Can Reliance's Campa win the Cola wars? | Mukesh Ambani's Business Strategy
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- เผยแพร่เมื่อ 26 พ.ค. 2023
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In the 20th century, Campa Cola was the most favourite drink of Indians. Reliance has relaunched it with a lot of innovative business strategies. Will their deep pockets help it to become a leader in soft drinks industry as well?
#campacola #mukeshambani #reliancenews
Sources
Economic Times
Rel Consumer ties up with Ceylon Beverage for Campa; Ratna Bhushan; May 1, 2023
Reliance set to take Campa Cola portfolio nationwide in 3 weeks; Writankar Mukherjee; Apr 29, 2023
Coca-Cola set to buy minority stake in Thrive; Ratna Bhushan; Apr 17, 2023
Reliance Forming a New Camp for Pushing Campa; Ratna Bhushan; Apr 10, 2023
Bottled Water Sales Exceed Cost of Providing Safe Water: UN; Mar 29, 2023
While there is excitement around Campa Cola’s revival, can this classic drink deliver on performance? Shabori Das; Dec 26, 2022
RIL Set to Bring Campa Cola Back into the Market; Writankar Mukherjee; Dec 15, 2022
Times of India
The Campa Cola change in India Inc; Dhiraj Nayyar; Apr 29, 2023
Reliance’s Campa Cola may Start Off a Price War this Summer; Ratna Bhushan; Mar 13, 2023
After Campa, RIL buys 50% in Sosyo drinks co; Jan 5, 2023
Business Today
Mukesh Ambani’s Reliance takes FMCG war to HUL’s doorsteps; Arnab Dutta; Mar 23, 2023
Hindu Business Line
RIL announces launch of ‘affordable’ FMCG products; Janaki Krishnan; March 23, 2023
Business Standard
Reliance brings back 50-year-old iconic beverage brand Campa Cola; Mar 9, 2023
India Today
Realme launches new Coca-Cola phone in India: Specs, price and everything inside the special box; Abhik Sengupta; Feb 15, 2023
The Drinks Business
Why Coca-Cola and PepsiCo could lose out in India to Campa; Jessica Mason; Mar 17, 2023
ICICI direct.com
The cola wars is back & its impact on Varun Beverages; Mar 17, 2023
LiveMint
When Campa Cola used to be a major competitor of Sarkari cola; Mar 10, 2023
Outlook
Reliance Adds Fizz To Desi Campa But Will It Be Enough To Take On Coke, Pepsi Again?
Kamalika Ghosh; Sept 9, 2022
The Print
Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out; Himani Chandana;14 April, 2019
Scroll.in
How Thums Up Won India's Cola Wars; watch?v=1628...
ET Now
Taste the thunder! Thums Up captures a decade-high market share; Sept 22, 2022
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Bheya app plz.... 1/2 din ke andar balasore train accident pe video bnaw
I've travelled widely and had all the Cokes and Pepsis the world offers, but my all time favourite cola remains Thums Up. The Thums Up fix one of the reasons I look forward to my India trips.
Clearly it's the mass favourite
Thums Up has become really bad
Thums up founded by parle but now it's coke brand
Cola cola tastes better to me than thums up
Thums up owner/parent is Coca cola
Reliance should also launch real fruit drinks with sugar free as well as with limited sugar options.
Sugar and salt are preservative, there can be no packaged fruit juice free of sugar, high sugar and high salt help in one two years shelf life, and if any package claims that it is sugar free or less sugar it is simply hiding the truth.
haha, They will not beacause then people will won't go to reliance hospital for diabaties drinking these sugary drinks.
Now I know why THUMS UP was reduced to sugar cyrup ....back then it was the strongest cold drink.
Thums Up was our favourite in school days and well into college, prior of course to its acquisition by Coke.
Left it after its acquisition?
Naturally. As you correctly observed, Coke neglected Thums Up and treated it like an unwanted child.
