The Business Of Black Hair
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- เผยแพร่เมื่อ 29 ก.ค. 2024
- African-American men and women spend billions of dollars on their hair, but U.S. beauty care companies are missing out.
Mintel values the black hair care industry at more than $2.5 billion, but that statistic doesn't include products such as hair accessories, wigs or electric styling products. So, the industry is actually worth much more.
Most hair care products purchased by African-Americans are imported from countries such as India and China, despite the U.S. having one of the most lucrative hair care markets in the world.» Subscribe to CNBC: cnb.cx/SubscribeCNBC
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The Business Of Black Hair | CNBC
Maybe first starting out as natural you'll spend a lot because you trying to find what works for you, but $3000 a year!?!?
No Ma'am
Kayla Washington
How silly yet the money goes to non blacks I am so glad we are moving to the natural movement she could had a house very sad plus it damage the hair
GlamGirlTiff | $3000 per year is $250 per month. If they are getting it professionally done 1-2 times a month with weave that’s pretty low.
😱😲😱😲😨lol
@GlamGirlTiff Thanks for stating this! My husband and I are in the process of adopting, possibly transracially, and these numbers are making my head spin! 💜
Right that’s $250 a month
What the hell are y'all buying I barely spend $30 a month on my hair
Lmao!!
Weaves then braids then clip ins then gel, $20 conditioners and etc. I've stopped trying to replace my conditioners cuz they're way too much and dont even work half the time
Word
jean smith 🤔
@@NoName-sp5dp a 20 dollar conditioner? Wth...
Pointless.
You can get a 5 to 10 dollar conditioner that will do the same thing. Condition .
More black women need to start their own beauty supply stores, salons and product lines.
There are several documentaries on the hair industry that explain why ownership is dominated by Asians. Most of the real hair sold is Asian hair and so Asian companies market their products in Asian catalogs. Basically, if you can't read Chinese or Japanese then you MUST PARTNER with an Asian person to start the business. But why would they partner with you when they can do it without you and all really have to do is hire a couple black people work work for them and the other MILLION black people will buy their products. That's why blacks don't own many, if any, beauty supply stores that sell hair.
@You Mad? I get your point. When faced with facts, you just IGNORE THE FACTS and say "one excuse after the next". You sound just like these people in American known as "Conservatives". When presented with facts, they do the same thing - ignore it!
@You Mad? Another reply that completely ignores the facts I presented. And PRETENDS as if "black community thinks so low of themselves to make excuses as to why you cannot start your own businesses". You obviously have your talking points are going to ignore the facts I gave. Begone Conservative!
@You Mad? why don't you start one then?
yay
I used to spends hundreds of dollars on my natural hair.. until i rediscovered hair grease and water.
Amen!!
Or curl avtivator
exactly, keep it simple.
That blue magic
Yup
All that money gone to people who will still have the nerve to look down upon you. Smh! Haircare doesn't need to be this complex and expensive. Keep it simple!
XHibit. Also buy from black owned businesses who make products. FUBU.
back in my days I didn't spend no more than about $20 every 3 to 4 months I had one or two wigs which didn't cause a lot of money back in those days I stopped wearing wigs about 30 years a go so right now I spend no more then maybe about $40 every six months and it may be less than that because I use oils I make my own condition has so whatever I use in my hair basically I could ingest so I don't spend that much maybe less than $100 a year on hair products and I have for a be here and I find my hair after I've learned how to manage it it's easy for me so all you ladies out there spending $30,000 a year I may be going to a professional or having weaves done sit down and check yourself I know there's some women in their 30s 40s 50s that do not know how to wash condition just do the basic things to their hair wash condition and blow it out on a cool setting they don't know how to do it so they have to have somebody to do it or either they just don't want to learn how to do it so get a reality check you make it everybody Rich accept yourself
I have about the same kinky curly hair I take care of it myself my granddaughter she conditions and do all the treatments before she goes to the beauty salon and she spends maybe $25 a month going to the beauty salon there are some women out there that are very smart and they have some very young woman women got a very smart and I don't like to take away from a business but a lot of young women know how to do their hair I wouldn't I don't I've never had a weave my hair can I take cornrows because I have an itchy scalp and I have to take them out so I do braid my hair but I have to oil it make sure that I keep my hair oiled and I have had a lot of success so ladies when you talk about spending $30,000 on your hair how much money do you make what do you put it on your credit card stop making other people rich and learn how to do your own take your time when you sitting down looking at TV learn how to manipulate your hair by products that are good for your hair good sleep so that your hair won't become Tangled when you washing it used oil treatment you got coconut oil if it's good for you and all the oils that may be good for you castor oil rapeseed oil these are the light Orioles grape seed oil there's a whole lot of very light oils that you can use on your hair so find out read go to TH-cam do whatever you can do to save you money number one and so that you don't have to go running to a professional because we're natural hair now they want $100 and according to the length it may be $125 learn how to do your own hair it's not hard
It’s exhausting after all these years black people still haven’t monopolised an industry. I mean how are we not the majority shareholders of BlackHair care. We’re forever teaching the world through TH-cam and blogs how to actually look after the toughest hair type as they take our natural hair concoctions and resell our ideas back to us at ridiculous prices. We have an ever growing demand to maintain our natural Afro hair in a world than demonises the appearance of it and we are still paying a high price for it and in no way are we ever going to profit from it. Society still ushers black woman to conform to straighter styles with wig and weaves becoming the norm. Products to take care of what’s underneath are increasing in price every year. Every black woman regardless of length, curl type, or profession should refuse to purchase anything that isn’t 100% natural, beneficial or produced from a legitimate black owned business. How are we yet again leaving the fate our tresses in another countries hands, they don’t share our hair type or social concerns yet are growing richer from it!
exactly!
