Trapstar: the West London hustle that went global - BBC London
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- เผยแพร่เมื่อ 17 ธ.ค. 2019
- In 2008, three school friends from west London started making their own T-shirts and selling them at Portobello Market. Now Trapstar is a global fashion brand, worn by stars like Rhianna, Jay-Z and Stormzy.
The label was founded by Mikey, Lee and Will who, despite their success, are trying to maintain a degree of anonymity.Subscribe to BBC London here: bit.ly/2Gd18gB
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... Why you hiding their face?
No
No thanks
Wow Imagine this was in 2019, These man have made over a £million in 2020/21 surely, Trapstar is literally in 90% of the UK music videos now😂 And the way it sells out globally within 1minute is crazy! Big up them for sticking to it since 2008. Respect the hustle💯
JayZ was seen wearing it earlier this year una
It was everywhere in 2019 as well it hasn't only just had a recent come up
@@123MrIBC Yh it’s cos the company is signed to his label, Rihanna has been wearing it too
I use to met mickey in Fulham to buy the clothes out the back of his Black Volkswagen in 2007-8. I was one of the first poeple to have trapstar. Tho who remember the diamond Street fighter jumpers and Tony Montana top...good old days.
Brands are for clowns. It wears you rather than the other way around. Imagine that selling out is actually cool now. Smh
Pizza box part was something so special about them .. that’s what you call ; creativity , originality, identity , and ur own signature style of play ! Well done boys 👍🏼🥂
Amazing a good representative of what determination and hard work can do, despite a difficult and challenging environment. Gentlemen well done to the trap star team a global brand for the cultural.
Blessing Dokubo The environment wasn’t that difficult for them to begin with they were lucky to make it through before it all went stupid
There also a bunch of con artists who don't answer calls emails or letters, they take payment and don't send the goods
Anglus Patria Shush 🤫
Anglus Patria the brand is still good however it’s just the people advertise it. apart from that i really like the brand
Profiting of a drug dealer name. Not a good message to the youth
Wow, I really didn't know this was a homegrown brand ya kno and the fact that they wan't to remain anonymous speaks volumes about there humbleness because almost everybody wants to be famous these days!
Or they're trappers..and this is how they launder their money
@@AndreiThaFish shh
@@AndreiThaFish 🤫🤫🤫
@@AndreiThaFish BAHAHA
@@AndreiThaFish lmao
These dudes are the REALEST to ever do it. Know them.
My father was the guy who brought out the snacks and refreshments when they were in the process of building the brand and trapstar may not have been ready for release if not for my hero of a dad and his biscuits and refreshments
I'm sure his biscuits made them famous 😭
@@str8krudidst952 😂😂
This comment gave me a stroke
Your dad, the biscuit hero, shout out to him.
Not all hero's come with crêpes
Ain’t ever expect something like this on bbc news lmao
So you have expected it?
inspirational stuff
Love the pizza box idea
Wishing you and your loved ones a Merry Christmas and a New Year filled with fun and frolic! May this Christmas bring your way plenty of reasons to smile. I wish you and your family a very Happy and Joyous Christmas season. May your Christmas sparkle with moments of love, laughter and goodwill.
Thank you 😊
Immensely proud
They just getting started 👏
These man aren’t hiding their face properly
Cos it ain’t a secret no more. Never really been one 👀
Yelir, Trapstar & Benjart owners all have done it
I hope they don't sell off their brand to a different company
They gave up equity back in 2012/2013 by agreeing to a partnership with Jay-Z/Roc Nation
I knew k trap was gonna be modelled
Respect lads rated
Inspiration 📈
Big up Trapstar 💯
There is a star trapped in everyone! Love dat 🔥🔥🌹🌹🌹🌹🌹
@TSKILATCHI dw brother, that is why I created Ass Face.
To remind us all how fake the BBC is!
Was cheesy af 😂
Times flies been 3 years already
Loooool Ktrap
🔥🔥🔥
new wave supreme
They blow now, congrats.
BIG UP
⭐️
Great
I love it when black people get recognition for good things
What about the Bangladeshis getting payed £1 a months to make those clothes lol don’t they get recognition too?😂😂
Good things? What does trapster mean lool
@@Yusufalsylheti give it a rest
@MYSTIC Fragile white ego at it again
@MYSTIC what country?
Just recieved a cap and hoodie after 10 days and a non delivery, caps stitchings messed up hoodies sizing all wrong and quality’s worse dan river island had to pay for delivery now I got to pay to send it back
How much did you get the cap for
how much do trapstar vests cost?
Ordered from them & they then decided days after placing my order that the item was no longer in stock. :/
Standard procedure for this company
nice
Only thing wrong is if you order goods they take forever and i feel it for there customer service team they sell out but still take the money 🤣💯 i get the trap but welldone lads
Hustlers
👏🏿👏🏿
Trapping trap star!!! Keeping it 💯💯🤣👍🤑
Where they all handshake at the begining in that place is my area
Nice, want a cookie hbb
@@zidane706 🤣🤣🤣🤣🤣
Are they expensive?
