The Perfect Website Checklist: 7 Must Haves
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- เผยแพร่เมื่อ 28 พ.ค. 2024
- The perfect website that converts visitors into paying customers and clients IS possible.
It’s all about uncovering making it easy for visitors to understand the value you offer and giving them the information they need to confidently make decisions.
In this video, you’ll learn how to get crystal clear to give your website visitors exactly what they need to make it easy for them to say YES.
It’s 7 things every business website needs to turn your visitors into paying customers. It’s not just a website checklist, though. I’m also giving you concrete examples and telling you exactly how to implement them to optimize your website’s potential and increase your bottom line.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
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Watch me next to where take your website to the next level! - th-cam.com/video/p5LIqg-oNbs/w-d-xo.html
This is, without a doubt, one of the BEST channels I have had the privilege of subscribing to in years!
I appreciate that!!
I love how my ad is on you're video
I’m an experienced marketing veteran, definitely not a website expert but I’ve done my share of work in that area, and I can definitely attest to the fact that you really know what you’re doing. your ideas and strategies are always exceptional! Happy new year!
Thanks a million Tommy, that means a lot. Happy New Year!
***Hi Wes, I think the information you post on your TH-cam channel is fact-based, field-tested, and highly effective. Your delivery is simple to understand, and you are providing TRUE VALUE! You are DRAWING ATTENTION by GIVING FREELY of your expertise. You're a true inspiration to many entrepreneurs, Wes. Great job!! P.S. I subscribed!
Thanks a million Vince!
Would you consider creating a TH-cam video on the websites of those that created their websites based on your tutorials? You could then ask people to comment on what could be improved. Then you will give us your input. I redesigned my site based on watching your videos. I'm still fixing a few issues.
That's a really interesting idea - I will think about it. 🤔 Thx for watching! 👍
@@WesMcDowellInc My pleasure. wanted to let you know that I revamped my website by immersing myself in numerous videos you've created, and I believe that I did a decent job of it. I appreciate what you teach us.
@@HomeSolarSimplifiedwhat's your website?
Awesome content man ❤
Gave me some insight project I'm working on.
You are an absolute legend!!!! SO HELPFUL!!!!! 🎉🎉🎉🎉
Happy to help Olivia! 😊
skip the calendar, add payment form up front!
Downloaded.
Love your videos. I'm a writer, not strictly a service provider, but I can use much of what you say on my site.
Most writers websites are as boring AF.
Amazing! I’m using you material to build two new websites for my businesses right now!
Happy to help!
Great advice, Wes, thank you!
Glad it was helpful, Toni!
Excellent as usual. So happy I discovered you ❤
Thank you so much! 😀 👏
Hi Wes,
Amazing content, I'm now confident to do this myself and have just signed up for Calendly. Keep up the great work, it's certainly adding value to my business and giving meaning and direction to our on-line proposition.
That is fantastic Gary! 🙌 👏 I am so glad to hear that
Wonderful! Thank you Wes. 🤗
Glad you enjoyed it!😃
Thank you a lot for this video. This is very interesting and informative. Keep posting like those amazing videos, this is awesome.
Thank you Aryana for watching! 😄🙌
Fantastic points! Going to take this into building my own website for sure. Thanks
Glad it was helpful Ryley! You got this!🙌
Great video, Wes !
Many thanks Frederick! 🙌
Great supplemental content to your Website Launchpad course.
Thanks Daniel!
Hi Wes, love your content and just want to say I appreciate all you put out!
Was wondering if you would do a video on how this layout would workout on the mobile version of our websites. Like how to structure it given the vertical/scroll down nature of the mobile devices with limited horizontal estate.
Hey Domingo - thx for watching! 😀 👏 My longer tutorials include sections about making your site responsive for mobile. See these two videos: th-cam.com/video/OupzJrhh3Fo/w-d-xo.html and th-cam.com/video/8VL8MwaHzJE/w-d-xo.html
@@WesMcDowellInc thank you good sir!
Wonderful content
Thank you🙏🏾
Any time!
I just found you and subscribed and signed up for the free masterclass. I am in the works of creating my own copywriting business and am currently helping 3 small businesses write content for their websites. I have written web content in the past (that are no longer live). However, your ideas and suggestions breathe in "fresh and leveling up"! Thank you! I have a question for you. You mentioned writing the home page like no others exist and putting "second hand" information at the footer like "team bios" or "history", etc. What is your advice/opinion on drop down menus when you click on the navigation bar for a page (say, the About page, and there's a down down menu with team bios and/or history)? Is that still viable, or a website no-no from the past?