Natural hair doesn't have to be expensive bro! Keep it simple...keep yourself healthy
Yes. Problem is that people are product junkies.
Caramel Love exactly
My point exactly!
Simply Thandi ikr
Simply Thandi facts
Ladies, Just use Jamaican black castor oil and be patient 💇🏾♀️
I just started a week ago. I hope it grows my hair.
Yeah that and Cantu, you're set.
@@sharonapadalecki9923 I used cantu, it dried my hair out & made it itchy. Turns out they put alcohol in the products now. But it still works for some people. I switch to creme of nature (pure honey). Love it!
Lol true
And drink lots of water, moisturize with water seal with oil. Regular castor oil is great too and coconut oil seals and penetrates the hair shaft.
If BLACK PEOPLE ALONE completely STOPPED buying hair, and return to the natural oils from plants, trees, and flowers, as their ancestors did, THE HAIR BUSINESS FOR ASIANS WOULD CRUMBLE!
#nextcaaaase 👨🏾⚖👨🏾⚖👨🏾⚖
Shotta bwoi , real talk👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽.
So true. If black people decided to spend all this money in their community, they would be unstoppable. But hey, too busy trying to keep up and fit in 🙄
Who gone run out there in the jungle to retrieve these ‘natural oils’? The market is already locked & monopolized
We should be buying from black own business'
Yea now naturals are buying from black owned businesses such as cammile rose
I damn sure don't spend that much.
Me either
Right?
Right because im like somebody lying. Even when i get braids i dont spend that much a year.
Me too 😒
Fr
A bun can be considered a protective style or just braiding your own hair.....synthetic hair does not have to be involved.
La Original coming from a curly girl who always where’s buns, it gets dry often so you have to constantly redo the bun and moisturize. I wouldn’t consider it protective
La Original yeah I don’t know why she said that. Usually it’s used to get a break from natural hair.
@sena Miller, the weight of weave can also weaken hair.
Braiding can be time consuming and might not come out nice and some people don’t have hair long enough to throw in a bun. Some people use synthetic hair in hopes that their actual hair will grow long enough just throw on a bun or do other easy styles.
@@amandaa7708 i wish more people would just use regular products. Other than relaxers, its all the same.
PS u white women also wear alot of weaves.
why is homegurl using like 5 different conditioners 😳
I swear, it's because they're doing what they see I influencers do. Alot of them get new products all the time and use a lot at once :0
That child really irritated me, smdh putting all that crap on her head.
Lmfao its for deep conditioning
I didn’t get that either especially since she wasn’t doing a treatment either. It should have been shampoo then deep conditioner and cut out the oil from her styling if she’s using a gel.
Yow. Why are people being so extra. It's not that expensive. I spend a maximum of 70$ per year
And you hair look amazing !!!
Nox, coconut oil and flaxseed gel. Perfect combo.
Uncle Ruckus - No relation your “Uncle Ruckus” alright.😂😂😂💀
@@PrincesaGreece thank you so much ❤️❤️❤️
@@renegaderogue6310 my friend used flaxseed gel and her hair was bomb AF! I'm looking for it here in South Africa 😊
I spend less than $50 dollars a year on my natural hair! I spend my money on GOOD FOOD! Travelling 4 times a year, going to the theatre and several outings as I fancy, Building wonderful memories with my loved ones!
inerit amen!!!
inerit 👏👏👏👏👏👏👏👏👏
@@candicedice8605 Yesss... now that sounds more logical...I spend that much as well...however I'm working towards the traveling 👸🏾👋🏽👐🏽👍🏾
Exactly! Thank you.
inerit 👍🏾👏🏾👏🏾👏🏾👏🏾
350 dollars a year Max for me and that's when I'm feeling rather fancy !
Spending thousands is nothing but absolute madness 🙆🏽♀️
Nubian Rose exactly that’s ridiculous
Same here
How are y’all even calculating these numbers lol I have no idea how many bottles of shampoo/conditioner/products I use in a year
Madness!
@@Feliciatanktop true. But i know i dont spend $1k for no hair products a year
The fact that carol’s daughter was sold to L’Oréal breaks my heart a little because it was an honest and good family black owned company
Oh too bad another great black company gone. I will not be buying from them
Agreed. I think she was forced to sale. Stoute (Black Venture Capitalist) saddled the company with suffocating debt. Shea Moisture is also no longer black owned and have a virtually all white board and have white woman predominantly featured. African Royale used to have the 100% Proud Lady on it...can't find it now
@Sarah R most so... There are still some . Yeah money talks in this world, that's the attitude that is destroying the world. I am happy that other companies are willing to try. And have faith in something bigger than money 🙏
@Sarah R faith I have in God. Without God there is nothing. Money can do what it wants I rather put my faith in God, and follow the light instead of money. ❤️🍀
Ive learnt to spend my money where black women are featured. You often find huge companies like She's Moisture don't cater to their market's price point, in terms of general cost of living. So why should I spend more when the company doenst take into account certain societal environmental factors. For example that many , black African women have now become bread winners for entire families. Those are personal realities and play a part in purchasing decisions. I have relaxed hair and usethr J Strickland company's products like Blue Magic etc...because their price point is relevant to my reality.
Also I live in South Africa and many of uslook up to African American women for hair inspo, they seem to have the hair game on lock,in terms of trends etc.