Check the CSE report on aerated drinks, they have pesticides 😢, bisbo please make video on that. It’s quite crucial.
So it's yet-another bloviating Economic Nationalism, then - Mr "@@Montecristo1805".
Ardeshir is the best
There is a personal element for me.
For two years I lived in an area right beside “Campa Cola Compound” in Worli, Mumbai, and had no idea what it was till now 😂
Wow. Finally 👍
Same !
*Now I only drink Campa Cola, it's worth the money.* 😊
Check if it doesn’t have pesticide like other drinks have.
@@Kathakathan11 I don't think so. It's certified by fssai
@@theeternal6890 oh yes and what about the Supreme Court legitimising the CSE report? The JPC report on it also says that it’s has pesticides. And Supreme Court even directed to remove them from the market.
@@Kathakathan11 ok fake news
@@lasyamehta631 what fake news, it’s there on their own website you bozo
Thums up doesnt taste now as its used to be earlier… Pepsi has came with Pepsi Maxx/Black which taste similar to earlier thums up very bold and also has sugar free option in it❤ it became my personal fvrt
I wanted to relax I would have a Coca-Cola, If I wanted a spicy drink I would have a thums-up, but never will I ever have a campa-cola or a pepsi
Cool. Good for you.
*Be Indian, Buy Indian!* 🇮🇳💪🙏
be indian , Drink Lassi
@@theharshmalviy smarter!
Ofc 🇮🇳🤝🇮🇳
Fauji game khel lo iss logic se bro
@@vikhyatdogra4796 game khelna itna zaruri hai kya bae
Boss, I am to a carbonated soft drink manufacturing, from which source u came to know that cost of one liter beverage is 1.50 to 2 rupees.. cost of the pet bottle and cap for 200 ml drink comes to 3 rs.. and for a 1.5 liter... 6 Rs.. and the quantity of sugar per liter of carbonated beverage is around 175 to 200 grams and this sugar alone cost 6 to 8 Rs....
PLS EXPLAIN
You are right. We missed out on the bottling part. The info was based on a quote from an industry executive that was featured in the visual
i remember this from my indian friends father when he is telling life events in India
That's pretty cool, Carl
@@BisboWorld thanks and i learn more deep thanks bisbo
Saw coconut water preferred in parties/functions.
Interesting observation then
Back in the 90s , Thums up's slogan was " Toofaani thunder".
Coco cola delebrately undermarkets thumbs app...BECAUSE ITS BETTER THAN THEIR COKE
True
many have also said that campa cola is way better than coke/pepsi
Nah bro I drank it in a ipl match it was like they mixed water with generic cola and cost around 100
@@vikhyatdogra4796 Campa Cola better than coke.
@@vikhyatdogra4796 bruh it's 10, don't lie you haven't tasted it
Then it will be easy to become the king of market
ThumsUp is the King of colas!
You caught me, I was watching ad and I had no clue for few seconds.
Lol
Bismillahirrahmanirrahiim. I subscribed and almost every I watch Bisbo's video, no matter I understand the story or not, no matter the case spread to Indonesia, where I live, or not. I just like to listen your voice, the way you telling the story, just like my father or mother, told me stories before I slept, when I was at the age of 1, till 5 years old. I also like your animation. Best regards from Indonesia, South East Asia. Wslm.
Always liked ThumsUp, bought it whenever got a chance. If its not available then Cocacola and Limca.
Nice. Limca is underrated.
We soon expect a detailed Video on the train accident ..
From
Bisbo fan
People who think all Kinds of Cola is just a mere waste of water and its resources .....U da real MVP
Where is Sprint gone? I loved the bottle color!
1:19 the actress with salman in campa cola ad is not ayesha (dutt) shroff but Arti Gupta of purana mandir(1984) fame!please correct it!
Hi Bisbo Team!!! I have been following you for close to 2 years now; yr contents and way of presentation is fantastic. I (we) will be grateful if you can do an edition on Manipur crisis soon - Manipur subscribers. Thank you.
