David McClelland and Three Motivational Needs - Content Theories of Motivation

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  • เผยแพร่เมื่อ 27 ธ.ค. 2024

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  • @hawax5828
    @hawax5828 4 ปีที่แล้ว +91

    This man is the reason why I'm not failing for my management classes

    • @ManagementCourses
      @ManagementCourses  4 ปีที่แล้ว +3

      That's great to hear!

    • @bucii01
      @bucii01 3 ปีที่แล้ว +1

      He has been helping me untangle my Grad Professors difficult time explaining which is little as he just gives 10 articles running 30 pgs and about thee chp between 2 txt books per class

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว +1

      @@bucii01 Glad to help.

    • @bucii01
      @bucii01 3 ปีที่แล้ว +1

      @@ManagementCourses your videos have a true masterpiece 🙏

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว

      @@bucii01 Thank you.

  • @gabrielmumba8248
    @gabrielmumba8248 ปีที่แล้ว +12

    Now that was clear, concise, and practical. Thanks!

  • @prajwalraj8072
    @prajwalraj8072 ปีที่แล้ว +4

    Made a killer presentation for my business class based on this video. ACED ITTTTT

  • @marammu7md
    @marammu7md 10 หลายเดือนก่อน +1

    Thank you for your explanations; you make it easy for me.

    • @ManagementCourses
      @ManagementCourses  10 หลายเดือนก่อน +1

      It's my pleasure - you're welcome.

  • @slayveotesi
    @slayveotesi ปีที่แล้ว +2

    you made me felt like it's like a piece of cake, thanks mister!

  • @rayyanshobowale7110
    @rayyanshobowale7110 ปีที่แล้ว +2

    I'm here again to study for my exam.
    Thank you sir.

  • @devine5903
    @devine5903 2 ปีที่แล้ว +2

    thanks for the information, this really helped in my research.... thanks sir

  • @hannaamini2076
    @hannaamini2076 10 หลายเดือนก่อน +1

    Sir i love you. You’re the reason IM THRIVING

    • @ManagementCourses
      @ManagementCourses  10 หลายเดือนก่อน +1

      Thant's great to hear - thank you.

  • @KayB-y9w
    @KayB-y9w 11 หลายเดือนก่อน +2

    THANK YOU SIR!!!! Thumbs up & subscribed to your channel. I am studying for my Bachelor's in Business Management and taking my SHRM-CP certification at the same time, this has helped me tremendously !!!!!

    • @ManagementCourses
      @ManagementCourses  11 หลายเดือนก่อน +1

      That's great to hear, thank you. Good luck with both of your courses!

  • @elhamboostani8718
    @elhamboostani8718 หลายเดือนก่อน +1

    Very informative and helpful, Thank you very much🙂

  • @Kazuha-z2l
    @Kazuha-z2l 3 ปีที่แล้ว +2

    Wow, thank you. As a foreigner who is not fluent in the language of the country I am currently living in. I had difficulty understanding my teacher. But thanks to this well-explained video. I finally get it.

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว +3

      Thank you - I deliberately pace my videos for non-first-language English speakers, so that's great to hear.

  • @urbanlegendsandtrivia2023
    @urbanlegendsandtrivia2023 ปีที่แล้ว +1

    Question #1 - Since you mentioned at 2:21 of the video that a High nAch person might actually feel powerful, would you say there exists some crossover between these three personality types?
    Question #2 - Since a High nAch person might be afraid to fail, would you say these persons often have to deal with perfectionism and procrastination issues?
    Question #3 - Why are star salespersons often viewed with such high esteem in the business world but are sometimes viewed unfairly with low esteem by consumers?
    Question #4 - How often does a person believe they belong to one of these three categories when in reality other persons see them belonging to a different category?

    • @ManagementCourses
      @ManagementCourses  ปีที่แล้ว +2

      Thanks - a lot of questions, so I need to be brief:
      1. I'm not sure that this follows - I was referring to the psychological/emotional pay-off of achieving something. However, we all have a balance of the three needs, so even someone with high nAch still has some nPow
      2. Very likely, yes. But again, I am not sure if there is a strong causative link and there may not be any research either way.
      3. Good question. The business world needs sales to drive profit. Consumers can feel pressured to buy, by less able sales[eople - who then color our perception of the role.
      4. I have no idea. I'd guess most of us have a good intuition. But I don''t even know whether there is a calibrated assessment available!

