How She Sells Sheds and Makes $45K/Month
ฝัง
- เผยแพร่เมื่อ 11 ก.ค. 2024
- Knowing how to sell is a crucial skill for any business leader. Shed Gal owner Susan Frair used her sales expertise to build a $45K/month shed business, and she’s sharing her sales techniques with our viewers in this interview.
This video is sponsored by Fiverr.
Fiverr is offering a 10% discount to our viewers, use coupon code “UPFLIP10” to get 10% OFF your first purchase: bit.ly/35WiRYq.
In 2017, Susan Frair and her husband wanted to build a shed, and was floored by the terrible service she received from every shed company they reached out to. She knew she could do it better-and so she started Shed Gal and became a dealer for a local company. Their first year in business, Shed Gal sold more sheds than all the other dealers combined. Today, they’re one of the nation’s top dealers for Graceland Portable Buildings, and the number one shed dealer in the state of Washington.
One key to that success is Shed Gal’s effective sales training program. In this video, we’ll take a behind the scenes look at the company’s training manual and CIS to see how she trains her crew. She’ll also share her sales tips for business leaders, and what she does differently from other shed companies to give customers an exceptional experience.
It may shock viewers to know Shed Gal has a very low monthly advertising budget, devoted entirely to giveaways, their main form of marketing. We’ll find out how these giveaways translate to sales, and how businesses can maximize their marketing budget to increase sales without spending a ton of money.
Speaking of giveaways, Shed Gal is giving UpFlip viewers a 5% discount. Just enter the promo code “upflipshedgal” on their website: shedgal.com/.
Here's the CIS form that Susan mentioned and uses: bit.ly/34v42fe
And for more tips on how to sell, and other advice on starting or running a small business, check out the UpFlip blog: www.upflip.com/blog.
Looking for more actionable tips from real-world business owners? Here are some more videos to watch:
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Resource:
www.upflip.com/academy - Start, Build, or Grow Your Business
Timestamps:
0:00 Intro
0:42 Why Susan Started Shed Gal
1:25 The Key To Driving Growth
2:03 Systems and Processes
3:09 Let’s Talk Numbers
3:37 Unique Approaches To Generate Customers
4:43 The Importance of Branding
6:01 Avoid These Business Mistakes
6:52 How To Manage Your Budget
7:59 What Sets Apart Susan’s Sheds
8:59 Susan’s Important Decision
10:07 A-Z Sales Process
11:21 Watch This If You’re New To Sales
12:35 Key Ingredients for Perfect Customer Service
13:14 How To Train Your Team
14:14 Blitz Time With Susan!
14:56 Are Reviews Important?
16:02 Sell Me This Pen
17:44 Finding Your Target Audience
18:38 The One Trait a Salesperson Must Have
19:30 The Biggest Thing with Social Media
20:38 How To Convert Leads
21:43 How To NOT Make Your Customers Feel
22:39 The Perfect Time To Follow-Up With Customers
23:26 Why Emotional Intelligence is Important
24:17 The Trick To Customer Loyalty
25:15 Why Susan Doesn’t Use an Email List
26:08 Advice for Fellow Dealers
26:46 How To Take Care of Customers
27:24 How To Become a Master Salesperson
#sales #salestechniques #howtosell
UpFlip Academy helps fast-track your journey from startup to success story, join us at: www.upflip.com/academy
The best thing she said was we don’t need those other platforms. Find the right direction for your business and dive in deeper.
I completely agree!
Absolutely love this lady -she's awesome! I've learned such great sales skills just in this half hour than I have with many hours of sales courses. Please make more videos on sales skills.
This is great feedback and it's noted AI. Thank you. 😀Are you in the same type of industry?
Thank you for the wonderful compliment!
@@UpFlip I am not in the same industry, but run an online coffee sales business. I nonetheless found that the same principles apply, though. Thanks!
@@susanjohnson3338 sure, absolutely!
