MONTGOMERY WARD CASUAL SUMMER FASHIONS PROMO FILM w/ JANIS PAIGE " STYLED IN CALIFORNIA " XD13244
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- เผยแพร่เมื่อ 8 ก.พ. 2025
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This color promotional film is about new fashions in clothing from California. This is a Montgomery Ward presentation and stars actress Janis Paige. This is circa the early 1960s.
Opening credits: Montgomery Ward presents STYLED IN CALIFORNIA over surfing/swimming/golfing/tennis (:08-:47). Speed boats on the water. People exit a car and go running onto the sand. Janis Paige, an actress from Hollywood's golden age, throws a beach ball back to a little girl and then introduces California. A woman walks by a car and her clothes are discussed and price given. A woman uses a grill. Her outfit is explained and price given. Four women discuss as their fashions (dresses) are discussed and price given. A woman's neckline and back are discussed (:48-4:09). A little girl walks over and her clothes are mentioned and price given. A young boy walks over playing with a beach ball and his clothes are discussed. Spaghetti strap dresses. A woman wears a dress and laughs in a yard (4:10-6:00). Two men get out of a boat. A teenage girl walks over and her outfit is discussed. Men golf and their clothes are discussed. Women play badminton. Women buy the pool wear bathing suits. A beach hat and sunglasses on a woman. The bathing suits are either coverups or one piece. A woman takes pictures of other women (6:01-8:31). Women wear one piece bathing suits on the beach. Two younger women talk with a boy. A woman jumps into a pool with a swan dive. Two women who are dressed from the 1890s sit poolside (8:32-10:36). Janis Page walks on screen and talks to the viewer while others sit poolside. A catalog flips pages. The cover of the catalog is shown. A woman wears a dress as designer names are mentioned. Janis Page is asked for an autograph by a young woman (10:37-12:00). Teenagers near a juice bar. A woman sips from a cup as her outfit is discussed and price given. Teenagers talk and mill about as their outfits are discussed and prices given. Janis Page wraps up the film (12:01-13:44). End credits (13:45-14:37).
Janis Paige (born Donna Mae Tjaden; September 16, 1922) is an American retired actress and singer. She is one of the last surviving stars from the Golden Age of Hollywood.
Montgomery Ward was founded by Aaron Montgomery Ward in 1872. Aaron had conceived of the idea of a dry goods mail-order business in Chicago, Illinois, after several years of working as a traveling salesman among rural customers. The company operated a mail order operation and department stores between 1872 and 2001.
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i just love old footage
It just brings back a different sentiment
The best fashion from this season was the mitchel pattern helmet cover, the new od slant pocket fatigues accessorized with the new M-16 and that wonderful old standby the M1911-A1
alright Peri, if you have more of these gems, just like this fabulous one, PLEASE keep 'em coming, this is PERFECT entertainment during this awful lockdown bullSH*T! Thanks for posting it!
Happy 100th Birthday Janis Paige, nee' Donna Tjaden of Tacoma Wash!
7:35 Nice hat. I wonder if that's a Ward's 'Airline' brand radio.
lol that is a strait up pilgrim style hat
At the risk of scorn by someone with a idea of masculinity more archaic than the crazy hats most of the women shown were wearing, I really, really liked this vid, and found it more interesting than the usual wartime film shorts. No doubt that is partly the uncommon nature of it, but it's also because I love how advertising of any period not only is a window, a very honest...uh, window--got my metaphors crossed up there, but so it goes. Anyway, period advertisements not only show the reality of a time and place, but also the aspirations of the people in that time and place, their idealized version of themselves. For example, though the date is only given for this vid as the "early 1960s" in the description, I absolutely, unequivocally, guarantee it was at least filmed before November 1963. Because every woman and girl model in it had some variety of the Jackie Kennedy hairdo--every damn one of them. More insidiously, a great many of the women's outfits were highlighted for offering comfort, "femininity", and either versatility, practicality, or some related synonym. This is a subtle nod to the sometimes impossible expectations placed on housewives of the era: to always look and act fashionably, even while handling all the domestic chores, tending to children, and being the perfect hostess to seemingly a who suburban block of people. And wives were expected to also be frugal, wise consumers. After all, their husbands worked to earn the money, so their contribution to the financial health of the family was to find the best deals, and make her husbands money go as far as possible. Echoes of this social ideal can be heard in the almost incredulous way the low prices for the clothes were announced.
Given all that, I supposed it's not too surprising that in at most five years time, many women would start dressing and acting in a manner that came to be called "counterculture".
Janis PAIGE, not "Page." This film is from 1962.
Woops I misspelled her name totally but who is she?
@@garymckee8857 an actress, not so famous now,
0:34 Lol nice 1ft hit
Who was Janice Page?
Google is your friend... en.wikipedia.org/wiki/Janis_Paige
read upon wikipedia, an actress
"Miss Paige, would you like to join us?" "I'd love to." "Here's a hot dog" "A hot DOG? WTF?"
Janis Paige is still going strong at 97! In 2017 during the #metoo activism she wrote an article in The Hollywood Reporter regarding how she was sexually harassed back in her era!
Ptttt.
Everyone should wear a panda furry suit. Everyone. No exceptions.
Style Of The Day, everyday forever... panda furry suit.
My mother would have called these "fancy clothes"
Just Googled Janis Paige.. bless her heart, she's still alive - 97 years young! en.wikipedia.org/wiki/Janis_Paige
JANIS PAIGE DOING A FASHION SHOW????? WHAT A WASTE...MUST HAVE NEEDED THE MONEY...SHE JUST TURNED 100 THIS YEAR...HAPPY BIRTHDAY JANIS...
9:15 ah back when you could approach a woman and strike up a conversation and not get looked at like a sex offender