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- เผยแพร่เมื่อ 15 ต.ค. 2024
- It all comes apart at the seams.
#BrandyHellville & the Cult of Fast Fashion, an HBO Original Documentary that uncovers the toxic origins and culture of the teen brand and the global ramifications of mass-produced clothing, premieres April 9 on @StreamOnMax.
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Brandy is like “2000s teens Hollister” just for 2010s teens
But even worse because they only had one size...
But worse cause they were extremely fatphobic
Yes and 2020s teens also
@@janesays1278uhm why don’t they don’t they have that in mall
@@carlyalakija4703plus racist
So another Abercrombie & Fitch got it.
Brandy is like “2000s teens Hollister” just for 2010s teens
No, A&F’s stuff lasts. My son still has some hoodies & tees.
@@samanthab1923 I'm talking about the documentary about the company. Abercrombie & Fitch has a similar one on Netflix.
@@caitlingill I'm talking about the company Abercrombie & Fitch has a similar documentary on Netflix.
Yup, we always had these garbage stores. They never got my money.
This feels like Groundhog Day! How often are we going to hear the same story, over and over again, until people learn!?
Can’t agree more! I remember having an issues with BM when they first came out. I was a teenager back then. I think it’s arrogant to only sell one size for girls and creating body anxiety. Interestingly, I seem to be numbed by this now, because despite everyone has been talking about fashion inclusivity, sustainability and how bad fast fashion is to the planet, it hasn’t change that much since then. Tbh, I think the situation is even worst on all those three topics.
Humans NEVER learn. 😔
If they learn what are the people with good sense going to watch ?
@@Indyexpat Lately I've been wishing I were a robot! 😂😂😂
💯 It's one of the most American stories I've ever heard. So every few years same old same old..
It’s actually a great documentary for the sole purpose of it shows where “donated” and thrown away clothing ends up in Ghana. It’s heartbreaking.
The Brandy clothes take up the least amount of space of all the "donated" clothing. 😀
I highly recommend checking out the documentary The True Cost. It goes much more in depth into the unbelievable harm the fast fashion industry is causing to the environment and people. The amount of physical, psychological, and environmental damage caused by fast fashion is truly staggering. We NEED to raise more awareness about this issue!
As if those people in Ghana deserve to be unhealthy and put in physical harm because of our country's excess and throw away attitude.
All that clothing and those chemicals breaking down and the risk of fire, that's just inhumane in a poor country with limited access to healthcare and clean water. We have a responsibility as global citizens to do way better than this.
Stop it already!
The reason why this story is so repetitive (per a lot of comments posted) is because we don’t demand with our dollar for better quality, sustainable garments. The fashion industry as a whole is “fast” - even the top luxury brands move trendy items out. It’s a business built on capitalism, not sustainability.
No ... the reason is women don't care
Some of us do demand it and have stopped buying corporate brand clothing unless used. I'm actually surprised so many people still want this stuff when there are better options out there, easily ordered online. Corporate clothing brand quality across the board has plunged while prices have continued to climb.
@@jhart1979 Even easier and more sustainable is thrifting. I haven't bought a new item in ages unless I have a specific need I can't find at the thrift shop. There's so many thrift stores, so much vintage clothes, and a lot of it is really cute and affordable. There shouldn't be a stigma against used clothing, and I think that if brands want people to buy new they need to up the quality and the longevity of items. I know a lot of people switching to only thrifting but it needs to be wider scale in order for the companies to realize they need to change to a sustainable path.
@@johnnyfive9815 because men don't buy fast fashion or cheap items?
what clothes should we wear - most people are not rich. and we still live in a world where being beautiful as a woman is seen as our most valuable trait.
When is the Shein documentary
there’s a great one on all 4
@@pinkapoppywhat's it called
Hopefully right before the Temu one.
@@cocoforeverrrI think it's called 'Inside the Shein Machine'.
theres one called inside the shein machine on binge
They seem to only sell basics.... like just plain tanks and skirts, shorts, etc. I don't see what the obsession was
Because they’re cute and not bombarded with pride propaganda made specifically for a type. Not everything is for everyone and that makes their customers happy. There’s nothing wrong with that.
