Would have been interested in how Brewing under licence is done & it's market share Vs actually exported. And for a regular Licence brewed Lager, are all the ingredients locally sourced, or do they ship something, like spices? Yeast? I suppose they have no process for making a syrup like e.g. Coca-Cola? In Sweden my guess is that perhaps 90% of foreign beers is Licence brewed. And that the imported beers usually are types that does not taste like everything else, like Guinness or Corona? (@ each end of the spectrum.) E.g.Löwenbräu is in Sweden brewed by Spendrups. Nothing wrong with it. But it is nothing like the Löwenbräu in glass bottle i bought from a vending machine in (München? Ingolstadt?), which is the best lager i have ever tasted.... (The Germans have beer bottle vending machines in lots of places, incl. in the factory halls. On the Audi factory in Ingolstadt, they also have wall-mounted beer openers and & a beer bottle holder on every machine. They would perhaps buy a beer per shift, or something like that. I guess they can do that, cuz they can handle it.... It was a fabulous, super-clean, super well maintained factory...)
Thanks for the comment. I enjoyed reading it. In fact, it made me think of something from about 15 years ago in the United States. I distinctly remember when Anheuser-Busch bought Becks and started brewing the German brand's all-malt recipe in St. Louis or wherever it was. American beer drinkers immediately noticed the difference. Was it the water? Was it the grain? It just didn't taste liked an imported Becks. Anheuser-Busch insisted that it was the same German recipe, but something made it different when brewing in the United States. I think water chemistry and brewing conditions (weather, fermentation vessels, etc.) may account for some of the differences between Löwenbräu in Sweden and in Germany. As for beer vending machines, they have no future in the USA. The trajectory here has only been to make beer more restricted since the 1980s. We've got a puritanical element here. I still get asked for identification when buying beer from a grocery store despite my gray hair.
It is only when the mind and character slumber that the dress can be seen.
Would have been interested in how Brewing under licence is done & it's market share Vs actually exported. And for a regular Licence brewed Lager, are all the ingredients locally sourced, or do they ship something, like spices? Yeast?
I suppose they have no process for making a syrup like e.g. Coca-Cola?
In Sweden my guess is that perhaps 90% of foreign beers is Licence brewed. And that the imported beers usually are types that does not taste like everything else, like Guinness or Corona? (@ each end of the spectrum.)
E.g.Löwenbräu is in Sweden brewed by Spendrups. Nothing wrong with it. But it is nothing like the Löwenbräu in glass bottle i bought from a vending machine in (München? Ingolstadt?), which is the best lager i have ever tasted....
(The Germans have beer bottle vending machines in lots of places, incl. in the factory halls. On the Audi factory in Ingolstadt, they also have wall-mounted beer openers and & a beer bottle holder on every machine. They would perhaps buy a beer per shift, or something like that. I guess they can do that, cuz they can handle it.... It was a fabulous, super-clean, super well maintained factory...)
Thanks for the comment. I enjoyed reading it. In fact, it made me think of something from about 15 years ago in the United States. I distinctly remember when Anheuser-Busch bought Becks and started brewing the German brand's all-malt recipe in St. Louis or wherever it was. American beer drinkers immediately noticed the difference. Was it the water? Was it the grain? It just didn't taste liked an imported Becks. Anheuser-Busch insisted that it was the same German recipe, but something made it different when brewing in the United States. I think water chemistry and brewing conditions (weather, fermentation vessels, etc.) may account for some of the differences between Löwenbräu in Sweden and in Germany. As for beer vending machines, they have no future in the USA. The trajectory here has only been to make beer more restricted since the 1980s. We've got a puritanical element here. I still get asked for identification when buying beer from a grocery store despite my gray hair.