The Kulture Study: ITZY 'Mafia In The Morning' MV REACTION & REVIEW
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- เผยแพร่เมื่อ 6 พ.ค. 2021
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Watch the original video here: • ITZY "마.피.아. In the mo...
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#ITZY #있지 #MAFIA_IN_THE_MORNING
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Comment.
it’s true.
I agree with you the mv is on its own level!
Love this comeback! The 30 min review felt like 5 min
Comment on the comment.
ur thumbnail is fire
Yuna... not even 18 years old and already so confident. She killed this
This is her era😍
@@ouju it really is! she ate 3 era's in a row her,impact😍💅🏽
She's that young!!!! How old are they?? They definitely look so young but i didn't expect them to be that young
@@confused7970 lia is oldest and she is 20 [ turning 21] in this year. all the members are btw 17-20 . the youngest member
yuna is 17 , ryujin is 20 but younger than lia , chaeryeong is 19.
shes not...18??...I wow.... i ... need to get my life together
*The way the mv was edited reminded me so much of God's menu and back door(the transitions, lighting and everything).Then I found out it was the same person who directed this.*
Yeah, same editor as gods menu and all in. He also edited an nct song and others
Literally the director is a freakin legend
@@HellFuryHLW Gimme Gimme was the nct mv he directed right? I could tell right away that it was the same director.
His name is Bang Jaeyeob btw
@@aneetababy1559 yess thats the one
That fire scene was so badass
My favorite OMG
Yes, it gave me goosebumps for how good was it
There's almost nobody talking about this scene. It's powerful, it's badass, it has contrast, the framing is on point, the choreo is insane. It's imo the most powerful scene that I saw in k-pop!
Sad we didnt get much of it even in the performance version ugh
I hope we see them in fire stages during MAMA
Stages don't emphasize this part enough. A lot of them zoom in on a member. Wasted move.
Lmao "Think about a drinking game without the drinking" you mean a GAME(? 😂😂✋💀
Shoot you got me
@@formoftherapy we stan 😌✨
😂😂😂
FINALLY SOMEONE WHO UNDERSTANDS THE CONCEPT OF THE SONG!
Why has no one understood this? I have been very baffled. Especially people saying that ITZY is promoting criminality. Like, come on guys. lol
But is there actually anyone who doesn't understand concept? Esp if they follow any kpop group, they had to come across the Mafia game.. the reference is quite obvious...
Yes i was so sick of people not understanding
@@shreksmeatballs9435 hahaha naurrr 😂 I love Kick It😘👌
@@shreksmeatballs9435 we will all happily get kicked I am pretty sure ahahag
I'm not an avid fan of ITZY, but this era made me appreciate Chaeryeong more.
There's a probably 5 seconds of Chae in the live, between yunas second rap and reji 2rap SHE'S GOLDEN and her hair is perf chech out her fancam with her hair down
@@darkstorm08 I could listen to that pre-chorus with Lia all damn day.
I’m not a stan but the song made look into them, I’m a stan now lol
I'm happy to hear that, Chaeryeong is such a gem both as a performer and entertainer. She is extremely talented and naturally funny and has an enjoyable personality, she deserves much more love and credit
@@ivynajito27 ikrrr it's so addictive lol she sounds great
Yuna really woke up and chose violence. (Pun 100% intended)
did she wake up.....in the morning?😶
@@nattt3842 who knows? 😳
@@luciamarianisantucci7512 Guess Who?
@@SakaiSteven will she show you? NO
this comment is just 😂
There's people actually criticizing the lyrics, those people probably don't know anything about the Mafia game lol. If you know the Mafia game and you read the lyrics, man, it's genius, they interpret the game perfectly
EXACTLYY, there was an acrostic poem line, mafia game terms, and even relating it to a love story, its just so clever for me
yesss 👏🏽👏🏽
I don't like they lyrics because they weird regarding the English + the random laughing.That what most people who don't like the lyrics are talking about from what I've read. The lyrics can make sense and sound weird.
