kata kara (buying and selling)

Not all #customers are created equal, if our goal is to establish a psychological contract with customers then almost by definition we wont appeal to all #customers. There are #different reasons people build brands
1) #Lifestyle
2) #Legacy
3) #Tosell
4) #Philosophy
Here we practice Lifestyle, we hardly create business for philosophy or legacy, that’s why venture #capitalists or investors In this part of the world are concern about short wins in #sales than they are concern about brand #relevance in the next 5 years.
why do you do business?