How Video Games Manipulate You Into Spending Money

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  • เผยแพร่เมื่อ 25 มิ.ย. 2024
  • How do video games get players to spend money?
    With game developers moving away from a buy-to-play and leaning towards the freemium model, the people calling the shots are adopting new and creative ways to get players to part with their hard-earned pay cheques.
    From first-time spenders to lucrative mega whales who can basically fund a game company, there is a myriad of subtle psychological tricks they employ to get players to spend cash on their game.
    In this video, we explore four methods that developers use to entice players like you into spending money.
    0:00 - Intro
    1:09 - Foot In The Door
    3:59 - Currency Distancing
    6:31 - Loss Aversion
    9:53 - Social Pressure
    12:38 - Conclusion
    14:08 - Outro
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    #gaming
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ความคิดเห็น • 720

  • @Akshonesports
    @Akshonesports  ปีที่แล้ว +203

    What is the most amount of money you've spent on microtransactions in a particular game?

    • @BuyMyBeard
      @BuyMyBeard ปีที่แล้ว +49

      Holy, I must have have spent over a 1000$ on both TF2 and Hearthstone. 18-year-old me was pretty dumb

    • @blakeverdon4492
      @blakeverdon4492 ปีที่แล้ว +17

      Per item? Roughly $20 max. Over a period of time? It would probably double if it wasn't for free rewards I've gotten from other services (and yes, actually free rewards. Not first time purchase discounts and the like).
      Google rewards surveys (and play points) have paid for damn near every Welkin Moon I've purchased in Genshin in their entirety.

    • @seekyourfate4497
      @seekyourfate4497 ปีที่แล้ว +13

      Solid video!
      For me it would be League of legends. It's around 40 dollars. I think it was 2-3 skins. I was infatuated because it was star guardian and KDA themed skins.

    • @creydragon
      @creydragon ปีที่แล้ว +11

      Mobile games:
      ~$700 for Kingdom Hearts Union χ (pay-to-win) worthwhile as I was part of a Top 10 guild. (Over the course of 4 years)
      ~$200 for Final Fantasy VII: the First SOLDIER (Cosmetic/support) 40% worth it, never engaging with gacha ever again from that experience (1 year, game is about to EoS).
      ~$250+ for Cytus & Cytus II (DLC) I haven't played most of it, yet I love the devs so much I'd gladly support new tracks coming out (since 2011 and still on-going).

    • @henrikchristoffersen5876
      @henrikchristoffersen5876 ปีที่แล้ว +7

      Probably Apex Legends. The equivalent of 10$ on season 1 BP, 10$ on season 2 BP, 10$ on Wattson skin, and 20$ when they raised the level cap from 100 to 500. I have played it nonstop since first week.

  • @differentman1878
    @differentman1878 ปีที่แล้ว +772

    This vid needs to become standard for gamers to watch. Ty for exposing these predatory actions.

    • @tdc9951
      @tdc9951 ปีที่แล้ว +9

      You should also watch PMG's (People make games) video on the topic.

    • @tobiaschurch8848
      @tobiaschurch8848 ปีที่แล้ว +6

      My only problem is that game devs spend millions making a game and put it up for free download. I'm against P2W, but the currency distancing and foot in the door methods don't seem too malicious, it's just a sure way to recoup your losses.

    • @differentman1878
      @differentman1878 ปีที่แล้ว

      @@tdc9951 checking it out right now.

    • @Bullminator
      @Bullminator ปีที่แล้ว +1

      Accursed Farms did it pretty well:
      th-cam.com/video/tUAX0gnZ3Nw/w-d-xo.html
      Applys pretty well to micro games.

    • @Arnestashio
      @Arnestashio ปีที่แล้ว +3

      @@differentman1878 nice to see a tower of god enjoyer

  • @fatyoshi696
    @fatyoshi696 ปีที่แล้ว +349

    i feel like the worst part of it all is that once the game finally convinced you to buy something you become committed to it, and putting down the game for good becomes harder because of all the cash you've sunk into it, and the more you spend the harder it gets to realize it's long since time to quit. It's incredibly predatory in the way it keeps people playing a game long after they've become bored of it because if they leave they'll have wasted their money, instead of keeping people playing by, well, making an actually good game that will keep players' interest for longer.