  • @utsavdas1855
    @utsavdas1855 6 หลายเดือนก่อน +1

    Thank you sir , really good content

  • @nastazaki1510
    @nastazaki1510 3 ปีที่แล้ว +2

    thanks sir , you cannot imagine how this helped me.
    love from somalia

  • @dragostarh2676
    @dragostarh2676 ปีที่แล้ว +4

    This guy sold me into wanting to get into sales lol.

  • @anthonywurst2548
    @anthonywurst2548 4 ปีที่แล้ว +7

    Thanks, Michael. I'm a business student and I needed something real to drive home McClelland's theory. Your video was just what I needed. THanks for making it :) God bless you!

  • @wathsalasamarakoon3305
    @wathsalasamarakoon3305 2 ปีที่แล้ว +7

    Sir...after you explaining this example it would be easy peasy for me understand mcclellands theory. Thank you very much for your effort ✨️

  • @xjyang001
    @xjyang001 2 ปีที่แล้ว +1

    Many thanks for the videos.

  • @AnhLaMinh
    @AnhLaMinh ปีที่แล้ว +1

    this video is really helpful, thank you

  • @monetka79
    @monetka79 2 หลายเดือนก่อน +1

    Super explained 👏 👌 👍 🙌

  • @a13519
    @a13519 ปีที่แล้ว +1

    the best explanation on internet, definitely subscribe this channel

  • @carlin8710
    @carlin8710 3 ปีที่แล้ว +6

    I love your teaching style, thank you for the clarity and concise nature of your videos!

  • @ajjusak6
    @ajjusak6 3 หลายเดือนก่อน +1

    great explanations

  • @denverpoole6650
    @denverpoole6650 3 ปีที่แล้ว +1

    Thanks I appreciate you posting.

  • @shelliej73
    @shelliej73 3 ปีที่แล้ว +4

    Thank you for your great examples. It really drives it home for my SHRM-CP exam

  • @yohanesliong4818
    @yohanesliong4818 8 หลายเดือนก่อน +1

    Wonderful. Thank you.

  • @AbwibrahimO
    @AbwibrahimO 2 ปีที่แล้ว +2

    Thank you sir, but most important , i have very big respect for the quality of your content, but most important the engagement! this channel is one of my main reference, as a 10 year exp PM i must admit one secret i HATE PM society because we concentrate on formality not the purpose of it! you sir on the other hand of the people keeping the balance to underline why and when to apply these formality so it is more applicable! respect

    • @ManagementCourses
      @ManagementCourses  2 ปีที่แล้ว +2

      Thank you very much for your comments. The secret to everythig is balance. Sometimes formality is important. But only when it truly serves the goal of getting the job done.

  • @JamesNeill
    @JamesNeill 4 ปีที่แล้ว +6

    Bravo - excellent applied illustration of these motivational concepts

  • @austinwachira5185
    @austinwachira5185 2 ปีที่แล้ว +2

    Really well explained thanks!!

  • @favourattah738
    @favourattah738 3 ปีที่แล้ว +1

    This was very help. Thank you.

  • @rukhsanakhizir8033
    @rukhsanakhizir8033 3 ปีที่แล้ว +1

    thank you sir your video helped me to work on my assignments and project

  • @shekinah6853
    @shekinah6853 3 ปีที่แล้ว +2

    Really good videos👏🏾👏🏾👏🏾

  • @jesusgalimbertimaravi4081
    @jesusgalimbertimaravi4081 3 ปีที่แล้ว +1

    Excellent explanation and video. Thank you for the content! Keep it up!

  • @unclechrislee5595
    @unclechrislee5595 3 ปีที่แล้ว +1

    I appreciate your Content ! You are helping me out a lot with my Bachelor Thesis. Much love from Germany.

  • @adrianpotarniche737
    @adrianpotarniche737 3 ปีที่แล้ว +1

    Much appreciated, Thank you!

  • @simiminhas5163
    @simiminhas5163 2 ปีที่แล้ว +1

    Great explaining!

