Why People Don't Trust Country Radio

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  • เผยแพร่เมื่อ 10 พ.ค. 2024
  • I've never really made a video going into the complexities of country radio, and this was my best attempt at doing so. PLEASE note that this video is NOT meant to stoke resentment at radio -- it's just trying to make it a little clearer how this industry functions, because A. it's interesting and B. it helps make sense why your favorite independent artist isn't getting played. But hey, if you love the radio songs you play every day, MORE POWER TO YOU. I mean it. I'm just pleased that I can find country music other places too!
    Here's the Whiskey Riff interview with Cody Johnson: • Whiskey Riff Raff Podc...
    00:00 - Intro & Cody Johnson's Interview
    01:07 - Common Criticisms of Country Radio
    03:54 - Radio's Power & Disclaimer
    05:41 - The Traditional Path To Country Success
    10:26 - The Programming Powers That Be
    15:55 - What It Takes To Climb to #1
    21:28 - Silver Linings & Mindset
    Find Grady:
    Website: gradywsmith.com
    Patreon: / gradywsmith
    Subreddit: / countrymusicstuff
    Twitter: / gradywsmith
    Instagram: / gradywsmith
    Facebook: / gradysmithwriter
    Spotify: open.spotify.com/playlist/5SB...
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ความคิดเห็น • 894

  • @GradySmith
    @GradySmith  2 ปีที่แล้ว +167

    Hey y'all!! This one has a provocative title, but it really isn't some big exposé. It's just my attempt to make sense of how radio and the "system" of country music works, and to be honest, that's neither bad nor good. It just is. If anything, I hope vids like this can help people let go of some resentment about the machine, but also let em know why it's okay to tune it out if they're not into it. Anyway -- this is long and less edited than usual so I hope you enjoy it!!

    • @benjaminsexton9147
      @benjaminsexton9147 2 ปีที่แล้ว

      8 minutes baby I'm here early

    • @benjaminsexton9147
      @benjaminsexton9147 2 ปีที่แล้ว +1

      I wish country radio got played in the
      DC/Maryland area at all

    • @onewxrldmusic7303
      @onewxrldmusic7303 2 ปีที่แล้ว +9

      Grady, have you ever considered publishing a weekly Top 40 of your own that we could check week after week and where big business machine names are at a disadvantage? I want to know real country artists, not commercial diluted middle of the road ones.

    • @jeremymcdaniels3085
      @jeremymcdaniels3085 2 ปีที่แล้ว +2

      This was an awesome interview and good video mr smith I enjoy watching your videos

    • @PawnsorKings
      @PawnsorKings 2 ปีที่แล้ว

      What would you say is your main avenue for discovering new artists in indie country Grady?

  • @coachkeyboard2279
    @coachkeyboard2279 2 ปีที่แล้ว +473

    I think Cody’s got a next album title “Too Rodeo for Radio” lol

    • @intermountainACHA
      @intermountainACHA 2 ปีที่แล้ว +4

      Hell ya!

    • @connorross123
      @connorross123 2 ปีที่แล้ว +4

      AMAZING album title

    • @krn2683
      @krn2683 2 ปีที่แล้ว +1

      Yes!

    • @Hopeofmen
      @Hopeofmen 2 ปีที่แล้ว +1

      Boom, got it.

    • @rmarca8306
      @rmarca8306 2 ปีที่แล้ว +1

      I was thinking of a concert tour by that name, but he can do both!

  • @jessangelle
    @jessangelle 2 ปีที่แล้ว +172

    Used to play country radio at my retail job. No one, and I mean NO ONE, deserves to go through the torture of hearing “body like a back road” play 15 times during your shift. 😭

    • @cubedmelons876
      @cubedmelons876 ปีที่แล้ว +7

      No one deserves to go through the torture of hearing "Body Like A Back road" even once. The existence of that song is proof that humanity is doomed.

    • @LUSCIOUSDUNCAN
      @LUSCIOUSDUNCAN 11 หลายเดือนก่อน +5

      I just found out that song existed by reading this comment and my house burned down immediately afterward

    • @seththomas9105
      @seththomas9105 11 หลายเดือนก่อน

      I'm a 53 year old that listened to country music until Garth Brooks and the 1996 radio deregulation made "Country" radio suck the shit out of a dead goats ass.
      And I have no idea what "Body like a back road" is and don't have a clue who sings it.

  • @nataliegundrum4230
    @nataliegundrum4230 2 ปีที่แล้ว +240

    My local station just changed their music, their new slogans is "playing the classics and the new one, when they're good enough"

    • @kasenhicks9774
      @kasenhicks9774 2 ปีที่แล้ว +7

      Lucky

    • @PawnsorKings
      @PawnsorKings 2 ปีที่แล้ว +13

      We just got a pure classic real country station and it has legitimately managed to play Haggard, Pine, and Jackson without any of the terrible stuff. Its heavenly really.

    • @tonyschmitz1997
      @tonyschmitz1997 2 ปีที่แล้ว +7

      There’s a new station in the Yankton SD areas whos slogan is “we play the songs you actually know the words too.” The played some oldies some of the good new stuff and really surprised me when the played an older Aaron Watson song “Love making song”, and this is a SD/NE station not a TX station!

    • @pjds88
      @pjds88 2 ปีที่แล้ว +2

      Sounds like a great station

    • @unnecessaryapostrophe4047
      @unnecessaryapostrophe4047 2 ปีที่แล้ว +4

      Something like that happened when I was living in Vermont a few years ago. There's a country station out of NY's North Country, and they used to play almost nothing but pop and bro country. At one point, they started playing a lot more classics, and they even started airing ads that said something like "We heard your feedback; we're bringing back the greats! That's more of the classics you love with today's best country hits!"