    • @gameman3250
      @gameman3250 ปีที่แล้ว +13

      thats happening with me and apex legends right now

    • @iberis361
      @iberis361 ปีที่แล้ว +44

      Ah yes
      Sunk cost fallacy

    • @jirehtheprovider
      @jirehtheprovider ปีที่แล้ว

      It was kinda like that with Pokemon Masters EX during 2021 with the Introductiom of the stamina system. But overtime, the multitude of changes added overtime + constant tie in promotion to other Pokemon ads help it stay alive.
      It may not be just me, but as a player 2 years and ongoing still playing this game, I find it strange as to how other Gacha gamers views this Pokemon Spin-off as having a Generous Rarity system rate compared to other Gacha games on the lootbox mechanics.

    • @phantom-qz7ln
      @phantom-qz7ln ปีที่แล้ว +4

      @@gameman3250 same. I’m at the point where after this season I’m just not buying the bp or any skin. I feel imma just buy single player games and be content

    • @el_mr6439
      @el_mr6439 ปีที่แล้ว +19

      you really didn't waste your money, i mean; you bought a product and you used said product then your money has been spent, not wasted. I understand that someone would want to use the things bought in the game as much as they can, but the money is already spent, play more or less would not change anything. The best thing someone can do in that situation is realize that he no loner enjoys the game and move on, try other things or even other games

  • @Akshonesports
    @Akshonesports  ปีที่แล้ว +464

    One method we didn't include in this video was "FOMO" or putting in-game items on sale, which is an age old technique that has proven time and time again to be effective whether its the allure of saving money or players knowing the options is only going to be aroudn for a limited added time .

    • @ShiYuMeng2
      @ShiYuMeng2 ปีที่แล้ว +10

      You didn't directly address the gambling aspects of microtransactions like Loot boxes. Open Loot boxes are essentially this time based FOMO mechanic. Fortnight popularised it. Granted, I think the open loot box is better than the closed one but it is still not good for the player.

    • @angpham941
      @angpham941 ปีที่แล้ว +19

      @@ShiYuMeng2 still, its ironic how lootboxes are better than what blizzard doing to Ow2 right now

    • @ShiYuMeng2
      @ShiYuMeng2 ปีที่แล้ว +3

      @@angpham941 Gambling Loot Boxes are not better to what OW2 is doing.

    • @wavybones7437
      @wavybones7437 ปีที่แล้ว +5

      @@angpham941 In most games I'd rather pay for a bp than a couple of lootboxes. It's just that in OW2, the first battlepass was mediocre to a lot of people and the prices for the in game shop were pretty high so it makes their old lootbox system look better. It was more generous since you already paying 40-60 bucks to even access the game

    • @ColtonMiller6012
      @ColtonMiller6012 ปีที่แล้ว +5

      @Shi Yu Meng The only reason why people say OW1 Loot boxes are better than the current OW2 economy is because you weren't limited to $.60 a week playing for free to pay for $20+ skins, and could grind to get cosmetics for free. Yeah, I don't like lootboxes because they prey on gambling addicts, but at least it was a better system.

  • @magicshot9486
    @magicshot9486 ปีที่แล้ว +202

    How to avoid every monetization tactics:
    Foot In The Door: ignore them like all those pop up ads
    Currency Distancing: using the power of math
    Loss Aversion: real gamers don't cheat
    Social Pressure: generous of you to think I have friends to begin with
    Congrats, you can now enjoy predatory games for free!

    • @pontoancora
      @pontoancora ปีที่แล้ว +28

      I do basicly that, and found it so easy to do that I never understand why people complain too much.
      It's like they can't control their wallets.
      Maybe it's a first world problems or something I'm not rich enough to comprehend...

    • @Savariable
      @Savariable ปีที่แล้ว +19

      @@pontoancora it's because even if they don't fall for the tactics, the game is made worse by everything held behind the paywall. It makes sense to complain tbh

    • @pontoancora
      @pontoancora ปีที่แล้ว +3

      @@Savariable totally disagree.lots of game knows how to use the gacha/microtransations part.

    • @pontoancora
      @pontoancora ปีที่แล้ว +6

      @@Savariable and being free to play make the game 100% better for the millions that can't pay

    • @willydonka1041
      @willydonka1041 ปีที่แล้ว +7

      @@pontoancora warframe is one of the only consumer friendly free to plays
      Genshin? Nope. Absolutely not. They absolutely do not need those prices or the gambling, the money they make is extreme profit. They dont put much of that money back into the game, they just abuse the gambling to make a massive profit, not because they want to make the game as good as it can be, but because they just want as much money as possible whatever the cost.