@@Seventizz wow how do u bring in politics into this. U ppl are obsessed 😂
@@random95725 Because the documentary doesn't exists to do just that?
@@Khous-yg1ur Upscale clothing brands exist. How is that a problem?
@@Seventizz
It's not a problem. However, when its all the same thing you can get at Target, Kohls, Walmart, or Old Navy, and they tripled or quadrupled the price, then that's ridiculous.
i was so excited for this doc but now not so much it seems quite repetitive. we see this in fashion everywhere
It’s actually a great documentary for the sole purpose of seeing where “donated” and thrown away clothing ends up in Ghana. It’s heartbreaking.
I'm so out of touch. My dumb self thought the lady from Real Housewives of Beverly Hills owned this company (Brandy Glanville).
Umm so did I! 😂
😮
Me too! 😂
You’re not the only one lol
Me too!!! I was so confused 😂
as a teenager, this is a huge step to denormalize the toxicity of fast fashion, and i’m immensely grateful.
How?
@@agricolaregs projects like this help to expose the darker side of the fashion industry specifically the part that promotes eds and harmful behaviors to young people. (most of the models used by brandy are visibly underweight) there are also videos on videos of teens saying ' I lost weight to fit into brandy melville.' anything to call out these companies will help.
@@agricolaregsThey literally said how 🙄
@@ndj256 As a 50 yom. I say Kudos to BM for not bowing down to this BS WOKE culture!!!! And my daughter loves shopping there. Though the lines are sometimes annoying!
It felt genuine bc it WAS genuine, lol. Ok.
This line sent me to the galaxy lmfoa
To be fair it actually was, at least at some point. The main photographer for their instagram from 2014-2017 was a highschooler
I walked into their Santa Monica store in my early 20s. Saw a huge line in front of their store in Toronto last month.
As a member of Gen Z, I never bought from Brandy Melville. Never really cared about it honestly. I think a lot of stuff that gets social media hype doesn't always touch the normal person.
I’m not a petite, skinny white girl - so Brandy Melville never appealed to me at all. Never got into it.
okay?
Never heard of it. Glad I’m old
There have always been fast fashion brands regardless of age. This is just one of them that’s a pretty bad offender.
Same here. 😊
Hollister and Abercrombie and Fitch of our time.
How old are you? I’m 32 and I used to wear it many years ago… obviously can’t fit into it now. But u probably did hear of it a decade ago
@amydearing9866 _ I'm young and I've never heard of it. I asked at least 6 people and they've never heard of it either.
They're trying to make "fetch" happen 🤣😅🤣
I hate to say this but it’s a struggle for petite people to shop for clothes.. This brand sadly is the only store where I could always find something that fits.. (aside from Aritzia)
i see this weird desperation amongst (especially) american women to egocentrically self-insert everywhere. they seem to just forget petite girls exist, maybe because the avg american woman is big or something. theres exclusively plus size stores out there but when it comes to skinny and petite women its suddenly non inclusive and toxic.
@@yara-wj7ubI was talking to my
Mom about this just this morning. Thank you! They think it’s alright to have plus sized stores but when it’s a petite store they go bonkers. I have a short torso so I can’t where normal shirts, they’re too long. Petite shirts only work for me.
Let’s have some sense here Brandy Melville does not sell petite clothing, petite in the sense of clothing means short and you can short and be multiple different sizes.
@@yara-wj7ubexactly
If you are 12 or younger, let me inform you that petite sizing is for women 5’3 and shorter.
If you liked this documentary, you NEED to watch The True Cost. It’s all about the effects of the fast fashion industry on the workers and the environment. It’s a phenomenal documentary that does a great job explaining the issues with the fast fashion system and the extreme harm it’s causing.
I watched it in high school as a class assignment! It completely changed my values on the fashion and clothing industry. That documentary still informs my decisions of how/where I shop.
This is such a weird topic and tone for this discussion like...Brandy Melville is not the first to be size exclusive and push a body image "ideal" within their brand. They are not special for being part of fast fashion or for taking advantage of employees. Out of every exploitative brand I just feel like it's weird to focus on Brandy as some evil cult company when you have Shein, Temu, old Abercrombie, and hosts of other brands doing the same thing.