  • @coryrobert7305
    @coryrobert7305 2 ปีที่แล้ว +262

    I have a lot of respect for McCain to say that while he was offended by something the Dixie Chicks said he still stood up for their right to free speech. We really need more of that these days..

    • @hockeycory12
      @hockeycory12 2 ปีที่แล้ว +4

      Damn right

    • @Cousin_Gregg
      @Cousin_Gregg 2 ปีที่แล้ว +3

      Yeah Republicans ain’t what they used to be

    • @jameswheat4225
      @jameswheat4225 2 ปีที่แล้ว +8

      I don't... he's POS and so are the Dixie chick's who changed their name to the "chicks" because it's bad to be southern

    • @camcat26
      @camcat26 2 ปีที่แล้ว +17

      @@jameswheat4225 no, “Dixie” refers to the side of the Mason-Dixon Line on which slavery was allowed. The band changed their name to remove themselves from being associated with slavery

    • @kuuryotwo5153
      @kuuryotwo5153 2 ปีที่แล้ว +2

      @@camcat26 yes - the *southern* side of that line specifically is the side 'Dixie' refers to. And guess what people north of that line will never let the South forget, irrespective of what they call themselves, in spite of containing 2 slave owning states themselves? You guessed it - slavery.

  • @davidleary4524
    @davidleary4524 2 ปีที่แล้ว +202

    Country fans: "I like how they're playing more traditional sounding songs on the radio"
    Country radio: "Here's a pandering piece of garbage from Chase Rice and FGL that'll go to #1 even though nobody likes it"

    • @OsuFootball28
      @OsuFootball28 2 ปีที่แล้ว +6

      I can’t remember where or when he said it but chase rice said he hates doing those type of songs he just does it for a quick money grab

    • @ZackMasters
      @ZackMasters 2 ปีที่แล้ว

      @@OsuFootball28 was it on the bussin with the boys podcast? i think i remember something like that on there

    • @carltontheduke2571
      @carltontheduke2571 2 ปีที่แล้ว +3

      @@OsuFootball28 At least he's honest.

    • @OsuFootball28
      @OsuFootball28 2 ปีที่แล้ว

      @@ZackMasters it was either there or the pat mcafee show

  • @troyaturner1979
    @troyaturner1979 2 ปีที่แล้ว +180

    "I'm not willing to suckle to the power teet"
    This is why I love Cody Johnson & that line made me spit out my beer, so you owe me one CoJo!🤣🔥🙏🏾

    • @PawnsorKings
      @PawnsorKings 2 ปีที่แล้ว +2

      He only cares about the hippies and the cowboys God bless em.

  • @TheBryan67800
    @TheBryan67800 2 ปีที่แล้ว +278

    You mean people don’t wanna hear “ridin roads” 100 times a day?

    • @spencerbelcher9688
      @spencerbelcher9688 2 ปีที่แล้ว +15

      Please God no

    • @MilesHoppus
      @MilesHoppus 2 ปีที่แล้ว +25

      Dustin Lynch is the worst thing to happen to Country Music

    • @carlospalencia3032
      @carlospalencia3032 2 ปีที่แล้ว +12

      You mean dan and shay

    • @emayawilkins
      @emayawilkins 2 ปีที่แล้ว +2

      I nearly spit out my drink reading this because my brain automatically queued up that sound bite (don't even know when I've heard this Dustin Lynch song but I'm sure it was on the radio)

    • @MilesHoppus
      @MilesHoppus 2 ปีที่แล้ว

      @@carlospalencia3032 I actually like Dan and Shay 😂
      But I don't consider them country

  • @elijahkrause3608
    @elijahkrause3608 2 ปีที่แล้ว +140

    I can't believe how prescient McCain's statement about media conglomeration was.
    Thats more relevant now than it ever has been.

    • @cleareyedsky
      @cleareyedsky 2 ปีที่แล้ว +2

      So true!

    • @GrantH
      @GrantH 2 ปีที่แล้ว +8

      @@bry6781 He wasn’t a “stand up guy” for encouraging our wasteful military exploits in the Middle East.

    • @intermountainACHA
      @intermountainACHA 2 ปีที่แล้ว +1

      Right!?

    • @RoleModelsPod
      @RoleModelsPod 2 ปีที่แล้ว +3

      Remember when the democrats cared about the people. Me neither. I wasn't alive when they did.
      People like McCain, Paul, Trump. Didn't pander to anyone. Even most of the republican party is starting to lean left

    • @bertdog7639
      @bertdog7639 2 ปีที่แล้ว +2

      @@bry6781 He was never a stand-up guy. He was a POS and probably still is in hell.

  • @stevensushi
    @stevensushi 2 ปีที่แล้ว +318

    .I’m extremely big Cody Johnson fan he’s One of the main artists I do play on repeat....

    • @hentryk
      @hentryk 2 ปีที่แล้ว +3

      I also love Cody Johnson and artist like Aaron Watson. I find my issue with radio is how DJs like Bobby Bones seem to think they are bigger than the artist music they play. Hence I do not listen to country radio. I also still buy the albums of the artist I enjoy. Guess I am a dinosaur.