Thanks Pamhor. We will surely look into your suggestion.
Bringing similar name will only increase the brand value of coca cola... Coca cola is unreplaceable... It has a worldwide presence and has a unique taste of its own...
Dude tht are so many colas which taste very close to coke, pepsi itself one such example.
If you have come to this conclusion, you hv been made a fool by coke promotions, that's what coke has been trying to , dump money and kill competition .
Coke In india doesn’t taste like that of America. It’s fake
Bro cola is generic term.
It’s awesome taste. 600 ml for ₹25 after discount in Reliance smartpoint/smartbazaar.
I remember thumbs up ! Fyi - in WW2 coca cola in Germany was banned from importing the secret ingredient to make coke so the director there made it without the formula x & gave it a orange flavour creating Fanta !
What are the annual profits of Pepsi and Coke companies from Indian Markets
What happened about bisbo telugu version channel????
"Get twice the quantity for the same price! Campa Cola offers 500ml at 20/-. A whopping 100% more than competitors' 250ml bottles. Grab the best value for your money now!"
My favourite at 1point was Thums Up with Uncle Chips
they need to go all out on diet variants (sugar free zero calories). The big two have only canned variants of it available in relatively very small batches. it would be a good bet for campa cola to come out with a diet campa cola in pet/plastic bottles which the big two don't have. plus the price difference for a diet coke can and a legacy coke pet bottle is way too much, good avenue for campa cola i guess.
Seems like a good vacuum spot. Well analysed.
Amazing video from bisbo once again. I truly love your content.. Hats off to you guys..
Thanks Abhi
These guys have been around for a 100 plus years. They are giants in advertising gimmicks and shape perceptions for generations. EX: Santa Claus as you see him was born from Coke advert.
They have cheaper coke tasting versions in the the US but they are called generic drinks and occupy a lower berth.
jio is the best marketing company today..
the money with ambanis is crazy!!n just wait n watch
It was sharp and appreciating good work bisbo.❤
Thanks Naveen
Thumbs up is the best drink hands down….
Bisbo, you missed an important point regarding the nomenclature of Thums Up. "Thums" is the phonetically correct pronunciation of the word thumbs, as the b in the word is silent. Many people don't know this. And if you, who is reading my comment right now, didn't know this as well, smile. Because every time you asked for a Thums Up, you've actually been tricked into pronouncing the phrase "thumbs up" correctly! But now you know.
Good one Chinmaya
Campa is killing it with its pricing.. we can see it all over the states
I am just getting addicted to this channel
Wow Ajiet. Lovely!
I want campa cola to grow to a level that pepsi and coca cola can’t able to compete.
@@entirepoliticalscienceand yes to gora chamdi 😂😂😂
Awesome
Good content
Thanks
It will ❤❤❤❤❤❤
Campa has a recall value for sure but name is not cool enough compared to coke,sprite.
The government had its own cola?😮
As crazy as it sounds, yes
Make a video on samvardhana motherson
I am thums up person but i tried campa cola and i liked it.i want this indian made drink to make it to top
bro,i am a tamilian and i reside in andhra,BOVENTO BELONGS TO TAMILNADU AND NOT ANDHRA.thanks for making informative videos.kudos
Yes they wil give free for Everyone
I worked closely with the distribution wing of Reliance Beverages category in my summer internship and I have seen closely and contributed to the distribution strategy. What I can say is it will be going to give tough competition to PepsiCo and Coke in near future.
Hey brother what about sure water launched by reliance as campacola brand does it have potential
Exactly Gotta gamble responsibly But hey a little fun never hurt anyone right😉
Coca cola tastes better then thumbs up....now let's see the taste of Campa cola bcoz I was kid when i tasted it and forgotten the taste
Nice ad placement ,🤣🤣 didn't see that coming ..
