How MrBeast's Squid Game Broke YouTube (Genius Strategy)
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- เผยแพร่เมื่อ 26 พ.ย. 2021
- MrBeast's Squid Game is even smarter than you thought... Donate to TeamSeas: teamseas.org/
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Video notes
MrBeast's squid game is a tribute to the original Korean Netflix show, Squid Game. In this video we are going to breakdown the tactics he used to get 100 million views in a matter of days. He beat the youtube algorithm.
The first thing he did was focus on the storytelling and editing
Then he made sure his thumbnail was irresistible to viewers to get 100 million views
And finally, he built a great promotion campaign around his video.
Paddy Galloway #MrBeast
Can we hit 10,000 likes? Also we smashed it with subscribers so I’ll be donating $1,000 dollars to team seas this week. Follow my Twitter @paddyg96 to make sure I do it!
Yes
if you don't donate to teamseas, i'll smack myself
Here before 2 mil views
“Give them bread and circuses, and they will never revolt.”
~Juvenal
You’d be wrong if you didn’t think that TH-cam not only helped financed Mr. Beasts video, but manually promoted his content in the algorithms as well.
You give Mr. Beast way too much credit. Obviously he has a plethora of people that help make his unpalatable mindless content so successful to the Simpletons. Unfortunately society has reached critical mass with delusional feebleminded consumers.
Pog
One thing this video missed was that Mr.Beast specifically hired youtubers to make pieces of sets, as well as be a part of the games. He did this because he knows they will create TH-cam videos about their experience working with the Mr.Beast Squid Game... which will inevitably make the viewers of these videos want to check out the real thing themselves. Its genius. He couldve hired X company to make the doll.. but instead he hired youtubers to make the doll which they made a TH-cam video about making it (500k views for them). This ensured he would get more clicks from that youtubers audience. Jimmy really is the TH-cam goat.
It also helps out the creators
He's a ge-e-e-e gee genius
I honestly think he decided to do that, not for more views but to help you tubers he loves. He's clearly a lover of this kind of content and a fantastic person... I think he knew that the kinds of views this would pull, he wouldn't need to bother hiring youtubers to gain extra views,
TRUE
Yes he is
extremely well done. you're the Mr. beast of analyzing creators success stories and teaching us in the process!
And some amazing CGI
Fr
I'm really bad luck of TH-cam algorithms
Omg hi Capron! Love ur vids ♥️
As a Korean, i can say this video appeared on the national news here in Korea~ It's going viral among us Koreans. Mr. Beast may be called into Korea for an interview and maybe get to actually meet the Squid Game cast and director - that'll be cool!
Can you imagine how difficult it would be to cut a video down to such a relatively short runtime, after spending so much time and money on the set, prizes etc.
He learned early on that there's no point in showing everything, if barely anyone is actually going to watch it.
That's a great point. With so many cameras filming for several days, they literally had to cut hundreds of hours of footage down to
That's why he made everything in single video
100M budget for a two hour film. Same thing. It's about reach per dollar spent, not amount of tape left on the cutting room floor.
We can all agree that ............ videos are never disappointing
As someone with a background in film and video production, I think you nailed this analysis. One of my pet peeves in watching TH-cam videos is that most creators take forever to get into the meat of the content. I typically end up skipping 2 -5 minutes just to get to the point of the video.
Do a search for "Making MrBeast’s Squid Game in 10 Days" by the channel SoKrispyMedia. They were the production crew that did most of the video work; I bet you'll really get a kick out of their behind the scenes video.
Pace preference is also personal and cultural. Hyper fast editing in TH-cam videos can be equally off putting for others who prefer a different kind of pace. The current cultural climate is also accelerating demand for fast paced editing, what with tiktok doing stimulation hits in 15 seconds or whatever. Story telling and character development can suffer from these rapid cuts and as illustrated here also can enduce fatigue.
Another thing to keep in mind is Mr.Beast at this point has a large team of professional editors and directors. Most TH-camrs are either editing solo or may be able to afford one or two people.
We can see what money does to production quality. Beem Team has some serious money behind it. The launch of that channel wasn't just some good ideas, it's got financial power behind it to make things like gifting a car possible.