    • @kennethsidders8596
      @kennethsidders8596 2 ปีที่แล้ว

      Sad to say but the Dixie Chick's dug their own hole and by bashing President Bush they alienated most of their fan base and the uproar from the fans that either trashed their collection of Dixie Chick merchandise and Cds or like me gave their collection to radio stations caused them to be dropped from radio. As for radio they have been this way for years and unfortunately I see nothing changing. I prefer my iTunes library over anything played on radio today. I have my favorite artist that I still buy from but everyone else is a hit or miss with music. BTW I see the Grand Ole Opry doing the same thing as radio with trying to push a certain artist and to me it is sad to see. I was at the The Band Perry's first Opry performance and knew then they were doomed in country music but yet The Opry supported them 100 percent trying to get the audience to like them. I can even remember one show that probably made Blake Shelton uncomfortable when the audience wasn't reacting to his performance because he was playing the same night as Carrie Underwood and him asking if everyone was ready for her got the larger reaction than him or his music got.

    • @thatkidjay289
      @thatkidjay289 2 ปีที่แล้ว

      Im the same way for years

    • @lanceschowengerdt5747
      @lanceschowengerdt5747 2 ปีที่แล้ว

      Same man. He's one of the last true country to the bone singers we have left

    • @thatkidjay289
      @thatkidjay289 2 ปีที่แล้ว +1

      @@lanceschowengerdt5747 I 100% agree with you brother . we need more country people in country music

  • @thetowerfantasymusic
    @thetowerfantasymusic 2 ปีที่แล้ว +101

    I listen to a lot of Country radio... it's called an aux cable

  • @sethb.gargus4512
    @sethb.gargus4512 2 ปีที่แล้ว +127

    "Sturgill Simpson isn't able to be sung along to"
    Me: WELL I BEEN SPENDIN' ALL MY MONEY ON WEED N PILLS

    • @youtuber13119
      @youtuber13119 2 ปีที่แล้ว +6

      tryna right a song that’ll pay the bills but it ain’t came yet so i guess i’ll have to rob a bank

    • @AdministrativeFinance
      @AdministrativeFinance 2 ปีที่แล้ว +3

      @@youtuber13119 I guess it could be worse, it ain’t that bad
      at least I ain’t sitting in old Bagdad

    • @trevormcdowell3104
      @trevormcdowell3104 2 ปีที่แล้ว

      @James Willis well every time the wife talks a baby gets mentioned, I’m so broke I can’t pay attention

    • @noahmooneyham7526
      @noahmooneyham7526 2 ปีที่แล้ว +1

      @@trevormcdowell3104 Lord, how it tears me up to see her cry

    • @trentwilliams1176
      @trentwilliams1176 2 ปีที่แล้ว +5

      @@noahmooneyham7526 dont wanna ruin the lyric chat but it's cause he can't figure out what rhymes with bronco

  • @codypippin336
    @codypippin336 2 ปีที่แล้ว +60

    If dear rodeo didn’t make it as a single the whole radio industry needs a reboot. Imagine if George Strait would have released “dear rodeo” back in the 90s

  • @13Cupcakes101
    @13Cupcakes101 2 ปีที่แล้ว +96

    It makes me so sad that a song like Dear Rodeo which literally features a living country legend, Reba McEntire, only peaks at #34, but a song like Good Time by Niko Moon (which is one of the absolute worst songs I have heard and the farthest thing from country music, but that's a rant for a different time) peaks at #1. I'm in school pursuing a bachelors in radio with the hopes of working in country radio and bringing change to the industry, but I know it's going to be a battle.

    • @MVTX
      @MVTX 2 ปีที่แล้ว +12

      I wish you luck. And agreed about that Niko Moon song...

    • @stevegonsolin1990
      @stevegonsolin1990 2 ปีที่แล้ว +4

      Yeah, that Niko is not country at all. Worst song ever. Best of luck going forward. It will be a battle that for sure. Don't get discouraged an keep fighting the good fight.

    • @gracebooth6327
      @gracebooth6327 2 ปีที่แล้ว +4

      I agree with you %100 Niko Moon is not country!

    • @michelebonner9973
      @michelebonner9973 2 ปีที่แล้ว +2

      I think what's really sad is it took adding Reba McEntire to the song long after it was released to get it onto the charts at all. Nothing against Reba. I've been a fan of her's since the 80s. But the fact that Cody Johnson can't get airplay without re-recording songs to add bigger names to the label is ridiculous. He is so much more talented than so many of the country-pop-drum-machine-throw-in-some-rap people who get played all the time.

    • @frankrizzo9521
      @frankrizzo9521 2 ปีที่แล้ว +2

      Good Time is the worst song ever….. until I heard Fancy Like

  • @robsgirl7778
    @robsgirl7778 2 ปีที่แล้ว +53

    I think I need a, " too rodeo for radio" shirt
    I'd wear it to the next rodeo

  • @onefinetexan1029
    @onefinetexan1029 2 ปีที่แล้ว +131

    I'll be honest, I don't listen to country radio because I don't like ads. Just use spotify.

    • @davidfrischknecht8261
      @davidfrischknecht8261 2 ปีที่แล้ว +4

      Same here. That's also why I pay for Spotify. I also have a large MP3 collection, about 362GB of 192kbps MP3s.

    • @sweetteamcformerlymrterras9075
      @sweetteamcformerlymrterras9075 2 ปีที่แล้ว +1

      But Spotify only gives you 6 skips and there's ad too, so you gotta pay premium. Or just listen to iheartcountry or listen to country mixes such as mine.

