About what you say around 49:00 : I've seen SHITTY articles rank for competitive keywords in my market (in french), and I'm appalled I need to be consensual to rank. So I did what Shawn said : mention the bad products but detail why I don't recommend them, and it worked quite well.
I am just amazed at how you guys crank video content and not just regurgitate the same SEO thing over and over again. Not that it's bad, cause I also like watching those, but just kudos to you guys, awesome!!
What sucks is the people writing the articles on insurance, don’t even have insurance license. But yet they’re promoting affiliate links to certain insurance companies. To me that is soliciting to sell insurance without having license, which is against the law and all states.
About your question at 49:00, I usually just go ahead and update and would usually either see a temporary dip in traffic or none at all. That being said, my traffic is spread across my pages pretty evenly so I can afford to take that risk.
I have a question for Shawn. As an SEO strategist, was he involved in the use of schema markup? If so, which schemas were used and at which stage of the content creation/update was it included? Thanks
Great video! I learned so many things so thank you guys. One rookie question... If you update an article every day, how do you know if those specific changes actually have a positive impact on your ranking? I mean, it usually takes a while for google to react to the changes that you make, at least for me it does.
Around the 19 minute mark, about Forbes not being swayed by money... Surely that can't be the case for every vertical. To take "best web hosting": - BlueHost - IONOS - HostGator - GoDaddy (Just to name a few...) Everyone somewhat worth their salt knows these are HORRIBLE providers that do just so happen to have some of the highest affiliate pay-outs in the game. If the editors genuinely think these are the best hosting providers out there, they must have either spend no time on research (let alone testing providers) or they are complete morons.
I think he did mention that that was particular to the insurance vertical as he was speaking from his experience only, but yeah, hard to argue against your facts for web hosting 😆
@@mattJM92 Although if that's official company policy (product recs and money don't mix) one would assume that would apply to all content and not just certain verticals? But yeah, I hope that at least with YMYL topics that's the case as there's a bit more at stake there. :)
Awesome interview! What do you do if you enter a micro niche that only has crappy content with lots of mistakes out? Do you just put out good content and build up your own authority until you can overcome your competitors?
How many total freelancers or employees does Forbes have across their entire content production teams? How much money on average are they spending to publish 1 new article?
@@strawhatsanji4985 you kidding or no? he literally does not… his site was demolished, ran into the ground, heavily penalized… he did everything google didn’t want you to do and made money on the run up of the site before it got killed. Im sure he still makes money via youtube and courses. But he’s the last person id ever take advice from if we’re talking seo gurus, unless you want guest post advice?… his course was absolutely abysmal even for that. Complete waste of time and money. Entrepenuer advice, sure. Seo? Not a shot, garbage
Agree with the above, but I strip mined his site with Ahfrefs and found some pretty decent KW's. That's the only takeaway I've ever gotten from him. Didnt know his site got spanked by Google. Will have to look at his traffic again.
![ปฏิเสธไม่ไหว (Crush on you) - LIPTA feat. No One Else [TEASER MV]](http://i.ytimg.com/vi/VC689EgdSIw/mqdefault.jpg)
About what you say around 49:00 : I've seen SHITTY articles rank for competitive keywords in my market (in french), and I'm appalled I need to be consensual to rank. So I did what Shawn said : mention the bad products but detail why I don't recommend them, and it worked quite well.
One of the best SEO videos all year. So much useful information it's almost illegal! 😀
🎉 appreciate that compliment
I am just amazed at how you guys crank video content and not just regurgitate the same SEO thing over and over again. Not that it's bad, cause I also like watching those, but just kudos to you guys, awesome!!
It’s not my personality. I’d rather not post than just respin the same content over and over 😅
@gbreton also, I just noticed your thumbnails are giving "flagrant" vibes 😅 still pretty cool though, u guys have the best content!
I love the idea of tracking competitor content change in a rank tracker. If there's enough interest, I'll be adding it to PeakSERP.
Do it!! 🎉
What sucks is the people writing the articles on insurance, don’t even have insurance license. But yet they’re promoting affiliate links to certain insurance companies. To me that is soliciting to sell insurance without having license, which is against the law and all states.
A must-watch for anyone serious about SEO
About your question at 49:00, I usually just go ahead and update and would usually either see a temporary dip in traffic or none at all. That being said, my traffic is spread across my pages pretty evenly so I can afford to take that risk.
So... Is it good to get a backlink from forbes? Given that they are nofollow?