Nex Sheen Arganics is also another black owned company, they launched in Africa a few years ago, I travel to the US often and find they theit price point is very similar. My point is , buy from people who care about YOUR economic reality as a black woman.while I would love to support my fave celebs like Taraji P and Kenya Moore 's lines of hair products, I feel they are so out of touch with reality.
So I'll stick to my Nex Sheen, Blue Magic and Africa's Pride.....
this dramatic asf. YALL DONT NEED ALL THAT PRODUCT!! and stop putting so much product in your hair and it will last
This hair is thick so stfu
alex is a spy they actually do need all that product. Type 4 hair is drier than any other so they need the product to maintain moisture. Without it, there hair won’t last.
I agree...Even w/ thick hair...I also learned not to be a product junkie!..
Jose Almodovar No, I have dread locks and don’t use anything at all and my locks grew past my knees then I cut at least 12” off and in 4 years my locks were past my knees again. How did our grand parents manage to grow hair? When ever I used oils on my scalp I found my scalp would itch, so I think we waste money on non essential stuff.
@Tayy Flawless Not sure this is genetics cuz I have 4 brothers who are all balding while I have a full head of hair and we have the same mom and dad
Y’all are nuts ... I do my own hair , I’m not spending that much money on my hair
*Say it!*
Say it. I have two wigs for protective Styles, I do my own braids and try my best to get hair products on sale.
Girl, same here
Good for you.
Do you buy any products so you don't use shampoo conditioners, oils etc?
I've been natural since 2008 and have waist length hair. If anything, I spend around no more than $50 to $100 on products per year. I won't spend more than $5 on a bottle of conditioner. Most expensive product is avocado oil from walmart. You don't need all these expensive products to grow and maintain your hair. You really don't.
Exactly, I’m arm pit length & I don’t spend over $6 (individually) for my products unless it’s a protein treatment like aphogee. But I even switched that and started using hair mayo which is under $6 so I can’t relate to this at all. I would feel like a fool spending so much money just on hair.
Dorian Parpari honestly, less it more. All I use is detoxing clay, shampoo, conditioner, leave in conditioner, hair grease, Shea butter and sometimes gel(and deep conditioner but I don’t have any yet and my hair is growing)
alex is a spy even that would be a lot of product to some of these people.
Dorian Parpari what’s your curl type please
DD P check indigenous strands on you tube. She spend nothing on her hair and has thigh length hair. She uses no products.
I’ve been natural for 8 years and it’s no where near that expensive. I don’t know what y’all are doing. 🤷🏽♀️
"I spend 3k on my hair". You should not be bragging about it!
they think it's cute 🙄
Lei Lo
How about she need to save her money
Lei Lo I agree!
Where was she bragging? She stated it not so much brag.
BrittBratt18 Still too much damn money. And who gets the money is a damn problem.
1. Shampoo
2. Conditioner
3. Hair gel
And I’m good
No leave in?
No protien treatment
Oil ?
leavin hair masks pre wash
1.shampoo 2. Conditioner 3. My hair mask / deep conditioner 4. Curl enhancer 5. Eco gel
2.4 billion and none of it is owned by those who use it. Us. It's changing but still a shame. 😶
S O No. There is no shame. Just the opposite. We are killing the traditional hair care industry, so they sponsor this hit-piece on CNBC to damage the natural hair movement. Total fail.
@Veronika Zimmermann until you walk one in our shoes, you have no right to say that.
Actually some of us do own our products js!
@Veronika Zimmermann Preach!
Working on it.....
It’s all the ‘protective’ style and stuff that’s costing y’all. When asked what’s my protective style & I’m like ‘protect it from what?’
yawdiejin exactly. That “statement really doesn’t make any sense. 🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️
Protection from over manipulation , harsh weather ect
@૨σყαℓ ƭεε shut up you liar. Fragile fragile. Women don't like how natural hair looks just be honest
Kree Ol6 no it really is very fragile and it breaks and splits a lot.
@Solange Parker wait so by over manipulating your hair you’re protecting it from over manipulation.. please make it make sense..
The only thing I need is:
Shampoo
Leave in conditioner
Moisturizer
Oil
Grease
And that’s if my hair doesn’t have any problems
Amen!
A lot of black women don't know how to take care of their hair properly tbh..
LinkWave sadly this is true. I was completely shocked when my cousin asked me to shampoo her hair because she didn’t know how. How does this happen??
@@kdesi23 I'd say it happens from a lack of education. My mom was apart of the era that used hot combs and flat irons, so when I was born with a head of natural hair, she had no clue what to do with it except relax it because "it was too much to handle". It wasn't until I decided to do my own hair, I cut off all my relaxer, and figured out a routine that worked for me. Which is "the simpler the better" approach.
A lot of us do
Look at the thumbnail for example
True. All you need is to wash, condition, trim and oil your hair. It’s so many women who don’t do this and have hair damaged hair
It's amazing how black women's hair is always a topic of discussion
I dont believe it!!!
Agree!
It think it's a good thing, and the conversation needs to be had to bring about change. Why not discuss it? We've been ignored for so long and told it was wrong. it's time to shift that conversation.
@@siobhansyt read the comments. This video did nothing positive it made black women out to be irresponsible with handling finances even though the women in the video are extremes. Hair extensions have been a thing since ancient Egyptian days so I don't understand why our hair is still something that needs to be discussed and approached like a science experiment.
@@peppermintpatty180 I hear you, I think we just see things from a different angle. I don't assume that the women in this video are irresponsible because that would be an unfair judgement. I don't know them, nor do I know their financials to state that. Also, they noted how much is spent on products outside of weaves so it's a little different.
