The CORRECT Ad Campaign Settings for Facebook Ads (UPDATED for 2024)

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The CORRECT Ad Campaign Settings for Facebook Ads (UPDATED for 2024)
Venturing into the world of Facebook Ads Manager can often seem like an overwhelming endeavor. With its extensive array of options, toggles, and analytics, it presents a landscape that could easily rival the intricacies found within an advanced academic field such as quantum physics or computational linguistics.
This complexity arises from the platform's robust targeting capabilities, bidding strategies, and performance metrics-all integral parts for crafting successful ad campaigns but bewildering to newcomers.
However, let us embark on this journey with confidence! As we dive into this tutorial designed to illuminate your path through the dense forest of settings and options in Facebook Ads Manager, I will serve as your guide-turning opacity into transparency.
In short order, you will be orchestrating campaigns like a maestro-a strategic conductor whose well-composed ads reach receptive audiences effectively because they were built upon sound principles learned here today.
Your upcoming Facebook Ad campaign isn't merely poised for triumph-it’s set to make waves in the digital realm thanks to a foundation rooted firmly in clarity and comprehension gained through this very exploration.
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[@ManoharSurya]

Very Helpful!!! Thanks Alvaro

[@imalvaroberrios]

Glad you found it helpful

[@Pabloasd4894]

hey alvaro your videos are very helpful , but i need to ask something . if i use adset daily budget with advantage plus audience i always get this error message *Paused on High Invalidation Rate: The advertisement is being temporarily halted due to a significant number of invalidations. Kindly review any warnings linked to the ad, resolve them, and proceed with re-publishing it* . but if i use advantage budget but with original audience , i dont get any error like that. do you know what the problem is?

[@imalvaroberrios]

Hmm, that's very strange. I've never seen that error. So when you go to publish, there is a checkbox in the bottom left that says "Publish with errors". I would give that a try as these are often glitches. If it's a legit error, it won't publish