The Tesla Cybertruck: Pattern Interrupt And Why This Thing Is Marketing Genius!

The Tesla Cybertruck: Pattern Interrupt And Why This Thing Is Marketing Genius!
There were two distinct events that occurred during the Tesla Cybertruck launch that were absolute genius marketing ideas.
The first was the extraordinarily unique product design itself. No one would have predicted that the Cybertruck would have looked the way it did, so it provided an absolute pattern interrupt to the normal, assumed look of a pickup truck like the Ford F-150, Ram 1500 or the Chevrolet Silverado.
Next, I think that the window smash was another planned pattern interrupt during the event, one that made every new station worldwide (probably) highlight this truck's launch - FOR FREE. It was another thing that made you stop and wonder if this was actually going to be the new normal.
Can you think of ways that you can incorporate a pattern interrupt in your own marketing? What kinds of things can you produce, advertise, promote that make potential clients really stop and gain attention?
Without a doubt, good or bad the new Tesla Cybertruck has gained worldwide attention without any advertising spend. How did they do it? A pattern interrupt to the normal new product launch we are all accustomed to see.