Product junkies exists because scientist refuse to study our hair. We're left to our own devices to figure out how to care for it. Caucasians or hair types that are straight do not have this problem, they are well studied and products are created around their findings. We are still learning our hair. Notice that we are exploited for things that hurt us or terribly affect our psyche/esteem. But things that help us are severely neglected, even if there is money in it for businesses.
I'm natural. I love wearing my real hair. It's beautiful and cheaper. Forget fake hair!! Too much money.
"i spend 3000$ on my hair every year"
yet it is not noticeably different from most other black womens hair
Right...if I spent that much on my hair, my hair would be down to my ankles lol
Because the majority are doing the same thing!!! 🤷🤦
Maybe Her Dandruff Is Gold Flakes
Y'all act like she's spending _your_ money 😂
I hate that our hair has to be so controversial like this 😒...its always in a negative way ...then u got black men making youtube videos bashing wtf we do to our hair
Half of these products supposedly say they are "natural " and contain chemicals we can't pronounce or have knowledge of.
If the products may do not chemically alter your hair, your hair is natural. It's not complicated.
You couldn't pronounce half the chemicals that make up your natural DNA. Also, EVERYTHING IS CHEMICALS!!
@Spook Stan no, when a black person is selling the products, it's black people supporting black people. It's just common sense to want to support your community
@Spook Stan ew.
Ikr🤔
Two stand twists is an excellent protective style and you don’t need to add weave 😊
But you have to maintain it
Can I cant phantom putting sumn body else hair on my head. 😮. It looks good mind u lol....seen 2 many horror stories.
Looks good on thick hair ...
You have to maintain weave and braids as well.
Got me to WL quik!
I'm natural and buy $1 hair grease, use apple cider vinegar, clay and sometimes $2-4 shampoo and deep conditioner...that is $10 every 3 months.
Exactly these ppl are extreme lol
Wow!! I try to be frugal but damn! $10?
My fiance is Black, and she has told me all the stories about doing her hair. I told her I love the natural look.
William Plaud 👏😍
Well I have 4c natural hair and it only cost me around 335.00 yearly to maintain!. My products consist of 1 Galllon Shae butter from amazon for $30.00 and it last for about three months, $23.00 half gallon of Jajoba oil that last a long time, $6.00 rose water, Jane carter leave in conditioner, $12.00 shampoo and 14.00 conditioner 5.00 gel and lots of protective styles with my own hair!!!
Wow! Good thing you're buying everything in bulk! Saves you a lot!
Me to
I make my own deep conditioner 😭. I’ve only bought shampoo, jbco and hair grease in a nice big size. IdkThen I pre order braiding hair and crochet hair for the next 4 months😭. Hair tools are $30 and that because of my blow drier and flexi rods.
Cherry Muse
Ouuu so your hair/scalp is a little sensitive? Mine is opposite...acv dries mine out a little. I’m still trying to figure out do i moisturize my hair then do a light blowout or blowout then moisturize. Creek of nature moisturizer has something against heat🤣, once I apply it, my hair refuses to stretch..
Cherry Muse
Idek what a protein treatment would do for me. It’s scary. Is it going to help me or is my hair gonna break bits by bits...it’s risky😣
@Cherry Muse How long would you say the knot today keeps your hair moisturized ?
This is actually sad. And yet we probably own less than 1% of the industry.
000.1% of the industry.
It also happens with clothing lines and other stuff
@Beyond The Nurd
Well then why don’t you do something about it! You don’t accomplish anything by complaining. We in 2019, their ain’t nothing stoping you from being part of that industry!
@@TheNando1 you don’t go join a monopoly who are you kidding
I've been natural for almost 7 years, I have a lot of thick, kinky hair and I've NEVER spent that much on my hair. I'm also not a product junkie. Buy the travel size to try new products, that way if you hate it you didn't waste money. Once you find good products, stick with them!
I did this when I first went natural at 18. Now that I am 23 I have finally products that work for my hair year round. I think certain you tubers put into people’s heads that they need 20 products in order to be natural when that is not true.
THANK GOD 😊 🙏 I WASNT BORN BLACK
I’m so grateful my hair is low maintenance. My heart goes out to girls that feel they have to do all that to their hair.
not if their kids aren't eating healthy,
Strange how when they spoke about two types of hair, relaxed and natural it was the darksin woman with relaxed hair and lightskin with natural hair. Also their pictures of the natural hair movement nearly all lightskin. Wow the slight but subtle colouring never stops. But back to the topic at hand yes we spend a lot of money on our hair but we dont have to.
Also there were too many women with their hair dyed blond. Smh
Oh my gosh, I definitely peeped that!! I was like 🤔, this doesn’t look right.
Lol I noticed that as well.
... what is considered light skin?? I saw a couple dark skin girls wearing natural
LivingThe VeganLife I agree...
Wait we claim to be broke as black people but we have spent 2.4 billion on hair
Exatly.
Latisha Williams who’s “we”?
Black women will stay broke too with this mindset!
@@shaylaahava6413 black women are acquiring more wealth than any other category right now. We are the most educated group in America. We also are opening the most businesses than any other group and rising quickly corporately. I wouldn't call black women broke.
Black women are far from broke though, we're the most educated and are acquiring wealth extremely quick.
The Afro-hair is naturally very curly and very beautiful. I wonder why they try to change it. Every race has its own hair type.
Achilles L Such a great point! As a group, why spend billions to change natural hair texture? Women of every group , European, African, Hispanic, Asian, Native American...all have the same hair texture as the men of their own race. What is the problem?
