A very hard market to crack: people who almost exclusively earn money offline. Their online practices are mostly surface level. They watch Netflix and binge scroll TH-cam, Instagram etc. And all attempts to reach out to them is met with extreme skepticism. Seems only big corporations get business from the masses?
One little trick is to understand them so well that you can enter the conversation already happening in their mind. But yes, for a small business it's better to aim at a smaller niche/audience and offer a higher ticket product/service. To make money with low ticket, you need to sell to the masses, and reaching the masses costs money. Low margins. Small business need big margins to operate.
A very hard market to crack: people who almost exclusively earn money offline. Their online practices are mostly surface level. They watch Netflix and binge scroll TH-cam, Instagram etc. And all attempts to reach out to them is met with extreme skepticism. Seems only big corporations get business from the masses?
One little trick is to understand them so well that you can enter the conversation already happening in their mind.
But yes, for a small business it's better to aim at a smaller niche/audience and offer a higher ticket product/service.
To make money with low ticket, you need to sell to the masses, and reaching the masses costs money. Low margins.
Small business need big margins to operate.