@@Al-rn5qy Hi can you link your business ? Just curious! Thanks!
Susan has built and branded an incredible business. Her team is proof, the numbers are real, and I couldn't be any more proud!
Go team Shedgal!!
She has definitely put in the work Michael.😀Thanks for your kind works. Would you use some of her sales techniques in your own business?
Facebook , come on now. I haven't been on facebook in 6 yrs. From what I heard, not even worth it.
@@GooglyMcDoubleface most of the craigslist sellers have moved to the facebook marketplace app because they can stalk your profile before you come to their house.
Hey everyone. This is Susan the Shed Gal. UpFlip will be loading the customer information sheet in the next couple of days!
Thank you for the amazing feedback!
Hi Susan, I'm going to head over to FB and TT, to watch some of your videos and content there. I'm a 20 yr business owner, selling attic insulation upgrades to homeowners. I'm learning to do more content on SM, and you've inspired me! Loved your interview! Thanks so much --
Thank you so much for the wonderful compliment.
Hey Susan, I was curious on what your initial startup cost was or how much you estimate what it could be today. I'm in between ca riverside and san Diego county and see a big potential market here as well as ways to grow the business.
Hi Susan, great video and business. Have I got this calculation right - $2,500 per month on give-aways leads to $45,000 in revenue. 90% of that goes to the supplier so $4,500 in bottom line revs?
Susan, you did an amazing job representing your brand. You also did an incredible job selling the pen. I've been doing "the sell the pen" thing for years, you proved that you are a true sales woman. I have never seen it done better.
I don't even know her, but I'm proud of her and her success. Way to go ShedGal! Love these videos, too!
Thank you. Much appreciated!
This lady is amazing!!....I learnt a lot from her on the pen selling challenge that you put her on spot but she came out like a champ
Not only do I appreciate this business, I'm overwhelmed by the information that the owner is sharing. She is a rare great person. Great article!!
Thank you!
AMAZING Lady to work for! Without a doubt I've learned so much about sales but mostly about customer care and a wonderful product! 💗💗💗
Outstanding interview. Great information
Loved, loved the interview.🥰
@uplift I just discovered your channel this morning and already watched 4 episodes.
@susan You are an inspiring human, generous and so interesting. Thank you for sharing your knowledge and inviting others to join the industry.
I’m actually going to look into it.
Hope to meet some day, I’ll certainly stop by if I come to your area.
Kudos to both your teams! 💡
LOVE your selling techniques
I will buy a sheds even if I don’t need one. From this lady, She understands how hard each customer works to be able to buy something.
I will be watching more videos and taking notes from now on!
I need 100 of her selling my products. She’s awesome. God blessed her and I’m glad she’s doing well. What a kind person to be willing to help other businesses in her field to serve any and every customer. This is excellence in its entirety.
Great interview. Thanks for sharing your expertise. Mucho Gracias
We're so glad you enjoyed Warriors. Thanks for watching. What other business types would you like to see on the channel?
Bravo! 👏👏👏 Great video! She's super amazing and what an entrepreneur. If I had a property would certainly order a shed! Thanks for posting.
She's awesome. Warm and caring. ❤
Susan is down to earth, honest, and business saavy. She deserves her many successes. Love the name "Shed Gal."
Honestly one of the best business owners out there. Really puts hard work, top notch personality, friendly and willing to uplift others
This is so nice of you Brenda. We really love and appreciate that kind comment. 😀Do you have personal experience with this business?
So much wisdom here. Not slagging off the competition just because they are the competition and helping a customer as much as you can whether they will make a purchase or not.
These are some great points Evan. Thanks so much for engaging. 😀Would you start a business like this one?
@@UpFlip When I finish school I want to start an engineering company doing general fabrication work maybe more. Can't wait.
I love her spirit and energy!