@@willjames7119 you
The rule of thirds applies most strongly to average TH-cam vids. Immediately slide 1/3 forward and I promise you'll almost never miss anything substantial.
Incredibly done paddy
You’re gonna be next on his video ideas 😂
How Matthew Beem Gained 5 Million Subs in 1 year.
It’s waiting bro!
Yujituber
Matthew Beans
Yeah it was great
I find it amazing that simplicity in idea followed by absolute masterful execution = the perfect storm.
Make a mr beast dalgona I dare you
☝Yes please make a mrbeast dalgona
As a Korean, i can say this video appeared on the national news here in Korea~ It's going viral among us Koreans. Mr. Beast may be called into Korea for an interview and maybe get to actually meet the Squid Game cast and director - that'll be cool!
and a fuckton of money and marketing
Pro Squid Game Players be like: part 2
th-cam.com/video/yCnZq7vEZ2g/w-d-xo.html
Incredible breakdown Paddy. You're a genius at explaining things in such an easy to understand manner.
I think he explained the pretty obvious but just made it more clickbait
You're the MrBeast of the analytics world.
Yes, true
Another bought channel
Another bought channel, imagine buying a channel.
SHUT UP BOT
I swear. People doesn't give credit on how smart Mr.Beast was. Well deserved clout.
Is. not was. Mr Beast is not dead
You mean is***
Mr. Beast and the team, which deserves tons of credit:)
@@jamess3109 past tense doesn’t have anything to do with being dead lmao, but yeah, is is the correct one.
@Voltinax english isn’t everyone’s fir-
Actually one other thing you forgot is how Jimmy draw the viewer's in is by making people believe they have a chance to be in a future video regardless how slim those chances may actually be. What I mean is by randomly selecting 456 people to play, he made opportunities for people to make money because everyone there left with 2k cash regardless and free hotel, food and travel. He basically turned a TH-cam video into a high quality game show that airs on TV lol.
Yeah, after that video I watched some of his other content and to me he looks like a pretty successful game show host, without the limitations of having to work for a cable network.
He just thinks of fun games and challenges instead of doing 20 episodes of the same game, which keeps the content fresh.
I don't know if you're hating on MrBeast or-
@@PikaPotterhead07 No I respect the man but still was just pointing out how slim of a chance the actual viewers have to be in one of his videos but it still draws them in for just having that chance.
@@mixstamike Ohhh okay
This is business
Step 1: Have millions of dollars
Amount of effort put into this thing, He deserves all the views he is getting, And so do you Paddy 👊🏼
Mr.Beast know how every youtube algorithm work and also have a massive plan and incredible work. He's the real King of TH-camr
He might surpasses pewdiepie in subs soon
@@teysh4897 ofc he will lol, MrBeast gets 40-150 Million views on every video + he has like 10 channels that all have links to his main channel.
Yep, pewdiepie might be a veteran, legend in youtube but mrbeast is that new upcoming prodigy that hasn't slowed down since he started like half a decade ago and has made his mark
@@zackstanderfer3406 pewdiepie slowed down in subscribers, He hasnt grown at all since the time he ended the "pewdiepie vs t series" subscriber war thing.
@@imnoopYT yes, it's no doubt mrbeast is gonna pass him but when is the question lol cause hes gained a few million subscribers in a few days because of the squid game video
Great breakdown my friend! I was waiting to see if you had mentioned the whole '456' subplot - a great catch! That stuck out to me immediately while watching it. Certainly creates a personal attachment and a longing to see how closely the video would (or would not) align with the show itself. How incredible that the 'protagonist' also happened to make it to the final round! Keep up the great work 👌
Surprised you see you in the comments of a MrBeast analyzation video but a welcome one.
Ayo nice steel only Pokemon vid 👍🏾
@TH-camrs fan And dj too quite the useful video for anyone interested in growing
Well I hate TH-cam algoryhthm
Because of this vid I noticed that 067 and 456 aren't the same people in the thumbnail and the game :o
Clickbait? :D
Extremely thorough. All the little nuances in editing can be applied to all growing channels. This is killer knowledge. Thank you.
