How do you get clients to understand the reason for buying & using professional shampoo/conditioner vs drugstore, as well as understanding that everyone needs a gentle, daily shampoo & then a clarifying shampoo to use once a month? (I don't ever have to switch my shampoos or conditioners that I use on myself because I do clarify every few washes).
They don’t currently see the value of the upgrade , if you can get to their core concern (like are they even that bothered by their hair , are they asking you or are you seeing a problem that doesn’t bother them that much ? ) and then explain benefits of cost per wash over time …. I understand your frustration, you have all this product knowledge but it’s not connecting with them … got to make it about their concern … their concern is constant root touch up / split ends / frizzy / unmanageable??? Well then say : all that is due to the cuticle shaft being overloaded with product and hard water, a simple solution to your concern is to add in a clarifying shampoo, only needed once a month , let me do that for you today in the salon and you can see the result and take one home with you, we have a online store and retail at reception if your ready to really tackle your hair care , is that something you can see yourself doing at home ? ❤
How to reccomend it to client without making it feel like hard selling. I always have pressure recommending products to client because I'm afraid they'll think I'm hard selling // forcing them. Especially for hair loss products, I'm scared they'll think I'm talking bad about their hair loss
Hey! I always will show the product that I am using on a client. Or I will leave it in view for the client to see while I am styling their hair. I feel if it is a product that can truly help the client, it shouldn't be a hard sell. Keep it casual and explain all the benefits. I have plenty of clients who have thin hair and I will tell them that I have seen great results such as ".." when my client used " ". You can always read a client if they are curious about products or are looking for guidance. I will never be pushy, and always come to my client with experience, expertise and guidance.
Thank you these were really helpful tips. Where is it best to buy product? Directly from the company or through SalonCentric, cosmoprof, etc? And how do you price, do you charge tax?
These are great questions. I buy directly from the product suppliers. Typically they will have their own reps that you can work with. I try to not buy products for retail sale at salon supply stores for two main reasons. One, you want products that are more exclusive and harder to get. Two, the products in salon supply stores are not sold at wholesale cost. In regards to pricing, most product suppliers will have a suggested retail price. I try to price the products similar to what they suggest. I also do charge tax and collect. My accountant pays my corporate sales tax on a quarterly basis. Hope this information helps!
@@almaskarowalia5168 Hey! For salon retail there are a few distributors. You will need your retail license to sell, and business establishment (I believe). You can check out TruBeauty or Bassett Salon Solutions. You can also reach out to an individual company's that you are interested in carrying their line and let them know that you want to retail their products. From there they will usually send you their pricing list and ordering requirements. Let me know if you have any other questions!
Even if I have the product out and in front of them-the go to Ulta 🤦🏼♀️ I don’t get it!!! I got certified in Olaplex and they are actually buying it! But not the styling product grrrr
@@lisafanucchi5939 I have been doing it for almost 20 years too and I have never had a problem selling product. Make sure you are selling salon exclusive products that they can't buy in stores. When styled with the products during their appointment, I almost always make a sale. Keep at it!
Great question! To keep track of salon product inventory, my salon manager inputs all incoming products into our salon management software (Phorest). The products are categorized by brand, line and function. When a product is sold it is automatically subtracted. To make sure my physical inventory matches what I have in the system, the salon manager performs a full inventory check every two weeks. Hope this helps! Have a great holiday and happy new years!
Hey! I feel if you follow these simple steps it will help you sell. 1. Show them how to use it 2. Tell them the benefits of it 3. Showcase the products in front of the client the entire time you use them If the client would not like any products, I always let them know that they are welcome back any time to purchase products. I also let the client know that I will leave notes for what products I used on them within their client profile.
No from a client is them simply saying = I don’t see the benefits or value yet , or you have misunderstood my concern, we have no rapport or trust …. It’s a sign not a negative thing ❤
How do you get clients to understand the reason for buying & using professional shampoo/conditioner vs drugstore, as well as understanding that everyone needs a gentle, daily shampoo & then a clarifying shampoo to use once a month? (I don't ever have to switch my shampoos or conditioners that I use on myself because I do clarify every few washes).
