I've watched a few of these gaming marketing talks now and this is by far the best one I've seen. Great overview of everything that needs to happen in a successful plan with easy to understand explanations. Thank you!
Great talk!! GDC talks are really good, although sometimes they lack a little bit of data and real examples going along with the topics… i.e. How many organic and paid sales / how much money to invest in mkt / what is a good community in terms of number of people / etc. But grat talks anyways :)
As a starting indie developer that nobody knows about I can't imagine that a reveal would interest the press in the slightest. I'm assuming you'd have to get way more content out than just a gif before taken seriously. Does anyone has some good insight into this?
This has happened with a lot of games that started as game jam games where a small community started to build around that game and the devs decided to keep working on it. I can't speak to it being a viable strategy for the majority of game devs-I'm no expert (yet) :P
if shipping on console, you need to pass Sony / Microsoft's TRC checks. if they don't certify your game, they won't allow you to release. there's always *something* that they flag up when a game is submitted for certification (certs) and it can take weeks to get a game certified. so, the advice is don't give a solid release date before you've passed cert, because you'll probably end up having to change it if they find a bug in cert that takes you weeks to fix.
I can Tell you right away that the reason Blackwood crossing got paraise from those outlet but didn't sell very well Is quite frankly that Most Gamers DO NOT! trust those outlets anymore and a big majority out right despise them and want them gone. As both a gamer with my ear to the ground and dev I can understand why.
I think it may be simply because they hadn't heard of it. Some players may not trust specific outlets, but they certainly do give Metacritic a glance - which is still treated as an early indicator of a game's success by many developers and publishers. Had they heard of this great game AND saw it received overwhelmingly positive reviews, even outside the outlets they no longer care for, they would've at least considered getting it. And even that logic ignores elements such as whether it was marketed to the right audience, the timing of marketing, player reviews of the game, and so-on. Had it merely been a case that no one trusts IGN or Polygon anymore, regardless of memes, then those outlets probably would be going out of business right now. Some gamers, sure. But if a *big majority* currently despise them, then I'd like to see some statistics, because that could drastically affect how games are marketed from now-on.
@@BaseRealityVR That's pretty interesting. If that's due to loss of views, then you may be onto something. Kotaku's been a laughingstock for quite a while, but I didn't know it was this bad. In my knowledge, and from most talks I've heard, Metacritic is a huge factor to success - but it's possible things may be going in a different direction from what I'm aware of. I've personally noticed a shift toward "influencer" reviewer, like TH-camrs. I don't doubt some people have abandoned professional outlets, but "most" personally seems like an overestimate to me. Did they ever announce why they're doing these layoffs?
Prison Architect continues to be a bad example because every time it's used they pretend that the developer is the brand....Prison Architect is the brand, get back to me if PA 2 flops while being an all-around better game. Pet peeve aside, great talk that centralizes a lot of talking points from other GDC talks.
no its not a bad example. Its a perfect example to show that the classic "I will release a free game first to build a community" kind of strategy is very flawed.
Even better - that means the coffee seller is spending money trying to sell you his coffee, and this whole time here was no chance in hell you were going to buy it. He would have been better off trying to sell it to someone who acutally drinks coffee :)
(Film Director) Jeff Deverett posted a video on youtube explaining than when he questioned his distributor as to how many sales he had during the quarter the film distributor returned with a number: 0 ! However he had unverified sales from other distribution channels! So he got a forensic accountant and audited the company only to discover they had $225,000.00 USD in sales unaccounted for in their books during those three months. The lawsuit took 2 years and cost him $3 Million dollars.
I've watched a few of these gaming marketing talks now and this is by far the best one I've seen. Great overview of everything that needs to happen in a successful plan with easy to understand explanations. Thank you!
Very valuable free advice. This guy knows his stuff, awesome talk!
9:21 i lept out of my chair when he mentioned niche! literally one of my favorite games lmao
Clicked like during the first 90 seconds. What a simple but great metaphor. Genius!
Same. You know that is going to be a good talk when he has such a great start (And I wasn't disappointed, the talk was really good)
This is a great and inspiring talk. I started looking at marketing from a broader perspective.
Thanks to Thomas Reisenegger and the GDC channel :D
This was a very concise, practical and helpful guide! Watched parts multiple times and will have to make some noes when i get home!
We definitely need to work with professionals for the Steam store page. Spending money on this will be very useful in the future.
