EP249. Why retailers are asking for proof-and what it means for your beauty products

The beauty industry is facing a seismic shift. Major retailers like Target, Sephora, and Ulta are no longer simply stocking products. They’re demanding proof behind every claim, from “vegan” to “sustainable” to “cruelty-free.” But why is that?
In this episode of Green Beauty Conversations, Lorraine Dallmeier-Chartered Environmentalist, Biologist, and CEO of Formula Botanica- sits down with Kimberly Shenk, co-founder and CEO of Novi. Novi is a revolutionary platform helping brands validate claims and comply with retailers' increasingly stringent requirements.
If you’re a beauty brand owner, entrepreneur, or simply curious about the future of beauty, this episode is a must-listen. Tune in now so you don't miss out!

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Thank you for this insight