[01:00] 📝 Establishing client qualifying criteria: Access to decision maker, experienced buyer, sense of urgency, earmarked funds, budget authority, willingness to influence strategy, potential for significant revenue, Maverick mindset. [02:15] 🤔 Not all Mavericks are rule-breakers; they're about getting things done and improving situations. [07:17] 🧐 Identifying Mavericks early on in client relationships is crucial for success. [10:53] 💼 Mavericks are often tolerated because they get results, despite not conforming to rules. [17:21] 🚀 Key strategies for working effectively with Mavericks: Continuously innovate and avoid embarrassing them.
[01:00] 📝 Establishing client qualifying criteria: Access to decision maker, experienced buyer, sense of urgency, earmarked funds, budget authority, willingness to influence strategy, potential for significant revenue, Maverick mindset.
[02:15] 🤔 Not all Mavericks are rule-breakers; they're about getting things done and improving situations.
[07:17] 🧐 Identifying Mavericks early on in client relationships is crucial for success.
[10:53] 💼 Mavericks are often tolerated because they get results, despite not conforming to rules.
[17:21] 🚀 Key strategies for working effectively with Mavericks: Continuously innovate and avoid embarrassing them.