    • @steph7943
      @steph7943 2 ปีที่แล้ว

      Same! I also love that I can listen to entire albums on Spotify and not just the hit singles that get played on radio (and then apparently just dropped), especially since cars nowadays don't have CD players. Definitely worth the premium price

    • @onefinetexan1029
      @onefinetexan1029 2 ปีที่แล้ว

      @@steph7943 exactly.

    • @onefinetexan1029
      @onefinetexan1029 2 ปีที่แล้ว +1

      @@sweetteamcformerlymrterras9075 its only 10 bucks a month. Or 7 if you go in with a buddy and get the duo. That's one fast food lunch a month.

  • @devinmccurry4235
    @devinmccurry4235 2 ปีที่แล้ว +45

    Like Bryan is the king of being a radio artist, his music is directly for radio and money without any artistic or care put in to it, that's all it is

    • @federicofloris9196
      @federicofloris9196 2 ปีที่แล้ว +7

      Bryan is garbage but there's way worse acts out there than him. Jason Aldean is a prime example of a guy who has released 3/4 decent songs in the last 10 years while the rest has been total trash.

    • @ORflycaster
      @ORflycaster 2 ปีที่แล้ว +2

      @@federicofloris9196 Agreed.

    • @icesk8ergal1123
      @icesk8ergal1123 2 ปีที่แล้ว +1

      Yeah, it’s sad because his first album was pretty good. Then he just followed the label. But agree that Jason Andean, FGL, Sam Hunt, etc. were/are way worse.

    • @devinmccurry4235
      @devinmccurry4235 2 ปีที่แล้ว +2

      @@federicofloris9196 I like Jason Aldeans music way way more than lukes by a mile, Jason Aldean makes a couple good songs every album, while Lukes are mostly Hollywood pop trying to get teen girls panties wet it seems

    • @devinmccurry4235
      @devinmccurry4235 2 ปีที่แล้ว

      @@icesk8ergal1123 doing my thing was a Great album to me, everything things else was a dumpster fire compared to that album, every time I listen to welcome to the farm, it reminds me of home

  • @bretmadrid260
    @bretmadrid260 2 ปีที่แล้ว +116

    Need George Strait back on the radio.

    • @elijahkrause3608
      @elijahkrause3608 2 ปีที่แล้ว +3

      I wonder whats stopping them from playing the old albums? Is there a rule about how old radio music can be, or is it just the PDs at it again?

    • @bretmadrid260
      @bretmadrid260 2 ปีที่แล้ว +2

      Probably because he has so many good songs they can’t choose one :(

    • @GrantH
      @GrantH 2 ปีที่แล้ว +1

      @@elijahkrause3608 A radio station could hypothetically play whatever they want no matter how old or new, but the unfortunate fact is there’s just more money and hype behind new singles from new artists rather than old-school stuff.

    • @jscountrygirl85_326
      @jscountrygirl85_326 2 ปีที่แล้ว +3

      George Strait was honestly one of the only reasons I still occasionally bothered to tune in to a country station or watch a country award show every now and then. But with even The King now off the airwaves, I have zero interest.

    • @edwinroyal9734
      @edwinroyal9734 2 ปีที่แล้ว +1

      My station here in Montana plays him all the time

  • @eliadamsmusicfc
    @eliadamsmusicfc 2 ปีที่แล้ว +27

    This is the best Grady Smith video ever. Don’t @ me @Grady Smith

  • @tristanwong95
    @tristanwong95 2 ปีที่แล้ว +30

    Cody Johnson is ridiculously underrated. He's on my driving playlist while I drive to work every morning

  • @mattseifert
    @mattseifert 2 ปีที่แล้ว +22

    I was a casual Cody Johnson fan before this. I’m a huge fan after! Glad to see someone who is passionate about their music, not about their wallet

  • @marshallgomez6974
    @marshallgomez6974 2 ปีที่แล้ว +22

    “Too rodeo for radio” now that’s a song cody needs to make to talk about all the things wrong with new country music and country radio

  • @overshore
    @overshore 2 ปีที่แล้ว +38

    I love how you close off the video saying "I don't know if this is a good video or not" as if it isn't an S tier video. Solid work as always Grady!

  • @MissCarlyJoy
    @MissCarlyJoy 2 ปีที่แล้ว +15

    We used to have three to five “country” stations in my area that played very few pre 2000’s songs and did the same top 40 tracks over and over. Then an awesome station started and they play music from the 60’s to early 2000’s. Now the other stations are playing less pop country and more old fashioned stuff. I love it and I’ve started listening to radio again!

  • @NateJ1
    @NateJ1 2 ปีที่แล้ว +31

    Been a CoJo diehard since he was Pre-Nashville . Can’t wait to finally see him live in a few weeks!!

  • @lumberc
    @lumberc 2 ปีที่แล้ว +73

    Imma say it like it is, country radio is ass. Besides XM they have great country stations. Radio is the reason we get a lot of bad new country songs and albums that are just basically pop music with a country guy singing it.

    • @SavageGreywolf
      @SavageGreywolf 2 ปีที่แล้ว +11

      Are you saying you don't WANT bad hip-hop songs with a white guy drawl-rapping with an exaggerated Georgia accent and an occasional tinny sample of a fiddle shoved down your throat constantly? XD

  • @duncanfamilyOK
    @duncanfamilyOK 2 ปีที่แล้ว +19

    Grady - long time subscriber here.
    This is your best work yet. Bravo - More of this!!

