What is the Disney Vault?

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  • เผยแพร่เมื่อ 26 ส.ค. 2024
  • So what is the Disney vault, is it real, why does Disney put movies in it, and is it a bad idea? The Disney vault I’m talking about today is the name given to the release strategy for their movies on the cinema and home movie market, where a film would be released for a limited run, and then taken off the market, or put “back in the vault”, for seven to ten years.
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    Today the idea of the Disney vault seems kind of pointless, but there are reasons why Disney started the practice, and it goes back over 70 years to the 1940s, before it was even called the Disney Vault.
    We have to go back to Disney’s first animated feature film, Snow White and the Seven Dwarfs. The film was a major hit when it first came out in 1937, and so Disney re-released the film in theaters just seven years later in 1944. That might sound like a cash grab, and to be honest it kind of was. Disney was feeling the economic pressures of World War II at the time. Animators were leaving the studio to join the military, Disney was wrapped up working on propaganda videos for the US government, and their overseas revenue was virtually non-existent due to the war going on. It was one of the handful of times in the company’s history that their future was rocky.
    So while re-releasing Snow White didn’t solve their problems, it at least helped. On top of that there was a genuine benefit to the audiences in putting out the film again. Remember, this was the 40s. There was no Netflix. No Blu-Rays or DVDs or VHS tapes. TV was still pretty new and the industry’s relationship with film would be rocky for a while anyway. If you missed a film in theaters, you just missed that film.
    This re-release would set a precedent that would continue on for decades, with Disney re-releasing classics every seven to ten years for the same reasons.
    Then the 80s rolled around and the world was introduced to VCRs.
    Today it seems like a no-brainer, but back at the beginning of the industry, there was a lot of resistance within the Disney company, including from Walt’s nephew Roy, to sell it’s classic films on VHS. They worried that owning the films on VHS would kill any desire to see the re-releases in theaters, and even feared that the mass production of the movies itself would drag down Disney’s image, cheapening the brand.
    The compromise that the company came up with internally was that they would test the waters with one film, Pinocchio. Furthermore they would set the price of the film at $80, thinking that at such a high price only video rental stores would buy the movie which would in-turn keep ownership out of the picture for most people. Lastly, they would limit the window during which they’d sell the movie before pulling it off the market until the next generation. The Disney Vault.
    Eventually they would try slashing the price down to $30, and as a result the film quickly sold out. They’d continue to experiment with Sleeping Beauty and then Cinderella, with both rapidly selling out in stores across the country. Cinderella alone would generate $180 million in sales, which was no small figure for a company trying to pull off an economic turnaround.
    While the decision to sell Disney films on VHS was vindicated, they stuck to the Disney Vault concept. It was both a compromise that would keep the market from being flooded with their films, as well as a clever way to increase their profits. Normally when a film is released on video, the price would drop over time. By re-releasing the films on video every seven to ten years however with a new version, they’d have the ability to charge full price all over again.
    That brings us to today. We have online streaming, we have digital downloads and the piracy that comes with it, and we have an endless number of websites that allows us to buy whatever we want, whenever we want.
    So with all of that said, is there still a place for the Disney Vault? If we look back at the original reasons and intentions behind the vault, it seems like the answer is no. We no longer have to imagine an instance in which new generations are unable to watch these films between releases, and we’ve seen that having convenient access to these movies don’t cheapen them as the pieces of art they are.
    All that leaves remaining is the ability for Disney to charge full price for the films every seven to ten years. While that might be enough of a reason for them to keep it going, it’s certainly not one that benefits us. So I say it’s time to open the Disney Vault and keep it open.
    Sources
    www.vulture.com...
    Stewart, James B. Disney War Simon & Schuster Paperbacks, 2005. Print. 91-21

ความคิดเห็น • 366

  • @cardboardbelt
    @cardboardbelt 7 ปีที่แล้ว +289

    While I agree that the previous vault concept no longer works, there may still be ways for Disney to call attention to their classic movies on some sort of cycling schedule. Perhaps adding a classic film to Netflix for just one month or showing it several times in a single month on their tv network would do the job of promoting their entire filmography nowadays.

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว +30

      I think this is an interesting idea. There definitely is value in making a special occasion out of the films, but I don't know if limiting access to them is the way to do it in this modern age. Perhaps they can pick years to highlight the films and sell/offer supplemental content during that window. A documentary or behind-the-scenes specials. Stuff like that.
      Or maybe the path to take would be to let these films live on the home video market untouched, and then go back to limited theatrical runs every 7-10 years so people can experience it on the big screen if they want.

    • @victoria2997
      @victoria2997 7 ปีที่แล้ว +5

      I always love all the extra bonus content that gets added to DVDs. I'd buy DVDs of my favorite classics just for that.
      Also, I think there's definitely a market for people wanting to see classic Disney films rereleased in theaters. I mean, I saw Lion King twice and Beauty and the Beast 3 times when both of those were rereleased in 3D (the 3D was not in any way a draw either) and I know lots of people went and saw them several times as well. I think even having the sing along showings in theaters is awesome and would draw a lot of people. Seeing films in theaters is an experience, and it's one I'm sure people would pay for.

    • @cardboardbelt
      @cardboardbelt 7 ปีที่แล้ว +2

      Interesting. I'm not on those services. What have they highlighted?