Everyone needs to keep in mind that he hired a production company to do the 3D effects and edit the video. So a lot of the success is based on their creative genius.
Rff
Great breakdown. It seem he executed every aspect of the video perfectly while playing to his own strengths.
@cash jordan big fan bro
Pro Squid Game Players be like: part 2
th-cam.com/video/yCnZq7vEZ2g/w-d-xo.html
Hi
th-cam.com/video/hB9kAbJwuP0/w-d-xo.html
Demon slayer in hindi 👆
Jimmy (Mr. Beast) is a die hard metrics nerd. From the time he started producing videos, he has obsessed over analyzing metrics and what makes a video get clicks and maintain attention. His success isn’t luck or talent, it is intentional and gained through his obsession with analyzing and creating the perfect TH-cam videos. There are a number of videos where he discusses the depth of his obsession and just how far he will go to create what he thinks will be the next mega-viral video.
MrBeast already garnered hundreds of millions of views per day, and he used the biggest trending thing during that time to ride the wave. He truly is a genius.
and u get bots to like ur comments ahah 2 types of people in this world lmao
Man went from kid who plays minecraft to possibly being the first billionaire in this platform, very crazy
You again 😂
@Aliyan Still multi-millioner from kid who play minecraft
@@scooterelway9191 n u r the toxic whos hated by everyone kid who spits nonsense
Great analysis! Something else you missed is how he timed the cuts in the first 16 seconds with the music. The music itself already creates tension on its own due to it's minor key. Add on the factor it's music from Squid Game. Then the rhythmic cuts that match the beat to match the tension and given an overview of what's to come to show that this was the real deal.
You've earned a subscriber!
Now that was a *BEAST* of an analysis, well done Paddy.
Lol now I’m inadvertently in a Paddy Video. This was an excellent breakdown. MrBeast is a class all on his own. The sets were even more incredible in person and the CGI was Hollywood quality.
There were a few flaws with CGI/green screen noticable on desktop, but probably not noticable on mobile
Tf does this dude mean by cgi?
@@memeullicious5389 ikr
Just finished ur video on ur participation lol
@@memeullicious5389 The tug of war and the bridge game for example is not way up high in the air, and every gap between the board in the bridge is not actually empty, it's done with a cgi. Krispy media has already made a video abou it
Great breakdown, and wonderfully explained while being straight to the point. Neat video 👍
Hi pearl
Unexpected
What r u doing here
Hello Pearl :)
Hi
I love this video. Love how you broke down the strategies into smaller elements
I love this breakdown! All the facts you have shown is what drawn me to see his vid and because of his video I watched Squid game full circle
Literally the best youtube video of all time
Damn even verified youtubers like you haven't been noticed for over an hour
Lol
L
It's your choice
Omg Milo ❤️❤️❤️ I love you brother
Fast/slow/fast/slow pacing - brilliant
o
Just like seggs
@@David-jn1gg tf
This is my first video I watched from him and honestly it has to be one of the first random videos that I watched the whole 10 minute+ video.
He also was genius in the fact that he had other creators make sets and help set up the game. This gave those creators tons of help as well as their videos promoted mr beast squid game
Even after spending ALL that money - and taking all that time to build sets and film - he still posted it all in one video!!! Not a series of episodes and not a paid series - just one free video! That’s such a gift 🤩 people don’t want to wait for anything - like you said!
and I would’ve totally been happy and understood if they bragged about the sets ALL throughout the video 😅 like “holy shit look at this look at what we made so crazy” - but they just play Squid Game and let the sets speak for themselves!! It’s the fact that these people are so fun to watch as they play the games AND the production value is through the roof that makes this video top quality!! Give MrBeast a Netflix show!!!
