Stop Sending Thank You Cards With Products | Anaita Sarkar

Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.
In this episode, you’ll learn:
Anaita’s backstory from accountant to eBay seller to founder
About her book, Sell Anything Online
Anaita’s sales formula
Why TikTok is the best way to get brand awareness
Her 15-minute TikTok creation strategy
Why your bio link needs multiple pathways
That you don’t need to show your face in content
Why sustainable packaging is easier than it seems
About the thank you card debate
The importance of demand and cash flow
How to not get overwhelmed with AI tools
And much more small business advice…
*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.
✅ Introducing foundr+, the only membership you need to build your business. With foundr+, you'll get access to: world-class instructors, proven frameworks & a likeminded community. Signup now: foundr.com/foundrplusyt
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[@KlaasVictor]

Thank you for this awesome interview!

[@KlaasVictor]

28:15 How to sell a book on TikTok

[@Rcaneneophyte8906]

Sarkar..that's Desi isn't it?