"Angel Ferrer - The Tip of the Iceberg" - The Whole Package by Premier Packaging

Every day, Angel Ferrer wrestles with the powerful forces reshaping IT in the packaging industry and beyond-AI, automation, and the system integrations that weave them together into a seamless user experience, or UX, for the rest of us. “The final product is only the tip of the iceberg,” Angel says. In other words, his role is all about finding solutions amid constant change.
It’s a challenge he knows well. Since leaving Cuba at the age of 19, Angel’s story has been one of constant adaptation and innovation. As manager of integration and automation for Premier Packaging’s IT team, Angel unpacks how his team simplifies complex processes, connects digital systems, automates repetitive tasks, and continually finds smarter ways to make technology work for people-and not the other way around.