Ultimate New Pinterest Strategy (Ep. 316)
ฝัง
- เผยแพร่เมื่อ 28 พ.ค. 2024
- Not all social media platforms are made equal, and Pinterest is one that can really drive serious amounts of traffic. In this week's episode, we chat with Tony Hill, who shares insights on exactly how he generates over 1.1 million visitors per month on Pinterest.
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Time Stamps:
00:00 Intro
02:41 Who is Tony Hill?
06:19 How Tony’s Site Works
08:11 Optimising for Pinterest
10:27 Evolution of Tony’s Site’s Strategy
18:03 Traffic Sources
20:17 Monetization Strategy
23:30 Content Strategy & Optimization
38:53 Pinterest Ads
42:57 10 Best Inspiration Pages
45:00 Tony's Advice
48:40 Leveraging Pinterest Traffic
53:57 AI Images for Pinterest
58:29 Closing - บันเทิง
![[TH] 2024 PMSL SEA W3D5 | Summer | ชี้ชะตา 16 ทีมสุดท้าย](http://i.ytimg.com/vi/PabKlXzcK8c/mqdefault.jpg)
WOW! Great tip about waiting 7 days to pin in order to get first attribution from Google images! I normally pin new images from freshly published posts right away. Good to know!
For sure!
Can you explain this please I didn’t understand?
This is a great video in how to get into big, big copyright trouble...
I recommend any site using images taken by others (whether legally purchased or not) talk to a lawyer first. I follow DMCA standards and registered with Safe Harbor to avoid big copyright issues. By having a simple DMCA takedown process and complying with them, I'm able to make sure my site only has images that creators actually want on it. 99.99% do in my case. It's great exposure for them personally and professionally 👍
@@tonythill well, why don't you just link into your youtube channel to grow you audience there, btw thanks for the great infos
How so? DMCA Policies and Notices are very important parts of the legal infrastructure that lets companies publish digital, copyrighted materials.
Great interview
58:29 Awesome interview, thanks guys!!
For the images used by very big magazines like Cosmo, I don't think it was necessarily vetted by their attorney as "you can do that", but more as a "your liabily per image in case of a lawsuit would probably be around $XXXX", and then it's just risk management. They just figure they're probably never gonna get sued for that, and even if they do, and if they lose, it's still gonna be profitable.
Great interview, thanks for sharing! can you elaborate on the technical side? Are the photos in the carousel from multiple creators, and do you include links to their profiles within the carousel itself?
Do your photos primarily feature people or just products? Considering liability, wouldn't featuring people be riskier?
This is an interesting take. Great interview and I love the qualifications for people coming on to share what their results are after having to give proof.
Also we just did a data study on leveraging Pinterest to drive to TH-cam. It's shown some initial good results.
Really interesting interview. I've used ads to test too to see quickly what of my pins people are interested in. Plus heard it can help organic reach too!
f-ing amazing guys - this is GOLD!
Brilliant 👌 very inspiring
Glad you liked it!
After watching this, I feel like I've been using Pinterest with my eyes closed! 🙈From now on, it's no more pinning without a plan! Great interview, guys - looking forward to putting these tips into action.
Awesome to hear! Best of luck to ya 👍
@@tonythilldo you have any video tutorial on how to get traffic on Pinterest?
@@tarunpatel9481 No, sorry.
Thanks! Fantastic and informative and helpful video. I'm so interested in the waiting because then Google images will index before Pinterest. Is this very important? I'd love to hear more.
Fantastic interview. I was curious about the Pinterest save button. Tony, is the one on your images always present or does it show up only when a user hovers over an image?
Perfect timing when I was making pins :)
Same here 😄
About to set up multiple accounts and auto pinning myself!
Best thumbnail ever for this video. I think we all had Gael's shock face at some of the things that Tony presented. And thanks a ton for sharing Tony! Amazing, amazing stuff. Congrats on all your success! Gael is a brilliant interviewer also, thank you for being you Gael!
Thank you!
Glad you enjoyed it!
Would love to see a Pinterest interview with someone more niche and successful. A lot of his stuff did not seem very applicable to most of us. What is working for the average product niche guy/gal? What is their process? Tips/tricks. Anyway, thanks for the vid!
I agreed, it is on time. Lord knows I need All the help to structure my page.😮😅
I am trying to connect rss feed to automate pins, just stared the vid bit hope something in here helps! 3:53
informative video
One of my favorite episodes so far! Thanks so much, @tonythill
Do you have any examples of similar sites that use a carousel like your own? I'd love to see some examples. Keen to implement something similar on my site :)
Awesome to hear! Yeah I know Good Housekeeping still has some pages that use a similar carousel for some of their older content that they keep updated though.
How do you replace images? do you remove it from the blog? do you replace the image with same name of just new URL?
As usual, great content.
What is that Tony mentions about a pinning button on the image?
A shortcut for the person to see the image on Pinterest?
On top of every image on my site in the corner is a red "Pin It" button - clicking on that will take them to Pinterest and pull up the window to pin the image to a board.