He doesn't need to post multiple videos about how the set got done when he used other TH-cam creators to help him with the set. Another part of how he had gotten so much views. Yay for Mr. Beast!! 🥰
@@shaniarobertson4920 That is so cool!! And I’m seeing those videos now of the people who helped him build it - they’re getting lots of views and get to join in the success!! People who played in Beast Game are making videos and getting success! It’s a huge thing!
lmao it is because kids like these that such videos are popular. people forget youtube is a business, not something they do because they care about you. they use manipulative tactic, big money, fake dram editing... we only see final product on youtube. most TH-camrs arre full of sheet. honest content creators would never make it big on youtube
Squid game Real life >>> >>>>>>Orginal Squid game
@@Dualities ok kiddo go change your diapers and stop watching TH-cam. Instead start watching nursery rhymes
Some people are so good in cutting and making vids, its incredible. Nice video Dude !
That analysis of thumbnail was so damn good paddy!!!!!
I've watched all of videos and I'm 100% sure this is your best analysis video!
Another banger deep dive by the best youtube analyst, paddy!!!
Yes
minecraft curious? u re here. iam ur biggest fan!!!
Minecraft curious Mrbeast Broke The TH-cam Record Now Its Revenge Time😂
Minecraft curios moment
Pro Squid Game Players be like: part 2
th-cam.com/video/yCnZq7vEZ2g/w-d-xo.html
Great analysis! It’s really incredible how much thought goes into these productions. It’s safe to say that Beast Game wasn’t just one of the best videos on TH-cam, it would be one of the best episodes of traditional television if it had aired there.
I dunno... there are a lot of good videos on TH-cam since 2006..
Pro Squid Game Players be like: part 2
th-cam.com/video/yCnZq7vEZ2g/w-d-xo.html
Hi
MrBeast is Nigahiga on a 100x budget
Excellent video. I would also add the flashing at the beginning of the different scenes for different games. This means people's expectations are set up for the length of the video, and won't just watch the first one to see what happens. They are now invested to see what happens in each of the games.
Phillip.
Amazingly breakdown!
Thankyou mahn, You nailed it!
Love this 3-step formula! Paddy could you do a video on Bald and Bankrupt? It always amazes me how he doesn't even make thumbnails and still gets millions of views, his approach is completely different from Mr Beast for example.
He does sometimes
Indeed 🗿
The fact that its different is why its successful is my opinion, regardless dude is a f'in legend.
world class storytelling lol
Hi Stas I follow your videos, regards from a sub
It's nice to see a content creator (Paddy and MrBeast) creating content that respects their viewers time. Nothing makes me click-away from a video more than a one hour clip that isn't a full-budget movie.
Top tier explainer video dude. Really cool how you broke it down :)
I have binged your videos for the last couple of hours. I’m learning to truly create a show. People are tuning in to your production and you don’t want them to change the channel!
This is super interesting! Thank you for this!
Im also verified
@akachanplayz I guess so
Big fan Matty holy crap didn't expect to see u here
Jimmy is a goat, but credit must be given to his team as well.
Amazing group of people.
He hired a huge production crew to handle the CGI and cinematography. Tremendous work by them all.
He spent 3M in this video
@@rome316ae3 do we know this was the budget? It wouldn't surprise me, just wondering how it's known. I think people are not realizing how much money is flowing into top tier TH-cam now. It is going to get harder for break through without serious budget. This is where the a-list writers and producers are going to move to.
@@willjames7119 Mrbeast said he spent 3 million in his video
Your analytics are clean and amazingly helpful. Thx for the vid.
Mrbeast finally has a worthy competitor-
The guardian news
How on earth have you managed to get a detailed, animated breakdown out in like 2 days? You’re OP man!
He’s paddy
He's paddy, that's how
Hi
I think it's called 'trend jacking' :) ... awesome work as always Paddy!
I won’t be surprised Mr. Beast’s video get one billion views 🚀
I'm really bad luck at TH-cam algoryhthm
i would be
Yop za
I think this one is on the road to 1B views. 😊
Cap
What a great análisis, that's right, the fast intro so important, i'mma do it.
I completely agree with everything you said. It makes so much more sense laid out. I knew Jimmy was a genius in video creation, But I didn't know it was so detailed. Thank you for laying it out.
Watching this video has allowed me to realise just how much of a genius Jimmy is, and how much of a teacher he is to us and what I can learn from him to better myself. What a legend
I heard Netflix sued him cuz his video got more views than some of the episodes on the show lol
@@SakhImad11 they sued him not because they are jealous of his views but because he used their intellectual property without consent
@@paweburzynski6342 isnt that what said?
