I been rockin Supreme since the early 2000s and still have pieces from that era. And yeah, the post-Jebbia stuff doesn’t appeal as much for me. But I’ll still rock Supreme. The biggest issue I notice is that everyone that rocks these overrated brands is that they all rock it the same dang way! You can spot a hypebeaster from a mile away with a naked eye. My philosophy in fashion has always been: it’s not about WHAT you’re wearing, but HOW you wear it. I’ll put on a dang trash bag and make that sh!t look flyyy! lol
James Jebbia is still involved creatively but he has sold his shares, so basically there is a pre corporate owned phase and the current one. But yeah I still rock supreme too because there are always hyped phases with brands…people who stay loyal are the true fans, others are just hype driven
@@jojoojo8768 word. I don’t let overratedness dictate my wardrobe. If I like it, I rock it. I don’t believe in any hype. I’ll give into trends here and there. But I treat them more like another palette in my arsenal. Like I mentioned, I take pride in HOW I rock my gear versus what brand/label I’m rocking 🤙🏽
palm angels absolutely spot on. i thought for sure gallery dept would be number one. no idea why this brand is so popular and expensive. can add rhude, chrome hearts (apparel only obvs), denim tears, amiri to the list too.
Just visited Japan this month and I was actually surprised by how much Bape I saw in Tokyo and Osaka. The shirts at least were as prevalent as Stussy or Human Made
Much respect for being honest about Off-White. Same feelings about the brand, even years prior to Abloh's too early demise. Somehow, everything they came up with just felt like rebranded Pyrex.
the good thing abt brands like preme, fog, and bape is you can so easily tell the REAL hypebeasts, that actually care about the history of the brand and why what they like is hype, from clout chasers, no matter what era youre in. also the bape runway was amazing. genuinely felt like something old bape would do.
Very interesting video! Would you say ALD is a bit like FOG essentials in that respect or do you think the brand really has added value? Like I really dig ALD but I feel like it’s too pricy for what it is and their stuff is more of an inspirational lookbook to me. Just curious to have your thoughts on the matter. Thanks!
Off-White is under LVMH (Moët Hennessy Louis Vuitton) and here's brands under LVMH Louis Vuitton Christian Dior Loewe Fendi Givenchy Celine JW Anderson Off-White Stella McCartney Kenzo Marc Jacobs Emilio Pucci Patou Berluti Loro Piana Phoebe Philio
Reggie just casually roasting my entire closet because I like the fashion trends of the 2016-2019 era, so I dress like a 2016-2019 hype beast. The only clothing I stopped wearing was Vlone and ASSC because the quality was bad.
No no no… never that. I have no problem if you like these labels. My issue is the amount of people who wear them for no other reason than to seem fashion forward. If you like that era I stand by you 100%
I too still rock all those hype beast brands. Skate culture is deeply rooted in my background so I don't intend on moving onto other brands that are now trendy.
as newer generations are born the fashion will change and the newer hip brands will pop up etc... but each generation creates certain milestones and pieces that stick. bape for example was always a dope concept and nice piece when seeing it in person since it wasnt just some screen printed or print design. now youll see new gen brands / fashion doing the same type of full zip hoodie with random prints, gems, patches on them and people still fw the full zip hoodie vibe that bape instilled to this day. fashion to the masses now adays though and these newer gens just seem to be e girl/e boy type when it comes to online fashion. the ones out and about in the real world respect the higher end and styled fashion much more.
I wear CP Company and Stone Island, they've just about killed themselves in England, so much so I'm currently looking for hoodies done by British skate shops and breweries, I think it's time to mix it up a bit, I bought a BAPE hoodie and felt like a bit of a chav wearing it, I am so conscious of it when I'm wearing it, so now it just hangs in the wardrobe, and Supreme id just not buy, my town is flooded with copies sadly, the same with Off White and Palm Angels, the streetwear scene in my town on the Humber shoreline is decent enough, I'm just glad the internet exists for purchasing. As always great video, and food for thought, I'm 45 years old so I'm well settled into what I like to wear, everything I buy is mostly three colours, I kid you not.