They don’t currently see the value of the upgrade , if you can get to their core concern (like are they even that bothered by their hair , are they asking you or are you seeing a problem that doesn’t bother them that much ? ) and then explain benefits of cost per wash over time …. I understand your frustration, you have all this product knowledge but it’s not connecting with them … got to make it about their concern … their concern is constant root touch up / split ends / frizzy / unmanageable??? Well then say : all that is due to the cuticle shaft being overloaded with product and hard water, a simple solution to your concern is to add in a clarifying shampoo, only needed once a month , let me do that for you today in the salon and you can see the result and take one home with you, we have a online store and retail at reception if your ready to really tackle your hair care , is that something you can see yourself doing at home ? ❤
How to reccomend it to client without making it feel like hard selling. I always have pressure recommending products to client because I'm afraid they'll think I'm hard selling // forcing them. Especially for hair loss products, I'm scared they'll think I'm talking bad about their hair loss
Hey! I always will show the product that I am using on a client. Or I will leave it in view for the client to see while I am styling their hair. I feel if it is a product that can truly help the client, it shouldn't be a hard sell. Keep it casual and explain all the benefits. I have plenty of clients who have thin hair and I will tell them that I have seen great results such as ".." when my client used " ". You can always read a client if they are curious about products or are looking for guidance. I will never be pushy, and always come to my client with experience, expertise and guidance.
Thank you these were really helpful tips. Where is it best to buy product? Directly from the company or through SalonCentric, cosmoprof, etc? And how do you price, do you charge tax?
These are great questions. I buy directly from the product suppliers. Typically they will have their own reps that you can work with. I try to not buy products for retail sale at salon supply stores for two main reasons. One, you want products that are more exclusive and harder to get. Two, the products in salon supply stores are not sold at wholesale cost.
In regards to pricing, most product suppliers will have a suggested retail price. I try to price the products similar to what they suggest. I also do charge tax and collect. My accountant pays my corporate sales tax on a quarterly basis.
Hope this information helps!
@@SamanthaPiercy
Please can you tell where you buy bcz I just opened my salon and I need to add many things
@@almaskarowalia5168 Hey! For salon retail there are a few distributors. You will need your retail license to sell, and business establishment (I believe). You can check out TruBeauty or Bassett Salon Solutions. You can also reach out to an individual company's that you are interested in carrying their line and let them know that you want to retail their products. From there they will usually send you their pricing list and ordering requirements. Let me know if you have any other questions!
Even if I have the product out and in front of them-the go to Ulta 🤦🏼♀️ I don’t get it!!! I got certified in Olaplex and they are actually buying it! But not the styling product grrrr
I know this is frustrating! Keep at it and be patient. Certain clients are price sensitive no matter how good you are at sales. Don't get discouraged.
@@SamanthaPiercy girl I’ve been at this 28 years and it doesn’t change!!!
@@lisafanucchi5939 I have been doing it for almost 20 years too and I have never had a problem selling product. Make sure you are selling salon exclusive products that they can't buy in stores. When styled with the products during their appointment, I almost always make a sale. Keep at it!
can u please do a slick back wet look with hairspray only?
Thanks for another great suggestion. I'll put that one on the list!
no problem!!! have a great week!!!
how do you keep track of inventory ?
Great question! To keep track of salon product inventory, my salon manager inputs all incoming products into our salon management software (Phorest). The products are categorized by brand, line and function. When a product is sold it is automatically subtracted.
To make sure my physical inventory matches what I have in the system, the salon manager performs a full inventory check every two weeks.
Hope this helps! Have a great holiday and happy new years!
What to say if the clients says “no” with your product?
Hey! I feel if you follow these simple steps it will help you sell.
1. Show them how to use it
2. Tell them the benefits of it
3. Showcase the products in front of the client the entire time you use them
If the client would not like any products, I always let them know that they are welcome back any time to purchase products. I also let the client know that I will leave notes for what products I used on them within their client profile.
No from a client is them simply saying = I don’t see the benefits or value yet , or you have misunderstood my concern, we have no rapport or trust …. It’s a sign not a negative thing ❤
Got any questions? Don't be shy, I'm here to help!
@@SamanthaPiercy thank you so much!!
@@almaskarowalia5168 Of course! Let me know if you have any other questions.
Can i ask a random question, how tall are you?