me ? By 85 ? I was drinking coffee made @ the BBC rehearsal studios & outside broadcasting. My step dad even had a coffee & tea maker at home. Oh the joy !! 40 years later ? Still drinking good coffee ☕️ can we salute these men as the first traffickers of cocaine ? I think we should !!
My parents were coffee drinkers in my house. Coffee back in the 1970s Britain was a luxury and very expensive. Maxwell House and Nescafe was what they drank, that's all that was available. On my 9th birthday (1974), my mother gave me a cup of coffee. It was disgusting. I never drank coffee again.
Was it instant? The best coffee comes brewed from fresh ground beans and coffee brewed in a coffee making machine ,not percolated ,which was the early way coffee was brewed in America
@@BackWordsJane Pretty much most coffee in 1970s UK for the household market instant, and Maxwell House and Nescafe were definitely instant coffees. I could understand the disgust. Good coffee needs to be brewed properly. Imagine if tea was instant. Ugh.
@@jaycee330 Nescafe was HORRIBLE. Instant Maxwell not much better. It's funny how many sexist instant Maxwell House and Folgers TV commercials were in the 1960s US. They centered around the wife displeasing her husband by making the wrong kind of coffee for him
@@FrankJCarver What a shame. Here in Norway we drank filter coffee back in the 70's . Or drip coffee. Tea not so much , I think Lipton was the only brand available.
During my lifetime, I have seen tea get hell of lot worse (teabags are the death of tea) and coffee go from something you'd only have if you're exhausted to dominating the market. I made a cup of tea at a friends the other day and the outcome was undrinkable. Fundamentally disgusting dried mud and mystery herb stuff. (Also, the hot-water that comes out of espresso machine should go nowhere near tea, it's far too hot and damages the leaf). I still make tea but lose in a tea-pot.
Coffee is the preferred beverage over tea in most of Europe .The only real except is the UK and Ireland. Everywhere else in the world as well ,outside of Asian countries.Frank Sinatra's ode to coffee - The Coffee Song( they've got an awful lot of coffee in Brazil)
Not too sure how much the formulation has changed. But I do remember Camp Coffee was a fairly popular brand. It was concentrated liquid coffee flavoured, or diluted with chicory. It was sold in a glass bottle about twice the size of a Worcester sauce bottle. Older people tended to buy it.
Camp Coffee is still in the supermarket shelves today. Nowadays it's aimed at home bakers as a flavouring syrup. A taste of the past for a couple of quid.
I'm not In marketing, I'm a cleaner. The obvious one to get the younger to drink it would be to show a guy or girl invite someone back to their place for a coffee, we've all done it. Especially after a night out. A better idea than these overpaid so called experts
It will never catch on. One thing that I noticed straight away was the amount of people the were smoking. Thank heavens we have moved on...[Stands by for all negative comments from smokers!]
imagine what the world would be like if we didnt have: advertisers, banking traders, lawyers, HR, share-holding, private dentists. Many of these people convince themselves that they aren't bloodsuckers and sleep very well indeed.
Well it must have worked . Some 50 plus years later, there is a plethora of coffee shops and drive through coffee shops. The supermarkets shelves are filled with variations of coffee products. And Tea is reduced to near nothing.
I think it would have happened amyway, caffeine is addictive!I Its a seller market, all it takes is people to try it, then they can't go without their morning fix to get going!
Sadly coffee now is aimed at those with no money who need to mince about with a named coffee held at arms length in front of them……… Didn’t your parents (they’re in this video) tell you not to eat and drink on the move?
Why buy expensive coffee when you can make your own for nothing at home? Simply use two teaspoons of mud and saliva. Sweeten it up with some flecks of dandruff. Cappuccino anyone? 😘👌
Who remembers Gareth Hunt and his shake of the wrist for Nescafé coffee. Those were the days when that kind of hand movement didn't mean what it does today!
God I do hope it doesn't catch on, can you imagine all the pretentious w******* it would make? It's a bloody drink, it doesn't make you special. If you can't function before you've had a coffee then you're an addict no different to a drug addict.
Hats! People are not wearing enough of them.
Apart from those worn indoors.
