Consider these actionable insights from the video: 1. Identify key events or characteristics that make a prospect more likely to convert (e.g., new decision-makers, company growth, industry events). 2. Rank these "triggers" from highest to lowest impact based on your experience and data. 3. Build an automated outreach workflow using tools like Clay, utilizing conditional logic based on your trigger hierarchy. 4. Utilize enrichment integrations to pull in data from sources like LinkedIn to identify triggers. 5. Route leads to appropriate outreach campaigns based on their trigger level. 6. Consider using AI to personalize messaging, generate content ideas, and analyze results for optimization. 7. Continuously test, analyze, and refine your trigger waterfall to maximize its impact.
Consider these actionable insights from the video:
1. Identify key events or characteristics that make a prospect more likely to convert (e.g., new decision-makers, company growth, industry events).
2. Rank these "triggers" from highest to lowest impact based on your experience and data.
3. Build an automated outreach workflow using tools like Clay, utilizing conditional logic based on your trigger hierarchy.
4. Utilize enrichment integrations to pull in data from sources like LinkedIn to identify triggers.
5. Route leads to appropriate outreach campaigns based on their trigger level.
6. Consider using AI to personalize messaging, generate content ideas, and analyze results for optimization.
7. Continuously test, analyze, and refine your trigger waterfall to maximize its impact.
Eric , do you use these triggers in general for whatever campaign you feel like or are these triggers only applicable for specific company types ???
I just want to kiss you…
And join your team
steady...