@@yesno8785 theres like 2 parts that had random laughing, and the english is not that bad???, theres even barely any english except for the chorus which is fine since thats not the WHOLE song?, if you actually would look into the other lyrics, like at the bridge where theres an acrostic poem with MAFIA (which is genius), references with the mafia game (Night time, day time, time to vote, yesterday night) those are mafia game terms, if youre a fan of the mafia game, you would love this song since they reference it a LOT and they even relate it to a love story
@@baxstar1699 Like I said, the lyrics can make sense but still sound funny. I understand the lyrics, but that doesn't really make the song better to me. I like the boy group inspired concept a lot, and that's the one thing I liked about this comeback. They were experimental and the b-sides are nice too.
I found the English parts thrown in to just sound awkward + the ring-ding-ding and the laughing at random times doesn't really help the song in my opinion. Plenty of the song has English in it. It's not a rare occurrence.
People need to keep in mind that most of International fans of course do not speak Korean, and companies know this when creating song lyrics. Those are going to be the parts that stand out to I-Fans the most. To me and many others, the lyrics are pretty bad in regards to the English. When I first listened to the song, it just didn't sound right. Especially compared with the "talk rapping" which prolonged the amount of time I had to listen to it.
I think JYP should have done better with the lyrics and had the song build up to something because the song was flat. They should have had Lia hit a high note at the end instead of Laughing which would have been great! In fact, the pre-chorus was my favorite part because it was a change of pace.
Can we talk about PD-nim’s setup? The ambiance???? The aesthetic??
It’s ass because I’m getting ready to move but thank you for saying that!!
@@formoftherapy HOW MANY TIMES DO YOU MOVE
@@brocchan6081 💀💀
the setup looks _crispy_
@@brocchan6081 LMAO
Lia really shines this era, that bridge, she ate that!
Lia Wreck me this comeback and Yuna too (btw I'm Yeji biased)
Periodt
Her vocal was so crisp. It cuts through the beat when she sings. Really awesome.
@@christianravana3008 Literally same! I’m Yeji biased but it’s definitely Yuna and Lia’s time to shine.
The glow just ✨🥰
Can't get over how good Lia's vocal tone sounds on this. And the way this choreo spotlights each member is amazing too - the Yeji "yeah yeah!" head shake, the Chaeryoung fire scene, practically every bit of Yuna sass, and then there's the "haha!" from Ryujin on the end of the second verse. Great video, so much personality.
I love Yeji's rapping tone. She has a great voice.
yeji is the industry‘s all-rounder. main rapper, main vocalist, main dancer
Visual
so true, she's so talented
Main vocalist?
And she’s the leader lol what a queen
Main rapper? Main vocalist? Whaaaat?
Netizens "you won't like it PD"
PD " omg...this is one of my faves"
Lololol
the haters just lack taste
They must feel sad cuz pd didnt think they same way as them🥴
You killed the thumbnail like a mafia
Hey PD! Not sure if you noticed but they have an acrostic poem lyric section on the bridge with Ryujin saying the "Mafia" syllables behind Lia's singing.
Ryujin: "Ma"
Lia: "machimnae"
Ryujin: "Pi"
Lia: "pihal su eomneun"
Ryujin: "A"
Lia: "achimi wa"
Edit: I just thought of pointing this out since its a nice little detail
Even I noticed it. I didn't notice it first . But as I kept listening to the song I realised it
That’s what Ryujin meant when she said “Mafia” is like an acrostic poem
I would have NEVA noticed
I didn’t notice this! Omg, thank you for pointing this out. Very nice, indeed. 👌🏽
Wow thanks I really didn't noticed it
Ryujin’s facial expression are GOLD! She’s such a queen.
I've never seem editting this crispy since God's menu
Its made by the same director and production company 🔥 jype better keep them around and gibe them big bicka for their amazing work
Back door and gimme gimme say hi
I really love how Ryujin ducks at the end of the first chorus and turns into Chaeryeong. Really plays into the Mafia / Guess Who theme. There's tons more examples of little details like this in the music video that really get me.
pd : ryujin added the cherry on top to that chorus
me immediatly : REALLY REALLY ME I'M THE CHERRY ON TOP YEAH
AAHHHHHHHHHH THAT'S TRUE!!!!!!!!!!!
RYUJIN IS HONESTLY THE CHERRY ON TOP
my mind went the same way lol
Ahaha SAMEE!!!!