Love your videos but this one wasn’t it for me, sounded like a lot of hate, to the point you caught your self mid sentence and noticed it yourself 😂😂😂 Just cause you don’t like the prices or pieces doesn’t mean it’s overhyped. Just means it’s not for you. I don’t like when ppl just throw over hype on stuff they don’t like, not liking stuff that other ppl like has become the new thing in fashion, instead of just appreciating the brands you do like
Yeah, we recently quit doing videos like this. It’s serves no purpose other than to cast shade on brands that really don’t need to be seen in that light. And catching myself mid sentence? Just means my acting is getting a bit better 😅j/k Better more “fruitful” stuff on the way.
have to agree heavily with you reggie. when people think of streetwear, these brands are the ones people think of and think those are the ONLY brands they think you can rock to be cool when theres better shit out there that people dont know or will never know cause they have tunnel vision
Rappers got rich 15 years ago by literally slapping a brand onto Tshirts. Rockawear, Baby Phat, even Sean John....the age when you could just start a brand by slapping a brand on t-shrts is over. The barriers to entry are now too low. People want quality materials, craftsmanship and authenticity.
for me here's the list I think/believe they are an underrated streetwear brands Kenzo - even though this brand under LVMH, look at the social media no one or less than talk about/wearing the Kenzo Tribal (or known as Tribal Gear) - an American streetwear brand from San Diego, California, USA. Founders by Latino brothers Bobby Ruiz & Joey Ruiz, known this brand as tattoo-style graphic designs and have an urban outfitters vibe on a Latino lifestyles community Dickies Fear Of God - Essentials Penshoppe Fila Kith Carhartt Lacoste A Bathing Ape or BAPE Stone Island Undercover Noah A-Cold-Wall Rhude Ambush
when someone speak up about overrated brand, people who got halo effected by the brand through the founder/rapper/celebrity persona hype etc would become rabid dogs of course, thank you for the knowledge that keeping me on the edge.
As others have said, Supreme and Bape have too much cultural impact and history to every truly be overrated, the recent Supreme seasons have been pretty mid though which is a shame. The other brands I can understand, at this point you might as well add Stussy and Cortiez to the list.
I would expect Bape in Japan to have a way better or at least just a different selection that isn’t available in the west, making it worth flocking to as a foreigner..
I feel like hating on preme or saying its dead is the trend lately, and im here for it the less hype the brand gets the easier the cops online lol. Wearing what you want and looking wavy is the goal at the end of the day.
i think all the "luxury street" brands are overrated by definition. Another examples I can think of are the uber-expensive Mastermind, Readymade and, this is a hot take, A Cold Wall.
Finally somebody who gets it. Most of the brands are made at an affordable price point like essentials, so the masses can get. If you wanted to standout from the masses buy the premium stuff like eternal.
Agreeing on Essentials, I do not wear them out at all and got a hoodie and knit for runs to gym/groceries. After seeing them everywhere I use them to sleep in the winter lmao. Super comfortable, I can imagine mainline FoG to be exponentially better
I feel being out of India, a streetwear brand which is underrated yet overrated is superdry, like for real that brand is way too good to be true.. 😅 just an opinion!
After watching: Agree with all your points though. I think most people just want people to not hate what you are wearing rather than truly stand out or express themselves so we’ll always have the celebrity “dress like this and at least people can’t say your dressed bad” kinda folks. Always cool when people do manage to do it though. Keep making these videos bro much love.
I dont care much for most of these brands, but I agree they're ALL overrated. I do however wear Supreme, mostly because I have a hard time finding brands that fit. And Supreme have a relaxed loose fit that isn't too boxy on both their tees and hoodies. So I've stuck with them. They have some good graphics every now and then too and the quality feels good, it feels premium. So thats also a plus... I do like the concept of ASSC. Not in any way the dude, or his reason for created it - but in my own way, being anti social, letting people know first hand. I like it. Haha... The problem here however is their awful quality and fit - they feel as badly produced as any cheap fast fashion brand... Anyway, thanks for the vid! Always interesting! ✌
they just dropped their collab with born and raised today and that sold instantly in one hour. Sometimes their more general stuff sits, so I get it doesn't have the charm from before. Hope the fall collection comes soon and is cool because I didn't buy anything from today.