She’s spot on with the way she sells. I had a cabinet shop and I hardly ever advertised. I treated my customers with respect whether they were ready to go a week ago, or they’re just freely out the market. I got calls from people who I’d talked to anywhere from 1-3 years. Almost all my business was word of mouth, and I had an almost 98% close rate.
This is amazing Visamedic. It really shows how if you put in the work people with notice. Congrats on the success of your shop. 😀Are you still in the same type of industry?
She is one sharp lady. Well done!
Susan, the Friendly Executive, like the plywood instead of OSB side walls and the Soffit and Roof Vents and Metal Roofs and extra support in the added wood in the side walls and the 4" x 6" instead of the 4" x 4" in roofing
Awesome, just subscribed. Go She Gal!
Thank you Dewey and welcome to the family. 😀What type of other business content would you like to see on the channel?
Very proud of her success.! I love seeing people succeed in life.
This is nice of you Janko. We really appreciate the positive feedback. 😀 It's great when we can all support one another. What type of industry would you like to see featured on the channel next?
Her qualifying questions are really good. It's obvious that she's just trying to figure out what you need so she can find a good solution for you. Doesn't feel pushy at all.
she has a heart of gold! much love keep up the good work..
That's nice of you Dabino. 😀Thanks for watching. Is this your first time to the channel?
Thank you!
Great Content 👍
Great spokesperson!!
she did great selling the pen...Sales is the ability to ask a series of QUESTIONS that naturally and automatically lead both you and the prospect to the mutually desired end result.
Very true Hughes. Thanks so much for the feedback. 😀Should we do more how to videos on the channel?
I just discovered your channel a few weeks ago and watched a few videos that I thought were pretty cool.i run my own trucking business so I’m business minded and I actually haul storage buildings. Surprised to see this episode that’s related to what I do haha rock on
Who do you haul for?
So glad you found the video relatable David. Thanks for supporting the channel. 😀How long have you been in the industry?
@@susanjohnson3338 millers storage barns, sheds direct/affordable barn company, kt custom barns, quality sips. Several shops in Holmes county Ohio
@@UpFlip I’ve been trucking 4 years hauling barns full time almost 1 year. I’ve gone along with my dad delivering barns ever since I was a kid. He’s been doing it 30 plus years so I was taught well lol
I love the unique businesses you guys do
Thank you Clean Green. We try to think outside the box and of course get our viewers feedback on what they'd like to see. Should we do more videos on businesses like this one?
This lady is so on top of her business. Respect!
Yes she is Miguel. Thanks for watching. 😀👍Would you ever consider getting into this industry?
Thank you!
Great video, lots of good info - thanks!! Only other thing I'd bve interested in seeing, what the start up costs for this type of business look like.
Hey there. Susan the Shed Gal here. I started my business with $44 in my account.
Susan is fantastic!
thank you for inspiring people to make the good business
Thank you for watching and supporting the channel Achraf. What would be a business type you'd like to start?
Excellent.
shes a natural! i thought she sold pens for real for a sec there. love her
Thanks for tuning in Felicia J. Glad you enjoyed. Are you new to the channel?
You made a very helpful video
Thank you! Did his story inspire you to venture into this business?
Loved how she sold the pen!
Great video and she is awesome I love her attitude you can tell she is great at sales.
Thanks for watching Frederick. She is great and you are as well. 😀Should we do more videos on this industry?
Thank you. Much appreciated!
Love this video 3 am in New York ❤
All your questions to Susan were well thought out and covered the entire range of selling! Brilliant! Really enjoyed listening to this and I'm a graphic designer, LOL!
Missed a golden opportunity to title the vid:
"How Susan Secures Salary Selling Sheds and Successfully Surpasses $7,000 in Seven Days"
Great video, sounds like she’s got it right!
You're right! She definitely knows what she's doing! 💪
You go girl i'm in construction you didn't know but did your homework and found out have to respect that.
Thank you!
It’s so cool seeing this!! I’m a Graceland delivery driver! Super awesome!!
