6

Enter the world of luxury with renowned expert Michaela, who engages in in-depth discussions with the leaders who shape this glamorous industry.
In this fourth episode of Luxury Leadership Talk, she meets the insightful and creative Marie Schott, the brand influencer behind The Kooples. Together they reveal the secret of cultivating a brand identity, the art of appealing to a younger demographic and the irresistible influence of sustainable fashion in the luxury sector. Marie provides fascinating insights into her journey, highlighting the power of brand storytelling, the need to embrace sustainability in fashion and her expertise in appealing to the modern, conscious consumer.
This dialogue is more than just a journey into the world of luxury: it's a masterclass in creating a unique brand identity, promoting sustainability and the timeless appeal of meeting customers' evolving needs. You'll discover that luxury is not just about extravagance, but a thoughtful fusion of brand history, environmental responsibility and a dedication to the ever-changing demands of retail fashion.
00:00 - Introduction
1:27 - How did you ascend to lead The Kooples?
5:26 - What lessons from your career with Etam, Undiz and The Kooples can you share?
7:17 - What are the differences you noticed between mass market and luxury?
10:13 - What is the narrative behind The Kooples' brand?
12:56 - How do you envision The Kooples' future?
15:47 - What attracts GenZ to The Kooples?
17:20 - What is The Kooples' icon?
18:21 - How do you cater to GenZ's evolving needs and trends?
20:43 - How is CSR reflected in your leadership and The Kooples' strategy?
26:37 - What makes the new The Kooples Flagship on the Champs-Elysées unique?
31:44 - How do you foster creativity within your teams?
33:06 - What is it like co-directing with Capucine Safyurtlu?
35:31 - How do you engage your teams in The Kooples' growth?
38:40 - How did you internally handle The Kooples' repositioning?
42:39 - What inspired The Kooples' rebranding?
45:51 - What is the process behind establishing a flagship on the Champs Elysées?
47:33 - What is digital's role in The Kooples' new strategy?
50:05 - What are the key aspects of the flagship's experience?
51:05 - What is a standout memory from your time at The Kooples?
53:00 - How would you describe your bond with The Kooples?
55:56 - What are success factors in the luxury fashion industry?
59:19 - How do you perceive the future of luxury?
1:01:45 - How did Anashaf originate?
1:04:14 - What distinguishes Anashaf?
1:06:21 - Where does Anashaf stand currently?
1:07:25 - How do you juggle your dual roles?
1:08:47 - How has Anashaf shaped your leadership at The Kooples?
1:10:16 - Conclusion
The podcast is also available on all Podcast channels:
🎧 Spotify: rb.gy/zm2f8j
🎧 Apple Podcast : podcasts.apple.com/us/podcast.
📆 Book Michaela now on : michaela-merk.com/contact/
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🆕 Her Daily News : / michaelamerk
💼 LinkedIn : / michaelamerkconferencier
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💡Who am I?
I'm Michaela, an international speaker specializing in Relational Intelligence, Customer Experience and Leadership.
My concepts are drawn from my 20 years of experience leading renowned luxury brands (L'Oréal, Estée Lauder & Cies, Marionnaud).
Through my content and programs, I help managers and entrepreneurs reach the highest heights through influence and strong relationships.
I show you how to draw inspiration from the luxury houses to better position yourself as a person, as a brand, and sell more effectively.

[@Mel-hg2ln]

Vidéo très intéressante avec un contenu plus que pertinent, qui montre la différence entre le premium, le luxe et le fast fashion, qui nous permet aussi de saisir les différents enjeux qui nous entoure. Un discours autour de la passion et de la singularité, qui donne vraiment envie de découvrir l'univers de cette marque !!!