@@THECASUALco used to wear Bape back in 2007-09 like most people into hip hop and had the ability to. Grew up fast forward to now and I’m full into Americana/well made heritage brands (Red Wing/Iron Heart/Visvim/Indigofera/Etc.). Would be interesting to see your opinion on if any brands in that genre is overrated as well.
@SeemeonMars that's a tough one cause heritageheads are a lot more particular with a brand based off history and construction. Red Wings for example *might* be considered overrated to some vocal individuals in the Americana world because they're ubiquitous in that fashion circle, similar vein to how Doc Martens is to people invested in alt/Gothic based fashion.
This is the answer I would give. It depends on the community. Doc Martens are like the fisher price boots for workwear fans BUT many of them understand that’s how many get started. So by that measure it’s all g.
I been rockin Supreme since the early 2000s and still have pieces from that era. And yeah, the post-Jebbia stuff doesn’t appeal as much for me. But I’ll still rock Supreme. The biggest issue I notice is that everyone that rocks these overrated brands is that they all rock it the same dang way! You can spot a hypebeaster from a mile away with a naked eye. My philosophy in fashion has always been: it’s not about WHAT you’re wearing, but HOW you wear it. I’ll put on a dang trash bag and make that sh!t look flyyy! lol
You bought all the fax machines bruh
@@THECASUALco hahaha! Wow, what a comment! lol 🙌🏽 📠
James Jebbia is still involved creatively but he has sold his shares, so basically there is a pre corporate owned phase and the current one. But yeah I still rock supreme too because there are always hyped phases with brands…people who stay loyal are the true fans, others are just hype driven
@@jojoojo8768 word. I don’t let overratedness dictate my wardrobe. If I like it, I rock it. I don’t believe in any hype. I’ll give into trends here and there. But I treat them more like another palette in my arsenal. Like I mentioned, I take pride in HOW I rock my gear versus what brand/label I’m rocking 🤙🏽
Palm angels = minimal Ed Hardy; FOG essentials = 30's Karen going to get Starbucks ; ASSC = reskinned Gildan clothing
“Reskinned Gildan” is next level comedy
Nice. What have you done for fashion lately? ?
Shut up goofy 🤡🤡🤡
Supreme & Bape are here to stay, too much history & culture behind them. Dont care if people think its hype or not, wear whatever you like.
Agree witn this. Still rock supreme to this day jus bc I love the brand and feel nostalgia from wearing it
Facts
Ong
FOG Essentials is just a mid-fashion uniform at this point
It was never high fashion to begin with lol so it being mid is exactly where it suppose to be. The hype made it high fashion
It feels like its just a somewhat overpriced but high quality fashion brand now.
@@Bestow3000Its starting to be less hyped now and that's when i swoop in and grab those 50% off retail pieces
Gallery dept should’ve been on here too!!!
palm angels absolutely spot on. i thought for sure gallery dept would be number one. no idea why this brand is so popular and expensive. can add rhude, chrome hearts (apparel only obvs), denim tears, amiri to the list too.
i like rhude but amiri overrated apart from the trainers.
Just sounds like you naming brands you can’t afford 😂😂😂
Just visited Japan this month and I was actually surprised by how much Bape I saw in Tokyo and Osaka. The shirts at least were as prevalent as Stussy or Human Made
Much respect for being honest about Off-White. Same feelings about the brand, even years prior to Abloh's too early demise. Somehow, everything they came up with just felt like rebranded Pyrex.
the good thing abt brands like preme, fog, and bape is you can so easily tell the REAL hypebeasts, that actually care about the history of the brand and why what they like is hype, from clout chasers, no matter what era youre in.
also the bape runway was amazing. genuinely felt like something old bape would do.
run way show was trash b
Very interesting video! Would you say ALD is a bit like FOG essentials in that respect or do you think the brand really has added value?
Like I really dig ALD but I feel like it’s too pricy for what it is and their stuff is more of an inspirational lookbook to me.
Just curious to have your thoughts on the matter. Thanks!
Any brand that reaches critical mass will ultimately become overrated.
