Irish Hereford Prime Farmer - Brian Keating

Irish Hereford Prime farmer member Brian Keating farms in the scenic "V" at the foothills of the Knockmealdown and Galtee Mountains in Co. Tipperary. A third-generation farmer, he took over from his father in 2011, transitioning from sucklers to a dairy beef system. Despite initial doubts, the switch has proven successful.
The farm mainly raises Irish Hereford cattle, known for their docility and easy handling. Herefords also finish well off grass, making them ideal for the farm's operation. Brian is committed to preserving the farm's natural features, like stone walls and hedgerows, recognizing the importance of sustainability.
The goal is to ensure a sustainable business for the next generation, not just an asset to sell. Herefords will remain central to the farm's future, supported by helpful schemes from Irish Hereford Prime. The outlook for the farm is bright, and Brian is optimistic about what lies ahead.