Basically how adverts were made, fascinating in all honesty. Ridley Scott? Nah never heard of him
This was before Gareth Hunt was making suggestive hand gestures.
… and Tony Head became the would-be vile seducer of Sharon Maughan. 🤵♂️
They made it!
What an amazing piece of the past... However, tea > coffe
12:40 GIVE THAT CAMERAMAN A PAY RISE
"Some of you might die, but you do so knowing that you gave your lives so that coffee consumption might increase in the next decade"
Heard a recent interview with Ridley on how he used to hold the camera himself in the early days... not for that shot though!
It would be great to have a follow up video with any surviving participants 😎
Lovely film, encompassing a great deal of the process and how decisions are made. I'm impressed with Korner's voiceover work.
Marketers are poison to the welfare of humanity. Then and now - and, quite obviously, forever.
Motorbikes to sell coffee...subtle and understated it isn't. Someone eventually understood aspiration and sophistication and came up with the Gold Blend adverts.
- to make people switch brands. Good 'ol Nescafe by the bucket full is where that chap's aiming. No teat in sight
15:30 sir andre the giant called he wants his hair back😅
One coffee, Two coffee, Three coffee, FoUrKoffee.
I thought I'd misheard the voiceover, but no. Wow. At 15:20, that's THE Alexis Korner doing the v/o for the advert (Rest in peace) 🌅
It'll never catch on!
Ridley Scott!
I wonder how much money those countries managed to hold onto.
I COME FROM THE YEAR 2024!! COFFEE HAS CAUGHT ON!!
Good to see Alexis Korner doing the voiceover
Other beverages........ While they're drinking beer. God what a time to be alive 😂
Lucky old me ? By 85 ? I was drinking coffee made @ the BBC rehearsal studios & outside broadcasting. My step dad even had a coffee & tea maker at home. Oh the joy !! 40 years later ? Still drinking good coffee ☕️ can we salute these men as the first traffickers of cocaine ? I think we should !!
Wow you sound kerrrrrazy kewwwwl!
@ grateful have a blessed day.
My parents were coffee drinkers in my house. Coffee back in the 1970s Britain was a luxury and very expensive. Maxwell House and Nescafe was what they drank, that's all that was available. On my 9th birthday (1974), my mother gave me a cup of coffee. It was disgusting. I never drank coffee again.
Was it instant?
The best coffee comes brewed from fresh ground beans and coffee brewed in a coffee making machine ,not percolated ,which was the early way coffee was brewed in America
@@BackWordsJane Pretty much most coffee in 1970s UK for the household market instant, and Maxwell House and Nescafe were definitely instant coffees. I could understand the disgust. Good coffee needs to be brewed properly. Imagine if tea was instant. Ugh.
@@BackWordsJane Yes, it was instant.
@@jaycee330
Nescafe was HORRIBLE.
Instant Maxwell not much better.
It's funny how many sexist instant Maxwell House and Folgers TV commercials were in the 1960s US.
They centered around the wife displeasing her husband by making the wrong kind of coffee for him
@@FrankJCarver What a shame. Here in Norway we drank filter coffee back in the 70's . Or drip coffee. Tea not so much , I think Lipton was the only brand available.
During my lifetime, I have seen tea get hell of lot worse (teabags are the death of tea) and coffee go from something you'd only have if you're exhausted to dominating the market.
I made a cup of tea at a friends the other day and the outcome was undrinkable. Fundamentally disgusting dried mud and mystery herb stuff. (Also, the hot-water that comes out of espresso machine should go nowhere near tea, it's far too hot and damages the leaf).
I still make tea but lose in a tea-pot.
Ridley's first coffee campaign film was a classic and the second an excellent sequel, but the ads following were terrible.
From the number of cigarettes being smoked, they were onto something in their attempts at making coffee drinking look cool, huh?
10:48 I'm afraid making those stupid ads will get you nowhere Mr. Scott!
Looks like Leonard Whiting at 0:30 and Simon Ward at 12:15.
How to brainwash "In a nutshell"
Coffee is the preferred beverage over tea in most of Europe .The only real except is the UK and Ireland.
Everywhere else in the world as well ,outside of Asian countries.Frank Sinatra's ode to coffee - The Coffee Song( they've got an awful lot of coffee in Brazil)
Look, I've had three espressos today. I have never been influenced by the advertising industry.