@@colouroftherain3241 it's THAT iconic 😁
Yuna is such an amazing performer man like most of the itzy fandom is sleeping on her. Yes she's popular, but people don't understand for such a young age, she's literally performing as if she's been a senior in the kpop industry for like 20 years lol. This girl has SO much potential and I cannot wait to see her flourish. I'm so excited for her because she's killing it!
The pre-chorus is beautiful and the bridge too when Lia sings... and the dance is amazing, but it's not one of those songs I'd enjoy listening to on repeat, it's just a fun performance to watch.
It's funny how that's different for me xD I can listen to it all day long
Feel the exact same the pre-chorus has such a nice sense of momentum, Lia was amazing during that bridge and the choreo is ridiculously good even for them
@@ot7biasedmashups that's why we all love kpop... A vast variety to satisfy everyone 🐱
I def really like this revamped version th-cam.com/video/n1MNrEvBuf8/w-d-xo.html
I can't listen to this more than maybe 5times a day and never on repeat..... Its good but to kuch will hurt my ears
yuna was like "Imma steal your heart" well maam you are right my heart is completely yours now
Honestly Yuna was the one who caught my attention when I've seen ITZY for the first time in 'ICY'. Then she ended up being my ultimate bias, not just because of her likeable personality, but also because she is my age, and it's kinda surreal and fascinating to see someone so famous who could literally be my classmate.
Don't you just love how they went from teen crush to girl crush?
I'm glad that I fell in love with them ever since the DALLA DALLA teasers came out.
honestly i kinda miss their teen crush concept but i feel like jype really wanted itzy to have a girl crush concept ever since the beginning, they just needed to ease their way in, probably because of the members' ages
@@aasteroids1952 I kinda miss the IT'Z era too, it was SO iconic but I guess we'll have to let it go xD better than them running out of ideas
@shuxu posse see the thing is, jyp is the one who made this song so it has nothing to do with the division and how they gradually got comfortable. idk what jyp did, but from a well known cute concept producer, this girl crush song was something out of his comfort zone and he killed it imo
@@kentingz nO jyp adjusted the instrumental, for me the demo inst., Is so much better than jyp's version and added a weak rap line ugh
YEJI KILLED ME THIS ERA
Me too
also yuna omggg
samE
Actually They all killed us this era
Yeji's fierceness is perfect for this concept.
You're a korean dude who lives in america which makes you like the most relevant person to actually give reaction to this song. You're have an amazing voice too. You're bias to itzy but who is not they're fucking amazing
4:47 Chaeryoung giving Shakira a run for her money
We stan Chaeryoung hips world domination
Her Hips don’t just lie they are SPITTING FACTS IN OUR FACES
This is so different that I get why people are put off by it. But after a few listens...I love it. Really is up there with Wannabe and Not Shy for me. They're growing up and can't do the "teen crush" thing forever. This is a good transition into a more mature sound. If people can't get with it, that's their problem, not Itzy's.
I just hope with JYP groups, they will not go into a mature sound and never go back to previous sound. I mean, I already miss Twice's cheerful songs. I just hope JYP realize that once you change sound it doesn't mean that you can never go back.
To my, its too soon to grow their concept
@@luz2299 true, but people would then bitch about ITZY having the same songs, concepts, choreo etc. The girls are “older” now so slowly transitioning to darker concepts is kinda cool it worked so well w Twice. (Fancy & Feel special...) I have to add Twice came out with many cutesy songs for a longer period of time since it was their staple and “trend” back in the days. Since ‘19 it seems like girl crush is so much more popular, maybe the cute concepts will make a comeback in 2022 who knows 😁
@@croatiankpopfan7709 people will ALWAYS bitch about something
@@luz2299 I think that's a line from the bible.
I honestly can't believe people didn't like this comeback its ALL of there era's!! Also please check out Wheein's comeback 'watercolour'
O I heard a lot of people saying this is their favorite era
@@Rushisa-animates And I saw tons of comments saying the opposite. 😅 At first I was like 'That's a pretty weak title track for ITZY.", but now I really really like it!