Off-White is under LVMH (Moët Hennessy Louis Vuitton)
and here's brands under LVMH
Louis Vuitton
Christian Dior
Loewe
Fendi
Givenchy
Celine
JW Anderson
Off-White
Stella McCartney
Kenzo
Marc Jacobs
Emilio Pucci
Patou
Berluti
Loro Piana
Phoebe Philio
Reggie just casually roasting my entire closet because I like the fashion trends of the 2016-2019 era, so I dress like a 2016-2019 hype beast. The only clothing I stopped wearing was Vlone and ASSC because the quality was bad.
No no no… never that. I have no problem if you like these labels. My issue is the amount of people who wear them for no other reason than to seem fashion forward. If you like that era I stand by you 100%
I too still rock all those hype beast brands. Skate culture is deeply rooted in my background so I don't intend on moving onto other brands that are now trendy.
as newer generations are born the fashion will change and the newer hip brands will pop up etc... but each generation creates certain milestones and pieces that stick. bape for example was always a dope concept and nice piece when seeing it in person since it wasnt just some screen printed or print design. now youll see new gen brands / fashion doing the same type of full zip hoodie with random prints, gems, patches on them and people still fw the full zip hoodie vibe that bape instilled to this day. fashion to the masses now adays though and these newer gens just seem to be e girl/e boy type when it comes to online fashion. the ones out and about in the real world respect the higher end and styled fashion much more.
Replace all of these hoodies with Champion, American Apparel, DIVIDED, Hanes ecosmart Forever 21, Gildan, Fruit of the loom eversoft, PUMA.
I wear CP Company and Stone Island, they've just about killed themselves in England, so much so I'm currently looking for hoodies done by British skate shops and breweries, I think it's time to mix it up a bit, I bought a BAPE hoodie and felt like a bit of a chav wearing it, I am so conscious of it when I'm wearing it, so now it just hangs in the wardrobe, and Supreme id just not buy, my town is flooded with copies sadly, the same with Off White and Palm Angels, the streetwear scene in my town on the Humber shoreline is decent enough, I'm just glad the internet exists for purchasing. As always great video, and food for thought, I'm 45 years old so I'm well settled into what I like to wear, everything I buy is mostly three colours, I kid you not.
I used to love supreme. But when they started selling bricks and people were buying I don't know. I just stoped.
The lines are so blurred nowadays it can be difficult to see which brands are or aren't actually streetwear.
I'll go ahead and nominate Rhude though
It’s been awhile since I’ve seen you pop up! Good to see you again!
Love your videos but this one wasn’t it for me, sounded like a lot of hate, to the point you caught your self mid sentence and noticed it yourself 😂😂😂
Just cause you don’t like the prices or pieces doesn’t mean it’s overhyped. Just means it’s not for you. I don’t like when ppl just throw over hype on stuff they don’t like, not liking stuff that other ppl like has become the new thing in fashion, instead of just appreciating the brands you do like
Yeah, we recently quit doing videos like this. It’s serves no purpose other than to cast shade on brands that really don’t need to be seen in that light.
And catching myself mid sentence? Just means my acting is getting a bit better 😅j/k
Better more “fruitful” stuff on the way.
Supreme just overdid their high fashion collabs, but they will always be Supreme. Save for Supreme and Bape, I agree with the rest of the list.
Love your commentary brother! 🙌🏽🙌🏽🙌🏽
Totally agree with you specially essential love your video 👏👏👏👏👏🇬🇧🙏
have to agree heavily with you reggie. when people think of streetwear, these brands are the ones people think of and think those are the ONLY brands they think you can rock to be cool when theres better shit out there that people dont know or will never know cause they have tunnel vision
1. Chuck Taylors 2. Stan Smiths 3. Vans 4. Feiyue 5. Sambas 6. Le Coq Sportif Astra 7. Xero HFS
Rappers got rich 15 years ago by literally slapping a brand onto Tshirts. Rockawear, Baby Phat, even Sean John....the age when you could just start a brand by slapping a brand on t-shrts is over. The barriers to entry are now too low. People want quality materials, craftsmanship and authenticity.