    • @mxi8608
      @mxi8608 7 ปีที่แล้ว +2

      They do a form of it in Australian Netflix. but rather than 7 years old, its 7 months old. So if you missed it in theatre, you can watch it.
      They only do one film at a time under this section. And they alternate between Disney films previously released, to older ones and classics.
      Also in another form, they have re-releasd some Pixar films in theatre -but with 3D (like Nemo 3D).
      So the vault idea is still there, its just in a more modern context and has been reformed and edited for that context - I guess...

    • @wm50o97
      @wm50o97 7 ปีที่แล้ว

      There has to be a rich tycoon who creates an animation studio with new characters..

  • @primusvsunicron1
    @primusvsunicron1 5 ปีที่แล้ว +23

    Rob: Keep The Disney Vault open
    Disney+: Hold my Mickey Hat

    • @SaraHouck461
      @SaraHouck461 3 ปีที่แล้ว +3

      Seems like perfect timing to post that reply, as not only was this video explaining this particular release strategy was released a mere couple of years before this particular streaming service launched, but it also made sense when physical copies of their animated classics were the norm.

  • @briannahanover9299
    @briannahanover9299 7 ปีที่แล้ว +61

    When I was a kid, I used to think that Vault store in Downtown Disney was "The Disney Vault" and that's where all the movies were :o

    • @dr.raymondstantzph.d.2293
      @dr.raymondstantzph.d.2293 7 ปีที่แล้ว +18

      A reasonable conclusion. You generally can find rare titles there actually. Unsold copies of movies recently returned to the vault, and more niche stuff with small production runs.

  • @rrecherei9092
    @rrecherei9092 7 ปีที่แล้ว +21

    Thew Disney Vault has been replaced. First by direct to video and then by Live-Action Remakes.

  • @alskndlaskndal
    @alskndlaskndal 7 ปีที่แล้ว +43

    Something Disney seems to be keeping in the vault for now are their classic short cartoons. In the early 2000s they put out some excellent DVD sets aimed at collectors with a great selection of these cartoons in restored quality. The sets are long out of print and I don't see anything comparable available today.
    The shorts are so important to Disney's history, the evolution of their animation style and the popularity of Mickey, Donald, and the other classic characters. They should make them more available to audiences today.

    • @Super_Mario128
      @Super_Mario128 7 ปีที่แล้ว +5

      I'm more a fan of Disney's Cinema shorts than of their theatrical movies.

    • @thegreatcanadianlumberjack5307
      @thegreatcanadianlumberjack5307 6 ปีที่แล้ว

      If your Talking 1920- 1930 Disney. I don't Disney would want to show people it considering how Sensitive people are. Some of the Shorts are pretty Racist and uh Controversial i remember there was one that had a Chicken Chasing down a Hen trying to beat her up because it Couldn't Lay an egg.

  • @penguin3444
    @penguin3444 7 ปีที่แล้ว +263

    They should have called it vault Disney , get it ... Walt disney

    • @happiestplace3754
      @happiestplace3754 7 ปีที่แล้ว +21

      Dylan Armitage There was already a Disney Channel series called Vault Disney.

    • @IdeaBox-dk5vj
      @IdeaBox-dk5vj 6 ปีที่แล้ว +1

      +Happiest Place And said series showcases practically everything that Walt ever worked on.

    • @vvv_xzx
      @vvv_xzx 5 ปีที่แล้ว

      Lol

    • @lisafall23
      @lisafall23 4 ปีที่แล้ว +2

      Oh brother, this guy stinks!

  • @Robdeltonie
    @Robdeltonie 4 ปีที่แล้ว +6

    5:11
    Rob: It's time to open the Disney Vault, and keep it open...
    Disney: Okay, let's rename the vault to Disney+!

  • @otaking3582
    @otaking3582 7 ปีที่แล้ว +212

    The vault really should stay open, especially for the stuff that hasn't seen the light of day for so long *cough* Song of the South needs a Blu-ray release *cough*

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว +54

      Haha that one isn't a Disney Vault issue as much as Disney not wanting to touch the film with a 10 foot pole.

    • @otaking3582
      @otaking3582 7 ปีที่แล้ว +5

      Rob Plays My point still stands, though

    • @DDBurnett1
      @DDBurnett1 7 ปีที่แล้ว +18

      Maybe Song of the South could have some sort of limited release (like limited advertising and online-order only.) Then its made audience would be those who saw it back in the day or those who are otherwise interested in it. That would hopefully prevent it from generating too much controversy (though having seen it, I think Disney is just paranoid about it being a disaster if it were ever released.)

    • @alaeriia01
      @alaeriia01 7 ปีที่แล้ว +22

      Disney doesn't want to be reminded of its racist past, despite Splash Mountain's theming being a thing.

    • @FoxieRoxie365
      @FoxieRoxie365 7 ปีที่แล้ว +5

      What the Disney vault should take out is the Wonderful World of Disney and play the reruns on TV every Sunday

  • @Yahriel
    @Yahriel 7 ปีที่แล้ว +33

    I think keeping the Vault system rather encourages piracy. Can't get it in stores? Too expensive online because the last release was so long ago? Can't get it at your library because the waitlist stretches for months? It becomes increasingly easy for someone to justify pirating it.
    Also have to think, way back then, people didn't have anywhere near the media exposure - how many families even had a TV? When VCRs were new, I'm sure they were just as expensive as when DVD players were new. It wasn't something everyone had.
    These days, you either have Netflix (or something like it), or know someone who does. Just about everyone has some form of a DVD player. People watch things at other people's houses far more often, because it's more accessible. My point in this is that: if someone has a "locked-away" Disney movie, and their kids and their kids' friends can see it at any time, there's no 7-10 year gap of uninitiated Disney fans.
    Also take into account the internet with its memes, jokes, and ever-growing library of inside jokes and base knowledge. How many of those do you see on FB or wherever are from a Disney movie you saw as a kid? Or even saw a few years ago? Even if the kids aren't seeing the movies at someone's house, if they're online at ALL, then they're aware of movies, so again, it's not like we have entire decades where kids have never seen a single frame from Aladdin or Lion King.