Awesome. Where are you out of?
@@susanjohnson3338 Out of southern Mississippi
She's amazing. I dont need a shed, but I would buy one from her.
Susan, you are a VERY SMART lady! Wishing you continued success!!!
That's nice SS. Thanks for watching. Would you ever get into this type of industry?
@@UpFlip Probably not shed sales. What I appreciate about your videos is they are so relatable and what Susan is doing with sheds, I can do with another business. Love your vids! Always excellent interviews!
Thank you for the very kind compliment!!
Thank you Sally!
The selling of the pen portion sold me on a thumbs up!
Ikr?
I have this strange urge to purchase an ink pen?
She nailed it selling that pen!✍🏼✍🏼
I like her, she’s got a swag to her! I would definitely buy one from her if I chose to get one. 👏🏽
Thank you Shed Gal! I went into a gym once to purchase a membership (was already a buyer), they were too busy trying to sell with their tacky sales pitch that they didn't answer the questions I needed to hand them my money. I left without buying.
I would have done the same 😉
Found this gem a few minutes ago and I just want to buy 3 or more sheds even if I don't have a place to put them!😂 I tried downloading the CIS but all I got was a blank page....any info or help on this matter? Thanks in advance. Greetings from Costa Rica.
subscribed!!! Im building one and selling it next month. Wish me luck!!!!
No better way to get started than to get started. You'll figure it out as you go! Good luck and don't give up.
Impressive smart Lady! Great attitude and seemed transparent! I wish you had asked about her overhead expenses? Percentage? From her operating expenses and more about her land lease to run her business. Overall, I thought it was a very informative interview!
Thank you! We do appreciate your feedback. Hope you check our other episodes for more inspiration. 🙌
Definitely gotta qualify, but I found that asking open ended questions help a lot! Instead of their answer being a one or two word answer, aim for the question to compell a conversation
This is so true Jonathan. Open ended questions are a great way to get to know the customer. What type of business are you in?
@@UpFlip I've sold mattresses for almost 4 years, but im about to get into the transportation industry making sales
True… advertising on radio is costly. Great idea of give-a-way with the same $$$.
So smart.
Thanks for watching Family DIY's. That was a good idea. 😀Are you in an industry similar to this one?
@@UpFlip Not now… but I use to help a business before and radio and advertising was crazy expensive. I would of suggested to do what you are doing to track in more business. (Give-a-way on Facebook).
And in the future…. If I wanted to start my own business, I will use this idea. Thank you for sharing this video.
I’m from New Brunswick, Canada.
When you call about something you know your products. "You may know something that the customer does not so inform them." Getting what you ordered great customer service and calling people back shows' you want their hard earned money. If their calling about a shed probably means they want to buy one or check prices that should be ok. Also they like the bottom line with no surprises. delivers on time when you want it people are as busy as you. May have a fine time line to get it built. "If you don't turn people off you will sell yourself through word of mouth". I Can hear the neighbor or friends or family say what a great company and the experience was awesome. Have a contest nicest and most beautiful shed one a year they must send photos.
Great episode! Another industry I had never thought of. I used fiver to help touch up my logo early last year.
Thank you Mountain. There's are so may different type of businesses and ways to make money that a lot of people aren't aware of. Fiverr is a good freelance site. What type of business are you in?
@@UpFlip X-RAY tech by day, custom woodworker/ hobbiest by night and some weekends. It's great to see the focus on the Pac NW!
Susan is one of the most genuine people I have ever met! She is a very honest business woman and has taken the shed game way beyond any shed company out there! If you're in the market for a shed look no further Shed Gal will take care of you!
Thank you. I appreciate you!
That's nice of you Cori. 😀Susan is a great person.👍💯⭐
She sells she sheds by the she shore. Oh geez, that one always gets me
I like how you keep finding these Washington businesses ;)
We're based out of WA as well Very Great Software. Is this where your from?