@@ceonastv she didn't mean the same with other races, she meant the same with our men. Which is true. But different from others.
@@xr2863 the problem is hair based discrimination and shaming.
Every race has the same hair type except blacks. Who are you kidding. There is White, Asian, Indian. All have straight hair with the exception of a few having lose type 3 curls.
Bingo. It will never look natural and never last very long
"Black women with type 4 hair will only wash their hair 1 - 3 times a month..." What kind of foolishness is that?! I have 4C hair and I wash it every week! 3 should be on the low end of the spectrum!
never heard of such a thing. Every ten days max
I wash my hair once a week sometimes once every two weeks. Once a month? SMH
My sister hardly ever washes her hair with shampoo. Just puts it in cornrows for months under a wig. Me on the other hand, I wash my hair every 7-10 days and I actually wear my natural hair for a lot of the year
@@Feliciatanktop The last time I wore extensions was 2013. I just don't like hiding my hair anymore, but I know wigs and braids are awesome protective styles!
She’s saying a lot of ridiculous things.
Where do women find the money? It's hard enough just paying the cost of living without adding on vanity products.
Men are ATM machines to women. I know from experience, unfortunately.
WHITE LION 👌👏🤣
WHITE LION u wish
@@mollymolly7451 wish that I didn't experience that? You're right...but then again it made me learn the hard way. Now I can see those red flags and I laugh that I even fell for it so many times...what a cute face does to a guy...👋🏿☺️👋🏿
Not me..no man does anything for me
I literally spend $27 a year on my hair. It ain’t that deep.
Lily Raimey haha..love this!
Hair must be dirty and dry then
Christina coles Why would you assume that? My hair is clean, and moisturized, thank you. I just don’t spend $20 on a single bottle of shampoo or conditioner on some dead skin-cells ‘cause I’m not a dumb-ass.🙄 I keep it cut short, so I don’t have to replace products too fast.
@@lilyraimey3499
People don't realize all u need is to wash it and moisturize it and give your hair sunlight
Like u said it ain't that deep😂😂
Sorry to say..but your hair must not look like much..Maybe if you wear the same hairstyle for several months at a time..but for hair to have a touch glamour/pizzazz it requires some investment. You may be content looking like a plain Jane but I'm not..I like to switch up alot & hate looking the same way for to long..I spend about $150 every month & a half getting exotic looking cornrows/braids/twist protective styles..still don't spend as much as others depending on styles & frequency plus maintenance..
Ridiculous
Even more ridiculous that we aren't running the market. Buying from people that don't respect you
I stopped straightening my hair years ago. I also stopped fighting with it.
It's been over 10 years now and my hair is down to my waist.
I have type 4 hair and I wash once a week. We're not all the same.
What products do you use?
3c and wash 2x a week but that's bc I use so much edge gel
Yea I'm 4c and wash like once a month if less lol. But I also neglect my hair a lot lol
I have type 4c hair. I was twice a month. ✌🏿✌🏿
@@mlwilliams7959 Design Essentials Natural Almond & Avocado products.
I’ve been deceived 😱 dark and lovely is really dark L’Oréal
Soso Lydia yes in the video they said they are owed by L’Oréal
L'Oreal purchased Dark and Lovely because they wanted to increase market share and consumer saturation. No different than BET or other companies that were founded by fabulous black leaders and sold for financial reasons. Had D&L not sold, they maybe wouldn't be around today. L'Oreal hasn't disrupted the branding and positioning... unlike Carol's Daughter and Shea Moisture. I recently read Carol's Daughter's founder now regrets selling the brand. That can happen when the new owners change the product positioning...
@@AskMiko you came with some Facts!
Same with Garnier
@@AskMiko you are right. I used to buy tones of Carol's Daughter skin products, but now i completely stopped. It was horrible and started making my skin break out. Whatever they did to her natural products is a shame. She was doing so good when ya get greedy look what happens. I miss her skin butter that I use to use on my face. They changed it to a lotion. I hate lotions and my skin does as well. Wish she would or maybe to another line don't know how it works once you sell your brand.
Why don't we just start using our own hair? We forever making someone else rich. SMH 🤦🏿♂️
@@JustPassingThrough-ib6qs Why waste money on all the extra stuff when you have hair growing out of your head?
@@Jordan-ll5eq to protect the hair under the wigs lmao
I feel like they spend all that money because they HAVE it to spend. I don't have thousands of dollars to be spending on my hair. But because I don't, I found ways to keep up my 4c hair, on a cheap budget!
But that's just me 🤷♀
African Shea butter, oils, water and henna..... best products for my hair.
Is that you in the profile picture ? If so you have really beautiful long hair ! As someone struggeling with breakage how do you prevent that ? Or are you just use the products you mentioned before ?
D. O. That is me. Once a week I start with hot oil treatment either avocado or olive oil mixture (coconut oil drys out my hair) then I shampoo (Camille rose shampoo is what I am using now) along with deep conditioning (I add henna to my deep conditioner) (also Camille rose, I like that it is black owned) no heat when I deep condition though but I do leave it in over night. Then I put my hair in twist with African Shea butter (from Amazon) I leave it in twist for a week... once a month I also dust my end any spit ends, knots I can’t detangle, or fairy knots get cut. Trying to see if I can make it to tailbone. I all honesty it took almost a year to find what worked for me. So experiment and learn what your hair likes. I have had my ups and downs during it but I can honestly say I love my hair. I hope this helped, positive vibes!!