Is it just me, or did the TH-cam dislike bar said -1 because of the campaign strats in this video, either way, fantastic topic!
Great talk!! GDC talks are really good, although sometimes they lack a little bit of data and real examples going along with the topics… i.e. How many organic and paid sales / how much money to invest in mkt / what is a good community in terms of number of people / etc. But grat talks anyways :)
Good talk. :)
Interesting how much has changed since 2018.
Just to clarify, Store feature == Steam featured the game on new and trending / other things like that?
Very interesting subject! Thanks for sharing 😉
It's the best video about game marketing in internet, too short unfortunately (
As a starting indie developer that nobody knows about I can't imagine that a reveal would interest the press in the slightest. I'm assuming you'd have to get way more content out than just a gif before taken seriously. Does anyone has some good insight into this?
Amazing video, great talk!
Gold, thank you
Great topic!
Good stuff!
Friggin awesome
What if my game is free? Is it a viable strategy to make a game free to build a community so that you can have better exposure to your sequel?
This has happened with a lot of games that started as game jam games where a small community started to build around that game and the devs decided to keep working on it. I can't speak to it being a viable strategy for the majority of game devs-I'm no expert (yet) :P
what does he mean by "do not announce your game before passing certs"?
if shipping on console, you need to pass Sony / Microsoft's TRC checks. if they don't certify your game, they won't allow you to release. there's always *something* that they flag up when a game is submitted for certification (certs) and it can take weeks to get a game certified. so, the advice is don't give a solid release date before you've passed cert, because you'll probably end up having to change it if they find a bug in cert that takes you weeks to fix.
I can Tell you right away that the reason Blackwood crossing got paraise from those outlet but didn't sell very well Is quite frankly that Most Gamers DO NOT! trust those outlets anymore and a big majority out right despise them and want them gone.
As both a gamer with my ear to the ground and dev I can understand why.
I think it may be simply because they hadn't heard of it. Some players may not trust specific outlets, but they certainly do give Metacritic a glance - which is still treated as an early indicator of a game's success by many developers and publishers.
Had they heard of this great game AND saw it received overwhelmingly positive reviews, even outside the outlets they no longer care for, they would've at least considered getting it. And even that logic ignores elements such as whether it was marketed to the right audience, the timing of marketing, player reviews of the game, and so-on.
Had it merely been a case that no one trusts IGN or Polygon anymore, regardless of memes, then those outlets probably would be going out of business right now. Some gamers, sure. But if a *big majority* currently despise them, then I'd like to see some statistics, because that could drastically affect how games are marketed from now-on.
@@NeverduskX kotaku is actually going out of business. They just shutterd the UK branch and also huge layoffs in US. I suspect polygon will be next.
@@BaseRealityVR That's pretty interesting. If that's due to loss of views, then you may be onto something. Kotaku's been a laughingstock for quite a while, but I didn't know it was this bad.
In my knowledge, and from most talks I've heard, Metacritic is a huge factor to success - but it's possible things may be going in a different direction from what I'm aware of. I've personally noticed a shift toward "influencer" reviewer, like TH-camrs. I don't doubt some people have abandoned professional outlets, but "most" personally seems like an overestimate to me.
Did they ever announce why they're doing these layoffs?
Wanting people to lose their jobs? Is this about political agendas?
Expending time and money for press review is just waste, no one cares about them or read them.
You gain much more visibility and sale from memes.
Prison Architect continues to be a bad example because every time it's used they pretend that the developer is the brand....Prison Architect is the brand, get back to me if PA 2 flops while being an all-around better game. Pet peeve aside, great talk that centralizes a lot of talking points from other GDC talks.
no its not a bad example.
Its a perfect example to show that the classic "I will release a free game first to build a community" kind of strategy is very flawed.
Tough sell.. I only drink tea 🤔
Even better - that means the coffee seller is spending money trying to sell you his coffee, and this whole time here was no chance in hell you were going to buy it. He would have been better off trying to sell it to someone who acutally drinks coffee :)
Nice
(Film Director) Jeff Deverett posted a video on youtube explaining than when he questioned his distributor as to how many sales he had during the quarter the film distributor returned with a number: 0 !
However he had unverified sales from other distribution channels!
So he got a forensic accountant and audited the company only to discover they had $225,000.00 USD in sales unaccounted for in their books during those three months.
The lawsuit took 2 years and cost him $3 Million dollars.