Why Airline Loyalty Programs Are Valued Higher Than Airlines Themselves | WSJ Case Study

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ความคิดเห็น • 62

  • @wsj
    @wsj  23 ชั่วโมงที่ผ่านมา +11

    Watch exclusive interviews with the creator of the first airline loyalty program and American Airlines VP of Revenue here: on.wsj.com/48Ktx8V

  • @Notimp0rtant523
    @Notimp0rtant523 21 ชั่วโมงที่ผ่านมา +148

    Didn't Wendover Productions do this video like three years ago?

    • @randomamerican8236
      @randomamerican8236 20 ชั่วโมงที่ผ่านมา +18

      The topic has been touched on ad naseum as these are publicly traded companies.

    • @Mehwhatevr
      @Mehwhatevr 15 ชั่วโมงที่ผ่านมา +14

      @@randomamerican8236yeah. It’s the airline industry equivalent of
      “McDonald’s is a real estate company “
      “Starbucks is a bank”
      Etc

    • @31686
      @31686 10 ชั่วโมงที่ผ่านมา

      Eh I bought to upgrade to first before I was exe plat and now that I'm not i pay to upgrade 🤷‍♂️ it is cheaper to buy fyi...

  • @BigBoiiLeem
    @BigBoiiLeem 14 ชั่วโมงที่ผ่านมา +40

    "Enabling customers to pay for what they're going to consume" is a really crafty way of saying "forcing customers to pay for things that were once free".

    • @shobhittodi9540
      @shobhittodi9540 8 ชั่วโมงที่ผ่านมา +1

      Nothing is free. It was included in ticket prices. Airline tickets have became so cheap enabling hundreds of millions to fly which was once a luxury

    • @BigBoiiLeem
      @BigBoiiLeem 7 ชั่วโมงที่ผ่านมา

      @shobhittodi9540 if that was true, then full-service carriers wouldn't charge more than budget carriers for the same flight, but they do. They include ancillaries in the price of the ticket and then charge you for it on top because you'll pay it.
      The US is the only country where deregulation is really applicable at all. Just about every other country on the planet had and still has a national carrier that is expected to charge fair rates, and let's be clear that even without deregulation, the price of flights was coming down as fuel efficiency and the size of aircraft increased.
      You're also not counting all the additional costs. A lot of airlines went bankrupt in the new system, leading to greater market consolidation and higher prices for niche markets. All those stupid miles increased the cost of everything by tacking a 2.5% fee on everything you buy. Airline computer systems haven't been upgraded in decades, leading to countless computer meltdowns, causing delays and cancellations, and additional costs on passengers. That's just three costs off the top of my head.
      Those boots tasting particularly good today, or is it just a reflex at this point?

  • @sillyhead5
    @sillyhead5 7 ชั่วโมงที่ผ่านมา +2

    I love that your team got these older gentlemen who worked at these airlines as young men to sit for interviews. It adds both credibility and dignity to the production.

  • @sasstewart1222
    @sasstewart1222 18 ชั่วโมงที่ผ่านมา +11

    ✈Another great example of why competition benefits consumers and a consolidated market raises prices.

    • @DennistheMenace2011
      @DennistheMenace2011 17 ชั่วโมงที่ผ่านมา

      100% agree. Currently almost all the airlines have pulled planes out of circulation and parked them in the desert. Fewer flights and lousy schedules and much longer transit/layover times. Consolidation defenitely is bad for the consumer.

  • @padhatam
    @padhatam 23 ชั่วโมงที่ผ่านมา +140

    You couldn't afford to fly in the golden age of flight so stop complaining that it's not as good as it was in the past.

    • @David-gj1wv
      @David-gj1wv 23 ชั่วโมงที่ผ่านมา +23

      Exactly. Poor airlines now have to compete and make flying affordable for virtually everyone. The good old monopoly days.

    • @antiquehealbot6543
      @antiquehealbot6543 23 ชั่วโมงที่ผ่านมา +17

      EXACTLY. Back in the day, everybody paid for first class so that's what they got.

    • @johnl.7754
      @johnl.7754 23 ชั่วโมงที่ผ่านมา +1

      And if you could now for the same cost you can fly first class or better.