@@UpFlip Yes! Maybe one day when my apps take off I'll be featured on your channel :D only doing like $2k/month atm.
By the way, Susan, as you scale up, you will need a CMS, that's a Content Management System where you will track all your customers, transactions, and follow-ups. Right now you are fine with having the google spreadsheet, but over time, you will want to maintain a more professional system to securely track all your customers.
We have a very effective way of tracking our customers, but thank you.
I wish Susan could mentor me in self-confidence. She seems like she has the personality I wish I had around other people.
I am putting together a program for all.
I do marketing for a shed company in Georgia. Thanks for the tips.
Aloha
Awesome!!
Is she still offering her sales training? I tried calling them a few times but never got through and would love to have some help with my sales skills
Great business owner!
Great personality, I can see why she's successful!
She's amazing Gladys and you are too. 😀Thanks for supporting the channel. Should we do more videos on this industry?
Thank you!
Yes. And do one on the pet industry.
Thak you so much, this is beatutiful
We're so happy you enjoyed Alberto. Thank you so much for watching. 😀What did you enjoy most about the video?
12 minutes in was where I really perked up and said that’s what is the most important thing
Thank you for watching Eddy. 😀What are some of the most important take aways you got from the video?
@@UpFlip wow! What an awesome reply, I think your the first TH-camr to ever ask my opinion, Thank you. I think what stood out to me is how you treat people is key. Sounds like you understand the power of a smile. Thanks for your example
Thank you
Thank you for watching The Doge Meme. What type of business would you like to see on the channel next?
As a marketing person, I was salivating throughout this video, that's how good Susan's tips were. She's solid marketer. No wonder her business is going from strength to strength.
I appreciate your feedback and am glad you enjoyed it!
When he asks about her “revenue”, many missed him adding “in commissions” (myself included). The ~$600K figure is her *commission*, which is 10% of total sales. None of that commission is used to buy shed materials, build, or deliver sheds - those costs are covered by the 90% the shed manufacturer (Graceland) keeps.
She would likely use her ~$600K/yr to hire additional sales people, market, lease the lot, and cover other basic business expenses.The title isn’t misleading.
btw...This is confirmed by Susan Johnson herself deep in the early comments.
Best channel
We appreciate that Sam.😀👍Are you new to the channel?
She’s a gem.
Thank you for watching Matt. She truly is. 😀Would you ever start a business in this industry?
Upflip is the best channel for people looking to make money
We appreciate that Mehdi. 😀What video have you found most relatable on the channel?
Is it possible to get the training manual she mentioned????
I love her.
At 9:41, just when she's talking about how high the quality is, they show a lock installed upside-down. Nice.
The lock is not upside down. You are mistaken, but your comment did make me look. LOL
@@susanjohnson3338 it is
Congrats to Susan on her success! I thought the "sell me this pen" portion was really just taking an order from a customer. Do you want black or blue? How many do you want? When do you need this? Maybe if she pointed out the benefits of her pen over the competition's pen that would have been interesting or if she was presented with objections to overcome that's where the challenge is. Now, Susan isn't selling pens and was kinda put on the spot, but if she highlighted the benefits of that particular pen much like she did when pointing out the benefits of a ridge vent etc that would have been cool. When I was in sales, learned a nice way to mention features & benefits. Went something like, this car has antilock brakes, what this means to you is that you'll be able to steer the car safely when stopping on ice. Also, what about a product the consumer can buy from 10 different stores? Maybe that's when you say, look, you can buy this pen anywhere, but the difference is you'll be buying this from me. What this means to you is that, if this pen breaks you can call me and I'll send you another one, if it doesn't write, I'll help you troubleshoot it (lol troubleshooting a pen but go with it), you can call me directly any time of the day any day of the week, I always answer my phone. You're really just selling yourself at that point. Anyway, just my 2 cents. Love the shows UpFlip!