The song is trash so no wonder a lot complained...... the concept & music video are amazing but the song 💀💀💀
The music video was fire though
the song wasnt that amazing but the mv and choreo made it better
Yuna's long black hair adds to the Mafia Vibe
In Spain we call the mafia game "Lobo" wich is wolf in spanish, or "Pueblo duerme" wich is something like "town sleeps". Instead of the mafia killing the citizens, the wolf is who escapes at night and kills the citizens in their sleep.
yesss, i love pueblo duerme
Also in Italy! It's 'Lupi e vassalli' like 'wolf and vassals'
in france it's loup-garou
Also in Japan, jinrō gēmu (werewolf game).
in the czech republic, we call it městečko palermo (town of palermo), no idea why.
It was ryujin and Yuna in this one for me. They’re just aaaall so good though. Such a solid solid group. These JYP girl groups are unparalleled!
The "sumnida" sounds like a creepy child's game actually, lol. Also, spot on with American music and why I'm not drawn to it overall for what seems like a decade now. My hubby and I hate how monotonous it sounds... but this song used just the right amount to get me into it that style when it's not incessant.
Some fans dug deeply into the concept including the new logo for this comeback; Some of their actions/poses/lyrics resembles a Gumiho (nine-tailed fox myth creature in Korea). Gumiho apparently trick men by appearing as a beautiful woman, and capture their heart (literally) by night time. If you connect this to the lyrics, logo and their choreo it'll make more sense other than the mafia game. I guess that's one of the explanations for the badass concept.
ps: their logo looks like a fire from fire hazard signs but if you look at it closely, the logo actually looks like a (?) tail from behind, nine tiles if you count 'em.
That Ryujin and Chaeryong part - you all know what I’m talking about
Yes, Yuna's part in the opening is very Cardi B Bodak Yellow
There's just something about Yuna's voice that makes it so memorable
I am totally Chaeryeong bias and I thought she rocked this concept. The red hair looks awesome, her dancing looks amazing as always, and her facial expressions have gotten better with each comeback. Even on variety shows, she is more confident and less socially awkward (adorably) than before. I also agree with you that this confident and badass concept fits Yuna the best.
Mafia in The Morning is definitely becoming my favorite title-track of ITZY! No rookies, no more! Like you mentioned, the kinda old school kpop style (early 2010's) is just so nice to hear for me.
Yuna really stood out on this, she never wrecked me untill Mafia! I'm in love with her in this comeback, she always have been incredible but now, man! 🤩
And yes, I really wanted Chaeryeong more center positions but we are almost there, since Not Shy
yuna and lia really impress me in this comeback
I love that this song is a reference to the game Mafia, especially as a tabletop player that has played werewolf, the western equivalent. This inspired Among Us as well. It's a good song but the song theme is so fun.
Their best MV to date !!! So clean with the transitions on god ,,,, plus the song is SO good
periodt
This still isn't my favorite Itzy title track, but PD helped me appreciate it better with this video. Their excitement is infectious, and their explanations of exactly what is awesome helped me appreciate those parts more.
The director is Bang Jae Yeob. Same with SKZ God’s Menu, Back door. NCT Gimme gimme. That’s why it’s so good and bad ass.
Im not crazy for this song but the music video, the dancing, the looks and the vibes are on point. The girls killed it
Chaeryeong has a distinct "catsy trait" in her
I knew PD wouldn't disappoint with the reaction. While there have been mixed feelings with the song (I personally can't stop listening to it) we should honestly stop and appreciate the fierceness of this comeback not just in the visuals, face expressions, but the vocals and raps. My god! They embodied this concept! And if there are still complaints at least praise them for going all out with it.
THIS COMEBACK IS PERFECT !! ITZY never stop to impress at each comeback. I though no groups could be as fierce as blackpink....but eh I guess Itzy achieved it !
i feel like the kind of rapping parts that Yuna and then Yeji in the 2nd verse do are very similar to cardi b bodak yellow. PD mentioned it being western inspired too and the first time i heard the song i literally started humming bodak yellow even tho ive never heard the full song, just that part is so catchy and memorable its kinda impossible not to think of that song when yuna and yeji do their parts
Oh my god thank you, I knew it sounded familiar to me but couldn't remember from where it was
I absolutely *love* this song.
It's way different than the other title tracks which is a good thing because the previous ones had similarities.