And Forever 21
fats genuinely have the worst victim complexes known to mankind. thin girls have a store that sells clothes their size and you still somehow want to make it about yourself. next level attention seeking
I did a speech in 8th grade about the problems with Brandy Melville
Good for you! Do you want a gold star?
Ignore the haters! Good for you...to have seen and called out the monster in 8th grade!!!
Never lose your voice... 💪🗣
mustve got all the pigs mad
so brave.
Do Lululemon next. 💅
😂
Omg I used to work there for 2.5 years and let me tell you something honey I have some freaking stories
@@Tigerheiresscan you tell them,please??(sorry if I sound desperate I’m just bored lol)
@Tigerheiress I wanna hear them too lol
@@TigerheiressOMGG share them please!!
okay i get why people don’t like the company and i’m not saying they are a good brand. but just becuase the clothing is designed for skinnier girls this shouldn’t be an issue. small women and teens are allowed to have clothes there size. skinny girls don’t walk into plus sized stores and complain about it being too big. if your mad about the one size for smaller people just shop somewhere else.
so so true more people need to realize this
I have never heard of this brand. The clothes look plain and like everything you could get at Walmart or Target.
Because you’re a land whale
@@morganlovesgarlicbread
You're one of those mean girls like in the movie Mean Girls. 😀
this was the supreme for girls
No, only mean white girls
Girls wear supreme too
I think their are some worse brands out there like SHEIN temu and stuff but this doesn’t mean it’s not terrible
American Apparel did the same
This! Yes they did! I was obsessed with AA as a teen because they were the IT store for ~hipsters~ and I had a colostomy bag that I wanted to hide, so their skirts and dresses were perfect for that purpose. I don’t think I EVER met an employee that didn’t make me feel like I was putting them out for existing because I wasn’t “cool” enough, or didn’t harbor enough angst. Wasn’t sad to see them go.
I used to love American Apparel. I walked into Brandy Melville once like 10 years ago. I had no idea what it was, and I thought the clothes were not cute enough
Ok I get the problem with the company being racist but come on parents, the whole thing with body image starts at home. Raised two girls and I was very much aware of my role as a parent on this.
Never heard of Brandy Melville before this and not impressed after seeing it
I went into one store, one time, I couldn't tell if the clothes were for teens or little kids cuz they were so tiny!
They fit my 68 year old mother
It’s for skinny girls
right because tiny girls just dont exist
They were genius’s. They let the staff become their marketing. Totally diving in the social media aspect of business. Using the Me me me me me me way of life. There’s no doubt Abercrombie and Fitch would’ve done this exactly exactly the same way. Had social media been available in the late 90’s
All of their clothes look like they come from the free sewing patterns they have online 😂
I have never heard of this company or brand. I was obviously not the target buyer of this brand. Reminds me of AE (American Eagle) back in the day.
I just ordered everything they had online, even the clothes that won't fit. Amazing, Doc!! But I'm NOT shopping at Zara ever again!!
Yesssss
The point of the doc is to show that Brandy is just like Zara and so many other fast fashion brands, so you buying everything is exactly what the doc is preaching NOT to do.... I think you may have misunderstood the message
Well, Zara supports genocide.
Hey is that that lady from quiet on set?
My thoughts exactly lol and yes it is!
Clothing used to be about quality and durability. Now clothing barely survives a wash and dry cycle. Sad.
Why are all the clips of the “Brandy girls” from like 2014-2016?
Has this docu been deleted ? I can’t find it anywhere.
This is what reality means and to be your own person to many people wanna have Instagram fake lives and are surprised when it doesn't turn out that picture way!
I'm in my late 20s and I buy my basics from Brandy... any girlie out there can agree that they've got some really solid basics...
And there are still people lined up outside its stores 🙄
I want to shop at Brandy Mellville now!
Not available in Belgium ? (I have HBO Max)
It's weird that Brandy Melville is being targeted in a "cult of fast fashion" documentary. They sell (and have always sold) basics made out of natural fibres. I haven't shopped there since I was a teen but still have all of the items and they are all in good condition. No plastics and compared to the clothes that are being produced today... the quality was pretty great. I've changed sizes over the years but also still fit into the clothes I previously purchased.