    • @mattwolf7698
      @mattwolf7698 7 ปีที่แล้ว +3

      Epically now days when everybody knows how to pirate, there was probably people connecting VCRs to each other in the past to.

  • @spikerlj
    @spikerlj 7 ปีที่แล้ว +141

    I just want to see "Song of the South" again.

    • @koolstup
      @koolstup 7 ปีที่แล้ว +9

      spikerlj why don't they remake it, with the questionable content removed, but with the same great songs?

    • @Tori-hx6fh
      @Tori-hx6fh 7 ปีที่แล้ว +11

      I have the movie on DVD. A friend got it for me at a "Song of the South" museum in Georgia.

    • @alaeriia01
      @alaeriia01 7 ปีที่แล้ว +36

      I think it's important to have the racist content still in. One must learn from one's past sins, not sweep them under the rug.

    • @rabbidlobo
      @rabbidlobo 7 ปีที่แล้ว +19

      Matthew Wells I'm black and I loved the movie. I saw it once on TV but I wish I had it because of Splash Mountain. I don't believe in the black lives matter movement nor anything like that. Honestly no life really matters as we all live and die but I'm getting off topic. It was a different time when it released as other Disney films and we should preserve it not ignore it. That's like ignoring wars but honoring everything else.

    • @Rhapbus1
      @Rhapbus1 7 ปีที่แล้ว +9

      its not an sjw thing its a "not being a human piece of shit" thing

  • @cw01cb
    @cw01cb 5 ปีที่แล้ว +4

    I think they heard you Rob, as they prepare to throw open the vault to Disney+

  • @ScoopsMG
    @ScoopsMG 6 ปีที่แล้ว +2

    Now Disney just keeps releasing "new" limited editions of the same movie: the Gold Edition, the Diamond Edition, the Platinum Edition, the Super Double Gold Platinum Edition.

  • @satchmo1991
    @satchmo1991 7 ปีที่แล้ว +221

    Rob, how do you think that Moana coming to Netflix just 6 months after its theater release fits in to all of this? Do you think Disney is testing the waters with more Netflix availability? Perhaps they are looking to capitalize on the popularity to get a higher price licensing the movie to streaming sites. What do you think?

    • @soaringChris
      @soaringChris 7 ปีที่แล้ว +16

      Netflix and Disney have a contract that entitles Netflix any new Disney film at the same time as they are made available to subscription tv networks such as HBO, which is about 6 months

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว +24

      Great question! I'm hoping that the ride of VOD/streaming along with the pressure Disney is feeling right now with cord-cutting and ESPN pushes them to eventually drop the vault concept altogether.
      We're not seeing new films being added to the vault which is great, and you can even get a lot of the vault films on digital. Now it's just a matter of pulling out the concept for hard copies for the future.

    • @satchmo1991
      @satchmo1991 7 ปีที่แล้ว +3

      Oh, I had no idea! That's probably a win-win for both companies, then, with Disney benefiting from the continued revenue as the movies leave theaters and Netflix being able to show them while they are still fresh in the public eye.

    • @satchmo1991
      @satchmo1991 7 ปีที่แล้ว +4

      Since we're on the subject: If they phase out the vault concept with hard copies of their movies, what do you think they will or should do to keep selling the movies over time? I imagine they will then be more reliant on anniversary editions of the movies to sell to collectors and people who want bonus material and such.

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว +11

      Another good question, and one with a really foggy answer. I think a lot of that depends on what the state of hard copy entertainment looks like down the road.
      At the rate we're moving it feels like we won't even need to depend on anniversary editions because every 10 years we'll just have a new medium to put the film out on (4K Blu Ray? 8k Blu Ray?)
      Then of course there's the big question of if we'll ever reach a point where hard media isn't really a thing anymore. I feel like there much be a day in the future where digital copies become the majority and hard copies fall back to being a novelty.

  • @TheItachiIshtar
    @TheItachiIshtar 7 ปีที่แล้ว +7

    I think the declining reliability of the Disney Vault strategy is precisely why Disney is remaking all of their classic animated films into live action films. The new live action remakes serve as both a tool for introducing these properties to new generations, while also drawing in older people nostalgic for the originals.

  • @aeonjoey3d
    @aeonjoey3d 7 ปีที่แล้ว +1

    there is something to be said about the boxed-set experience, and the 'extras' included in bluray/dvd sets, even back to the VHS days, pieces of film, still prints, posters, and video featurettes and deleted scenes - these still add value and an experience, not to mention - a new 'version' of a film such as a remastering in HD for bluray, that kind of quality is a reason for some to buy all over again even after owning a VHS and DVD version of a Disney Film. Great video, thanks for the reminder - of the days when we didn't have all of our modern conveniences - the notion of "if you missed a film in the theaters, you just missed it" was not that long ago - amazing.

  • @violetmoon4357
    @violetmoon4357 7 ปีที่แล้ว +17

    They should release Song of the South on DVD. They do not even have to advertise or promote it. Just do it.

    • @princegoatcheese9379
      @princegoatcheese9379 7 ปีที่แล้ว

      Maybe they have already released it on DVD, but you didn't know because Disney never said it was available.