Not my style, but good job. Great to see young people make it 👍
Definitely not your style but good looking out
@@annieperreault2075 😂😂
@@annieperreault2075 🤣🤣🤣
@@annieperreault2075 I don't understand
@@annieperreault2075 ?
How much is a trap star shoulder bag in Japanese yen? ??
That’s how u do it bet these man loving I have even seen rod Stewart wearing a top 🤣🤣🤣
Necesitamos esa marca en México
En España tampoco está 😭
@@99FootyShorts no it doesn’t trapstar means a successful drug dealer 😂
@@99FootyShorts 🤡 u think the hood is only in uk
Stfu
It s global the meaning
‘The west London hustle’ what a name to give 🤦🏾♂️
Selling out is cool now. How low we have become.
Its pretty sad when you see kids from Surrey walking around in this gear as well as hoodrich looses its appeal to be honest
Lol that’s funny
Because Surrey is very uncool, i know because i live there. It will never be a cool place.
@@farout8369 yea Same haha, all the guys in my area wearing hoodrich and trapstar is just pure cringe
@Z then you missed what I initially put in my message. I said it was sad when boys from areas such as surrey pretend they come from London, manchester etc just to be cool. Hence wearing hoodrich , trapstar. They have never known what it's like to grow up on a inner city council estate
@Z what he’s tryna say is that not everyone suits trapstar you muppet. it’s sad seeing posh yutes wearing trapstar cah they don’t suit it☠️
People don’t even know this is a drug dealer trend 🤣🤣🤣
Cuz a brand is born in London street don’t mena is drug dealer
ADTK5 trap literally means to sell drugs😂
@@T5figures do u not know what a Trap Star is
All the trappers wear it 😂
legit, i see every drug dealer wearing it and then i see them cringey white boys tryna do it 😭😭😭
Jackets good but way too expensive
trapstar
it’s a secret
it’s global
Profiting of a Drug dealer can't mess with that stuff
I brought a hat off them on Christmas still hasn’t come uno
VIO SCHOOL peakkkkkk
Same, bought a tee when on Cyber Monday and still ain’t come
JackMLG Music mine came contact them through email
JackMLG Music they will reply and ask for order number and deliver
VIO SCHOOL what’s the email?
Too expensive 🤣🤣
Jesus Loves You!
All looks except overpriced tags and still made in China or Bangladesh. £400 quid for a tracksuit that is made in China, looks a bit harsh.
But its not 400 quid tho lol
The resale price isn't even over 300 and at retail it used to be 100 but now it's from 150-190
Ladbroke Grove
One of these guys used to sell my cousin crack back in the day. Biggy.
Thanks to your cousin for funding the hustle 👊🏽
You should get ya teeth k.o . Talk 2 much
Central cee man🧡
Dont make this the next fubu...
Keep moving forward my bruddaz
Uk drill got this label made so huge.
Jay z bought a % before drill music was even made. They were already big
@@NoVaZzE999 You mean Trapstar expanded themselves everywhere, this has always been the case most people just haven't been paying attention
@@Koxocw drill did nothing. Drill isn’t as big as many people think.
@@syrus1233 I never said it did
@@syrus1233 nah I reckon it is tho 2019 It got hella exposure Lot of country got into the drill game Australia,Italy and ny but blew up because of pop smoke
It by Central Cee
Welldone to them but for me the wrong
Message. Trapping should never be glamorised
Why’s donny smelling his hand
They sold out. Its called the sign of harpocraties. Meaning don't speak about the truth.
@@servantofjesuschrist2680 Interesting..
Behe
shush comeon
Worst company ever...if in doubt google their reviews...takes a month plus for orders to be delivered,always sends out the wrong items or call u up on withheld numbers to let u know that ur item u ordered (months ago) is sadly out of stock and wud u like to order sumthin else from their site...,their cust service is dreadful...quality of the clothes are cheap...,used to rock trapstar alot from 2013-2018 or so but now its played out and every lil yute wears it cos of central cee ect. Anyway good luck to anyone that actually buys from these dudes and actually recieves their items...
If you want your kids to be robbed by knife point.... buy them a trapstar jacket.
How does it make you get robbed at knife point?
@@zipboy4630 seen it in Thornton Heath with my own eyes, then father coming back with his son to get the jacket back, only to be started on himself, lucky there was good people around to stop it, does that answer your question
@@dsdouoplos2859 ok but that could just be 1 person in particular and do you know it was the jacket which made him get approached
@@zipboy4630 The jacket was robbed from him..he did not have it on no more...his father and him came back to get it back....it's a fact that it is more likely you will get robbed with a Trapstar jacket on rather than non branded clothes, 👍
@@dsdouoplos2859 oh ok well I got what you mean and there could also be other brands that you might get robbed for not just trapstar but I see because it’s expensive and looks expensive it’s more of a target for robbery
The jacket every nerd and coward wears to pretend they're drug dealers ahahahhaa.