    • @nickjacobs2846
      @nickjacobs2846 22 ชั่วโมงที่ผ่านมา +2

      The difference was in the quality of service you received. Today, although there is a lot of competition planes are cramped and everything is an added cost. Obviously that links directly to falling profit margins of airlines through deregulation of the flight paths and subsequent competition. Competition, although it leads to a reduction of costs, doesn't translate to an improvement in quality, quite the opposite, cost cutting erodes quality of the product.
      Before you mention improved safety, I would argue that is an external factor with improvement in development of air travel technology as a whole and intense government regulation and scrutiny.

    • @johnl.7754
      @johnl.7754 22 ชั่วโมงที่ผ่านมา +5

      @@nickjacobs2846 Majority of flyers decided that they value lower prices than better service. There were airliners that provided better service for higher prices but most flyers still chose the cheaper option.

  • @itsehsanh
    @itsehsanh 22 ชั่วโมงที่ผ่านมา +35

    As someone who works in the points and miles world as a full-time creator, loyalty programs have changed the game. There is so much competition that forces programs to be better.
    For example, while I prefer flying Delta to American and United, American has a better loyalty program by a mile. A dedicated award chart for award redemptions has allowed me to redeem 800,000 miles for more than $50,000 of long-haul, international business travel over the last 7 years.

    • @TheUnderMasked
      @TheUnderMasked 21 ชั่วโมงที่ผ่านมา +1

      How much was spent to get those 800k points?

    • @shsd4130
      @shsd4130 20 ชั่วโมงที่ผ่านมา +7

      "works in the points and miles world as a full-time creator"
      That's a lot of words to say "I shill banks"

    • @itsehsanh
      @itsehsanh 13 ชั่วโมงที่ผ่านมา

      @@shsd4130 I'm not familiar with the word shill. Had to google it. if you think I am on the bank's side LOL. I take every penny I can get with giving them nothing. I have more than 30 active credit cards, only pay fees on cards that provide me value, and take more have taken more than $100k of free travel from all the major banks

  • @AndreaDoesYoga
    @AndreaDoesYoga 22 ชั่วโมงที่ผ่านมา +1

    Fascinating info, really puts flying 🛫 in a new perspective!

  • @steventravels4035
    @steventravels4035 20 ชั่วโมงที่ผ่านมา +3

    I don’t earn miles with US airlines because it’s primarily based off of how much you spend on your ticket vs how far you fly. I won’t even get the airlines CC because I don’t want another credit card bill. I earn my miles with foreign airlines at this point because I get more value for my money and get better redemptions for award flights
    8:10 ok, then get rid of dynamic award pricing if you want people to use their miles. It’s that simple.

    • @DennistheMenace2011
      @DennistheMenace2011 17 ชั่วโมงที่ผ่านมา

      Yup. Join foreign airlines' loyalty programs and put your domestic flights on them.

    • @steventravels4035
      @steventravels4035 17 ชั่วโมงที่ผ่านมา

      @ exactly. I’m trying to get status on Air Canada because they still have an award chart for mileage bookings and also due to the fact that I’d get 100% of the miles flown if I at least get a flex ticket in economy. Comfort and Latitude tickets are more expensive so Flex tickets are kind of similar to a regular United Economy ticket.
      Plus, once I get Star Alliance Gold status, I’d get United Club access on domestic United flights due to having status with Air Canada

  • @indi8745
    @indi8745 11 ชั่วโมงที่ผ่านมา +3

    Wait, are airline miles basically becoming a cryptocurrency?

  • @2beJT
    @2beJT 23 ชั่วโมงที่ผ่านมา +1

    1:15 - Did she retire several years ago? I feel like she flied us to Maui and announced it was her last flight, she was officially retired. I'd swear that was her, but I doubt it would be.

  • @alext8828
    @alext8828 23 ชั่วโมงที่ผ่านมา +2

    0:15, How old is that picture???

  • @daveb2280
    @daveb2280 23 ชั่วโมงที่ผ่านมา +3

    Airlines have indeed become banks. With status based on what one spends on their flights (using their FF CC) one no longer has to even step foot on a plane to gain elite status. The revenue airlines make from their deals with branded credit cards is in the hundreds of millions of dollars each year.

  • @abudardahasib
    @abudardahasib 8 ชั่วโมงที่ผ่านมา

    Even I never traveled by airline 😢

  • @SweetToastSugar
    @SweetToastSugar 11 ชั่วโมงที่ผ่านมา

    Didn't CNBC do this already?