    • @princegoatcheese9379
      @princegoatcheese9379 7 ปีที่แล้ว

      Maybe they have already released it on DVD, but you didn't know because Disney never said it was available.

    • @saturninhabitant
      @saturninhabitant 7 ปีที่แล้ว

      Song Of The South was only released on VHS in the UK.

    •  4 ปีที่แล้ว

      Several Times

    • @plantyyy
      @plantyyy 3 ปีที่แล้ว

      @@saturninhabitant i’m from the us and my mom has a vhs copy

  • @jdude9314
    @jdude9314 หลายเดือนก่อน

    2:59 The Walt Disney Classics collection would actually launch with Robin Hood on December 6, 1984 so they could test the waters using one of their least well regarded films at that time. Then Pinocchio would join the collection on July 16, 1985, officially kicking it into high gear.

  • @writerpatrick
    @writerpatrick 7 ปีที่แล้ว

    Disney also used it's "Vault" to keep it's more controversial films locked away such as Song of the South. For decades people knew of these films but couldn't see them.
    SotS has been released outside the US so those who really want to get hold if it can find a copy somewhere.
    There's also a funny SNL skit about the Disney Vault.

  • @enzmondo
    @enzmondo 6 ปีที่แล้ว

    You forgot to mention the numerous DVD and Blu-ray re-releases of the films. There was diamond, platinum, now a signature collection of Disney classic films, including those from the Renaissance.

  • @ReturnofTheBunny
    @ReturnofTheBunny 7 ปีที่แล้ว +4

    Even as a kid, I called BS on the whole Disney Vault thing. "You're gonna lock this film up forever? Sure. Even if you do, the rental places still have them."
    And now at second-hand stores and such all those "gone forever" VHS releases are piled up high on shelves. Sold to them of course by people who upgraded to the newer releases. Most people only buy them for nostalgic purposes, or if there's something rare on the tape, like the pulled 1999 release of The Rescuers with the hidden nude woman in it (which I actually found at a store; paid only $2 for it).
    (Frankly, what I really want is the original VHS release of A Goofy Movie with that Dr. Loony's Remedy thing at the beginning. As far as I'm concerned it's part and parcel of my experience of that film. Must be the same for other people too, because I CAN'T FIND IT. )

  • @firstcynic92
    @firstcynic92 7 ปีที่แล้ว +20

    The vault now contains all the stuff in it that they don't want the public to see.
    Song of the South
    Original scenes from Fantasia
    Short cartoons that are either horribly dated or outright racist

    • @nabilbakriplatinum
      @nabilbakriplatinum 7 ปีที่แล้ว +2

      i suddenly remember that according to warner bros, in a note presented before looney tunes shorts on dvd that says may not suitable for kids in the cover, hiding racist movies as part of history is equal to denying that such racism exist. i wish disney shares a similar idea

    • @firstcynic92
      @firstcynic92 7 ปีที่แล้ว

      Nabil Bakri Warner Bros has their own 'vault' of cartoons they don't want to officially release. Look up "Censored 11" to find out more about them.
      Of course, all of those are available on the internet. IMO the best of them is "Coal Black and de Sebben Dwarfs". You'll need to go to Daily Motion to see a good quality version of the whole 7:30+ toon. The versions on YT are chopped and of shit quality.
      I heartily recomend reading banned books and watching banned videos.

  • @lachlanmason3918
    @lachlanmason3918 7 ปีที่แล้ว

    In Australia they released a DVD collection with pretty much all of the Disney/Pixar animated movies a year ago. I haven't seen Disney Vault advertising anywhere for a while.

  • @AlbertCalis
    @AlbertCalis 5 ปีที่แล้ว +3

    Disney's new strategy now seems to be: Re-release reboots of classic Disney movies every 7-10 years.

  • @pepsiaddictgaming
    @pepsiaddictgaming 7 ปีที่แล้ว +8

    Been a fan since 2013; sooo happy your recent videos are getting attention!!

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว +10

      Thanks! It's really happening very quickly! A bit overwhelming at times but it's a great motivator!

  • @SEJ101
    @SEJ101 7 ปีที่แล้ว +2

    Don't they re-release a film every so often as an "anniversary" edition?

  • @Pewis
    @Pewis 6 ปีที่แล้ว +1

    im interested to know how the disney VOD service will fit into this system. seems like they have finally given in

  • @rlt152
    @rlt152 6 ปีที่แล้ว

    Nowadays while there is still a Disney Vault they often keep their films on the market for several years before going into it.
    BTW "Robin Hood" was actually the first of the "untouchable" films to be released on VHS "Dumbo" and "Alice and Wonderland" where released before that but they weren't on the "untouchable" list.

  • @bobewu9959
    @bobewu9959 5 ปีที่แล้ว +1

    I think the live action movies are the new way for Disney is some sort of Disney vault in the present day. Think of it the movie reaches new audiences and it sparks comparisons to the original one making people go back and watch or buy the old animation film again

  • @UncleAL86
    @UncleAL86 6 ปีที่แล้ว +1

    $80 for a VHS tape. Compared to $10 for a 1 Disk DVD today...Times have certainly changed!!!

  • @edvaira6891
    @edvaira6891 7 ปีที่แล้ว +10

    Actually, there WAS no TV in 1944...TVs didn't become commercially available until 1947

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว +19

      TV was certainly a rarity until after WWII came to a close, but there was television in 1944. Commercial broadcasting began as early as 1941.

