The Humble Beginnings of Uniqlo and How It Became an $8 Billion-Dollar Brand

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  • เผยแพร่เมื่อ 9 ก.ค. 2024
  • Uniqlo is owned by Tadashi Yanai, Japan's richest person. His goal? To dethrone Inditex (the company that owns Zara) as the biggest fashion retailer in the world. But before Uniqlo became an 8-billion dollar brand, we go back to its early days, and learn about how Tadashi Yanai grew it to what it is today.
    🍏 Brand Origins is hosted and produced by Chris Garin.
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    Music credits
    Art of Silence by Uniq | tiny.cc/prgcfz

ความคิดเห็น • 85

  • @pandysingian1307
    @pandysingian1307 3 ปีที่แล้ว +54

    This is excellent! Fast-paced, interesting and, most important, the guy does NOT put on a fake American accent! His accent is a neutral, correct Filipino accent. Like Rico Dizon, he just talks naturally with no twang.

    • @BrandOrigins
      @BrandOrigins  3 ปีที่แล้ว +6

      You're too kind! Thank you, I appreciate it. Happy that you liked the video 😊

  • @deshantkumar6038
    @deshantkumar6038 ปีที่แล้ว +2

    I'm working in Uniqlo. Trust me work pressure is worstt!! But you will be getting paid absolutely well. This company is for hardworking people

  • @soil80
    @soil80 3 ปีที่แล้ว +90

    How does this have so few views? It's literally so good

    • @BrandOrigins
      @BrandOrigins  3 ปีที่แล้ว +1

      Really appreciate it! Glad you like it 😊

    • @madmaldito773
      @madmaldito773 3 ปีที่แล้ว

      exactly!!!

  • @CmpdKnwl
    @CmpdKnwl 3 ปีที่แล้ว +19

    Damn a very underrated channel with high-quality content. You already know I smashed the like button, subscribed, and hit the notification bell. Keep up the great work!

  • @riz7346
    @riz7346 3 ปีที่แล้ว +12

    This is very informative! And really concise considering all topics covered! Thanks for the great vid

  • @ThangNguyen-ui4qm
    @ThangNguyen-ui4qm 3 ปีที่แล้ว +2

    These videos are so refined! good work!

  • @elyzesam
    @elyzesam 2 ปีที่แล้ว +1

    binge watching all the videos, couldn’t agree more to all the comments, super informative!

  • @jazferNfriends0426
    @jazferNfriends0426 ปีที่แล้ว

    I found this channel last week and i already watched 16 videos. So informative and entertaining. Thanks Chris!

  • @zHumanfactor
    @zHumanfactor 2 ปีที่แล้ว +6

    Very well done review of "Uniclo". It is one of my favorite stores for casual wear. I find they use good materials and the pricing is very good. I would have found it interesting if you talked about where everything is made (China) and their manufacturing methods with the goal of producing quality products.

  • @dota2u
    @dota2u 3 ปีที่แล้ว +3

    bro..this is so good..i'm making research of brand and your channel came up..subs!

  • @lukmanhakim-gm3yp
    @lukmanhakim-gm3yp 2 ปีที่แล้ว +1

    You do your research right by showing us data, not only eye catching visuals. Great content. Auto subscribe :) keep creating many more great contents

  • @iL0neW0lf
    @iL0neW0lf 3 ปีที่แล้ว +1

    Amazing video. Thank you!

  • @user-ce6ns6ld3y
    @user-ce6ns6ld3y 7 หลายเดือนก่อน

    Loved your video thanks so much for the informative content!

  • @pablotv5776
    @pablotv5776 2 ปีที่แล้ว +2

    Thank you for your hard work!!!

  • @kennetherickson2391
    @kennetherickson2391 3 ปีที่แล้ว +3

    Thanks for a succinct summary of UniQlo. Helpful for undergrad students!

  • @Peachyroooo
    @Peachyroooo 3 ปีที่แล้ว

    Excellent video, thank you so much!

  • @joshuajoe1419
    @joshuajoe1419 3 ปีที่แล้ว

    Loved the video. I subbed

  • @maxlord7146
    @maxlord7146 3 ปีที่แล้ว +2

    Mate this is actually a sick vide! very surprised you don't have millions of subs. keep this up and your there in no time!

    • @BrandOrigins
      @BrandOrigins  3 ปีที่แล้ว

      Wow I appreciate it, man! Thank you!

  • @coffeequoh5487
    @coffeequoh5487 4 ปีที่แล้ว +14

    Yes to this type of informative and well-researched content! uwu

    • @BrandOrigins
      @BrandOrigins  4 ปีที่แล้ว +1

      Thank you so much! Really appreciate the support :)

  • @peachpearl26
    @peachpearl26 2 ปีที่แล้ว +1

    Hello Brand Origins! I like your videos. It’s all 👍 well done. I find inspiration from the businesses you’re sharing.
    Will you make a video about J-Co Donuts? Me, a Filipina and my husband, an American are watching from USA.