  • @ihabyousif8776
    @ihabyousif8776 2 ปีที่แล้ว +1

    Actually what supremely valuable is making this video with this great explanation 👏 👌

  • @Cmdr_Sam
    @Cmdr_Sam 3 ปีที่แล้ว +9

    I am so glad I found this! Such high quality education for free!
    Thank you Mike Clayton 🙏

  • @mex9711
    @mex9711 4 ปีที่แล้ว +2

    EXCELENTE EXPLICACION, DE MUCHA AYUDA PARA UN DIPLOMADO GERENCIAL QUE ESTOY TOMANDO SALUDOS DESDE 🇲🇽

  • @abhishekkumarjha5509
    @abhishekkumarjha5509 3 ปีที่แล้ว +1

    Thank you so much sir

  • @shivathakur3227
    @shivathakur3227 4 ปีที่แล้ว +1

    you're the best !!

  • @GU3NO
    @GU3NO 4 ปีที่แล้ว +1

    great video!!!

  • @matthewfrancis3461
    @matthewfrancis3461 2 ปีที่แล้ว +1

    Great video! May I ask if there is a simple survey out there that could be used to determine someone's primary motivation (nAch, nPow, nAff)?

    • @ManagementCourses
      @ManagementCourses  2 ปีที่แล้ว +1

      There are some simple quizzes and questionnaires around - just do a search. I am not aware of any that come from serious researchers, so I would use them only as educational tools to illustrate the principles.

  • @joeyberonio3414
    @joeyberonio3414 3 ปีที่แล้ว +1

    How is this topic related to Motivation and Rewards Systems?

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว +1

      I would have hoped you'd see the linkto motivation from watching the video - there are three motivational needs. we appeal to them to motivate people. But this is not about reward systems.

  • @phoneaccount45
    @phoneaccount45 2 ปีที่แล้ว +1

    Hi Dr. Clayton. Would you be able to advise the reason why these theories are called 'content' theories? Why was it decided to call it 'content' theory? What does content in here stand for? For eg: if you say this is a motivation theory, we understand it is do with motivation but when you say (not you personally ofcourse) content theory, to a layman, it signifies nothing? Content as in satisfaction or content as in subject matter or what? I am just trying to understand the reasoning behind the nomenclature to better understand this. Please advise. Many thanks

    • @ManagementCourses
      @ManagementCourses  2 ปีที่แล้ว +1

      I came up with the terms 'Content Theory' and 'Process Theory' as a way t group theories in a way that seems logical to me:
      - process theories tell us about different models of how motivation works
      - content theories offer models of the things that motivate us
      These labels are not used by researchers. And they are in no way robust. They are just a convenient way to structure the different content in the course.
      If the terms don't work for you, then just ignore them. If you think they make some sense, but that I put some models into the wrong category, fine. Looking back at some of my choices, I'm not sure I'd do exactly the same again!

    • @phoneaccount45
      @phoneaccount45 2 ปีที่แล้ว +1

      @@ManagementCourses Thank you Dr. Clayton for clarifying. Again, please never stop the great work you are doing. You are a great teacher and I am grateful that I came across your lectures. I also referred your channel to my fellow students who were struggling and they have subscribed, they were thanking me but the real thanks is to you. So, thank you again from all of us. Much appreciated.

    • @ManagementCourses
      @ManagementCourses  2 ปีที่แล้ว

      @@phoneaccount45 Thank you. I guess I'll need to stop sometime. But I don't have plans to! And I have loads of ideas.

    • @phoneaccount45
      @phoneaccount45 2 ปีที่แล้ว +1

      @@ManagementCourses That would be a sad day for learners when you stop! Hope you never!

    • @ManagementCourses
      @ManagementCourses  2 ปีที่แล้ว +1

      @@phoneaccount45 Aww... thank you.

  • @jacquilinesopherety6847
    @jacquilinesopherety6847 4 ปีที่แล้ว +1

    thanks a lot

  • @keithmeadows9532
    @keithmeadows9532 3 ปีที่แล้ว +1

    Hello great video very helpful, i'm currently studying about motivation in the workplace for my supervisor apprenticeship,
    Do you know what the implications would be for McClelland's theory for what i need to do to motivate others in workplace?

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว +2

      Yes I do. If you watched the video, you will know that what McClelland tells us is that we need to understand the people around us and frame our requests of them in terms of the things that most motivate them; their needs. Relate what you want from people to the needs that are most strong in them. McClelland suggests we focus on Power, Affiliation, and Achievement.