Cream cake, again? Oh, go on then. Naughty but nice. 🙂
13:25 that very much looks like Bourne Woods, Surrey where Ridley shot the opening of Gladiator! Can anyone confirm?
1:54 The British Donald Draper arrives at work
Was it just mass-market instant coffee that was really bad back then, or was all coffee in Britain generally not as good as today's?
Not too sure how much the formulation has changed. But I do remember Camp Coffee was a fairly popular brand. It was concentrated liquid coffee flavoured, or diluted with chicory. It was sold in a glass bottle about twice the size of a Worcester sauce bottle. Older people tended to buy it.
@@jazztheglass6139 I remember that as a kid in the seventies, it was horrible and vomit inducing.
My guess would be that although coffee had been increasing in popularity since the 50's, tea was still king in 1970.
Camp Coffee is still in the supermarket shelves today. Nowadays it's aimed at home bakers as a flavouring syrup. A taste of the past for a couple of quid.
I've only had really good coffee a couple of times in my life .. or is it subjective. 🤔
I'm not In marketing, I'm a cleaner. The obvious one to get the younger to drink it would be to show a guy or girl invite someone back to their place for a coffee, we've all done it. Especially after a night out. A better idea than these overpaid so called experts
It worked. Now tea drinkers in the UK are on decline
I wonder if the same marketing guy came up with Gareth Hunt's Nescafe hand gesture in the 80s?
It will never catch on. One thing that I noticed straight away was the amount of people the were smoking. Thank heavens we have moved on...[Stands by for all negative comments from smokers!]
It will never take on.
Weren't coffee bars a thing in 1960s Britain? In the trendy areas anyway
Bar Italia opened in Soho in 1949. Still the best coffee in London.
Now, While I like a coffee er, now and then, its Yorkshire tea for me.
Absolutely, coffee rarely, tea first thing every morning!
Coffee writer 😂
imagine what the world would be like if we didnt have: advertisers, banking traders, lawyers, HR, share-holding, private dentists. Many of these people convince themselves that they aren't bloodsuckers and sleep very well indeed.
That Ridley Scott looked like an interesting director. Wonder what happened to him?
did it work?
Well it must have worked . Some 50 plus years later, there is a plethora of coffee shops and drive through coffee shops. The supermarkets shelves are filled with variations of coffee products. And Tea is reduced to near nothing.
I think it would have happened amyway, caffeine is addictive!I Its a seller market, all it takes is people to try it, then they can't go without their morning fix to get going!
Sadly coffee now is aimed at those with no money who need to mince about with a named coffee held at arms length in front of them………
Didn’t your parents (they’re in this video) tell you not to eat and drink on the move?
Looks like they picked a wrong year to advertise coffee.
@scottandrewbrass1931
Coffee doesn't look great in BW- you'd think in 1970, they'd be pushing to be in colour as often as possible.
"in England". Lol.
yer jokin arent ya? i dont want no foriegn muck. gimme a cup of yorkshire tea anyday.
Shame it was a disaster!
next week, how to eat more saturated fat and smoke and drink more
Ridley Scott earning his chops.
Or maybe his beans?
More than crack!
Why buy expensive coffee when you can make your own for nothing at home? Simply use two teaspoons of mud and saliva. Sweeten it up with some flecks of dandruff. Cappuccino anyone? 😘👌
Mmm yes, Baldrick would be proud!
Do you have the chocolatey bits for the top?
@@fredo1070 I'll have a rummage in the kitchen and see what I can find. 👌
Who remembers Gareth Hunt and his shake of the wrist for Nescafé coffee. Those were the days when that kind of hand movement didn't mean what it does today!
Watching in 2024 with a Pret a manger on every corner
Depends where you are. Stoke-on-Trent is Prêt-free. I abandoned them when they abandoned proper crockery. 😉
It'll never catch on - crazy hippy hipster talk.
God I do hope it doesn't catch on, can you imagine all the pretentious w******* it would make? It's a bloody drink, it doesn't make you special. If you can't function before you've had a coffee then you're an addict no different to a drug addict.
Could coffee catch on in Britain?
Absolutely not. The country's far too parochial.