D. O. Sorry that was so long but I feel all that helps with breakage. Honestly I never left my hair get dry..... the Shea butter twist keeps my hair moisturized until wash day. Sleep with a bonnet or silk or satin pillow cases as well. Most of the time my hair is up in twist and not touching my clothes. It’s about keeping those ends moisturized and split end free.
@@nellybaptiste9094 thanks so much for replying ! I have the same trouble with coconut oil but i will definitly give this treatment a try.
Less is more
If you don't own your own home and driving your on can, yet spend this kind of money.....you are an epic fool.
Arahouse tt A lot of women feel pressured to always look good
🗣Say it louder for the ppl in the back
AMEN AMEN AMEN!
@@RegisteredHuman-pk3ed if they stop following after these Damn celebrities and models, they would be alright...
I choked on my starburst minis reading this 😂😂
You don't hv to wear weave to rock a protective style...
Agreed
The less I spend on my hair, the healthier and longer it grows.
Some of this comment section is coming as judgemental and self-righteous. All the blame is on individuals. But we missed the chance to also incorporate a structural analysis. Such as why so many black women feel like they must wear weaves, relax, or have the hair mimic certain, more acceptable curl patterns. This isn't without reason and it didn't happen over night.
I don't think is an exclusively black issue tho, i think it's a issue of ease, time and how we want to present ourselves to the world. I have known and seen white women with kinky and yes I do mean kinky hair. They hate it just as much as we do because it's time consuming and expensive. They all straighten their hair too. Just easier to maintain
@@Miss_Cherry Kinky hair isn't a phenotype exclusive to Black people but it is represented across the diaspora.
I agree people can be motivated by their perceived sense of ease. Sometimes the are other reasons, some exclusive to those of Black/American heritage living in a post colonial, eurocentic beauty based world. To put it simply, does kinky hair garner the same social liability on a black head as a non-black/white person's head?
Some of the comments can be perceived as judgmental but I think most women were letting it be known that all black ladies are spending millions on hair.... I don’t believe black women are exclusively spending billions on beauty... other ethnicities spend a lot on dieting,fashion, makeup, weave, plastic surgery etc too. I know some blacks are trying to manipulate their hair but not just for self hate some do want to appear “presentable” how ever they define it with ease and that usually costs money. I am happy that more black women are excited about their appearance and presentation but I don’t want anyone believing they must spend a mortgage note to appear beautiful and this where I agree with your sentiments
I meant “are not spending millions”
@@stepahead5944 well said, and we'll I guess that would depend on who you ask. Lol white women with kinky hair might feel like their hair is not represented.
I don't know who these black women are... but I choose to spend my money on travel... $1000 plus a year on hair care is ridiculous. Shoot $100 a year in products is ridiculous imo. The prices in this video are very inflated.
Also... what is wrong with us if we feel that we need to spend 30000 in 3 years to maintain "good hair"??
I wouldn’t say there’s something wrong with ‘us’. It’s what society defines “good hair”. And the price of products & services that are available to us, are inflated because of our tight curl patterns. Even “black-owned” products, I have ran across, have inflated prices.
I understand your point sis🙏
Preach about travel. I spent 12 days in Morocco and Spain for $1700 including hotels.
This video is misinformed and stretched out in SOooOOoo many ways. 💀💀
How so?
@@iloveparamore123100 Very few black women I know spend that much on their hair. (Coming from a predominantly black community)
This is just sad. True enslavement still lives when you are not satisfied with own life
$3000???!!! Whaaaaaaat???!!!! Extraordinary!! 😦 As someone with multiple drawers full of hair products I get it (I want to try new products to find what works and it's the novelty of now having a choice with the expanded variety of available products for my hair texture). But to act like owning all of those products are necessary to take care of your hair is a bit ridiculous.
People spend all this money and still be bald... they spend all this money on products instead of buying a vitamins and basic products .. I only use 5 products shampoo,conditioner,edge control,liquid oil and grease
@@helena3631 😆😁😄 FACTS!!
I'm I the only one who uses one HAIR PRODUCT. When you have natural hair u dont really need to use all of those hair products. Just find one that's right for you.
shampoo , (deep)conditioner, (leave in) , hair grease. 4-5 products for me
Thank God I wear my natural hair 90% of the time. They crazy as hell
I'm tired of ppl being so worried about hair that grows out MY head and the money in MY pocket
Catherine Paris I know right .. am also getting tired of it.
This makes me sad!
What for? It’s her money. Leave her alone.
So it worked.
If this industry puts more income towards the black business and our communities than i say great. what gives me pause is that most of these industries are not black owned. Now that is sad. On a side note. I wish people who are trained in cutting curly hair knew how to cut curly hair. I have gone to many hair salons and 1 out of 10 knew how to style and cut type 3 curly hair. Products are not everything. Getting a proper hair cut and style is invaluable. Because, i have found that a great cut makes the product look great. I love being black. I just want a good cut. Peace and love.
It makes me sad too. We need to love our hair again in its natural state.
@@GodsChild1159 the video highlights some naturals spending excessive amounts of money, so I don't think that's the issue. Personally, I feel the problem points more towards agressive marketing and consumerism being so out of control in the West.
We do not need to spend that much on our hair! It is a joke that we spend the most on our hair. What is also sad is the fact many black women hair consumers than producer. I am glad there are more black women who are capitalising on the natural hair movement. However, more need to. The figures are alarming you would think it would benefit the black community more but it has not. Thanks for this! This is an eye opener
I've been natural, relaxed, & currently transitioning back to natural. I've NEVER spent more than $300 in a year on my hair.