@@SakhImad11 no, that isn’t what you said nor did you imply that at all. you said that they sued him because he got more views than some episodes. literally nothing you said implies it was because of intellectual property.
@@AJ__525 umm chill. We talked about views and he repeated it to me.. Second of all mind yo businesses no one was speaking to u small minded read between the lines weirdo
Duuuude! I love that you mentioned BREATHER moments!! Yes this was completely strategic. This is a popular tactic used by stand up comedians to prevent overdoing too many big laugh type jokes. This way, the audience literally gets to BREATH in between the bits they’re enjoying. Considering Jimmy has been around at least 2 comedians, Tarik and Weddle, in his company, I’m not surprised he recognized its potential! Props to you for pointing that out!
I love this guy I’m older than I care to say but this guy spreads joy and happiness to young and old keep up the good work kid. 👍🏻
The watch time explained so much why his gaming channel outro just cut as soon as he finished. Great vids
I love the way you analyzed and broke down the thumbnail!
absolute genius!
There's a reason Mrbeast is dominating the platform.. Believe it or not but for me he's a Genius! ❤
It’s so much fun to watch his videos and he always helps people out at the same time!
Man you're like the Ph.D. of TH-cam Creator Analytics, thank you for the detailed breakdown and analysis
Thank you so much Paddy, this was extremely well explained!!!
omg im early lol
Why are u everywhere ?
@@vaibhavsingh77 so are u lol
do you spend your life on TH-cam?
how the hell aren't you verified yet?
Goes to show how good a creator Jimmy really is.
Not only does this explanation prove just how much these TH-camrs have to calculate while planning, making, and editing videos, but also depicts a perfect way to explain how to use this process for your own success. THANK YOU
Great video Paddy. You're the only channel I've watched every video from
It's interesting, because I can see that you actually apply all the techniques on your own videos. Your title is simple yet powerful, the thumbnail makes me wanna click it, and you also start off by saying "this might be the greatest TH-cam video of all time" which keeps my interest.
Well done, sir!
Out of all people to dominate TH-cam, I'm so glad it's someone as amazing and genuine as MrBeast
this video is sooo good. im from germany and this is my first video about you and it was really catchy goodjob!
Hats off to your observational skills... I have bookmarked this video for learning purposes :)
114 Million views in 5 days. I still can not comprehend how insane that is. This is without a doubt one of the best video posted onto TH-cam.
Great breakdown Paddy. I love these videos probably more than Jimmy’s actually video LOL I know that sounds silly but the analysis behind the video is more interesting than the actual video to me, but I’m a nerd lol
Eyy what up chad
U sound like someone trying to connect with kids but do it in a bad way
Wow so much detailed analysis. And munute details which require lot of brain scratching. Thank you for this super good executed video
You're so right. I was hooked to that video more then the show itself. Before I clicked I thought I would be bored but I realised it was so fast paced that I was even seeing the scenes back to understand it.
There were no boring interviews and forced humour element which other people do.
MrBeast probably doesn't even intentionally include some of these techniques. But that just shows how well he knows what he is doing
He does
The fact that people tried to cancel the squid game video is insane!
Hey I know you,I watch your vids lol
@Nick Gurr guess don’t feed the trolls is a forgotten lesson
They have a point to a degree, he will be profiting off plagiarism.
@@ItsOctoberr trend-jacking* which is normal and also he didn't get sued by the creators since they know its not plagiarism
I honestly agree with you bro,glass bridge was the best part.. it really was stressing me out and i was so scared to see if someone was gonna fall.Jimmy made a great video man🔥
Great video.. You forgot to mention that mr B used some other well known TH-camrs to help him with preparation. Like William Osman. He made an awesome video about this and all his subscribers had to see the mr B video as well. ( That is how I got to see it)
I was SUPER hyped for it precisely because I know how MrBeast's editing always keeps me interested, "A Squid Game recreation, with a LARGE scale, AND with MrBeast's editing??? I'll take 10"
It's great to see a TH-camr uses their teaching in their own content too.
