Does this enable you to extend the 7 day click attribution window on facebook? Person A saw Facebook Ad and decides to purchase or fill out a form 14 days later? Does the extended cookie allow me to still send back a conversion event to facebook?
When the conversion process takes a long time, and most conversions occur more than 7 days after the initial click, we suggest comparing offline and standard conversions. Offline conversions have longer attribution periods than web conversions. Based on our test, Facebook's standard conversion tracking does not record conversions that happen more than 7 days after the initial click.
@@Stape help me understand, if someone does not want to be tracked and has says so through their opt out either via cookie banner or browser feature options, can i still force the use of 1st party cookies to track a campaign source , medium, name and content used?
@@mikehill8097 server-side tagging should comply with the user consent, similar to web tracking. So you can't force the use of cookies or tracking with the help of sst. We have this article on how to use consent in sGTM stape.io/blog/google-consent-mode-v2-prepare-for-the-year-2024
![How to set up server-side Google Ads conversion tracking [Step-by-step guide]](http://i.ytimg.com/vi/s-R6mvpiLk4/mqdefault.jpg)
![How to set up server-side Google Ads conversion tracking [Step-by-step guide]](/img/tr.png)
![Meta (Facebook) offline conversion tracking [Step-by-step guide]](http://i.ytimg.com/vi/EeQjsLh4wrI/mqdefault.jpg)
![[MV] A leap of faith...ความเชื่อใจครั้งสุดท้าย (From "Petrichor the series")](http://i.ytimg.com/vi/U1piZH2CNXA/mqdefault.jpg)
![[Stape & Meta Webinar] Conversion API Gateway vs. server GTM: what to use, why and when](/img/n.gif)
Does this enable you to extend the 7 day click attribution window on facebook? Person A saw Facebook Ad and decides to purchase or fill out a form 14 days later? Does the extended cookie allow me to still send back a conversion event to facebook?
When the conversion process takes a long time, and most conversions occur more than 7 days after the initial click, we suggest comparing offline and standard conversions. Offline conversions have longer attribution periods than web conversions. Based on our test, Facebook's standard conversion tracking does not record conversions that happen more than 7 days after the initial click.
@@Stape help me understand, if someone does not want to be tracked and has says so through their opt out either via cookie banner or browser feature options, can i still force the use of 1st party cookies to track a campaign source , medium, name and content used?
@@mikehill8097 server-side tagging should comply with the user consent, similar to web tracking. So you can't force the use of cookies or tracking with the help of sst. We have this article on how to use consent in sGTM stape.io/blog/google-consent-mode-v2-prepare-for-the-year-2024