    • @kaminzo1561
      @kaminzo1561 7 ปีที่แล้ว +3

      Battle of the wiki! FIGHT!

  • @cupppasoup
    @cupppasoup 7 ปีที่แล้ว +2

    You should make a video about Walt Disneys head being cryogenically frozen

  • @ChickenGeorgeClooney
    @ChickenGeorgeClooney 7 ปีที่แล้ว

    I just subscribed to your channel yesterday and I'm loving your stuff. As for the Disney Vault, I'm torn on it. The vault makes a lot of sense from a business standpoint, but as a Disney fan I hate not being able to own my favorite Disney films on Blu-Ray until they decide to release the Platnium Edition for 50 dollars. I feel like I'd be more fine with it if the release was a shorter span, like every five years, and each film is out for one year. So, that way, there's a different line up of movies every year. But, that's likely not going to happen, because Disney really likes money, and this gives them lots of money. Although, I am glad that this is only for the Disney classics and not Pixar or Marvel.

  • @totogamer6735
    @totogamer6735 7 ปีที่แล้ว +1

    The fact that Disney is going to start its own streaming service in 2019 does make the Disney vault even more of an issue. Not to mention how they still market the movie even though they put it back in the vault for several years. It makes sense to make Disney Vault Films to be on their soon to come service because it can help bring attention to a film even when you stop selling it on discs or digital stores. Subscription services can do that.

  • @snarkus63
    @snarkus63 7 ปีที่แล้ว

    I agree.
    As everyone knows,"Song Of The South" is one of the few Disney movies that was never made available on home video. Well,I've seen it...the last time they re-released it to theaters in the mid-80's. It's not a very good movie,and I probably would never want to see it again...but at least I saw it once.
    An argument I've been making for years is that no matter how much TV improves,it will never replace seeing a movie theatrically. The fact that movie theaters still exist some 60-odd years after TV first came into our homes would seem to support this.

  • @tepetti
    @tepetti 7 ปีที่แล้ว

    For Disney it has been a blessing that we got DVDs and BluRays. New reasons to re-release their movies again. But what happens when they put them to streaming service like Netflix or such? How can they still rerelease them or should they just give up that practice entirely

  • @rushmaverick1923
    @rushmaverick1923 7 ปีที่แล้ว

    I think the Disney Vault is still needed. If not for the movies that Disney has created, than at least for the animated shows of our youth from the late 80's, 90's, and early 2000's. I know I'm not the only one who has scoured the internet looking for old Disney shows that I remember watching as a kid and only find a few episodes instead of the whole series. Shows like The Famous Jett Jackson, The Jersey, So Weird, Pepper Ann, Disney's Doug, PB&J Otter, Teamo Supremo, and Teacher's Pet still elude me, so if I didn't believe that there were copies of the shows in the Disney Vault than I would just give up hope of ever seeing them again.

  • @ceeb420
    @ceeb420 7 ปีที่แล้ว +1

    $80 for one VHS?? Damn, that's wild.

  • @Tr0nzoid
    @Tr0nzoid 5 ปีที่แล้ว

    That "priced-to-rent" video strategy was common in the industry.

  • @RealJordanM
    @RealJordanM 7 ปีที่แล้ว

    it does still provide a market today. typically when a film is considered vaulted by Disney, the secondary market price skyrockets. Now with Disney taking classics and converting them to CG and live action, it does give them a way to still use the vault. Take Beauty and the Beast. yes the new one is out, but the original is a timeless classic so when the new one released in theatres, Disney rereleased a diamond edition of the original on blu ray. its pretty effective for the most part with many of the films. trust me, I run a movie store.

  • @Guernicaman
    @Guernicaman 7 ปีที่แล้ว +1

    There are plenty of movies that are "in the Disney Vault" that should be released & made available to the public, like Song of the South & remastered versions of some of their live-action features that were only available either on broadcast television or VHS formats.

  • @jnorris528e
    @jnorris528e 5 ปีที่แล้ว

    I"m so old I saw both Snow White and Peter Pan on release in theater's. Then we got a VCR and our first movie was Sleeping Beauty

  • @ines.midget
    @ines.midget 7 ปีที่แล้ว +1

    first when i saw the word Disney vault I myself was like ok this is a treasure trove of Disney life with movies and posters of the movies and any Disney Merch but when u explained it I was kinda right 😆😆😆😆😆😆😆😆😆😆😆😆😆 i love Disney I wish I had a vault like that well i kinda do cuz i have all of the classics movies in VHS I am catching up on my Disney movies this summer I am new here by the way nice to meet u😊😊😊😊😊😊😊😊 I been watching your tips videos there really helpful cuz i 1 Day want to take a trip down the Disney lane so I will totally remember these

  • @MintyDragonVidz
    @MintyDragonVidz 7 ปีที่แล้ว

    I was genuinely hoping the Disney Vault was real. Imagine a vault in the shape of Mickey's head! XD

  • @ryanbarker5217
    @ryanbarker5217 7 ปีที่แล้ว

    there's also competition today as opposed to really even 30 years ago. not that there was a ton of traditionally animated movies coming out then that would go head-to-head in terms of content and quality, but it was there. now, with computer animated movies coming out left and right you can't afford to put it in the vault, eh?

  • @FelixCulpa333
    @FelixCulpa333 6 ปีที่แล้ว

    The black & white footage of the old characters is horrifying

  • @davidpoole3570
    @davidpoole3570 3 ปีที่แล้ว

    You forgot to mention the clever title they gave the strategy on the VHS tapes: "Vault Disney."