Excellent video as always! Also love this 1:53 Irish accent level 1000 achieved😛
Wonderfully explained! Amazing! I was impressed by the way you explained this sinario!
Incredible breakdown, great job!! Wild that Jimmy hasn’t broken 200M on a video yet.
Jimmy is incredible at what he does, from the ideas of his video, marketing, execution and all the way to his amazing personality and always raising money to help clean the earth/planting trees to help with so much deforestation. I've been a huge fan of him for a while and it's amazing how far he's come, whether people are just subscribed for the money or not, he deserves the fame and is definitely someone who is always going to be a huge impact to the world and people themselves.
True he looks like an angel from heaven
Well said, usually I just regard me beast as the guy who does clickbait but who doesn’t do clickbait, never do I realise how he delivering the content in a simple yet efficient way that lots of creators fail to do so, tbh we will never run out of crazy ideas but there’s only few with determination can execute them, mr beast deserve all these
subscribed! that was a really cool informative video, thanks!
Nice breakdown. The subplots was a nice catch. This was the first mr beast vid I watched in it’s entirety in a long time
Indeed.. interesting to think how the video would have unfolded if they chose different main characters. Also.. if you ever get on a mrbeast video, probably a good idea to do something to stand out
@@CoconutPete Hater lol😂
Your videos are pure gold for content creators
thank you so much for your work
First video that I see on your channel and I already loved it.
Cuts like what MrBeast did there make me curious of how long the actual game went and how they go about video recording in between cuts. Nice analysis!
As a video editor/TH-camr myself, this was not only interesting to watch but it also taught me a lot about making videos, and I plan to use this information to my advantage in future video projects. Excellent analysis, keep up the great work!
this video was very well done i really appreciate the fact that u broke jimmy's strategy this well
Amazing analysis, I think one more thing that could have been added is the fact that he had other TH-camrs help with the set and the camera who also uploaded videos on it such as SoKrispyMedia who helped with the video editing and Matthew Beem who helped build the doll (in the red light, green light game) and they uploaded their own videos on their part of the making. Also he did a Minecraft Squid Game prior to the real life one on his gaming channel.
This video is a masterpiece at breaking down a masterpiece! The way this video showed the viewers how the video became so big kept us watching to the end as well, and after all, it is from Paddy Galloway, the GOAT of TH-cam breakdowns!
Just leaving a comment so TH-cam sees more engagement on this video.
I just want to say that this was an incredible explination of how to engage viewers and create hype on TH-cam. Mr Beast is incredible at making sure he gets the viewers hooked on his channel and I always wondered how he keeps doing that. Thanks for explaining!
I want him to do another one. That was so much fun to watch. I mean they have the set already so why not.
I love these videos they help me get more educated on how to actually grow my channel. Although it is sometimes demotivating since I do like pick my own flaws out a lot. I also have been smashing out Tiktok videos.
Keep up the good content so I can grow my knowledge and one day have my own community on the internet.
gotta appreciate how this man himself followed every step he mentioned in the video. great video, made me sub!
Most of these could basically be applied to any type of storytelling media,and it’s exactly how iconic shows were born,thank you for explaining it,you’ve earned a sub
ngl i had no idea who you are, and didn't expect to see a video fully explained, but now you are one of my favorite. Love the content
Whether you like him or not, this video absolutely is a MASTER CLASS in youtube content. The ad integration was one of the best I ever saw as well.
idk what's more impressive, jimmy's video, or how fast you made a video about jimmy's video
pretty good breakdown
derp ur bad at games
ty for godbridge tutorials
Hi
Bot
“Pretty good” damn you have high standards, why don’t you show us a better one?
Bro this 2content mr beast and paddy content right here has shown me a way to make my content better
This video is unbeliable well done analysing his strategy
Another great breakdown and well done on the turnaround you're a beast yourself! I can't help but wonder if the release of mr beasts video during a holiday had anything to do with its insane success too though
It's a combination of taking advantage of popular trend, already huge audience and everyone home for the holidays.. plus the build up leading to release. Actually there's probably more genius in the marketing than the video itself.