  • @LuCyOW
    @LuCyOW ปีที่แล้ว +20

    I got a Genshin advertisement right before this video. The irony is too good...

  • @ferryxhidayat
    @ferryxhidayat ปีที่แล้ว +108

    Its baffles me how people normalize these kind of thing these days. Some even took pride on how much they spent in a game. How did it even came to this point? I dread to guess

    • @therealjaystone2344
      @therealjaystone2344 ปีที่แล้ว +15

      Knowing the games are online and will one day be shut down

    • @muhammadiqbal99988
      @muhammadiqbal99988 ปีที่แล้ว +1

      Crash On The Run is one of the example that is terminated by Dev. So I must avoid Online games from greedy company, and play offline game if I'm bored.

    • @muhammadiqbal99988
      @muhammadiqbal99988 ปีที่แล้ว

      Because the Dev of Candy Crush wanted to make more money from COTR, but it didn't success as their first game, eventually they TERMINATED the game that may be the cost of server was expensive or ordered by Activision to delete it.

    • @muhammadiqbal99988
      @muhammadiqbal99988 ปีที่แล้ว +1

      Correction: was ordered by Activision to delete it.

    • @7WhiteSword
      @7WhiteSword 3 หลายเดือนก่อน +1

      exactly… it baffles how people basically bragging “hey guys I just got exploited by the company for spending 200$ for unlocking one character jpeg”

  • @tezra9085
    @tezra9085 ปีที่แล้ว +76

    My problem with monetisation in games is that many developers choose to gate certain gameplay experiences behind a paywall so it feels like you have to pay to even enjoy the full game. Dungeons and transmog in destiny for example

    • @el_mr6439
      @el_mr6439 ปีที่แล้ว +3

      @NumberisNaN I would say that skins actually takes effort to do (specially if they change animations and/or effects), but they do not justify the price

    • @pontoancora
      @pontoancora ปีที่แล้ว +1

      You just described DLCs..

  • @moxiemos9637
    @moxiemos9637 ปีที่แล้ว +11

    Do not forget one of the most important thing with these type of game: Fear of missing out. Similar to what you said about 30 hours Beginner Pack, but instead it a "limited" character/weapon/costume.

    • @jomybaby22-gaming
      @jomybaby22-gaming ปีที่แล้ว

      FOMO is a part of our everyday life
      Black Friday sale, Christmas sale, New Year sale, Payday sale, Grand Opening sale, etc.
      if you keep falling to the FOMO trap, then the jokes on you

  • @Eastwood991
    @Eastwood991 ปีที่แล้ว +282

    It sucks that such a large part of the gaming industry is moving to this model.
    I even play some free-to-play games, but I almost never buy anything.
    But yeah, I'm still complicit in the system. Makes me feel bad man.

    • @littleboss2006
      @littleboss2006 ปีที่แล้ว +19

      This is why console PS2 Era is the golden age for players.

    • @JohnPaulBuce
      @JohnPaulBuce ปีที่แล้ว +4

      @@littleboss2006 this is why i still love ps2 games even if its so outdated by todays standards

    • @jorge86rodriguez
      @jorge86rodriguez ปีที่แล้ว +15

      why feel bad, just enjoy the game, big spenders and funding the game for you, enjoy =)

    • @chenchen6150
      @chenchen6150 ปีที่แล้ว +4

      @@littleboss2006 good old time and we can litteraly preserve the game through emulator. Most game nowadays follow the fremium live service always online game which will lead to wasted potential regardless how many money they will make because once the game service end, that game will looming into abandonware realm forever because no one can play them anymore.

    • @gabeznl3591
      @gabeznl3591 ปีที่แล้ว +12

      @@jorge86rodriguez Can't enjoy the game when it pop-ups cosmetic shit everytime on your screen. You will feel guilty, doesn't matter what

  • @doriginalkillua99
    @doriginalkillua99 ปีที่แล้ว +67

    I've been thinking why are gamers nowadays fall for this kind of tricks and then it dawned on me: because I grew up playing games that did not pull these kind of cheap tricks. I think stricter laws should be implemented because this is unlike the "spending your allowance on the arcade" kind of issue, it's pulling out your parent's credit card and burning through savings. Kids are conditioned and may view this kind of monetization as the new "normal" instead of demanding a product that is fair to its customers. So support your indie studios and remember that "free games" are not actually free because you'll be paying for convenience.