  • @virtualjayna
    @virtualjayna 7 ปีที่แล้ว

    Those costumes are what nightmares are made of.

  • @pinkwinterprincessEri
    @pinkwinterprincessEri 6 ปีที่แล้ว

    I remember the Disney vault commercials these commercials always made me feel sad

  • @adamslater7486
    @adamslater7486 7 ปีที่แล้ว

    Rob, you are the best. I thought I knew Disney, but every time I watch one of your videos I learn something new. Thanks for the great videos!

  • @deborahlyons322
    @deborahlyons322 5 ปีที่แล้ว

    Disney has used the word Classics to describe three types of feature-length films that include animation:
    Animated features that contain one continuous story; these are most-closely identified with the "Classics" label.
    Films made up of several shorter, self-contained animated stories. This includes the six package films produced from 1942 to 1949, most of which include live-action characters. Another example is The Many Adventures of Winnie the Pooh, released theatrically in 1977, which was a compilation of several shorter Winnie the Pooh films that had been released previously.
    Live action features which contain fully animated sequences or characters. Mary Poppins,So Dear to My Heart, Bedknobs and Broomsticks, and Pete's Dragon are examples.
    Some of the animated package films and live-action films featuring animation were released on home video in the early 1980s, such as The Three Caballeros and Fun and Fancy Free, but most of them were not big sellers.
    Disney's Classics category was originally defined during discussions for the April 18, 1983, launch of Disney Channel. While the people at Disney were looking through their inventory of films to see what was available for the new cable channel, they decided that they could air some fan-favorite films such as Alice in Wonderland and Mary Poppins, but that 15 other animated movies would never be aired.
    These 15 animated feature films - Snow White and the Seven Dwarfs, Pinocchio, Fantasia, Bambi, Cinderella, Peter Pan, Lady and the Tramp, Sleeping Beauty, 101 Dalmatians, The Sword in the Stone, The Jungle Book, The Aristocats, Robin Hood, The Rescuers, and The Fox and the Hound - had only been shown at theaters, not television or any other format. These 15 movies laid the foundation upon which the Disney company was built. During each re-release to theaters (on a roughly seven-year cycle), they earned money comparable to new releases; it was thought the company would lose this revenue if they released the feature films on video or television. By the time the Masterpiece Collection replaced the Classics collection in the domestic market, Snow White and the Seven Dwarfs and The Aristocats were the only two of the original 15 classics that had not yet been re-released.
    All of the single-story animated features made by Disney were included in the list of 15 classics except for 2. The exceptions were Dumbo and Alice in Wonderland, both of which had been shown on television at the earliest opportunity. The Disneyland TV series began with The Disneyland Story, but the very next thing to be aired was Alice in Wonderland (broadcast November 3, 1954), which was edited to fit into the one-hour TV time slot. The following season began September 14, 1955, with a one-hour version of Dumbo. Both of these movies were released on video within the first two years of the creation of Walt Disney Home Video; the videos were only briefly available for rental before they became available for sale. Despite always being available, Dumbo and Alice in Wonderland have made millions of dollars in subsequent home video releases.

  • @WOLFMAC24
    @WOLFMAC24 7 ปีที่แล้ว

    You're such a great TH-camr! Your videos are really good!

  • @WhitleyAKW
    @WhitleyAKW 7 ปีที่แล้ว

    This may be mildly off-topic, but the only thing I don't understand is in the case of "The Song of the South". Disney is so afraid to acknowledge its existence as an actual movie (a good movie, as it were) but they use the characters and situations from the movie in Splash Mountain and no one is upset about that. I realize there is some difference between the way the story is told, but either the movie presents a problem in being acknowledged, or it doesn't. Stick to a decision, Disney!

  • @shankysays
    @shankysays 4 ปีที่แล้ว +1

    I don't understand why piracy wasn't a thing when the concept of Disney vault was introduced. Pirates could simply buy a dvd make tons of copies of it and keep flooding the market with pirated copies. This seems like logic transition that should had happened but didn't. But why?

  • @jermafan111
    @jermafan111 6 ปีที่แล้ว

    Your videos are very interesting and very informative. I just randomly stumbled across them. Great work

  • @totogamer6735
    @totogamer6735 7 ปีที่แล้ว +3

    This made sense in the past, but not in this era. It's like taking away gone with the wind, The Godfather, or even citizen Kane from stores for several years. Pixar films are still loved by Children without this practice. Only time will tell if this will change #NoMoreDisneyVault on twitter

  • @timothybishopsj1587
    @timothybishopsj1587 7 ปีที่แล้ว +2

    Rob, you are a fantastic presenter. Excellent content. It's tough to find channels as good as this one. Hope this comment finds you. Just discovered your channel but will be watching many more of your videos!

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว

      Thanks for the kind words Timothy! I hope to keep it up!

  • @mattgonzalez4457
    @mattgonzalez4457 5 ปีที่แล้ว

    Allllll of Disney's "concerns" came to fruition

  • @robbiefarabee6954
    @robbiefarabee6954 7 ปีที่แล้ว

    I remember back when I use to have a lot of Disney movies on VHS. Even though I have a couple of them left, I also would see other Disney movies on DVD or on Netflix.

  • @hoosierwood
    @hoosierwood 7 ปีที่แล้ว

    Need to release the complete Disneyland/World of Disney TV series. Also the Scarecrow on Blu-ray. I missed the Treasure release.