I didn't have a bias in ITZY before this because I didn't really follow them, aside from their title tracks, but now I do.
*My bias is Yuna.*
She wasn't lying when she said "You are gonna love me"
I love it too. I'm also glad that not shy started this trilogy because after the "IT'Z" trilogy it was weird to have a song with pretty much the same production throughout. But we got a summer song that is easily catchy and gets us used to the new style.
Oh and Ryujin stole my heart in DALLA DALLA but I can't quite say that she's my bias because they all keep wrecking me.
I wasn't following before this comeback either...
I basically became a MIDZY overnight cause I only new Not Shy from them... but Now I've listened to all their albums and added most of their songs to my playlists, I've learned their faces and names and watched variety shows to know them better--
Ryujin and Yuna are my biases (2Shin/RyuNa biased)
Chaeryeong and Yeji being my bias wreckers u.u
2:37 i dunno why but IM OBSESSED WITH THIS LINE
I feel like the hand work on Yuna for that part hit harder for me. 😂
" Can i sign up for this criminal organization that ure starting ?" PD got me dead on this one 😭😭😭
Lia looks stunning i’m in love 😭
I honestly think Bang Jaeyeob is out there on his way to become the biggest Music Video director, his videos have been just insane so far! (ex: Stray Kids God's Menu, NCT 127 Gimme Gimme, etc.)
!!!!!
Can we talk about Lia's part? because she KILLED it! This songs suits her vocals so well, and I felt she finally shined.Also her dancing looks more confident. Thank you Pd for really understand the whole concept.
Yeah! I think Yuna has definitely grown so much and has gained so much confidence since their LA tour stop. Yuna seemed more shy at the time and wasn't as confident probably due to the language. This song and it's lyrics also definitely fit Chaeryeong well because of how playful she seemed with her members as well. I had no idea until the tour as well haha. I had a lot of fun watching this review, thanks!
Can you react to SB19 What MV. The 1st Filipino Boy band nominated in BBMA Top Social Artist. It will be a great honor to have your reaction to the said MV. Thank you!
Came here to back this request up.
Up
Up
Up
Uppp
This is the same director who filmed Stray Kids Gods Menu and NCT GImmie Gimme as the editing is similar
that makes so much sense
a true 10/10 yes yes and yes, everything connects with each other and flows smoothly, video and editing is on NEXT LEVEL and the choreo is immaculate
*i swear PD's thumbnail are GOD TIER and a wallpaper worthy* 😍
I'm not a Midzy but Wannabe was the only song I would listen to until this comeback. I didn't expect this powerful and badass concept. If this is ITZY's glow up, I'm very excited to see what they will bring us in future comebacks.
yuna was just... ahh. especially her first verse was so good ahhhhhhhhh this song has been stuck in my head. also, this was lia and yuna's era
Please give us Itzy's Sorry not Sorry performance reaction on TH-cam please 😭🙏🏻
Whole album is gold standard 👍🏼
So proud of ITZY
Someone on tiktok said this is Itzy's Signal era and as someone who adores Signal I completely agree ✊🏽
those who didn't like Signal is tasteless..ㅋㅋㅋ
Damn bruh the thumbnail 👨🚒🚒🔥
the last chorus dance move with them in front of the fire is so badass like omg
ok but what really brings this song to the next level imo is Lia's vocals, her voice is amazing, she used to be my least favourite member (doesn't mean I didn't like her) but it's like she trascended, this song suits her vocals so much
this background is so pretty PD!
and honestly all I could see in this comeback is Yuna, damn that e-e-e-e part is so good n addicting
ITZY is on a whole other level 😈
THIS IS SO LIT OMG WHY ARE PEOPLE NOT APPRECIATING THIS 🤧 im a blink but im starting to look forward with itzy if this keeps up ✨💕
I WAS SCREAMING when you said Ryujin added the "cherry on top" at 18:50 cos she really says "REALLY REALLY ME I'M THE CHERRY ON TOP" on their B-side Cherry LMAO (also my fav song from their till today IMO)
I’m not sure if I’m a fan of the song. I love their previous titles, but their stage presence and dancing is next level in this. I can’t stop watching the mv
Yuna ate this comeback and I love your thumbnail😍🖤
Great reaction video. I actually can't remember a song that grew on me quicker than this one did from my initial viewing. Another great song for Itzy.
chaeryeong makes this dance look absolutely incredible watching a fancam of her or the weekly idol video of her doing the choreo alone is 100% recommended
I loved the comeback so much! Itzy keeps getting better and better. I can’t believer some kpop fans found the concept problematic because they say “Mafia”. Honestly, kpop fans can’t seem to enjoy anything anymore. You gotta tip toe around people at this point. Itzy did amazing!