    • @ArjunTheRageGuy
      @ArjunTheRageGuy ปีที่แล้ว +1

      Those "free games" would be free if payment involved in them is only for stuff like skins and merchandise, not for stuff that affects gameplay being locked from a paywall.

    • @jorge86rodriguez
      @jorge86rodriguez ปีที่แล้ว +13

      I love indie games and I agree with you, however the reality is sad. I have seen so many awesome cool indie game that even this channel has covered just to die or enter a coma stage while games that do this models thrive in player base T_T , of course I am talking multiplayer indie game, single players have no issue.
      Maybe the system cannot be beaten and it is what it is

    • @hijodelsoldeoriente
      @hijodelsoldeoriente ปีที่แล้ว +3

      I agree. The future is worrying. I think monetization for free-to-play games should be more similar to the likes of Warframe and not Genshin.

    • @lordeilluminati
      @lordeilluminati ปีที่แล้ว +2

      @@ArjunTheRageGuy actually no, many games that feature heavy microtransactions dont affect gameplay but they do prey in the desire of feeling "unique" with skins. I find funny that some people are bothered when I buy another game (especially an old one) but they keep spending on clothes for their avatars on a single game

    • @ArjunTheRageGuy
      @ArjunTheRageGuy ปีที่แล้ว

      @@lordeilluminati ok then. as long as those microtransactions arent used for stuff like some stronger weapons, which would affect gameplay, and only for stuff like skins, then I'm fine with it.

  • @magicm8ball558
    @magicm8ball558 ปีที่แล้ว +224

    Valorant's Night Market is probably the most predatory monetization system in existence. The fact that I've seen people get excited to buy an item they never wanted in the first place is crazy

    • @tdc9951
      @tdc9951 ปีที่แล้ว +30

      Not even close. Look at mobile/gatcha games they use tactics that online gambling uses.

    • @kisamebalusong4980
      @kisamebalusong4980 ปีที่แล้ว +9

      not really, that place is reserved for diablo immortals.

    • @johndriscoll213
      @johndriscoll213 ปีที่แล้ว +12

      @@tdc9951 In online gambling you have a real chance of winning real money; the same can't be said of Genshin. It's gross.

    • @hijodelsoldeoriente
      @hijodelsoldeoriente ปีที่แล้ว +18

      Genshin Impact with it's pity system is disgusting. Specially the weapon banner.

    • @kisamebalusong4980
      @kisamebalusong4980 ปีที่แล้ว +6

      @@hijodelsoldeoriente have you seen diablo immortals system? We have gone deeper to depravity

  • @spdr3470
    @spdr3470 ปีที่แล้ว +97

    As a FEH player, I think “Power Creep” is a huge factor. Every character added is the next. With better art, better skills, and BST, it promotes summoning and ultimately money spending with their criminally low rates to get one. Note: FEH is fairly F2P friendly.

    • @jirehtheprovider
      @jirehtheprovider ปีที่แล้ว +5

      so how does it compare to Pokemon Masters EX where the PVP culture is non existent? (besides it's lackluster but serviceable PVE mode)
      70% - 3 star trainers (basic)
      23% - 4 star trainers (intermediate)
      7% - 5 star trainers (rarest and often most powerful)
      are they also the rarity rates to Fire Emblem Heroes?

    • @gabcard2767
      @gabcard2767 ปีที่แล้ว +3

      @@jirehtheprovider It varies a bit from banner to banner, but generally:
      36% - 3 star heroes
      55% - 4 star heroes
      3% - 4 star special heroes (Those are older 5 star units that were taken out of the gacha, and can otherwise only be gotten as 5 stars on spcific banners)
      3% - 5 star heroes
      3% - 5 star focous heroes (Likely the ones you are pulling for)

    • @yeollierancher
      @yeollierancher ปีที่แล้ว +3

      FEH feels quite forgiving in comparison to other games I’ve played, ngl. If I don’t want xyz character, I can just fodder their skills/weapon into a unit I do care about and it makes the game more fun because you can play with whoever you want with the best gear you have lying around. Heck, the fully maxed out Berkut I’ve been building since I started playing the game carries me harder than most of the new units, but I can’t say the same for main Lords that get a new alt every 2 patches. They give out plenty of freebies, and there’s so many characters to cycle around that it softens the blow if you don’t get the new one (because they’ll be back in like a month anyway). But when the gacha rates say no… they mean no.