I never heard of this company until these trailers. I've heard of all the similar companies that people are comparing it to.
All fashion company do this
The slow fashion ones don’t do it.
The morally Kind ones dont do it
That doesn't make it ok
All do it. Maybe not so in ur face about it. Also almost all companies are fast fashion. Any that you have heard of anyways.
Where can I watch in the uk
At this point we all know about fast fashion and its effects on society. Awareness has already been raised. It’s up to people to give af.
This is Abercrombie and Fitch repackaged
I feel like they are really reaching. If you don’t like what the company stands for don’t support it and shop there. Most big brands have these same issues
Crazy that people are like this!
I like brandy Melville because it's one of the only brands that fits me
I feel like you can't make a Brandy Melville doc without Acacia Brinley somewhere
That’s weird.
@@prettywildnights 😂😂
till this day ... there are line ups of girls waiting to go into the store
I didn't know any of this. I was just telling my 15 year old daughter that there is a fashion store named Brandy that sells clothes that SHE would actually be able to fit into! She is slim and tall and has the hardest time finding clothes. Women's pants fit length wise but not waist or leg wise. I was excited to hear about a store she could actually shop at. Guess not.
when can they make this viewable in the uk? HBO needs to get over here already
Katt Williams was right about 2024, people are going to start talking. Dan Schneider, Diddy, and Vince McMahon are the prime examples.
Just watched the documentary.
Turns out this brand is the most environmental friendly because the clothes are so tiny.
They take up the least amount of space in a landfill. 😀
Ghana: "We're destroyed and impoverished"
Brandy Melville girl: "Imagine getting paid to take pictures in clothes, it was haunting"
Ok kelseyanne are we done caring about fake rich people problems
There have been super slim adults and grannys shopping there for basics, too, still the same size they’ve been since their teen years. Ectomorphs, specifically. Some also shop at The Children’s Place.
Couldn't a similar documentary be made by other clothing stores?
where can I find the whole video ???
HBO MAX
It’s trash. Dont bother lol
cant wait for red scare's reaction to this
"omg, this is anti white girl, anti west propaganda"
@@maymay-ci1oi That's because it literally is.
This is just a bizarre failed hit piece. There are all types of stores that target specific demographics of people. Imagine the horror when these people realize the were surrounded by stores that target people by age and race. If this offends anybody got to a place that doesn't. I hear Wall Mart is rather welcoming towards the type of women who produced this movie.
@@chriscox4936 you mad at people who aren't anorexic
@@maymay-ci1oi I just think it's weird that people are pretending to be upset that a store has a target demographic. Most stores do. I haven't really been in a Mall in fifteen years but I used to go as a teenager. There were stores I never stepped foot in because they weren't trying to sell me anything. It's not for me. It's like getting mad at Patagonia for having a target demographic. Have you ever been in a Patagonia store?
I have never heard of this company. What demographic were they targeting?
A label that only sells xs size should be banned because it endangers the health of young girls and women!!!
Why. Why can’t smaller girls have a store while obese women can have their plus size stores
Why don’t we ban plus size stores while we’re at it because it encourages acceptance of unhealthy lifestyles
erm...
@@prettywildnights
Great point!!
@@prettywildnightsfacts !
This is just a bizarre failed hit piece. There are all types of stores that target specific demographics of people. Imagine the horror when these people realize the were surrounded by stores that target people by age and race. If this offends you got to a place that doesn't. You'll find Wall Mart rather welcoming.
Great documentary!
If they only made one size, isn't that greener than making it in other sizes?
I think this documentary is just an ad for this brand and a blueprint for future brands like it. For those consuming that'll be fake angry about this brand, they will forget about it by the end of the week.
Retail abuse? Wow takin advantage of people in a way I’ve never heard of all in the name of $$. I guess it’s working because now they’ve got their own movie. Even negative publicity is a sales booster
Eeekkkk so many teen brands are like this 😢but they continue to buy from them . Usually in thrift stores on online second hand though ….. crazy fashion clothes world . What if everyone only bought second hand not new , what a different world it would be
fitting into brandy jeans is an amazing feeling
I didn’t even know this brand until like 2 years ago when I was in a bigger city with my mum and we saw some cute pants that I wanted to try on. While I was trying them on my mum asked for a different size just for me to consider and was told there was none. The pants actually fit quite well so we bought them and later my mum told me about how there was no other size. I didn’t actually believe her so we googled the store.
