The professional namer behind popular brands

If you are in the business of launching a new product, the name is everything. David Placek is a professional "namer, whose Sausalito, Calif.-based company, Lexicon, has named some of the biggest products around. Lee Cowan finds out about the genesis of such well-known names as Outback, Dasani and Swiffer.

[@davidmathieson9751]

The Tesla name existed before Musk as he didn't start the company, he just became CEO and probably thinks he started it.

[@starchington]

Kinda like Kenneth's FunCooker on 30 Rock.

[@CharlotteFairchild]

The names of drugs make no sense.

[@amedfinger3676]

Using dry erase markers on paper 😑

[@nicolehunter5927]

GOOD ARTICAL ... I'M STILL LEARNING..