  • @JaeMiranda
    @JaeMiranda 3 ปีที่แล้ว +2

    You deserve more views 🙌🏻! Great job!!

    • @BrandOrigins
      @BrandOrigins  3 ปีที่แล้ว

      Thank you so much Jae! 😊

  • @lolareuokay1092
    @lolareuokay1092 3 ปีที่แล้ว +5

    I hope you got paid by Uniqlo for this vid!!! Great work!!!

  • @felixedwards2153
    @felixedwards2153 2 ปีที่แล้ว +1

    Great video, Uniqlo is my favourite clothes brand here in the UK.

  • @aristocelleguevarra2170
    @aristocelleguevarra2170 3 ปีที่แล้ว +4

    Great brand! I found my favorite jeans and slacks in Uniqlo.

  • @JayAgonoy
    @JayAgonoy 2 ปีที่แล้ว +1

    Uniqlo has some nifty web sites before, such as Uniqlock which features music from Fantastic Plastic Machine. Those were the times that Uniqlo has not yet stepped in the Philippine market. There's also a connotation attributed to Uniqlo about the waning down of Harajuku's style culture.

  • @nathanchang7713
    @nathanchang7713 3 ปีที่แล้ว +17

    I love Uniqlo it’s cheap and good quality almost none of their t shirts or clothes has bad or loose stitching even Zara which is high quality somethings has bad quality clothing, but Uniqlo doesn’t have modern and trendy styles like shirts with thin collar or different types and raw edge or low cut t shirts etc, their clothes aren’t very fashionable for men, it’s just very basic, if they made more unique clothings, I’ll definitely buy more, I think only their longue wear is good the rest while good quality aren’t very fashionable. Also good job btw very informative video

    • @Kevin-fj5oe
      @Kevin-fj5oe 2 ปีที่แล้ว

      I guess that's their market are, basic clothing that you can wear comfortably daily.

    • @cattuongnguyen7192
      @cattuongnguyen7192 2 ปีที่แล้ว +1

      Their silhoutte is amazing! And their women’s stuff are actually very varied and unisex-ish, so there you go if you want something with a bit more personality

  • @edmedcalf6712
    @edmedcalf6712 3 ปีที่แล้ว +3

    Excellent video, really well made!

  • @reidellchristian2579
    @reidellchristian2579 2 ปีที่แล้ว +1

    i love UNIQLO, comfort before style.

  • @theycallmevina6851
    @theycallmevina6851 3 ปีที่แล้ว +4

    Glad Ive watched this video! Thank you tomorrow i will have my job interview in Uniqlo wish me luck ☺️

  • @vionnahsu5794
    @vionnahsu5794 3 ปีที่แล้ว +2

    Excellent video. But I think a summary of subtitles and time stamps at the beginning of the video may help me to follow your ideas and find the info I need most. Thanks.

  • @lyssamalloy5162
    @lyssamalloy5162 3 ปีที่แล้ว +4

    I love this brand alot 💗

  • @sidmichael1158
    @sidmichael1158 3 ปีที่แล้ว +1

    Nice work Chris. Just like cold fusion.

    • @BrandOrigins
      @BrandOrigins  3 ปีที่แล้ว

      Thank you so much! I love watching Cold Fusion's videos too!

  • @merryannzchannel8833
    @merryannzchannel8833 2 ปีที่แล้ว +1

    Nice brand my husband love this brand most of his shirt/jeans are uniqlo

  • @sheilatheodora3954
    @sheilatheodora3954 7 หลายเดือนก่อน

    Great story

  • @jjjjefe3880
    @jjjjefe3880 3 ปีที่แล้ว

    Where is the green hoodie at 2:36 from??

  • @insp5484
    @insp5484 2 ปีที่แล้ว

    Underrates hope algorithm can help this channel

  • @maurelyntumogsok338
    @maurelyntumogsok338 3 ปีที่แล้ว +3

    Very well said 👏 I'm working in uniqlo as associate 😊

    • @pablotv5776
      @pablotv5776 2 ปีที่แล้ว +2

      Indeed. I'm currently working in Uniqlo PH as associate.

  • @codyb9205
    @codyb9205 ปีที่แล้ว

    I've known about uni qlo for a while but this made me finally order $200 worth of gear.

  • @viralvideoofficial6881
    @viralvideoofficial6881 3 ปีที่แล้ว +2

    You are amazing dear. Thanks

  • @alextongo2023
    @alextongo2023 2 ปีที่แล้ว +1

    Great content! Is it ok if you tell me your sources? We need to make a business case paper for uniqlo, and the content you mentioned is great! We'll cite sources accordingly :)

  • @greg.peepeeface
    @greg.peepeeface 2 ปีที่แล้ว +2

    Like the other commenter said, this video is great, and I agree. I have one of the largest Japanese food and culture blogs, and I’m going to go out of my way to hype this video somehow.