Safe to say I’m never going in there again haha, although I still like my pants
well it is fast fashion but at least some of their clothes are made in Italy 100% cotton can we say the same about shein, zara , abercrombie , HnM and other fast fashion brands '???
Despite being made in Italy, they still used unethical practices. A lot of the workers who worked in those factories were underpaid Chinese immigrants. Location doesn't mean quality.
@@heidikessler6832 I am Italian, as far as I know the Italian part of the Brandy production is made by the company Liberty Tec srl which is not a company known for exploiting workers also because in Italy there is something called CCNL which protects the rights of workers in the textile and establishes minimum working hours and wages and therefore if they were not respected they would have to close m. The part of Brandy production in China is different, the one that is obviously less regulated but because it is China and they obviously resort to it to reduce prices otherwise. I'm not justifying them I'm just saying that they are not the worst in fast fashion there is much worse in terms of quality and production also because those who produce them in Bangladesh etc are even worse than the Chinese ones
@@shetalkstorainbows3 I think they went over how it happened in the documentary. I totally agree with you though, I don't know much about the Italian laws since I'm american. They might have worked with another factory in the past that was shut down due the exploitation and work with the one you mentioned now.
Cute clothes ❤❤❤ thanks for putting me on
I didn’t need a documentary to tell me this-I remember my friend and I refused to shop there for all these reasons. We didn’t know the details but sorry it took most people so long to see the obvious lok
Seems like they would be very environmentally friendly because the garments are so small.
brandy melville literally only sells their stuff in XS/S not even medium LOL its not a rumor they make clothes only for skiiny girls its just truth
And so what. Overnight girlies have their plus size brands/stores. Why can slender girls have their?
Bruh and nothing for plus sized and tall girls
They focused so much on the fast fashion aspect we don't really know what actually happened in brand and the stores themselves... Like, if you wanna speak about fast fashion make a documentary JUST on that.
Hilarious they try to say it's a fast fashion brand. One of the only affordable brands that has 100% linen and cotton.
Wasn't Ralph Lauren caught saying the same things back in the 90s? It shows what these elites truly think of us
They should do a documentary like this for academic research and the pressure to publish in big expensive journals.
I remember going to the store, the judgemental looks lol
Exclusivity is in high demand
I loved their stickers that’s the only thing I “fit” there
Wait, people are mad she doesn't sell XXXL clothes? If she doesn't want to make clothes for whales she doesn't have to. I fail to see the issue
every famous brand
Abercrombie Part 2
they should do one about LF Stores
Remember how LF Stores looked like a tornado ran threw them... clothes in messy piles everywhere. I want the doc on the messy piles.
@@ericabercovitch5327 I use to work for headquarters in LA and they are awful. I ran social media for their carmar denim and the emma and sam clothing lines they carried there. theyre shady 🤡
Yes! They were so elitist and such mean girls. They went out of business, and now their clothing holds zero resale value lol it’s pretty hilarious considering how much they charged for their stuff.
@@rjane17-pz6dm UNREAL and we paid like $2 a piece for the vintage tshirts that we literally RUINED to resell
Lolita shop.😮
this called branding , what's wrong ???
YES
Nevvvver even heard of it.
Hit Piece Swings…
…Hit Piece Misses
Ein Label das nur xs Größe verkauft müsste verboten werden wegen Gefährdung der Gesundheit der jungen Mädchen und Frauen !!!
The girl from the Linkedin tiktoks where she does nothing at work is at 14 seconds.
they could never make me hate you brandy
The sexism and racism was not it. Brady's shady business model was the cherry on top for it all. I'm sure it will die out eventually.
Since it’s a doc I’ll DVR it
Wait what does that mean? Is that how to watch it for free?
You can only view it on MAX
@thrillington2008 oh dang, thansk
I watched this, I couldn’t understand, I am too old
I still want their pajamas though 😅 (don't worry i won't get it)
It felt genuine because it was genuine. What a joke
That’s funny. I thought it was a real housewives clothing brand.