    • @keithmeadows9532
      @keithmeadows9532 3 ปีที่แล้ว +2

      @@ManagementCourses Amazing! thankyou for clear and concise guidance on this topic, you have been very helpful and informative. ☑️☑️

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว

      @@keithmeadows9532 Keith, You're welcome.

  • @DrSudhirBisht
    @DrSudhirBisht 3 ปีที่แล้ว +1

    Super

  • @hailelove1
    @hailelove1 4 ปีที่แล้ว +1

    Great 8

  • @nuttawutsaisa-ard9831
    @nuttawutsaisa-ard9831 3 ปีที่แล้ว +1

    informative!

  • @sorrella
    @sorrella 4 ปีที่แล้ว +1

    Sales isn’t easy though and there is a lot of rejection before success is seen. Very challenging to keep an achiever engaged during the ramp up

    • @ManagementCourses
      @ManagementCourses  4 ปีที่แล้ว +1

      Absolutely, Lisa. Motivation is a vital skill for any sales manager.

  • @etheljones1272
    @etheljones1272 2 หลายเดือนก่อน

    I have a $20 bill where the thread is showing on the front of the bill.And it also have the regular thread on it

  • @airenegerman5615
    @airenegerman5615 3 ปีที่แล้ว +1

    Is it applicable to use this motivational theory as bases in a research study to school learners? Thank you.😊

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว +2

      I am not sure I completely understand your question and also please bear in mid I am not an academic psychologist. But, if you are asking whether school-age learners are motivated by affiliation, power, and achievement, I'd think the answer is yes. It certainly was among the kids in my school - although that was long ago! 😉

    • @airenegerman5615
      @airenegerman5615 3 ปีที่แล้ว +1

      I'm just thinking of this concept if I could connect and add this as variable in a research study to school-age learners. Anyway, thanks a lot sir for this comprehensive presentation. God bless!😊❤

  • @Sabikakayastha
    @Sabikakayastha 4 ปีที่แล้ว +8

    cat 🐈 in the background sound. 😂

  • @onyejiakablessed3386
    @onyejiakablessed3386 ปีที่แล้ว +1

    ❤❤❤❤❤❤❤❤

  • @LuellaEmily
    @LuellaEmily 4 ปีที่แล้ว +2

    How to sell sales to people to sell sales

  • @JonathanArons
    @JonathanArons ปีที่แล้ว

    what kind of names is faisal and hetal

    • @ManagementCourses
      @ManagementCourses  ปีที่แล้ว +1

      Faisal is a male kind of name (common in Arabic speaking countries and families around the world who trace ancestry to them, I believe).
      Hetal is a female kind of name (I believe common throughout many parts of India - and the diaspora around the world)
      What about Jonathan? A male kind of name (originating in the Levant, I think, and common in Jewish and Christian families around the world)

  • @stephaniebt2970
    @stephaniebt2970 4 ปีที่แล้ว +1

    Are those cats in the background?
    P.S thank you for helping me pass my Management courses

    • @ManagementCourses
      @ManagementCourses  4 ปีที่แล้ว +2

      May be a cat - I record from home.
      And, you're welcome.

    • @stephaniebt2970
      @stephaniebt2970 4 ปีที่แล้ว

      @@ManagementCourses Cats are sweet I have two of my own

  • @MatthewStinar
    @MatthewStinar 3 ปีที่แล้ว +1

    You make Hetal sound like a toxic employee. I would recommend against hiring anyone who is motivated by power.

    • @ManagementCourses
      @ManagementCourses  3 ปีที่แล้ว +2

      Matthew, it is important to consider degree. You can have a high motivation for power without it becoming toxic. Indeed, it usually becomes toxic when your motivation is not 'for power' but 'against losing power'. (The US version of House of Cards is a great fictional exemplar.)
      And excess motivation towards achievement or affiliation can likewise become toxic - as can fear of losing affiliation or of failing to achieve. These lead, respectively, to manipulative behavior or to playing it overly safely.

  • @CrownedByTana
    @CrownedByTana ปีที่แล้ว

    this is manipulation, byee-

    • @ManagementCourses
      @ManagementCourses  ปีที่แล้ว +1

      Okay, goodbye.
      But be aware that this is an assessment of how we can use known psychology. Is it manipulation? That all depends on your motivation, really. Are you using this to help people feel good about something they need to do, or to coerce them into doing something that's not good for them?