How To Engage and Retain Your Top Creators with LVMH and Christie Xie

Finding new creators might be the most resource-intensive process of building a creator community, but 65% of creators stop mentioning a brand after one quarter.
If you’re putting in all the work to connect with new creators, ensuring they stay engaged with your brand is critical.
Haley Schluter, Head of Consumer Engagement at LVMH Perfume & Cosmetics, and mega creator, Christie Xie (‪@christxiee‬ ) discuss effective ways to build deep creator relationships to promote an engaged and loyal creator community.