Bape barf!
for me here's the list I think/believe they are an underrated streetwear brands
Kenzo
- even though this brand under LVMH, look at the social media no one or less than talk about/wearing the Kenzo
Tribal (or known as Tribal Gear)
- an American streetwear brand from San Diego, California, USA. Founders by Latino brothers Bobby Ruiz & Joey Ruiz, known this brand as tattoo-style graphic designs and have an urban outfitters vibe on a Latino lifestyles community
Dickies
Fear Of God - Essentials
Penshoppe
Fila
Kith
Carhartt
Lacoste
A Bathing Ape or BAPE
Stone Island
Undercover
Noah
A-Cold-Wall
Rhude
Ambush
when someone speak up about overrated brand, people who got halo effected by the brand through the founder/rapper/celebrity persona hype etc would become rabid dogs of course, thank you for the knowledge that keeping me on the edge.
im jealous of that denim !
Japan craftsmanship is really something especial!
As others have said, Supreme and Bape have too much cultural impact and history to every truly be overrated, the recent Supreme seasons have been pretty mid though which is a shame. The other brands I can understand, at this point you might as well add Stussy and Cortiez to the list.
I would expect Bape in Japan to have a way better or at least just a different selection that isn’t available in the west, making it worth flocking to as a foreigner..
It has the same exact stuff
I feel like hating on preme or saying its dead is the trend lately, and im here for it the less hype the brand gets the easier the cops online lol. Wearing what you want and looking wavy is the goal at the end of the day.
He definitely on point with this list. All of these are highly over hyped. Especially supreme. Mugs don’t pay homage to Karl Kani for nothing
I appreciate the Fashion wisdom! 🙏🏽
First time I saw an Anti Social Social Club garment was on my 20-ish neighbor like a year ago :D
The channel 9 dog clip was so unexpected but love to see it hahahaha
All these brands pioneered what streetwear is today
I’m still waiting on my ASSC x Post office collab to ship 😂😂
Can’t forget how notoriously bad the shipping with ASSC was
i think all the "luxury street" brands are overrated by definition.
Another examples I can think of are the uber-expensive Mastermind, Readymade and, this is a hot take, A Cold Wall.
ID on the super fly coat?
It seems like the majority of brands(even though some of these brands are overrated) are more or less very accessible and are made to be accessible.
Finally somebody who gets it. Most of the brands are made at an affordable price point like essentials, so the masses can get. If you wanted to standout from the masses buy the premium stuff like eternal.
There’s a difference between being accessible and being ubiquitous. There ARE other brands just as accessible and just as noteworthy is the point
Hi! What are some of your favourite timeless streetwear brands ? (Asking to improve my own designs )
so I don't think Off-White is an underrated streetwear brand
Bape is still fire imo quality is always on point as well
I love my FOG T shirts they're comfy and cheap 😆
Agreeing on Essentials, I do not wear them out at all and got a hoodie and knit for runs to gym/groceries. After seeing them everywhere I use them to sleep in the winter lmao. Super comfortable, I can imagine mainline FoG to be exponentially better
I feel being out of India, a streetwear brand which is underrated yet overrated is superdry, like for real that brand is way too good to be true.. 😅 just an opinion!
can we get a video on underrated brands next?
What brand is that hat?
Wait and see soon.
I like the leather cap 👀
SHHHHHHHHH!!!!
it ain’t easy
bro just listed the 7 biggest streetwear brands in the past 7 years
Missed Gallery Dept
RUUD Clothing is coming. It's all about the people, no hype, just pure passion
Lord do I despise Palm Angels and Francesco Ragazzi... ugh
hmmm, I like the FOG sweats, I should maybe make some (am feeling inspired....)
i appreciate ur channel
Me after spending most my tax check on Fear of God but i got some older mainline fog so really im thrifting and that is so in right now.... get off me
LOVING THIS ONE🔥🔥🔥
Lol Reggie really calling me out in this one. I have lots of stuff from every brand on this list except Off-White and Vlone
Dior & fendi are getting up there with the ones u mentioned ( i know their not street wear )
Lol I feel like there is always one shot at fear of god in your videos.
What you saying! We LOVE Fear of God😅 (seriously we do but it’s effin’ everywhere)
After watching: Agree with all your points though.
I think most people just want people to not hate what you are wearing rather than truly stand out or express themselves so we’ll always have the celebrity “dress like this and at least people can’t say your dressed bad” kinda folks.
