This is a great questions - I can share my personal experience and what my ads manager says. So personally I run ads about 80% of the time but for example I turned them off for the next month (ad costs between now and the election are like 6-7x higher than usual) and my organic reach has been HIGHER! That being said, my ads manager says Meta’s official stance is that there is no impact on organic reach. And finally, of course I do hear sometimes that people feel like their organic reach is impacted when they aren’t running ads but I sometimes wonder if that’s because they’ve altered their posting schedule.
I’m wondering if paid ads on instagram will affect my organic reach when I don’t pay for ads of posts
Same question 😊
This is a great questions - I can share my personal experience and what my ads manager says. So personally I run ads about 80% of the time but for example I turned them off for the next month (ad costs between now and the election are like 6-7x higher than usual) and my organic reach has been HIGHER! That being said, my ads manager says Meta’s official stance is that there is no impact on organic reach. And finally, of course I do hear sometimes that people feel like their organic reach is impacted when they aren’t running ads but I sometimes wonder if that’s because they’ve altered their posting schedule.