They just can't process the fact that how can a newer girl group have the better song and MV than their favs 😂 even if it's written by jyp, they think he's trash but they forget that he's legendary producer
Sounds Older kpop
"you dont hear this anymore"
... Jyp wrote it..... Mystery solved on why its old....
yesss giving chaeryeong all the love she deserves ❤️
You having an eargasmmm... I never heard "WOW"so many times from you.. I think this comeback is Bomb too!
this made me understand the concept and appreciate the song more lol awesome review as always!! I agree that Yuna stood out the most in this comeback!! the quick face switch suited her so much it's like she's a whole other person this CB.
i was surprised you mentioned ONEUS... which means Black Mirror review soon? Love the song.
I don’t understand how people don’t love this song, it’s been stuck in my head since it’s release!
The more I follow Itzy, the more I realize how crazy talented Yuna is. She has insane charisma even though she might not be on the same level as Ryujin or Yeji. I can NOT Imagine Itzy without Yuna. Yuna adds something else to the group that other members cant. Also her facial expressions are INSANELY GOOD.
I love how I didn't notice anything until I watch it with PD
It’s 100% next level. For me I feel like they’ve finally achieved their full potential. I’ve been waiting for this. Not shy was almost there for me but this is it.
I've been waiting whole week for this reaction and it finally come😭 We believe in PD's supremacy✊
I can't choose their best title track ..its impossible... They are all AMAZING
Yuna ate this up honestly. The older she gets the more badass she is 💪🏼😎
Yuna: shushes PD-nim
PD-nim: alright I like it so far
Yuna absolutely KILLED this concept but I agree this is totally up Chaeryoung’s alley. She just slayed.
Itzy woke up and chose violence. TBH while I really loved the MV and all the amazing editing, I wasn't huge on the song. But watching you break it down, really made it grow more on me!
i just love how everytime itzy do title tracks thinking " out of the box" and are so fresh! they always own every concept so well. i really liked this song and i love seeing their evolution/exploration every comeback
This song is an easy 2021 SOTY contender atm for me, no idea how people that may dislike the sound can deny the quality of both song and video production. If this doesn't receive several M/V of the year nominees at Awards later this year then idk honestly.
The song production is the main problem. Musically this song is poorly done. The instrumental is empty and the chorus lacks any sort of unique chord progression. It’s a no for me
This was my first Itzy song. I know I know don't hate me... but good God! This was so incredibly badass! I felt like I was being punched in the face with awesomeness!!!
Chaeryeong was so amazing in this, and I genuinely hope people start paying more attention to her, I've always loved watching her just do her thing and just absolutely own it. And the fact that I feel like she's an overlooked gem makes her even more badass in my eyes
THANK YOU!!!! This is my favorite Itzy comeback. The girls slayed this and I LOVE that they went this route with the song. Its different then everything we are hearing.
It sounds a lot like maybe Bodak Yellow or a lot of trap (which has gotten a bit heavy in k-pop lately in my personal opinion) but I cannot get over the visual, the dance and the clothes, the attitude, the backup singers and their overflowing confidence, my god.
Well this MV is like a mixture of Skz's God's Menu & Back Door and GOT7 Last Piece and Breath so I WAS STILL WOWED
That's cause they have the same director lol
even as a non-korean who has never played the Mafia game and only know it through variety shows basically, I knew this song was about/themed about the game and I loved it immediately. also with the rise of Vincenzo right now(even though it ended last week, I feel like its still poppen), I actually think this was a perfectly timed comeback with a very cool concept of being about the Mafia game, but also still bada**, lol it legit reminds me of the scene in Vincenzo when they made Vin play the Mafia game before they knew he was actually irl in the Mafia XD to me it's perfect, but I'm a bit biased towards Vincenzo too