How to Segment Your Products in Google Ads

One the best ways to scale your ecommerce brand with Google Ads is to use proper segmentation of your product categories.
This tested strategy works because it allows you to:
📈 Spend more budget on your best performing product categories
🛑 Allows you to limit spending on under performing products while you continue to optimise their performance
🎯 Allows you to use different target ROAS or CPA goals dependant on your products profit margins
So in this video I am going to show you the easy step by step process to segment your products for your Google Shopping & Performance Max campaigns.
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[@EddyGonzalez1509]

Personally I would only segment my products based on shopping ad groups or asset groups. In other words it's the top level hierarchy that defines what segments my products are in. For example for Pmax I like to have my campaigns structured by performance and then by product category the segmentation then happens based on this hierarchy.
Also something that wasn't mentioned in the video is that in order to segment your products effectively (especially with custom labels) your Merchant Center feed needs to be spot on with all the relevant segmenting attributes.

[@ianrecio]

How do you segment them if they are the same products? Wouldn’t PMAX dominate against the shopping campaign?

[@aalokmallik7995]

How would you segment products if I have a budget of 1500$per mo