28. How Inclusive Is Your Branding with Branding Strategist Tess Palmyre

Are you ready to take a deep dive into the world of inclusive branding? Join me in this episode as I sit down with Tess Palmyre, the visionary founder of Brandable, an agency that champions diversity, equity, and inclusion (DEI) in brand strategy, communications, and design.
Tess Palmyre is a trailblazer in the field, working tirelessly with purpose-led brands to build inclusive identities from the ground up. With a rich background spanning the education, health, First Nations, and not-for-profit sectors, Tess brings a wealth of experience and insight into what it truly means to create an inclusive brand. As a proud Seychelles-born, Creole woman of colour living on Noongar Country, and the foster mum to two young Noongar sisters, her personal and professional journey is both inspiring and enlightening.
Key Takeaways:
1. Origins and Philosophy: Discover the inception of Brandable and Tess's personal definition of inclusion.
2. First Impressions: Understand what comes to mind first for Tess when she thinks of a brand.
3. Identifying Exclusion: Learn how to recognise brands that fail at inclusivity.
4. Genuine Inclusion: Explore practical ways for brands, especially personal ones, to embed genuine, non-performative inclusion.
5. Evolving Demands: Hear about how the demand for inclusion has transformed over the years for Tess and Brandable.
6. Consequences of Exclusion: Understand the pitfalls brands face when they neglect to center inclusion.
7. A Vision for the Future: Get inspired by Tess's dream for the future of Brandable and the role you can play too.
Tune in to this compelling conversation and discover how you can make your brand more inclusive, authentic, and impactful. Let's build a world where every brand reflects the rich diversity of our communities.
Links:
Tess Palmyre
Website: brandable.ink/
LinkedIn: / tesspalmyre & / brandableagency
Instagram: / brandable_agency
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