@@tonythill got it. Tkssss
@@tonythill Hey do you have a insta account ? That i can follow ?
I feel inspired
40 -80 Pins a Day! Might be time to talk to VA. We have to ramp things up
very interesting! What is tonys site?
Thanks! I'm so interested in the waiting 7 days because then Google images will index before Pinterest. Is this very important? I'd love to hear more.
Yeah Google could pick up the image from Pinterest before it picks it up for my site. When that happens, my chances of ranking that image in Google images goes down. So that's why I wait and have Google find the image for the first time on my website👍
@@tonythill Really great info - thank you!
Do you give attribution to the images on the pin too or only on the website?
Yes I do on the pin as well, in the description.
Maybe I missed this part…but are you just getting screenshots of the images and using them? How are you crediting the source, with a watermark or in the caption?
We download the images. The source is credited by adding it next to the image with their name and a link to their social media profile 👍 Sometimes creators put their own watermark on the image. Which I think is smart and good practice. Because there are a lot of shady sites out there who use their images without attribution.
hey! thanks for interview! Very informative. one question regarding carousels, why? Why exactly carousels? They might slow your site and sometimes google might not index them properly. Can you share some info how to use carousels properly?
You bet! Carousels... I tested this as well as normal vertical scrolling and at least for my site, user engagement was much higher with carousels. Plus when you have vertical scrolling, ads are always in the way as you have to scroll passed them to see the content further down. With carousels the ads are fixed and don't break up the flow of view images. All the content is on the page. The carousels use javascript and CSS, so it has no issues with indexing and ranking. Split test it on your site and see which works best for you.
@@tonythill thanks!
@@tonythill
@user-xw4ch9ij9k side scrolling carousel only in web or also in mobile version? All the beauty, decoration and lifestyle magazine websites used to use carousel all the time, but lately I noticed that sometime on web it is side scrolling carousel and on mobile vertical scrolling. How much traffic from Pinterest are web and mobile? Thanks.
Great
Great interview - my only question is, why is Tony building an audience when he has such a successful site? Just passion or as a backup strategy?
Really great question. It’s passion plus there’s something special that happens in the brain when you have to figure out how to explain things to others. It’s honestly helped me hone my skills and understanding even more. Which benefits me and my business. I give 10% of my time towards sharing and helping the niche site community. I highly recommend others try it out for themselves.x
@@tonythill 10%. Tithing with your knowledge, essentially. That’s very cool, I love it.
what is tony's website? Min 22:00 and I can't find the website ? not even in the description.... I looked in the Twitter (X) and is not there either.....?
Sorry, I don't reveal it. I've got enough competition as it is :)
@@tonythill what is the point of the video then? If we can't see it, it was just to make "content" ? I can't see the point. Thank you for answering though.
@@patafast I was invited on as a guest and so my goal was to give you inspiration and ideas for you to try. Several people have watched it and messaged me with their ideas and I looked at their implementation. They've done a great job interpreting what we talked about and applying it to their site and Pinterest page. So it's possible 👍
@@tonythill Thank you for your comments
@@tonythill hi Tony just a quick one if you created a post with 20 images do you pin all 20 images after 7 days on the same day?
The audio is really quite for this video
I was wondering what was the aspect ratio per image on the Wordpress?
I use 2:3. 1200px wide
Yup 1200 x 1200
@@tonythill I know you spasify the width on wordpress 1200 px. I think the height shold be 1800px .
Do you spasify the height or just leave the value to zero?
Do you still use hashtags for each pins?
No, I don’t
Inspiring, everyone on the internet says the maximum pins per day is 25 to 30 otherwise might consider a spam. Around 80 pins a day was saying.
Yeah I don't know who made that up. I say test it yourself and see how many you can do each day before you start getting diminishing returns. In my opinion, Pinterest doesn't care how many pins you're pinning each day as long as you're pinning great images and linking them to a high quality and helpful page. FYI Pinterest spent the time and money to create a bulk upload tool. Which tells me they encourage lots of pins, as long as their users like them.
@@tonythill can I pin the same unique URL multiple times a day and everyday with diferent unique images, titles and descriptins each time?
@@khamismaiouf672 that's what I do.
@@tonythillso you mean we can pin to same url multiple times in a day while making sure each pin has different images to it but same landing page? Thanks for the great video.
@@SpeedyAffiliate yeah that's what I do
First off, this is a great interview, thank you for sharing! I'm on Pinterest so I find this conversation very interesting. Now in order to pin 40 - 80 pins per day on Pinterest, how many boards do you have that you pin on? Also how many blog posts do you have on this site to be able to pin this much? Thanks!
@@DavidWoutersen that's great thank you! 1800 articles is a heck of a lot. He did say that he has about 40 writers on his team so your guess is probably not far off. Makes sense then that he can pin so much in a given day.
@@DavidWoutersen lol...true that!
They got ai tools for this, I'm about to try one tomorrow. Pinterest definitely drives traffic- I am researching and implementing a system myself. Automated of course lol.