Always cool when people do manage to do it though. Keep making these videos bro much love.
@@THECASUALco agreed haha
Can't lie tho. Gotta respect a brand that have set a new look that other brands have followed
I always digged the early cutnsew stuff from FOG. But yeah, I get. Hey, can’t knock that hustle!
I dont care much for most of these brands, but I agree they're ALL overrated. I do however wear Supreme, mostly because I have a hard time finding brands that fit. And Supreme have a relaxed loose fit that isn't too boxy on both their tees and hoodies. So I've stuck with them. They have some good graphics every now and then too and the quality feels good, it feels premium. So thats also a plus...
I do like the concept of ASSC. Not in any way the dude, or his reason for created it - but in my own way, being anti social, letting people know first hand. I like it. Haha...
The problem here however is their awful quality and fit - they feel as badly produced as any cheap fast fashion brand...
Anyway, thanks for the vid! Always interesting!
✌
You forgot to add Aimé Leon Dore to that list, that shit overhyped AF! That said, the creative direction is pretty progressive!
Stussy is more and more become "I'm not like the other boy/girl" brand, It becomes irritating
they just dropped their collab with born and raised today and that sold instantly in one hour. Sometimes their more general stuff sits, so I get it doesn't have the charm from before. Hope the fall collection comes soon and is cool because I didn't buy anything from today.
Ametora on the shelf 👍
HELLSTAR should def should be on this list.
i love this channel.
Respect for the A Current Affair clip 😂
Bape is UNDERRATED if we talk about NIGOs work
bro, luv ur shit
yooo what is that amazing jacket you are wearing???
supreme is timeless !
The Japanese influence on your style is really showing in this vid, Regi
Better video would be what street wear brand is not overrated
We can do that one too.
@@THECASUALco used to wear Bape back in 2007-09 like most people into hip hop and had the ability to. Grew up fast forward to now and I’m full into Americana/well made heritage brands (Red Wing/Iron Heart/Visvim/Indigofera/Etc.). Would be interesting to see your opinion on if any brands in that genre is overrated as well.
@SeemeonMars that's a tough one cause heritageheads are a lot more particular with a brand based off history and construction.
Red Wings for example *might* be considered overrated to some vocal individuals in the Americana world because they're ubiquitous in that fashion circle, similar vein to how Doc Martens is to people invested in alt/Gothic based fashion.
@@adrianveidt4344 you made a great point. I’d still like to hear Reggies point of view on the matter.
This is the answer I would give. It depends on the community. Doc Martens are like the fisher price boots for workwear fans BUT many of them understand that’s how many get started. So by that measure it’s all g.
Make one on underrated brands
bape can die and will still be rocking it .
Essential Is Sum Bullshit...
*Yeezy + Essential 2019-2021*
FOG is the Ice Spice of the fashion industry
exactly! overhyped and mid
I like to pull out the season 1,2 stuff. Everything after 3 just looks the same for me
FOG quality at 1/4 the price? Where sir?
I may be spoiled because of where I reside. In Japan FOG Essentials is baseline quality.
That Palm angels fan skit 😂
Whether overrated or not PA is my favourite streetwear brand🤣
Do you bruh! No judgement here
You forgot Gallery Dept 😂
brands that are nothing more than a logo and good clever marketing are terrible
Agreed.
the bape hoodie cringe 😬
FR2 to me is overrated as well🤷🏽
that's your opinion and i respect that ,, but IMO japanese clothing brands that you're pushing are 'Crap' [Garbage}
Eii da uma olhadinha na camisa que eu tô divulgando no meu canal caso goste de streetwear
. . .add Denim Tears to this list. Both DT AND Supreme are ass (and share a creative director).
heavy L on all categories
HAlf way thru this and no mention of Palace yet?
Almost made it. It was No. 8
Bruh just shittin on hyped brands
AMIRI
5:22 ☠️☠️☠️☠️💀💀💀
Von Dutch?
BAPE is not overrated
On this particular list it is.
WE GET IT YOU LIVE IN JAPAN. Bape isn't going anywhere lol.
🤦🏽♂️
You forgot KITH.
M I D A F B O I S
This guy obviously knows nothing about fashion.