  • @WVUScoredAgain
    @WVUScoredAgain 2 ปีที่แล้ว +3

    I was at the show Cody talks about where the drums fell off the stage at 22:00. They fell off and he didnt once stop the show. Finished the song, told the crowd they paid for a show and theyre getting the show. The drums got set back up and they fell back into the next song. As a drummer myself that earned my respect.

  • @elinoren6965
    @elinoren6965 2 ปีที่แล้ว +34

    This is a really good point about the Telecommunications Act of 1996. It essentially destroyed even local rock scenes all throughout the country. Which is why music today, at least from a radio perspective, is so homogeneous and plain.

    • @intermountainACHA
      @intermountainACHA 2 ปีที่แล้ว

      Apparently I need to read duff's book now.

    • @ShaneShepherd
      @ShaneShepherd 2 ปีที่แล้ว +2

      Couldn't agree more. That act destroyed radio in the US. In Austin Texas alone every popular channel on the waves was bought by Clear radio channel network and became crap. It went from many independent and interesting channels to every channel playing the same playlists as every other channel in the same genre.
      This happened all over the country!

  • @stephenbarcus5529
    @stephenbarcus5529 2 ปีที่แล้ว +6

    My number 1 source of country music discovery is this channel now. Get artist recommendations here then do a deep dive in the similar artist categories through spotify.

  • @colecarter9444
    @colecarter9444 2 ปีที่แล้ว +5

    Definitely one of my favorite videos from you, Grady...
    I am a DJ for a country station in my small hometown in Southern Illinois. It is a "today's hits" country station. Ya know... Kane Brown, Keith Urban, Sam Hunt, Dan & Shay, etc. I DJ from 2-6 pm every weekday, and during those 4 hours, I play what most of us would call real country. Old & new.... Tyler, CoJo, Brooks & Dunn, Garth, George, etc.
    I feel that more stations should be "real country" based instead of "today's hits." People want to hear real country, so I think more DJs should play what the people want to hear. It's never bad to mix things up every once in a while..

  • @zealanddavis8396
    @zealanddavis8396 2 ปีที่แล้ว +53

    Didn’t even release dear rodeo flopped on radio. To be honest haven’t listened to the radio in probably near two years now

    • @troyaturner1979
      @troyaturner1979 2 ปีที่แล้ว

      And Reba was on the radio version of the song too.

    • @rhichey
      @rhichey 2 ปีที่แล้ว +3

      I just call it the luke bryan station where I live lol

    • @maddykim9348
      @maddykim9348 2 ปีที่แล้ว +3

      @@rhichey Luke Bryan and Thomas Rhett. Oh my gosh you can’t turn it on without one of them

    • @rhichey
      @rhichey 2 ปีที่แล้ว

      @@maddykim9348 lol yep

  • @alexhudson6451
    @alexhudson6451 2 ปีที่แล้ว +15

    I went to a Luke Combs concert 2 years ago with cojo opening, wish people would have payed more attention to him.

  • @kyliepollert8341
    @kyliepollert8341 2 ปีที่แล้ว +7

    That's why it's so refreshing to me to listen to "Prime 30" or "Throwback 30" on Prime Country/Y2Kountry, because country music was so much different years ago, than it is today. I was listening to a countdown of the top 30 songs from this week in 2005, and the first song on the list was Jamie O'Neal's "Somebody's Hero", a great song about a mother/daughter relationship. Even one song that flopped on country radio from a few years back that I love is Little Big Town's "When Someone Stops Loving You".

  • @rickyeveritt6735
    @rickyeveritt6735 2 ปีที่แล้ว +5

    Great video Grady, you explained everything very well. I live in the UK, I got into country music on holidays to the USA listening to country radio in the hire cars. These days I get 90% of my country music from Apple Music, their playlists are much broader and include up and coming artists & artists that are too country for radio. We do have 3 national country stations here in the UK, they are much the same as the US stations in what music they play, they tend to focus on pop country. Times are changing, I think in the UK radio doesn’t have quite the influence as it does as in the USA, if good music is being made people WILL find it, nearly everyone is using streaming services now and these are great for discovering music that you’d never hear played on the radio. Oh and your channel has introduced me to plenty of great artists that I never hear on the radio, so thanks!

  • @howardstenlund2324
    @howardstenlund2324 2 ปีที่แล้ว +1

    Great video analysis. We recently canceled Sirius radio in my wifes car and have been listening to broadcast country radio in our area. They play the same 10 songs over and over...and over and over endlessly. We now use her Bluetooth connection to play the stuff we really want to hear.
    Back in the day before corporate takeovers and remote programming our local station had a saying. "We don't play the hits...we make the hits".
    Keep up the good work.

  • @BizInTheFrontPartyInTheBack
    @BizInTheFrontPartyInTheBack 2 ปีที่แล้ว +2

    Cody Johnson and Randall King… my two favorite artists. I only caught wind of them when I headed out to Baylor for college in 2014. I’m from Florida. And I’m so happy I did! Texas country is just better. Can’t wait for Cojo to come to my hometown in Jupiter, FL this September.