I missed what tool takes a folder of images and expands and/or sharpens them - was it PIXEL MAKER or ??? - TIA
Pixelmator
I still can't wrap my head around how would I be able to use other people's images in my fabric craft/fashion niche with a very small blog? :)))) Sorry, very good video, and hands down to you guys. But I don't think it's applicable to any niche site, especially if you're a small website. Brilliant interview, lots of good takeaways. Thank you guys!
Thanks! You can use it as an "inspirational" gallery of other people who have done what your posting about. e.g, posting a picture of using a particular fabric, or similar style outfit, etc..
@@tonythill Cheers, Tony! Loving this!❤ I'll implement this and thank you so much for getting back. Much appreciated!
@@tonythill btw took a few days to set up my Pinterest strategy, I was definitely doing it wrong. :)) Thanks so much for the video and sharing all the good stuff with us.
@@makenstitch You're welcome!
@@makenstitch you're welcome!
Great video and nice humble fellow. Have I missed the key information. What is his site and Pinterest? Can't see one mention of this. When I google Tony Hill I can't find this website in question but rather promoting these tactics. Would certainly help legitimize if can share. Thanks.
I am just learning about Pinterest and marketing in general so plz excuse my ignorance...can someone help me understand how this type of content monetizes a website? Is it through ads only if there is no product to sell? Thx very much to anyone who replies.
Hi, yes it is only through ads if there are no products to sell. You can also do sponsored blog posts.
I LOVE PINTEREST
what is the benefit of running Pinterest ads, when you do not sell any products on your site?
One is rapid testing pin styles instead of waiting for months to see if it gets clicks.
Invite Tanveer Nandla , Koray Tugburg and Luqman Khan
GEEESH. This is a great way to get your Pinterest account deactivated, and/or get reported to Google and demonitzed by your ad network. Most creators in my industry won’t bother to email an ask to take down a photo these days - they go right to filing a DMCA notice with Google and reprorting strikes on Pinterest.
Pinterest wants people to pin inspiring images they find on the internet. They wouldn't be where they're at today if they only allowed people to pin images they owned.
Like Pinterest and Google, my site has a clear DMCA process for anyone to fill out if they want their image removed. I rarely get a submission. People love it when they find out their image was featured on my site 👍
I'm also pretty sure that Instagram owns the images that are posted there. The individual uploaders do not maintain any rights. At least, that's how it was a few days ago
Yeah. It seems like just one big copyright strike away from damaging their revenue because it is still not their photos and they are making money from them. Personally, I would not do this for the main websites. Maybe an experimental website willing to lose everything.
@@krod16I recommend to everyone to talk with an attorney about using others images. That’s what I did. There are some US laws that protect people who create and post original images on the internet and US laws that protect certain entities who use those images. A small entity can get full permission in writing to use an image and still get sued and go bankrupt in court costs to prove their innocence. It’s like that in any business or niche, whether it’s a copyright issue or anything else 👍
@@tonythill Sure. More power if that can be done. But small entities typically won't get sued because there's not much money to extract. Once companies become a little big they can become target to get some free money. And in this case it would be valid if there are copyright issues. Like you said it's a grey area and it's just personally I prefer to stay away at least for a business that would be my paycheck. It's fine for any experimental business that one is willing to throw away maybe.
Can you please share his pinterest and website link?
Nope.
just a showbizz site
do religious sites work on pinterest...thanks greg
Probably not at this level. It's not really a top category from what I can tell. But, there are a lot of enthusiasts in that niche, so it probably won't take much traffic to generate decent revenue.
@@tonythillwhat do you think will happen to seo, with the upcoming ai era. Ai generative search results ??
however, say a small time blogger goes to do that with a huge celeb, we could get sued!?????
How many monthly views your Pinterest account have?
300 million impressions/month
@@tonythilldamn. But pinterest will show 10m+ in profile page right😂
That's not a "grey area' he's stealing photos from people's Instagram unless he's getting personal permission for each one.
Gael - have me on the show. I've been hammering away at this since 2012. Hit me up.
This guy is no doubt running a beauty niche😂
#FreeGael on Meta
Gael is microdosing mushrooms, you can see the glow, while his guests are boring and unenthusiastic
Nah I just needed to pee.
@@gbreton damn, i need to pee more often then
Are the Featured Images Also taken straight from InstaGram?
Yes 👍 Although I'm starting to experiment with AI for these because it's easier to get larger images at different aspect ratios.
@@tonythill Ok, I still dont quite get how it works or might be able to help my site, but I guess I understand the need to hide the site name , just frustrating...
@@tonythillhey Tony great chat. Can you provide the name of one of the big magazine sites or other sites that use the same technique. I know you mentioned it but don’t have time to go through and find that part again. Thanks mate
@@soniccynic4746cosmo
I see he mentioned cosmo, Birdy and glamour. But the sites I found don't show a carrocel with ads bellow. I am confused. Would you please send me a sample of page like that, even if not from the three sites above? Thank you