  • @damsonahoe2437
    @damsonahoe2437 15 ชั่วโมงที่ผ่านมา +1

    I use AMEX 🤷‍♂️

  • @sillyhead5
    @sillyhead5 7 ชั่วโมงที่ผ่านมา

    What's the name of the baddie at the end?

  • @ArtEmis55K
    @ArtEmis55K 6 ชั่วโมงที่ผ่านมา

    But you didn't exactly explain why 'Why Airline Loyalty Programs Are Valued Higher Than Airlines Themselves'

  • @jeffbergstrom
    @jeffbergstrom 10 ชั่วโมงที่ผ่านมา

    It sure seems to me that miles on an airline are nowhere near as valuable as they once were. Even status on an airline has been severely degraded. Too many people chasing too few premium seats so the bar keeps moving.

  • @אסףבר-ל7ר
    @אסףבר-ל7ר 45 นาทีที่ผ่านมา

    Metallica:Nothing Else Matters (Piano cover).Gamazda

  • @schnitzelsemmel
    @schnitzelsemmel 3 ชั่วโมงที่ผ่านมา

    Right off the bat, in the first minute, there's just egregiously wrong statements. Yes, coach is not as nice as 60ies airtravel. It's also much cheaper. Also, literally every budget airline on earth thrives without a loyalty program.

  • @louisazraels7072
    @louisazraels7072 13 ชั่วโมงที่ผ่านมา

    tired of the whole "flying was better back then", you can have the same experience nowadays by buying a first class ticket, its the same price as back then adjusted for inflation

  • @shoka_01
    @shoka_01 10 ชั่วโมงที่ผ่านมา

    Wendover Productions made this exact video 2 years ago, titled “How Airlines Quietly Became Banks” it has over 6 million views. Just saying lol

  • @piumiu3587
    @piumiu3587 15 ชั่วโมงที่ผ่านมา

    7:21in other words, we charge you for things that should have been free

    • @lam-mr8pb
      @lam-mr8pb 39 นาทีที่ผ่านมา

      A plane ticket with ‘free baggage’ was 300$ back then. Now it’s 100$ ticket + 200$ paid luggage

  • @vsznry
    @vsznry 22 ชั่วโมงที่ผ่านมา +4

    Lol miles tickets have you bouncing around the country for 8 hrs just to go from SNA - LAS.

    • @kenyattaclay7666
      @kenyattaclay7666 16 ชั่วโมงที่ผ่านมา

      No they don’t, that’s not how it works. The rout you take depending on the available routes & slots that an airline has and whether you use your miles or not doesn’t matter. For example I can easily get a flight using my United miles from DC to Chicago nonstop because United has hubs in both cities. However if I’m trying to fly to Phoenix I can guarantee you that I will have a layover in either Chicago or Denver because United doesn’t have a rout for that city pair.

  • @jasons5915
    @jasons5915 19 ชั่วโมงที่ผ่านมา +2

    Yeah but the loyalty program is worth 0 if the airline didn’t exist. People want miles. So in essence, this is fake news.

  • @AustinIsTheGreatest
    @AustinIsTheGreatest 22 ชั่วโมงที่ผ่านมา +2

    They should just require flights to actually cost the exact amount of fuel you're spending per weight. Everyone weights themselves before the flight and that's your ticket price. Maybe some of the American's will start to lose weight or we can get some trains in this country.

    • @Acteaon
      @Acteaon 9 ชั่วโมงที่ผ่านมา

      What an interestingly fascinating idea.

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    @IbrahimKone-ix4qi 22 ชั่วโมงที่ผ่านมา +1

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      @ElizabethHansick 22 ชั่วโมงที่ผ่านมา

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      @IbrahimKone-ix4qi 22 ชั่วโมงที่ผ่านมา

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  • @kasim7929
    @kasim7929 23 ชั่วโมงที่ผ่านมา

    Summary pls

    • @neoplantian
      @neoplantian 22 ชั่วโมงที่ผ่านมา +7

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  • @RudieObias
    @RudieObias 17 ชั่วโมงที่ผ่านมา

    This past October, I paid for a trip for two to go from NYC to London for 10 days with just points. The flights (Virgin Atlantic/Delta) and hotel rooms - all paid for with points