  • @erinthomas3707
    @erinthomas3707 2 ปีที่แล้ว +15

    This video was amazing, I loved the deep-dive format and would love to see more of it in the future! Now my take on the subject. I am in my early 20's and everyone my age that I know, especially involved in the agriculture space, only listens to more independent artists. Often, I think artists like Kane Brown and Thomas Rhett are supposed to target my demographic, but from my experience most young country fans couldn't care less about those artists. CoJo, Parker McCollum, Koe Wetzel, and Tyler Childers were all the buzz when I was in college. I think it goes to show that building a strong following is possible, and these artists truly are able to reach all kinds of people, especially a demographic I think country radio does try to target. Plus, Dear Rodeo was huge in my social circles (admittedly I did rodeo myself haha). While "too rodeo for radio" is funny, it is kind of disheartening to see rodeo rejected from the country radio space as it is a part of country music history. It makes me curious about who country radio's target audience actually is? Pop fans? Casual listeners? Either way, I will stop rambling, love the video it was super interesting!

  • @mominmasood8612
    @mominmasood8612 2 ปีที่แล้ว +12

    This is one of my absolute favourite videos you've ever done! Other than doing deep dives into artists and their work, and reviewing singles, talking about the mechanisms that run the country music industry is so essential. A lot of people are not aware of it, especially those who get frustrated about their loved artists not making it big. Thank you for doing this, this kind of assessment is much needed. These are the conversations that might help make a gradual shift. If not, still, knowledge is power.

  • @lafemmenikita123
    @lafemmenikita123 2 ปีที่แล้ว

    Love this video. I love when you do behind the scenes of the country music industry.

  • @javigar133
    @javigar133 2 ปีที่แล้ว +2

    Really interesting and thorough analysis, I really enjoyed it

  • @dorothyvillarreal2491
    @dorothyvillarreal2491 2 ปีที่แล้ว +1

    This was such a fantastic video. I learned so much, and really appreciate your take on this!

  • @THESHOEMAKERS
    @THESHOEMAKERS 2 ปีที่แล้ว +1

    Wow so good. Seriously one of the most informative and interesting videos you have done especially for indie country artist like ourselves

  • @alisa9040
    @alisa9040 2 ปีที่แล้ว +9

    I love your channel for the recommendations that you give. I don't listen to the radio, so this channel is how I discover new artists.

  • @AC-hi4ni
    @AC-hi4ni 2 ปีที่แล้ว

    I just love your channel, how you talk to us like we're just hangin' out together and how you share all kinds of interesting and cool tidbits!!!

  • @SP-mf9sh
    @SP-mf9sh 2 ปีที่แล้ว

    Great channel! I love how specific and detailed you get about music. I appreciate the hard work.

  • @foubert45
    @foubert45 2 ปีที่แล้ว

    Great video! I loved the original Dear Rodeo release since it came out a number of years ago and I was always surprised that this great singer wasn’t being played on radio.

  • @KinzieColeman
    @KinzieColeman 2 ปีที่แล้ว

    Great video Grady! Very interesting to hear more about the inner workings of radio

  • @TheCoasterCraze
    @TheCoasterCraze 2 ปีที่แล้ว +2

    My favorite video of yours yet! You clearly put a lot of work in this long format video essay and it totally paid off - fascinating hearing your takes and this provided me with a new appreciation for the artists that work outside of the conventional route

  • @rochellebezooyen6465
    @rochellebezooyen6465 2 ปีที่แล้ว

    Love this video! Cody Johnson is the best. I’m very happy that my local radio in Canada plays him pretty regularly.

  • @ozdproberts81
    @ozdproberts81 2 ปีที่แล้ว

    Fascinating, well researched and well analysed video Grady. Nice one!

  • @cassidyayers7579
    @cassidyayers7579 2 ปีที่แล้ว

    Your videos just keep getting better. Thanks for keeping me updated on what’s going on in country music👍😂.

  • @jacksonwhiteofficial
    @jacksonwhiteofficial 2 ปีที่แล้ว +3

    Awesome video! It's always informative and cool to see videos like this that delve into industry stuff and the state of country as a whole. I used to listen to radio primarily but have now just gone to Amazon Music/Spotify now since I'm incredibly fed up with the frequency that they play songs that are basically pop music and have zero substance.

  • @RobDutz9
    @RobDutz9 2 ปีที่แล้ว +2

    When I first started driving radio was the main way I discovered new music, but in the last couple of years, I'd say since 2018, you and youtube in general have been my main way to discover new artists.

  • @supernorry3847
    @supernorry3847 2 ปีที่แล้ว

    again a great video, you really go in depth these last couple videos, keep them comming i love your content so much

  • @beccag2758
    @beccag2758 2 ปีที่แล้ว +1

    Always love these industry focused videos. I know a lot less about country music industry vs the movie industry, but I think it’s interesting how for both, artists have to try to balance their willingness to play ball with the higher ups with their own creative choices and self respect.

  • @songnotes
    @songnotes 2 ปีที่แล้ว +52

    Man, I enjoy all your videos - but this one is just A++ from start to finish. The Cody clips, the interviews you cite, you giving context where needed, the R2D2 transition sound, and just your non-naive vibe throughout - all great stuff. Excited to be able to point people to this for a long time to come.

  • @LexiJ0405
    @LexiJ0405 2 ปีที่แล้ว

    I really appreciate these videos you post. Thanks for what you do, here on TH-cam.

  • @Reed488
    @Reed488 2 ปีที่แล้ว

    This is the best video you have ever done. It was cathartic listening to you pull the curtain back on all of the machinations of the Country Radio machine. Keep up the great work.

  • @DAYDREAMbyJanella
    @DAYDREAMbyJanella 2 ปีที่แล้ว

    Wow, really great video Grady. As an Austrian country music fan (and we ofc don't really have country radio stations here in Austria or most of Europe I'd say) I am ALWAYS getting new music on either Spotify or TH-cam channels like yours. I am glad I don't have to deal with horrible, soulless music on a daily basis, but select what I listen to freely. I lived in the US a few years back and thought it was so cool that my kinda music was on the radio, cause that just doesn't happen here in Austria. Still, I am so glad for the online world, cause it made me a country fan.