Hi Wes! Your videos are so helpful, thank you! Just wondering what your advice would be on using a full hero design with a hamburger pop up menu navigation over the standard sticky navigation? My assumption is that it would be easier with the standard but I see alot Hamburger menu websites!
Hey Candace! I think a hamburger's a fine place to put your "extra" pages that don't lead to a conversion, but I'd always put your top 4-5 pages out on display. Obv I'm talking desktop, pretty much everything will be under that icon on mobile. Cheers!
@@WesMcDowellInc Perfect😊 Thank you for your advice!!
Wes your the best!
I've one question about the video section.
Where in the site you think its the best place to put it?
I like putting it in the 2nd or 3rd section personally so it gets the most attention. Cheers!
Hi Wes! Thanks for your very informative video! I'm putting a quick presentation together for my class and would like to use a small blurb from approximately 18 sec to 42 sec. Can I have your permission to use it? I've saved this video to review later as you had some great tips and I want to refer back.
Awesome tips
Glad you like them Brian! 😀👍
amazing🤩
How do I add a testimonial to my website
Wes, what are your thoughts on having both a "schedule call" main conversion button and a chatbox? Does the ease of asking a quick question in the chat box reduce the number of bookings?
No, I actually like a chat feature bc most people are willing to use one way before they're willing to call you or email you. SO its good for some initial engagement. Cheers!
I just tested your personal website through Google PageSpeed. Performance scored a 26 for mobile and 56 for desktop. Probably because you built your page with Elementor and have a bunch of unnecessary JavaScript.
Doesn't this hurt SEO and conversion if the website doesn't load fast? Especially for mobile (which scored a 26) since a majority of web traffic is on mobile devices. I'm guessing all the bloated code that comes with elementor makes it harder for web crawlers to analyze and index the web pages.
This impacts UX as well. Like if a user is browsing through web pages and something takes a while to load, they lose their patience (probably because our attention spans are so squirrelly now thanks to the internet) so we only have a split second to grab their attention with the "above the fold" content - but if the page loads slowly... then you kinda already lost them, right?
Do you think the new Elementor is better?
It popped right up for me! Honestly I worry a lot less about those scores than how fast the top section loads up. AS long as it loads fast before people have a chance to scroll down to the rest, you're good.
@@WesMcDowellInc Did you empty the cache before loading the web page?
If you're revisiting a site that's already been cached by your browser then it'll load faster because it stores all the web resources into your local storage. If you empty the cache and try reloading the page you'll get a better insight into what the actual user experience is like for first time visitors.
Yes… I know. 😂
@@WesMcDowellIncI have same problem with Wix. The insights it doesn't do great but there's other metrics Google uses. Time spent on the website probably helps slot with SEO ranking. Btw I'll be using your Instagram and plan this week so thanks for that.
Hey Wes, thank you for your video. If I want to qualify leads before letting them book a meeting, what should I do? If I get visitors to book directly I fear I am going to be wasting a whole lot of time with people not ready to buy my services. Thanks!
I'd just ask a qualifying question or 2, whatever would help you decide if they're a good fit. then jsut email the bad fits back and cancel the meeting.
Wes does that video suggestion work for B2B customers?
Yes for sure! Video's pretty much a must-have across the board.
Sign up for my free Masterclass and take the next step towards creating a high-converting website! - wesmcdowell.com/training/
Last tip was killer!
Thanks Bobby! 😀👍
@@WesMcDowellInc watched your master class vid last night. Considering the program. I already have a tech team that can build for me but my gut says to make sure they build it correctly by learning the tips/tricks in the program. Question, do you have a link to set up a consultation to go over the website after it’s built? Evaluation if you will. I don’t see myself building this myself with Elementor. Don’t have time. Don’t have time to go through another course either.
Yes you should still be eligible for the fast action bonus of a one on one website review if you just watched it last night! Hope to see you there!
You’d get the link inside the program to schedule it.
@@WesMcDowellInc I appreciate the response. Been watching your videos for several months and really like your approach. Definitely something worth striving for on my channel. I think I’m gonna do the course because with the amount of money I’ve spent in the past to get a website right What is another few bucks! I want this thing to be awesome and I know you’re the guy to teach me. 👍🏼
Get my FREE VIDEO MASTERCLASS THE AUTOMATED CLIENTS-ON-DEMAND WEBSITE BLUEPRINT™ for Service Businesses wesmcdowell.com/training/
Can I hire you?
Hey, unfortunately I don't do any full project work anymore... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/
So we are in a para-social relationship Wes :)
😆