Maybe the trick is in engaging a conversation with the customer by asking him for the colour he has to think and answer and this is leading to the next point and its a sale. No information overflow, just testing the cu if he wants to buy. If u ask me blue or black I would maybe say, no thank u, I am not going to buy anyway. both of u r right, just different approaches. In the end, whats important is the sale.
as for the pen, good technique to keep engaged with the prospect by asking questions
I think this goes to show that if your marketing is bringing you clients that are ready to buy you don’t have to “sell” to them. The marketing did that already. All you have to do at that point is serve them and help them find which product they’d want from you.
My wife and I just bought a shed to build a house thanks for sharing cool video subscribed
This lady is a absolute boss
And I have a shirt that says Boss Lady 🙂
@@susanjohnson3338 not to many people are passionate for what they do and take as much pride in there job as you great video 😎
Here’s a fun game every time she says “yeah” tahr a drink 😂 just kidding I love this episode she seems great
Yeah, I noticed that too. See what I did there?
Stay tuned. I will be on an upcoming season of the Blox.
I am really going to try to not say " Yeah" so much. LOL
Get a good database going with the customer info and automate some of that spreadsheet work.
Can you share how that would be beneficial?
She’s amazing !
Thank you Jeffrey. She really is and you are too. 😀What type of business should we feature next?
Thank you!
This video was amazing!! Thank you Susan and thank you UpFlip. Quick question: What is the first step to take? Do I call up Graceland and tell them I want to sell their products and they'll say no problem, here are leads and go follow up on them, or do I need to get a referral in order to become a seller? Can you talk about this a little more? As someone who is very interested in starting this business but has zero connections or experience (but is willing to learn!), what is the very first step I need to take to begin the process of being a seller/agent? Thank you
suggest to contact Susan
Please remember to link the CIS form and training manual.
Thank you Ava. Just added. Please check the comments. 😀
Love sheds 👍
SHE'S AMAZING!!!
That's nice of you Kamala.😀 Thanks for watching the video. Is this one of the first videos you've seen on the channel?
Thank you. Much appreciated!
Yes, this is my first time viewing. And I resonate with you as an amazing person who has no FEAR of sharing & caring... Which is the reason I find you AMAZING!!!
Hello Shed Gal,
I need your help! I need to sell my shed because the place I'm moving to does not have space for my beige with burgundy trimming, 10X14 Presidential Series with a loft inside and one window in the back, shed. I only have a week to complete this task. Please help!
Finally someone real and not some kid saying they make 200k a year and they been in business 6 months
Everyone's story is different Chu Papi. 😀We're glad you enjoyed the video. What type of business would you like to see on the channel next?
Well what’s the point of knowing about someone making 4500k a month?
I loved this episode. I wish she was close by cause I would really like to buy a shed from her. I need storage.
Thank you Tinker. Maybe one day she will be. 😀 Is this the first video you've seen on the channel?
@@UpFlip yes this is the first video I watched. I really enjoyed it. I found it by accident. I was having a night with no sleep.
She is azimg. I almost bought the pens before i remembered im watching this to learn 😂😂😂
God is good, I was scrolling to find a interesting video and BAM I ran into this video. I've been thinking about starting a shed business and here I am about to dive into this video 😁. Stay blessed everybody 😇
You too Jon. We're so glad our video was the one you came across to help guide your decision. The shed industry is really thriving. Is this the first video you've seen on the channel?
Do it! This industry is AMAZING!
@@UpFlip I've seen a couple of videos on Upflip but this is definitely one that has made me start doing my homework. I'm out in Rosarito, Mexico (not by choice) and I currently have a small electrical business and things are slow, so I'm trying to get add a new type business and this might be it.
She mentions something at the very beginning of this video that has made a huge difference i selling but I couldn’t make out what she mentioned. It sounded like Gotta Hope….Can anyone tell me what she was saying? Thanks.
Where can I get the CIS?