Amazon PPC - Campaign Bidding Strategy Explained (Rule-Based Bidding, Schedule Rules)
ฝัง
- เผยแพร่เมื่อ 3 ก.ค. 2024
- Discover the rule-based bidding, and other bidding strategies (schedule rules, day parting), great new parts of Amazon PPC. Our guest is Szymon Sekski from AMZ Guardian. Get a free consultation with Szymon via the link below, and watch more videos with him.
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📌 Time Stamps 📌
00:00 - Start
00:18 - Szymon
00:55 - About the new features
01:28 - How to find the new features
02:23 - Rule-based bidding
05:58 - Schedule rules (day parting)
10:17 - When is my PPC performing the best?
13:22 - Conclusion
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Thx for watching! Get a free consultation with Szymon here: calendly.com/szymons/45min - I hope that he'll be able to help your Amazon business grow. Good luck! :)
How does the ROAS goal bidding work for you? Is it better than all those other formulas out there as it comes from amazon itself?
Hi, so far it is not better, in face it tends to be much worst based on our 3 tests, it has a tendency to increase spending and lower conversions. Up to today (June 18, 2024) this tool is not recommended, sometimes it takes amazon a while to get it right however, seeing how amazon has interest in making more money for itself Im not sure this tools will improve. We will run another test in about 4 months to see if it improves..
@@szymonsekski56 Thanks! Very interesting as this ROAS based automation works pretty good on Google ads, however they work completely different and Amazon is Amazon ;) Would be happy to hear any updates from you!
Thx a lot fellas. Have a great day! Btw, here's a link to contact Szymon for a free PPC consultation: calendly.com/szymons/45min (especially good if you are looking to outsource your PPC to an agency, such as the one that Szymon has, AMZ Guardian. Good luck!
Any update on how it went? I'm trying it at the moment, but can't tell if it's better or not as yet
Hi Daryl, some accounts are seeing 10% increased performance with day parting. Also, I have heard reports from other agencies that some are seeing 30% increased performance. However you need to do proper analysis of your data to know when you preform the best (its extensive to run this report, I will be releasing a video on my channel soon about this)
Ty for the answer, Szymon! Here is the link to Szymon's channel: www.youtube.com/@SzymonSekski/ - let's gooooo!
@@SzymonSekski I tried running it for about 2 days and the costs tripled with the same number of sales. This was only 2 days though and was losing money on my tiny store, so didn't want to keep it going. I'll try it out again if the stats are actually great on yours
Thx for the comment! I'd also recommend checking if you can improve the main picture and the listing pictures (for coversion optimization). Here's a vid that can help with that: th-cam.com/video/4JiO5tSxeu0/w-d-xo.html (a bit old, but some stuff is still well relevant). And this one has a lot of info on converting pictures as well: th-cam.com/video/GbsZm-qFHRI/w-d-xo.html - good luck!
Hi Vova, I love your content! I've sent you an email.
Thx for watching! I'll do my best to get back to you soon, ty for the msg!