  • @Rose-pz8es
    @Rose-pz8es 2 ปีที่แล้ว

    Great video!Dear do you live in Japan?

  • @Server_Error_404
    @Server_Error_404 3 ปีที่แล้ว +1

    yes uniqlo my favorite

  • @geraldsyta6890
    @geraldsyta6890 2 ปีที่แล้ว

    So entertaining...... Like

  • @synnny
    @synnny 3 ปีที่แล้ว +6

    LMAO
    him: “what do you get when you sell high quality clothing for low prices?”
    me: “exploitation” “underpaid workers”
    Him: “growth!”

    • @kkwong6528
      @kkwong6528 ปีที่แล้ว

      What is underpaid in your country is not underpaid in another.

  • @reagantan6372
    @reagantan6372 3 ปีที่แล้ว

    who is the supplier of the racks of uniqlo?? does their supplier is country based?? if in philippines.. who is their supplier

  • @Fausto_moh
    @Fausto_moh 2 ปีที่แล้ว

    Houston one of the United States largest major cities doesn't have a single uniqlo and it breaks my heart

  • @gianjanoski5817
    @gianjanoski5817 2 ปีที่แล้ว

    My favorite clothing brand

  • @sundalongpatpat
    @sundalongpatpat 2 ปีที่แล้ว

    I want you to be the Simon Whistler of the Philippines! I hope you could make other 'Origins' story channels..

  • @scapegoat5712
    @scapegoat5712 2 ปีที่แล้ว

    I am watching this becoz yesterday I bought a used hoodie from second hand store wanted to know it's origin

  • @jacob_n_r_z8755
    @jacob_n_r_z8755 2 ปีที่แล้ว

    The reason why i love uniqlo, is because they sell anime shirts.
    Especially the gundam shirts

  • @Skate247allday123
    @Skate247allday123 3 ปีที่แล้ว +2

    I wonder how to become an uniqlo model

  • @mrkfredrich
    @mrkfredrich 2 ปีที่แล้ว +1

    I ❤️ UNIQLO

  • @plumrains5010
    @plumrains5010 4 ปีที่แล้ว +5

    damn Chris now I know where you've been spending most of your time in

    • @BrandOrigins
      @BrandOrigins  4 ปีที่แล้ว

      Haha thanks, man! Hope people find the videos helpful :)

  • @wenmin12152
    @wenmin12152 3 ปีที่แล้ว

    The Price: Works for you, but not for me.

  • @markkevnjflores
    @markkevnjflores 2 ปีที่แล้ว

    it should be simplicity and quality only. We have more cheaper alternative local brand

  • @mcdudung3808
    @mcdudung3808 2 ปีที่แล้ว

    Before Uniqlo, Giordano used to be big, then Mark's and Spencer.

  • @sidmichael1158
    @sidmichael1158 3 ปีที่แล้ว +1

    Do you have tutorial on how to make videos like this?

    • @BrandOrigins
      @BrandOrigins  3 ปีที่แล้ว +2

      For video editing - I just learned from the free video editing tutorials here on TH-cam hehe. Tried using Skillshare, but realized most of the tutorials here on TH-cam are good enough. You'll learn faster if you do projects for other people/brands.
      For podcasting - search 'How to start a podcast by Pat Flynn' here on TH-cam.
      Hope that helps! 😊

    • @sidmichael1158
      @sidmichael1158 3 ปีที่แล้ว +1

      @@BrandOrigins anything in particular here on youtube for video editing tutorials? Thanks a lot.

    • @BrandOrigins
      @BrandOrigins  3 ปีที่แล้ว

      @@sidmichael1158 This one: th-cam.com/video/MamHurq391o/w-d-xo.html

  • @arcadiomaxilom8297
    @arcadiomaxilom8297 2 ปีที่แล้ว

    Just buy bench, penshoppe and marikina shoes or carcar cebu footwear

  • @kenichisuzumura1570
    @kenichisuzumura1570 3 ปีที่แล้ว

    I heard many countries are boycotting Uniqlo? did they do sth wrong? whats going on?

  • @Ramy-ql3tr
    @Ramy-ql3tr 3 ปีที่แล้ว

    My only gripe about Uniqlo is the women's pants range. They only have slim style. Be practical not all women are size 10.

  • @kelvinfernandez4058
    @kelvinfernandez4058 3 ปีที่แล้ว +3

    It's so absurd for Koreans to boycott a modern day company over a stupid ad that had nothing to do with politics from 80 years ago.

  • @arktos298
    @arktos298 2 ปีที่แล้ว +1

    And time to boycott Uniqlo.Really sad to read their announcement to stay in Russia.

  • @twplustwoisthree
    @twplustwoisthree 3 ปีที่แล้ว

    80 years ago = 1910...nice video but take a few minutes to read wikipedia before talking about history lol

  • @gio122
    @gio122 2 ปีที่แล้ว

    Get out of Russia Uniqlo