I still would if you can, but I wouldn’t pay for it. That “as seen on Forbes” logo can help with trust and conversions
How much interlinking do they do per article..thanks greg
Soooo much. A big part of my job when I first joined was fixing internal linking issues.
43:57
What's the name of the tool ?
Can't catch what he is saying
Versionista is the tool he uses to track and monitor the competitors
Yep. Versionista
Great episode. It is easy to see why Forbes dominates. Quality and scale.
The rock I sleep under currently I brought through a Forbes review of best sleeping rocks.
Is there a part 2 (follow up) for this ?
How does one get a job working for Forbed in the first place? Especially if you're not super established already.
I built my own site with no experience, 1 year in worked for a different agency, got recruited, accepted the job.
Thanks for sharing versionista, and great interview
Awesome interview
I have a question for Shawn. As an SEO strategist, was he involved in the use of schema markup? If so, which schemas were used and at which stage of the content creation/update was it included? Thanks
I could recommend it but there was a different team that implemented. Took awhile to get some of them live
@@TheGrillingDad Thanks.
By the way, it was a great and insightful discussion.
Thanks for this insight into Forbes inner processes.
Great video! I learned so many things so thank you guys. One rookie question... If you update an article every day, how do you know if those specific changes actually have a positive impact on your ranking? I mean, it usually takes a while for google to react to the changes that you make, at least for me it does.
For larger sites the changes are reflected much faster. Sometimes in minutes if you submit the page on GsC
@@AuthorityHacker ok that explains why. Thanks! So you should submit the page to GsC also when you have done updates to an existing one?
Around the 19 minute mark, about Forbes not being swayed by money... Surely that can't be the case for every vertical. To take "best web hosting":
- BlueHost
- IONOS
- HostGator
- GoDaddy
(Just to name a few...)
Everyone somewhat worth their salt knows these are HORRIBLE providers that do just so happen to have some of the highest affiliate pay-outs in the game.
If the editors genuinely think these are the best hosting providers out there, they must have either spend no time on research (let alone testing providers) or they are complete morons.
I think he did mention that that was particular to the insurance vertical as he was speaking from his experience only, but yeah, hard to argue against your facts for web hosting 😆
@@mattJM92 Although if that's official company policy (product recs and money don't mix) one would assume that would apply to all content and not just certain verticals?
But yeah, I hope that at least with YMYL topics that's the case as there's a bit more at stake there. :)
and also remember, the Forbes "experts" paid to be listed as such.
I agree. It's hard to belive there are no compromises on quality for this big a publication.
I can only speak for the insurance verticals. I didn’t have much communication across other verticals
Amazing podcast. I have learned a lot of new things from it.
Good stuff and thanks for sharing this
Awesome interview!
What do you do if you enter a micro niche that only has crappy content with lots of mistakes out? Do you just put out good content and build up your own authority until you can overcome your competitors?
That’s what I’d do!
Great episode.
Great content, thank you!
Well done mate. That one software recommendation was worth the time spent!
Awesome interview, thanks. Shawn is great!
thanks guys learned alot...greg
will it be bad if i say that shawn hates to use protective 😐
It would be true 😂
Second! Great topic!
How many total freelancers or employees does Forbes have across their entire content production teams?
How much money on average are they spending to publish 1 new article?
I’m not sure on the price or number of freelancers. Just on the Advisor side of things there are over 100 employees.
@shawn you owe it to yourself (and us) to use a decent microphone. That thing is painful to listen to.
Is Forbes editors politically and industry captured or independent?
Can you Please Bring Adam Enfroy as the next guest on your podcast please. And this one was fun ❤👍
Why? Adam enfroy, as far as seo goes, is a joke. Look at his site
What's wrong with his site his articles are properly formatted.
Also he has one of the largest software blogs.
@@strawhatsanji4985 you kidding or no? he literally does not… his site was demolished, ran into the ground, heavily penalized… he did everything google didn’t want you to do and made money on the run up of the site before it got killed. Im sure he still makes money via youtube and courses. But he’s the last person id ever take advice from if we’re talking seo gurus, unless you want guest post advice?… his course was absolutely abysmal even for that. Complete waste of time and money.
Entrepenuer advice, sure. Seo? Not a shot, garbage
You want a good course: auth hackers, gotch seo, even stacey macnaughts digital pr course took a dump on adam jokefroy
Agree with the above, but I strip mined his site with Ahfrefs and found some pretty decent KW's. That's the only takeaway I've ever gotten from him.
Didnt know his site got spanked by Google. Will have to look at his traffic again.
FIRSTTTTTTT