  • @Farrahanderson13
    @Farrahanderson13 7 ปีที่แล้ว +1

    Answering the real questions!!! I've always been curious about this. TY!

  • @blueskiesj
    @blueskiesj 5 ปีที่แล้ว

    ayyy now I understand why my first movie in theaters was the original 101 Dalmatians. in like 92.

  • @obergruppenfulmer7157
    @obergruppenfulmer7157 7 ปีที่แล้ว

    I just found your channel last week. I really enjoy the content. Keep up the great work.

  • @arielanderic
    @arielanderic 6 ปีที่แล้ว +3

    Disney will launch a streaming service in 2019. I hope they will include all the classics. In the UK Disney ended the vault. They have this streaming service called DisneyLife where you can literally stream all the Disney movies. It makes me wish I lived in the UK. Also all of the Disney movies are available to buy at full time in the UK (I looked on the Disney UK website). Ugh you have no idea how jealous I am of the UK. 😑

    • @IdeaBox-dk5vj
      @IdeaBox-dk5vj 6 ปีที่แล้ว

      Even the most obscure and profane Disney films?

    • @arielanderic
      @arielanderic 6 ปีที่แล้ว

      IdeaBox9000 That I’m not sure about

    • @taffysaur
      @taffysaur 6 ปีที่แล้ว

      IdeaBox9000 What Disney movie is profane..?

    • @angrytheclown801
      @angrytheclown801 6 ปีที่แล้ว

      Mychael Darklighter The one about Menstrual Cycles. 😀

  • @haleycollentro8783
    @haleycollentro8783 5 ปีที่แล้ว

    My little sister who was born in 2003 has no idea what most of the classics are thanks to the vault. (I was born in 1989). We weren’t paying attention the to dumb vault. I would try to find my favorites to share with her....only to not be able to find what I wanted anywhere.

  • @carschmn
    @carschmn 5 ปีที่แล้ว

    Thanks to the Disney vault it took me 10 years to buy Hercules. It’s a genius strategy to manufacture scarcity. It’s not possible now because no one is waiting for vhs tapes. Now Disney does live action reboots.
    Also my mom still has a whole collection of the 1990s white cased Disney vhs tapes.

  • @dark12794
    @dark12794 7 ปีที่แล้ว

    what's the clip at 2:29 from. I know it's from Fantasia originally, but that's not the version from the film, there's no mist or certain reflections on the water. But the animation is so smooth and clear.
    Looks kinda like a samurai jack version of that scene.

  • @mr.exposition
    @mr.exposition 7 ปีที่แล้ว

    I've been looking recently for Lion King on Blu ray but its impossible to find a copy at a reasonable price thanks to Disney putting it back into the "Disney vault". Hoepfully we will get a re-release soon to coincide with the remake

  • @toodles.3117
    @toodles.3117 7 ปีที่แล้ว

    Hi Rob Plays! I'm pretty new to your channel and was wondering if you've covered anything on the actual Disney Vault you mentioned at the end of your video?

    • @MidwaytoMainStreet
      @MidwaytoMainStreet  7 ปีที่แล้ว

      I have not but that'd be an interesting topic for a future video! I admittedly am only just starting to dip my toes into the larger Disney world. Most of my videos up until now are focused on the theme parks.

  • @echo6939
    @echo6939 6 ปีที่แล้ว

    The end got me

  • @legend_oflouis9813
    @legend_oflouis9813 7 ปีที่แล้ว

    I remember going in to a DVD store relatively recently and this was recent enough that Disney movies weren't really on streaming. I remember Pete's Dragon and The Great Mouse Detective were like £30 now you can get them for almost nothing which is sad. I enjoyed the idea of the Disney Vault. A marketing ploy or not it made things less over saturated.

  • @BrianCrosby
    @BrianCrosby 7 ปีที่แล้ว

    I agree, I even heard the argument used of " I have no excuse but to download this illegally, because I have no other option to watch this film"

    • @nostressyjessie
      @nostressyjessie 7 ปีที่แล้ว +2

      "Song of the South" is the epitome of this if you live in the states.

    • @BrianCrosby
      @BrianCrosby 7 ปีที่แล้ว

      Joshua Newman I do and I agree.

  • @vondrook4
    @vondrook4 6 ปีที่แล้ว

    As long as there are better, higher resolution video formats coming out, they'll make money remastering and re-releasing movies! In the next few years, they'll start doing 4K Blu-ray remasters and people will keep buying them from the "vault"

  • @That.Political.Guy--
    @That.Political.Guy-- 5 ปีที่แล้ว +1

    Disney is removing the Disney vault for Disney +

  • @JustCallMeAnnie
    @JustCallMeAnnie 7 ปีที่แล้ว

    Your videos are really interesting & informative! Thanks for sharing!

  • @GlitteryDinosRAWRgoogleplus
    @GlitteryDinosRAWRgoogleplus 7 ปีที่แล้ว

    They should rerelease a classic movie in theaters. That would be really cool to see Snow White in theaters instead of in my bedroom on my laptop

  • @videogameMCP
    @videogameMCP 5 ปีที่แล้ว

    Which is why I believe the newest era of the “Disney Vault” will be the culmination of their new streaming service, Disney+.

  • @seigeengine
    @seigeengine 6 ปีที่แล้ว

    Holy shit. I never really internalized that VHS only really became a big thing in the 80s, and that before that, TV or going the theatres was basically it.
    Wow.