  • @andypappaswithjukeboxgyro7454
    @andypappaswithjukeboxgyro7454 2 ปีที่แล้ว

    Grady: Thanks for another amazing video! I love when you shine a spotlight on artists that might not get very much exposure in traditional outlets. Your features have turned me on to Kip Moore, Ashley McBride, and now Cody Johnson. And you've helped me articulate what I don't quite like about FGL and such :o)

  • @braedonrebenstorf1299
    @braedonrebenstorf1299 2 ปีที่แล้ว

    Grady Smith, you continue to impress me with every video. Keep ups the great work

  • @peterjudebardo4791
    @peterjudebardo4791 2 ปีที่แล้ว +4

    Been watching your channel for years. Last few videos have been some of your best work ever. This is a topic I've always been interested in but has always confused me. Thanks for breaking it down and making it easier to understand. Cody Johnson really impressed me in the snippets you showed.

  • @sabrinacopas1636
    @sabrinacopas1636 2 ปีที่แล้ว +1

    Excellent video, I love Cody Johnson and I really feel this sentiment. Even my children hate how country radio plays the same songs over and over.

  • @robsgirl7778
    @robsgirl7778 2 ปีที่แล้ว +10

    Wow! Dear rodeo is a great song, hard to believe it kinda flopped. I'm in Texas and hear it on the radio often.

  • @mc39S686
    @mc39S686 2 ปีที่แล้ว +1

    Loved this video a lot, and it really got me thinking about a station I often listen to.
    My favorite radio station is really big and corporate. They're one of the biggest in the nation, and are even owned by Cumulus. Interestingly enough, I discovered Cody Johnson through them 4 years ago.
    I got into country in 2017 when I started listening to that station a ton, and at the time they were playing Cody Johnson's Wild As You and With You I Am ALL the time. They were the most popular songs on the station for a few months, I couldn't go an hour without hearing at least one or the other. (Also this was before he was signed too, keep that in mind) I was also introduced to Aaron Watson and Casey Donnahew through them, as a few of their songs were played regularly. It wasn't until I discovered this channel and really got into the genre more that I realized these artists weren't super mainstream, and that it's odd for a station this big to play artists like that.
    Now this station plays popular songs from the 90s to present day, and I've always loved them because the mix of music is so good. They're playing all kinds of great stuff every once in a while, from Carry On by Pat Green to Stars Over Texas by Tracy Lawrence. Heck the other day I heard Oh Tonight by Josh Abbott Band and Kacey Musgraves. What major corporate station would ever play that? And yeah, I still hear Cody Johnson's songs too every now and then thrown into the mix. They really do a good job of balancing out the pop and traditional and the new and old, even with songs like Famous Friends being played a little too much. You go from Whatever It Is by ZBB to To Be Loved By You by Parker McCollum to The Chair by George Strait (who they play every single day at 5:00); The songs from today aren't just the pop crap, and you never know what great oldies are gonna be played. It's just so good.
    They also have a show on Sunday nights that only plays Red Dirt for 2 hours. It blows my mind that they even do this, especially now after watching this video. It's all legit; the best texas artists from the 90s to today, and they've been doing it for forever. No idea how it's allowed, but I hope it never stops.
    I genuinely believe that there isn't another station this big and corporate that's this good. To me, they're a ray of hope amongst all the other giant country stations out there, proof that not all giant stations suck, and I'll support them to the end.
    Oh and we NEED Too Rodeo for Radio merch. I'd wear that on a t-shirt any day

  • @kyleb5169
    @kyleb5169 2 ปีที่แล้ว

    This video is so enlightening and so true! Great video!
    We luckily have a station here that plays the classics from the 50s up to 2000. They do drop a brand new George Strait single on the station from time to time but it's mostly the classics. I've heard a lot of songs on there from artists that I didn't think got played on radio at all anymore.

  • @theeellebee
    @theeellebee 2 ปีที่แล้ว

    This is probably one of my favorite videos of yours Grady. I live in OKC and we have 2 mainstream country stations that play the same few artists over & over. Aldean, FGL, Underwood, Luke Bryan, and Thomas Rhett constantly. I mean, "Die A Happy Man" is still in their rotation. Thank goodness for Spotify!

  • @patrickfleenor8133
    @patrickfleenor8133 2 ปีที่แล้ว

    Cody has been my favorite for years now. I have this feeling that “til you can’t” could be one that makes it to radio eventually.

  • @DJMeCa
    @DJMeCa 2 ปีที่แล้ว +2

    What a brilliant and thought provoking video Grady. Cody is such an intelligent “regular guy” wrapped in country talent. In fact, I think his cover of “Whoever’s In New England” is my most watched video this year. The way he interprets lyrics is amazing. And I think it’s not realistic to think that SOME OF today’s hit songs will ever stand the test of time, and they WILL NOT be reinterpreted in 20 years by a new up-and-comer. Bring back all the songs that either have meaningful lyrics, have stunning vocals or instrumentals, or make you want to tip one back and hit the dance floor. Country radio should be promoting the genre. Period. Well done again Grady!

  • @meghanjohnson1440
    @meghanjohnson1440 2 ปีที่แล้ว

    This was such an interesting video! Would love to hear more about what country radio plays and doesn’t play.