    • @DamslettesSIMP
      @DamslettesSIMP ปีที่แล้ว +2

      That's why I quitted Asphalt 9

    • @CGFillertext
      @CGFillertext ปีที่แล้ว +2

      I’ve never spent a cent on FEH and I never will, I get along just fine. Most of my favorite units to use are Grail Units anyway (like flame mordecai or iago)

  • @shermantang9800
    @shermantang9800 ปีที่แล้ว +63

    I might add the desire to be special, whether it's by expressing individuality or standing out
    When there's so much customization/options available, people would want to find ways to express their individuality. But this is only so effective if they share the same options as everyone else (generic colour palette swaps). An in-game shop does address this to a degree, but lootboxes and slim odds to acquire certain items enhance them as you would always be in the small minority group that owns this ultra rare item. It becomes a status symbol like luxury brands.

    • @mechanicalsilence1
      @mechanicalsilence1 ปีที่แล้ว +3

      I think this is the major reason i pay, i always liked things that are "unique", if i could pay a skin only i could wear i think i would (within reasonable margins im not rich)

    • @TheGodQuac
      @TheGodQuac ปีที่แล้ว +3

      I think this counts as a part social pressure

  • @triadwarfare
    @triadwarfare ปีที่แล้ว +48

    4:12 In the Overwatch subreddit a few weeks ago, people were complaining about how a certain skin was out of reach. They don't realize that it's all a tactic.
    Since it's their first time experiencing freemium monetization, it made it look like the lootbox system was a godsend and regret the loss of that system.

    • @sushiroll3795
      @sushiroll3795 ปีที่แล้ว +17

      The sheer amount of people I've seen praising the lootbox system since OW2's release has been genuinely concerning.

    • @dankgothtrash
      @dankgothtrash ปีที่แล้ว +9

      @@sushiroll3795 it was better tbh. Not good but better.

    • @leonp.2171
      @leonp.2171 ปีที่แล้ว +18

      @@sushiroll3795 they only are because they used to get so many of them, they have no clue about the actual system and that it's actually more predatory in itself. They don't think deeper, they only say "we get less skins so old system better".

    • @cobravictim
      @cobravictim ปีที่แล้ว +6

      @@sushiroll3795 I mean, I genuinely have no problem with it still. I didn't ever feel like content was locked behind anything because I had currency I could spend towards it and most loot I got was nice as well. I did not ever feel a need to buy any lootboxes nor did I. Most importantly, it didn't give me any advantage whatsover against other players. Compare it to the current OW2 system in which heroes are locked behind some wall, which is too much imo.

    • @dugglinieduardo2690
      @dugglinieduardo2690 ปีที่แล้ว +19

      I would argue Overwatch’s lootbox system was pretty damn good. The game very generously gave away loot boxes to players that often dropped good skins, emotes, and other things you genuinely wanted that didn’t affect gameplay. If there was a skin a player really wanted, the game and the loot boxes gave away plenty of currency to just buy the skins directly. I played ~100 hours of OW and got good skins and emotes for almost every hero without spending a cent.

  • @endy7630
    @endy7630 ปีที่แล้ว +24

    Here's a tip: Just try to actually have fun... that's the point after all! Spending too much money feels the opposite of fun, especially since you feel obligated to keep playing a game when you spend money on it. That's how an addiction can start

  • @NANOKARMA
    @NANOKARMA ปีที่แล้ว +20

    The worst offender with these things is war robots, literally everything is pay2win.

  • @JadeMythriil
    @JadeMythriil ปีที่แล้ว +21

    These are the many reasons I wont buy into free to play games anymore. So many of them try so hard to get you to spend money from energy systems to limit your game time to long build/progress queues that take literal days if not weeks to complete. That isn't even touching the fact so many are a grind fest to get you to spend as much money as possible to save time.

    • @dankgothtrash
      @dankgothtrash ปีที่แล้ว +5

      This is why it makes me so sad that fighting game players are begging for F2P. These people have Stockholm syndrome.

    • @lycanwarrior2137
      @lycanwarrior2137 ปีที่แล้ว

      @@dankgothtrash People always want to get something for nothing.