Correction, the home turf of Bovonto is Tamilnadu and not Andhra as told in the video
Yes you are right
There are 2 reliance stores in my area. I don't see 1 campa cola bottle also in either of the stores. 😃😀😀😃😄😃😃😃😃😃😃😃
Wow.. that is something
Reliance on coke
I dont think so they will be able to occupy a market like coke
But reliance can do nasty things and get into the market lile patanjali did with maggi
But real fact patanjali has small fish bones in its paste marketed as pure veg
Nasty marketing.. nice word
When will hit the market
Yaar 4ra pe bets lagane ka maza hi alag hai, process bohot simple hai 🎮🔥
I tried campa cola's orange flavour.... it was really bad! Hope they launch Gold Spot ❤
Can you make a video on how socialism ruined india? It was insane that George Fernandes kicked ibm and cola out and started a government company!
Hindi dubbed
wow ... very intriguing one.. I personally like only mountain dew
It was a rage when it came
Only Varun Beverages investors are crying here. Varun is already manipulated. Lousy n dubious financials. Varun Target R.300
Haan yaar, 4RA pe deposit karna bohot easy hai, options bhi bohot saare hain 😃👌🏼
We call it compa in Telangana.
😂
Hahah
Sir please start bisbo in telugu
Make a video on moraji desai😊
Any type of cola is dangerous for health & environment in long term use.
अभी भी सरकार चाहें तो, कोका कोला और पेप्सी कोला को ८० टक्का फ्रूट जूस बेचने को मजबूर कर सकते हैं
May not compete Thumps Up!
Campa is the best 😋😋😋😋
Make video on csk
Please make a vedio on Ateek Ahmed and his assassination. Similar to Vikas Dubey's vedio. How UP police is acting on these goons etc
We will soon come up with this
Wat ever made in india or anything these cold drinks are gonna screw ur life. So wen we say made in india also c tht there are few things whivh takes a a toss to ur health.. not everything is a patriotism 😅😅😅😅😅
4ra ke s me participate karna bhi faaydemand hai, bonus aur prize money dono milte hain 🏆💪🏼
Coke thought people would move away from Thums up. But they didn't realize that it will always be the first choice of drunkards. 👍
Wut??? 😂😂🤣🤣🤣
Lol. Fair.
True that Life's too short to not have a bit of excitement. Count me in for some 4rabet action 🎉
they can win against coca cola
Tough fight right now
Bisbo channel I have a request in business stories to next video please
4rabet pe roulette khelne ka experience bhi zabardast hai, kabhi bhi bore nahi hota 🎰😃
No one likes campa cola, people are only gonna go for authentic cola
Bovonto fans ❤
Is limca still available
Hopefully yes
I wish Coca-Cola revives the "GoldSpot - the Zing Thing!" and kill thr stupid Fanta. That would be a sight wouldn't it!
Since Jan 2024 I consume only Campa Cola not Pepsi or Coca-Cola,
#SwadeshiMovement
campa cola looks like cheap drink.. hard to switch from thums up and coke. even though i drink cola less but it tastes great when you get bored with thums up. hard to think of other drinks.. maybe mountain dew helps. all those fanta , mirinda , 7 up all are waste of money..
7:14 dominos reduced?
Yes Dominoes reduced its stake in Thrive
🤑 Oh, the cashback has been a lifesaver for me more than once. It helps take the sting out of a loss
ahahahah ........ Deep pockets jibe is awesome ........ Well Sri Lanka now has to play by Indian Billionaries .... Soon Lanka will be part of Akhand Bharat ......... because money is a magnet
now I'll buy campa cola only
4:50
I want personalized investment advisors
Try the link that is pinned in comments
I have tried campa cola for once...but It was a complete disappointment.
Ye hindi me kab aayegi?
Ye hafte
@Bisbo is live Internet explorer, Late
Hahaha. Then you must be in heaven watching our videos!
59mins ago 3.9k views
FIRST
I loved Double Seven and Campa Cola… Pure Nostalgia
#modi must go