  • @adrianaraffa597
    @adrianaraffa597 2 ปีที่แล้ว

    Well done video! Probably one of my favorites

  • @jamesd3874
    @jamesd3874 2 ปีที่แล้ว

    Great video! You have inspired me to look up local (non-cover) country bands in my city!

  • @charleneramirez9862
    @charleneramirez9862 2 ปีที่แล้ว

    Great information! I love Cody Johnson, and I’m glad he is staying true to himself

  • @jonnybrick7473
    @jonnybrick7473 2 ปีที่แล้ว

    Such an essential video. It took me a few years to twig this but this expose is very kind to the mechanics of getting hits, and thus sales, and thus tours, and thus MONEY! I like that.

  • @BusterBarnard
    @BusterBarnard 2 ปีที่แล้ว +10

    Everything that Cody Johnson says in this video is absolutely true. This is the one of the many reasons why I have stopped listening to KUZZ here in Bakersfield, CA and country radio in general. I buy my mp3s and CDs from Amazon and eBay. And then I download them onto my music app on my phone and listen to them all day long. No commercials, no interruptions, just me and my favorite songs throughout the day.

  • @claireyardis4880
    @claireyardis4880 2 ปีที่แล้ว

    I will have to listen to some more Cody Johnson, I love his values and authenticity of his music!

  • @hadenm.7436
    @hadenm.7436 2 ปีที่แล้ว

    Love this vid! Great job Grady!

  • @tanjabaker4001
    @tanjabaker4001 2 ปีที่แล้ว

    You do great work! Never underestimate your influence!

  • @misteroz
    @misteroz 2 ปีที่แล้ว

    Really enjoyed that Grady.
    What’ll be interesting to see is if and when Radio will succumb to the same pressures as TV in the longer term.

  • @krisjohnson7898
    @krisjohnson7898 2 ปีที่แล้ว

    Well said, Grady 👏 great video!
    Walked away from Cumulus stations ten years ago and never looked back!

  • @sebowisha5979
    @sebowisha5979 2 ปีที่แล้ว +1

    Good video Grady, great insight

  • @kyledexter485
    @kyledexter485 2 ปีที่แล้ว

    This was a great video. Thank you! I just found a new artist to enjoy.

  • @sharpasapistol
    @sharpasapistol 2 ปีที่แล้ว

    Excellent . Great analysis . Keep it up man.

  • @rochellebezooyen6465
    @rochellebezooyen6465 2 ปีที่แล้ว

    Grady your videos never disappoint! This was super interesting. Would love to hear your opinion on The Hunter Brothers. They have a very different sound and harmonies!

  • @RoryEllisMusic
    @RoryEllisMusic 2 ปีที่แล้ว

    Amazing work Grady!

  • @ryantoone785
    @ryantoone785 2 ปีที่แล้ว +1

    Found Cody Johnson in 2014 and man I've been a devoted fan since. One of the most talented and realest artists I've ever found. I really really hope he stays who he is and keeps the mindset he has because people like him are ALWAYS going to have the most loyal fans. Fans want real, and they get behind the person just as much as the music. And you can't get better than that

  • @CarterMoore1020
    @CarterMoore1020 2 ปีที่แล้ว +1

    Cody Johnson is far and away my favorite artist rn. It’s frustrating as a fan to not hear his music on the radio

  • @evelynmodla6287
    @evelynmodla6287 ปีที่แล้ว

    I'm not a huge country fan, but I grew up around it and have a love for it. This whole video explains very well how I was feeling about the current state of country. Great video!

  • @MrDudeman78
    @MrDudeman78 2 ปีที่แล้ว

    This was GREAT!!! Cody Johnson told the truth no one else wants to tell. He's doing things his way and having success with it. I wish Dear Rodeo was a huge hit. It's a favorite of mine. But man, this was a great video. Great job Grady!

  • @dolphan197
    @dolphan197 2 ปีที่แล้ว

    There is so much truth to this video! Thank you! Liked and Shared!

  • @cameronmcmillan1427
    @cameronmcmillan1427 2 ปีที่แล้ว

    This is an incredible video, very interesting, I didn’t realize half of this was the case until now

  • @braedenflemmer6940
    @braedenflemmer6940 2 ปีที่แล้ว +1

    I admire your amazing reporter skills with little phrases like opening a can of worms. It makes your videos way more interesting

  • @offroad5798
    @offroad5798 2 ปีที่แล้ว

    My favorite video of yours in a long time.

  • @jmtz3149
    @jmtz3149 2 ปีที่แล้ว

    I listen to a radios station that plays classic countries and I love it. I’ve found so many new songs that I like

  • @lauratoeniskoetter
    @lauratoeniskoetter 2 ปีที่แล้ว

    KOKE

  • @kylebookout1789
    @kylebookout1789 2 ปีที่แล้ว

    I've watched your videos pretty consistently for a few years and I'm afraid this may sound sarcastic but I really mean it. When you mentioned the telecommunications act of 1996 you got my sub! Keep the great content coming Grady.

  • @lyndenblomberg2492
    @lyndenblomberg2492 2 ปีที่แล้ว

    Amazing video! So informative and honest

  • @allisonblevins682
    @allisonblevins682 2 ปีที่แล้ว

    I LOVE me some Cody Johnson. He’s my absolute favorite, and I love that he’s from my home state. 😍❤️ he’s amazing.

  • @danreed2189
    @danreed2189 2 ปีที่แล้ว

    Excellent video. I learned a lot. Well done!