No other race in the world consistently buys OTHER PEOPLE'S HAIR to put on top of their heads! SMH!!! It makes me so sad, but this is the thing we've been CONDITIONED to do since childhood! :(
I just want to know where they're getting all this money to spend on hair and products?
A'Mya Springer welfare
theresa jones That’s a lie, it ain’t enough 😂
Straight As in school gets good job gets good money.
@@kellyfans806 hahahahah
Sugar daddys 🤣
where are these figures for natural hair coming from? I spend maybe 150-200 dollars a year all up on my products-not including shampoo and conditioner which I share with my family. I'm talking leave in and twisting cream. A tangle teezer is 20 bucks and i don't get a new one yearly.. The whole point, in my mind of going natural is to reduce cost and dependency on others to work with and protect what you have naturally. At least in my view. I trim my own ends even- but understand those who don't feel confident with diy. eta I did add an oil blend (Melanin brand) to this routine and a bottle of essential lavender for my scalp which lasts for years because I only use a drop to a bottle of spray water as I now live in a dryer/wintery state. Still not int he thousands though.
I wash my hair once a week and I got 4a/4b🤦🏾♀️
The saddest thing about this business is that their hair still looks like plastic sh!t.
Slavery clearly is a state of mind.
I've never spent that much on hair products! Daaang! WTH are these women buying??!
Price of weave is included
A Dream.
Looking at your hair I can see why you don't need alot of products. My hair grows quickly and is really thick, my hair stylist confirms that it's like working on 4 heads of hair. So besides it being overwhelming to take care of as someone without the experience to do hair, I also don't have the time to do decent looking styles. When I was wearing my hair natural it didn't need a overly complicated regime but going really simplistic and only using water and oils did not do my hair justice.
I use blue magic and suave and my hair is GREAATTT
You better preach!!!and blue magic lasts me 6 months since I only use it once a week...
@@jujubean9598 right all these expensive natural hair products are a joke my hair was taken care of by Blue Magic and Suave when I was a kid and it's working now that I'm grown
OMG they still make blue magic
@@angie1299 yes girl!
@That blackgirl Onlyafrobeats exactly, I knew I wasnt messin with these new products when I saw 14.99 bottle of conditioner😡
This is this first time I'm hearing these hair brands- I'M LAUGHING- "R E B E C C A" WE OUT HERE 😂😂😂😂
I’ve been natural all my life.. I flat iron my hair maybe every 2 years when I’m not being lazy lol... I’ve been wearing the same pony tail since high school... I literally wet my hair in the shower everyday, put some conditioner on it and black gel to slick it down... I use hair grease for my scalp... I spend about 20 dollars a year on hair products and my hair is almost tail bone length.. thats all I’ll ever do to this hair until I find some of these beauticians on TH-cam with the blessed hands...
I don't wear weaves or go to salons so I only spend about $25 a month on hair products. So about $300 dollars a year.
Girl you are so pretty wtf- I'm shook
🤣🤣🤣
I went natural before it was popular, 14 years ago. I'm not apart of this group of high consumers.
That price is absurd and this is embarrassing/inaccurate af 🤦🏽♀️
And my husband use to complain even if spent $10 on one product😒
while smoking 2 packs a day....
I would run from any man who complains when I spend $10 regardless of what I spend it on
Victoria Mason
Especially when it's your own money that's being spent 😏
35 ,000
8,000
2,000
Y'all are CRAZY.
We need more black-owned beauty supply stores
Amen and amen
What's stopping u
Then go do it. If you want it then go be the change and stop waiting for someone else to do it.
My hair is naturally straight. I cannot even imagine my lazy ass caring for textured hair.
Steve Um...what
Steve crack is whack bruh
I probably spend less than $100.00 a year on my semi freeform locs. Sulfate free shampoo, natural hot oil treatments.
Amen to that. I hope more people follow your lead in your community.
In the UK the asian's own the black hair product stores something needs to be done.
It's the same in the us I've only been to two beauty supply stores that haven't been Asian but those people were Spanish all the black beauty hair salon stores are runned by Koreans it's really weird to me why they do though cause they don't need it so I wonder why
T M do u only shop at black owned hair salons if there are any around u
And it's the same in The Netherlands. It is very wrong.
Same in Canada, it makes all of us black folk maddddd
@@mikaelav8964 then you guys should do something about it. Don't just be mad, take a bold step and those tiny drops of water will eventually turn into a large ocean one day.✌
I'd say it takes a healthy dose of patience to learn your hair. A lot of it boils down to technique. I'm still learning my hair, but I definitely love what it's become. Because of this, I don't think the amount I spend on product even adds up to $300/year. On the other hand, I guess you make money to spend it. To each their own. Happy weaving!
To each their own is a bad mentality which black people are good for. Thrive to educate your black people not to each their own.😏
Victoria L It took me a couple of years to figure out how to take care of my hair in a way that fit my preferences. But now I spend like 1 to 1 and 1/2 hours on my hair one to two times a week. And I don’t even think I spend more than $50 a year on hair care products.
@@NewBlueTrue are you 4c?
Stephanie Deeks Yes, yes I am. If I had Type 2 or Type 3 hair, I would spend even less time doing my hair. I have seen some of those people with those hair types only use shampoo and conditioner on their hair. Maybe they use their conditioner as their leave in and that’s it. That’ll take them 5 to 10 minutes to do their hair and they’re spending less than $50 a year because they are using even less product.
@@NewBlueTrue what products do you use?
