为什么现在的汽车颜色这么无聊 Why Car Automotive Paint Colour Are So Boring NOW

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颜色与流行 汽车的原色可分为基本色和流行色。基本色是市场需求基本不变的重要颜色，它们仅受到新材料和新技术应用的影响而稳步发展。新潮色属于新潮颜色，根据时势而变。在轿车领域，流行色的变化特别明显。因此人们也将轿车工业称为“Fashion”工业。与时装相比，轿车在产品开发周期初期（概念车设计阶段）选用流行色的时间要晚2～4年，因为轿车开发周期需要3～5年。不同时期的汽车流行着不同的颜色，大量的研究资料表明，汽车的流行颜色呈现着周期性的变化，其新鲜感周期大约为1.5年，交替周期大约是3.5年。 全球领先颜料供应商艾仕得发布的2020《全球量产汽车色彩流行统计报告》来看，在中国，对白色车的热爱堪称全球第一，占比达到57%，每卖出两辆车就有一辆是白色；黑色车辆占比达到22%，灰色车辆占比达到6%。此外，中国消费者还表现出对黄色/金色车辆的偏好，这类车的市场占比为5%，远高于其他地区；红色和米色/棕色等暖色调的市场占比总体在下降。
Color and fashion The primary color of a car can be divided into basic color and popular color. Basic colors are important colors whose market demand is basically unchanged, and they are only affected by the application of new materials and new technologies and develop steadily. Trendy colors are trendy colors that change according to the times. In the field of sedans, the change in popular colors is particularly obvious. Therefore, people also refer to the car industry as the "Fashion" industry. Compared with fashion, the selection of fashion colors in the early stage of the product development cycle (concept car design stage) for cars is 2 to 4 years later, because the development cycle for cars takes 3 to 5 years. Different colors are popular for cars in different periods. A large number of research materials show that the popular colors of cars show cyclical changes. The freshness period is about 1.5 years, and the alternating period is about 3.5 years. According to the 2020 "Global Mass Production Automotive Color Popularity Statistics Report" released by Axalta, the world's leading pigment supplier, in China, the love for white cars ranks first in the world, accounting for 57%, and every two cars are sold. One was white; 22% were black and 6% were grey. In addition, Chinese consumers also showed a preference for yellow/gold vehicles, which accounted for 5% of the market, much higher than in other regions; the market share of warm tones such as red and beige/brown was generally declining.

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以前白色车少，我印象中是因为油漆的性能问题，以前的白色油漆容易发黄，而且属于高价漆，比其他颜色都贵。21世纪后，白色油漆价格下降了，而且性能比以往好很多，更不用说还有保值、安全等优点，成为普通人买车市占比率最高也很正常了。