Lol half of you don’t even know what trapstar means 😂
Trapstar, the brand for wannabe Road men. Wear this and look like a fool. I rate the guys behind it for making it go big, but it's proper shite garms.
Wow well said
trapstar is a og who traps lower class to shot for them usually a user so he can flop and always in dept therefore he is trapped
They need to sort out the attitude of some of their female staff in Birmingham it's awful
What happened?
Why
Gals to chatty
Fun fact trapstar was around before the word trappa was used as slang facts it was a edgey market brand doesn't refer to trap itself
Trapper has been slang for years
@@BB-lc3rr shota was the word for years
@ödīñ ŵïlšøń yeah I heard it been referred too but Shotter top Shotter was the word most early slang was patios influenced esp where I come from growing up in Bush and Grove where grime and early slang was orginating from
Trap star an absolute fortune how are you meant to buy that when you in the trap 🤦♂️
Go back to school
Get a better line
£45 for a tee is not expensive
Who wears trapstar 🤣🤣🤣🤦♂️
Did not know Jay and Rihanna wore trapstar LMAO
I respect what they've done but their clothes feels a little boohooman ish.
don't know how they managed to associate it with high social status.
Jay owns a % of the company
@@Koxocw Yeah i find that really hard to believe.
@@asscheeks just do a google search, it's not hard.
Chris brown and post malone have worn it aswell
Jay-Z/Roc Nation owns at least 10% of the brand since 2012/2013
Paying attention to our culture
Trap is take risks and prosper, didnt really get that video. It annoys me to see that the business isn't ran properly or nowhere near to it's full potential. Like drugs, its doesn't need a USP, it'll sells itself! I know it's a street brand but its underpriced for its market position, especially showing jayz wearing it on insta. The website management, customer service & womens products I'd have a field day with if it was my company, but still, I do like the brand and hope it continues to do well
Business is going down the pan, there shop is more than likely going to get burnt out for not sending customers there orders, scamming bunch of pricks
Even if your a “trapper” this brand seems so embarrassing to me to wear.
@@ryanhilton3599 lol this didn’t age well for you they are a big brand you probably want one right now
@@ryanhilton3599 im sorry what were you saying 🤨
@@benjamin1403 fr “trap star” it’s so cringe
Why are you hiding your faces???
cartoon characters
Why no face?
No case
Dear god, my enemies think so little in life
I thing BIG honey
Even if I might not make it at least I have the dream 💭
And vision of exactly what I want in life……….
Some people laugh at me for going to these designer stores and not buying anything
But what they didn’t know is I was putting my name on the the things I set eyes on
People want me to fail so badly
They want me not to make it in life
God please help me prove them wrong
For my dumb reason feds
Dont want to see me happy
Why is that?
I need feds to go jail them selves for mentally abusing me
In the name of Jesus
Amen
I am not reading all that
London is gonna rinse this brand knt
Already has lol
The mortal snake
i bought the hunter x hunter hoodie
🤣🤣🤣🤣
@Money Man how does that make him a nerd?
Anyone know what trapster means lool
Drug dealer
West London ‘hustle’? They’re a brand not a hustle…..
@1:50 he calls it a hustle himself😂
Kids need these clothes to prove to the adult men that they can sell drugs successfuly for them.
Just looked at you stuff well over priced for the value lol too many mugs wasting p
Lee , mikey will is cult
The brand that people associate with white n brown dealers. .. kids too.
Trapstarfish use fake email and adress
Sponsor Harrison beeker
The young boxer
Batty boy brand
Nah
Great brand awful video
Agressive
Went from street band with great quality to over sold merch and terrible quality.
The rise and fall boy
Brand for drug dealers and hustlers
Trapstar is dead ,for roadmen wannabies not real gangsters
Neither of the two are people you should look up to
Trapstar started on the west side of atlanta
Yung Lino this ain’t no American brand it’s UK. LONDON.
😂😂🤣🤣🤣🤦🏾♂️WHAT ?!?!?? Try again ! But this time Google it and then find out where the company is registered before making BOLD claims like that... Did you not watch the video ? The three guys (founders) were friends
Started selling it to guys in the hood and then the streets etc... Have you been paying any attention at all now that I think 🤔 💭 about it why am I even taking this up with you ?
Never mind have a good day 😎 peace and blessings to you 👍🏾
@@ethanbell5508 read my other comment^
It’s a west London uk ting. 👀. The company was founded in uk.
You got no clothing brand in Atlanta
called Trapstar stop hating you want stop blk ppl progress SMH!!🤦🏽