I had dread for 15 years.When i didn't have dreads i used ethiopian butter from ethiopia,given to me by my fiance family,from ethiopia.
Michelle Singleton th-cam.com/video/mHiyNm2YeFY/w-d-xo.html
Why they spending so much on hair? One leave in I bought for $7 lasted me almost a uear😂 they must be factoring in braids, twists, etc. cause there’s no way
If only they spent this money investing
RIGHT!
Well they do. They also have just enough for products. The lady said $2000 a year, not a month.
when you use less than 5 dollars on your hair a month
......I'll bet your hair looks like it too.
@@pamelajones8166 You're tripping😂 Your hair doesn't need any products other than shampoo and conditioner! Everything else is EXTRA not really necessary. You feel me?
@@pamelajones8166 truth
@@JJ-me4yu right? My shampoo is around $11 and I buy it twice a year. My conditioner is $2. Buy that 3 times a year. Apogee protein treatment for like $30 with the conditioner and I've had that for almost 2 years and it's half finished. I usually deep condition with my conditioner. My leave in is water and I use olive oil which is about $8 for the 16oz and that lasts me almost a whole year.
Our hair doesn't need all this extra stuff. Once I got my anemia and hypothyroidism under control, my hair stopped breaking and being chronically dry.
@Cleo Mullings right!!
I hear a lot of black people calling their hair kinky. Stop calling your hair kinky, there’s nothing kinky about your hair. Also stop saying blk hair is difficult. It’s not difficult. You just need to understand your hair. In Africa there are many tribes, with long beautiful healthy hair. They use things from nature.
Haha, $30,000? NOPE! I nearly balked at getting box braids a when my braider gave me a $220 quote. And this was after a $90 trim and blowout. I've never done weaves and the only extensions I've had are braiding hair. In terms of products, I spend about $150 total for the year.
Yallll crazy as hell. I was a product junkie for all of 6 months.... I spent WAYYYYYY TO MUCH MONEY on product that did not work... IM STILL using crap that I bought... I cant.
the year which i spent the least on my hair is when it started growing more. Honestly, once i found what works for me (very cheap and basic products) i just stuck to it.
Zounia Tianisoa what products?
i don't break the bank with my hair routine...
I did spend a lot of money trying new products in the beginning. Now that I am 13-months natural, I have found what works for my hair and I'm spending a lot less. $68 dollars worth of discounted products will last me 4-6 months. You can find discounted natural hair products at Bed Bath & Beyond, TJ Maxx, and Marshall's.
They crazy. I ain’t never spent that amount of money on my hair. But I also don’t go to hair salons and I don’t wear weaves and wigs. I moisture mainly with aloe juice and glycerin. Seven bucks a gallon at Walmart and twenty bucks a gallon on amazon respectively. There is no need for all that.
Hi Heather,
Do you purchase the aloe juice and glycerin separately then mix together and apply?
Ethelda Dyer-Major yes I purchase them seperately and then I mix together.
King Pins yes but I mix it in the aloe juice.
It matters how much profit that black women make from the business worldwide not what America makes.
I’m on black womens side, plus I think that their needs to be a 2nd movement of acceptance of our type 4hair texture. The overspending to try to make our hair look more Eurocentric/straight needs to die and be replaced by a 2nd wave of pride.
If you are proud to be a real black woman wear your hair natural I'm my hair is natural and have no intention to put any fake hair on my head, no had feelings
Product junkies are what gets us natural.. wasn’t brave enough to add up my spending 🤦🏼♀️.. About to calm that beast!! Thanks for this eye opener 🙏🏼
I wear a salt and pepper Afro and use Blue Magic hair grease only. I get compliments even from children. A little boy who’s moms had weave down her back said, I like ur hair and her feelings were hurt. I hope she changed it up.
Grow your own hair save your money
JWI while i agree with your comment in theory.. in reality your comment fails to include nor factor in the many people with alopecia and other health related issues that contribute to why a person is incapable of growing their own hair (at a specific time within their life). I am not a hair stylist, but i am a healthcare professional.
I have many patients of every race that have experienced hair loss for various health related reasons (anemia. Vit d deficiency, auto immune disorders, post surgery meds can damage hair, traumatic Stress i have seen my patients lose clumps of hair over stress, post bariatric surgery, burn victims, etc etc)..they wear pieces, wigs, weaves etc to cope with the physical changes their bodies are going through..there is so much more to it than "just grow your own hair"
JWI Heath 🙏🏾👏🏾👏🏾👏🏾👏🏾
its not that simple I had to cut my hair due to some medical problems. I was able to braid my hair without extentions but now I can't and my natural hair is to short to style so I need them.
@@nikkistahr7105 preach
Amen
I spend 10.00 per month and wash my hair 3 times per week, all natural.
please what products?
Asking out of curiosity, why do you wash your hair so frequently? Do you have fine/straight hair? Do you use a lot of products?
Indiegirl007 if I don’t wash my hair at least 2x a week it’ll get dry and my scalp will be dirty. I definitely do not have straight hair and I mainly use any type of product. My hair does not break just because I shampoo it, in fact it feels a lot softer because I’ve gotten rid of the build up.
3k seriously? Girl it’s not showing.
As many hairstyles and cuts I have had in my life I find $30,000 hard to believe. Maybe 3000 in 5 years. But not 30,000 in a year. No way.
ineka smith she said she spends 3000 a year and now, it adds up to 30 000
3000 a year... manifestation of insecurities
Braids cost a lot of money. Weave install also. That why I just wear wigs. 600$ max per year
I don’t even do braids anymore..