  • @maddieroxx4eva
    @maddieroxx4eva 6 ปีที่แล้ว

    Honestly watching films in theatres is NOTHING like watching it at home. I go to see classic filns rereleased in the theatre because the collective viewing experience is fun. I never picked up on the funny moments of Universal's 1931 version of Dracula until I saw it with 100 people as opposed to just myself at home. People enjoy both! Disney should realize that.

  • @masonshatney3074
    @masonshatney3074 7 ปีที่แล้ว

    What is your opinion on Disney not rereleasing all of their classic animated movies in these cycles? For example, I don't think I've seen special editions of The Black Cauldron, Make Mine Music, and Adventures of Ichabod and Mr. Toad on shelves in new editions for quite a long time.

  • @TheScrowlingFender7
    @TheScrowlingFender7 6 ปีที่แล้ว

    I wish Lion King, Bambi& Dumbo weren't on this list of movies affected by this policy.

  • @funminer8453
    @funminer8453 6 ปีที่แล้ว

    LOL the end

  • @timothyschuler2631
    @timothyschuler2631 7 ปีที่แล้ว

    I always thought that it was because of copyright laws. After a certain amount of years after the authors death the work becomes public domain.

  • @OnePixelataTime
    @OnePixelataTime 7 ปีที่แล้ว

    The vault concept still works but in a slightly different manner, it seems they push out this rerelease strategy everytime a new video technology comes out. Say Bambi, first it's released in VHS, then DVD, then BluRay, ten years from now, depending on how media evolves, they may be able to do this again. Just a thought.

  • @BillWilson83
    @BillWilson83 6 ปีที่แล้ว

    Vault didn't work in the 80s unless you really wanted to own a video, you could rent them anywhere and everywhere. It has worked with the lesser known live action ones still not released though, but they were only released once to start with. So many of those people never heard of, might still never be released like the Tigers Town disney movie. (I have it).

  • @needforsuv
    @needforsuv 6 ปีที่แล้ว

    Its not like regular movies are available all the time anyway
    Try finding older films anywhere
    usually piracy is the few easy ways to get older films that are not in stores

  • @MaQuGo119
    @MaQuGo119 7 ปีที่แล้ว

    Top 10 accidental deaths in Disney theme parks

  • @sagesabr
    @sagesabr 7 ปีที่แล้ว

    idk I think it has worked out with them so far because of blu-ray coming out now too.

  • @RichardCroft19670711
    @RichardCroft19670711 7 ปีที่แล้ว

    The Problem is that Disney as a retailer to both the young and old still hold onto titles that haven't been released on any medium VHS, DVD or Bluray. I have loved and bought the titles classified as Classics but it seems Disney Still hold onto those few that yet are classed as Classics that have either been shortened for one reason or another I.e Racial issues Disney have why is this when they know there is a place in everyone's Collection for them, it is sad that Disney do this and I personally find some of that attitude to be outdated or no longer a problem. Why not just release them and have done I am sure I am not the only one who has this issue with Disney either

  • @FoxieRoxie365
    @FoxieRoxie365 7 ปีที่แล้ว

    I actually wish that Disney would take the Wonderful World of Disney out the vault and put it back on TV, Netflix, even in the App Store

  • @RepublicofMAC
    @RepublicofMAC 7 ปีที่แล้ว +4

    A ploy to artificially maintain high prices on its films. Period. And what they did with the Little Mermaid on blu ray... Don't get me started.

    • @simondesbiens2463
      @simondesbiens2463 7 ปีที่แล้ว +2

      Omg yes the colours are bheee😝and they ave reverse a scene in part of your world ...I mean why!!!!

  • @computerkid1416
    @computerkid1416 7 ปีที่แล้ว

    As much as I love Disney products, their corporate policies are very greedy and outdated. In addition to the Disney Vault debacle, they're also EXTREMELY strict about copyright, to to the point of suing school districts who show Bill Nye. They're getting better though, and I think their policy of adding their new movies to Netflix is a great step in the right direction.

  • @wildohana395
    @wildohana395 7 ปีที่แล้ว

    good stuff as always

  • @avcat
    @avcat 6 ปีที่แล้ว

    This is a wonderful video but would have appreciated having accompanying text included for the entire narration.

  • @TroyKingLord
    @TroyKingLord 7 ปีที่แล้ว

    This strategy works great! It is also an exact strategy Nintendo does with their games! Keeping quantities limited they are able to keep interest high and keep the market wanting their originals!

  • @elistephens6521
    @elistephens6521 6 ปีที่แล้ว

    What is the movie at 2:29 ?

  • @notinuse4589
    @notinuse4589 7 ปีที่แล้ว

    Awesome video rob! :)

  • @mickeyp6371
    @mickeyp6371 7 ปีที่แล้ว

    Thanks great video rob you are very informative appreciate the hard work

  • @BillyGoat32
    @BillyGoat32 7 ปีที่แล้ว

    Disney is so greedy I worked at a movie theater in college and Disney tried to make the theater stop giving its employees movie passes and also required a percentage of the concession stand profits.

  • @AtlanticGiantPumpkin
    @AtlanticGiantPumpkin 7 ปีที่แล้ว

    The Disney Vault is still in existence and Song of the South is locked away in there.
    I mean, when you think about it, am I wrong? They took it off the market and kept it.

  • @mattwolf7698
    @mattwolf7698 7 ปีที่แล้ว

    I can see why Disney does it so they can keep charging full price for movies but even as a kid I found this kinda pointless at the sametime. I mean it made since before VHS but after VHS it just ended encouraged Piracey of the films. Really, VHS's weren't that hard to copy and now you can download movies online with a few clicks.