How marketers can apply behavioural science with Richard Shotton

A return for podcast guest number 1, Richard Shotton, following the launch of his brand new book "The Illusion of Choice: 16½ psychological biases that influence what we buy".
"Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more."

[@properitum9091]

I specialise in Business Performance Improvement and have been incorporating aspects of Behavioural Science into my work since Kahneman lit my fuse way back in 2011. Just finishing Richard's Choice Factory tome which encouraged me to sign up for his online course (shortly to start) and am shoe-horning the Marketing aspects to suit my field.
This was an especially good podcast and thanks for it - there be many gold dubloons here me hearties - cant wait to see a video of Richard & Rory Sutherland in full flow (I could sell tickets for that!)
You have a new subscriber and LinkedIn follower, John. Fantastic episode this - I like your style and delivery.
KP

[@uncensoredcmo]

Thank you!! That’s wonderful to hear and maybe I can set up the Richard & Rory episode

[@eimotion-designstudio369]

Love this conversation. I love behavioral Science! This is very valuable for my study and especially the practical perspective is powerful.

[@lockupyoursnacks]

Love this chat, one off the best! Thank you so much. Def going to buy the books!

[@hardtobeat25]

Where can I find these annual Ogilvy reports?