  • @josewolf9884
    @josewolf9884 ปีที่แล้ว +35

    A piece of advice for all genshin players and people curious about playing it: You don't need all the characters, all the 5* weapons nor all the constellations to enjoy it. The game is easy by itself with whatever the game throws at you, and it's story driven by your main character anyways.
    Plan ahead: See the list of characters, see the ones you like and save your free primogems for them. If you fail to get them don't feel stressed, they WILL be back sooner than you expect (this was a problem early on the game when we didn't have idea of the time it would take for a rerun, but not anymore).
    The "hardest" part of the game (the abyss) is mostly dependent on your luck with artifacts, and the rewards are mediocre, so even there it's not worth to pay for the ez mode.

    • @pyronado4320
      @pyronado4320 ปีที่แล้ว +4

      Ya but it sure is nice to spend $60 once and get all the things the game has to offer

    • @TinyyTato
      @TinyyTato ปีที่แล้ว

      Yep this. I only use Welkin since it's pretty cheap.

  • @mintendymion2335
    @mintendymion2335 ปีที่แล้ว +51

    Really does suck that almost every modern day games are using micro transaction. Especially gacha games which are the worst offenders and now a shit ton multi-player games are utilizing these mechanics. More people need to know this and be warned of these predatory actions because these tactics are being utilized in almost everything.

    • @senritsujumpsuit6021
      @senritsujumpsuit6021 ปีที่แล้ว +7

      I adore Gacha games for characters an lore but rarely play them XD

    • @invertbrid
      @invertbrid ปีที่แล้ว +14

      Or learn to pkay those games free to play. Or at least spending minimum like less than $10-$50 per month or so depending on ur spare money.

    • @pontoancora
      @pontoancora ปีที่แล้ว +6

      @@invertbrid yeah. It seems people are too fragile to just have some self control.

    • @walterwhite4398
      @walterwhite4398 ปีที่แล้ว

      @@pontoancora im literally saving up some materials for my character and yeah i have self control and also other things

    • @pontoancora
      @pontoancora ปีที่แล้ว

      @@walterwhite4398 keep doing that

  • @wtf.is.this.new.alias.system
    @wtf.is.this.new.alias.system ปีที่แล้ว +30

    Thank you! This topic is so important and should be common knowledge. Especially in our current gaming landscape where manipulation runs rampant and gets worse by the day. Theyre legit mutating

  • @vict632
    @vict632 ปีที่แล้ว +8

    This video really helped me understand why Overwatch 2's monetization feels so terrible.
    1. Foot in the door
    They made everything too expensive. $20 for any legendary and even the battlepass for $10 isnt very appealling.
    Spending $20 or even $10 is alot harder to justify than if it was say $5 for a cool skin.
    2. Currency distancing
    The currency packs are too expensive and the bonuses are too small, making so that everyone can agree that 100 coins is roughly $1 dollar.
    3. Loss aversion
    The game sells cosmetics only so they have to make you like the game first before you're tempted into spending money. The game is in a bad state, no reason to spend on skins.
    4. Social pressure
    Since their system has failed to lure us into spending, we actually look down on those wearing $20 dollar skins. Some of them look nice, but you spent 20 dollars on that?...
    Its like Blizzard completely forgot about the psicology of microtransactions and decided that their only customers from now on will be the brainless whales that spend thousands just because the game is popular.

    • @KozelPraiseGOELRO
      @KozelPraiseGOELRO ปีที่แล้ว +1

      As a TF2 player I can say TF2 already won the "TF2 vs OW" with those bad practices.
      I mean, is not like one game is better than another in general but if somebody needs to pick just one, TF2 is now easier to choose than before.

  • @jksanrio
    @jksanrio ปีที่แล้ว +41

    Love this video, supported by actual research, raising awareness especially for the younger generation! We want to enjoy games, not to be financially manipulated!

  • @ProjSHiNKiROU
    @ProjSHiNKiROU ปีที่แล้ว +34

    I'm totally in the "actually calculate my odds" doctrine of playing gacha games and I have spent on them. However, on the psychology front, it seems when I spent on gacha games, I suddenly find myself harder to get guilt tripped by those asking me to donate to charities, since both video game spending and charity spending are part of my discresionary spending.

  • @victornguyen1175
    @victornguyen1175 ปีที่แล้ว +16

    I don't think this video touches on the topic of how this affects gameplay quality itself. Many systems or mechanics are just outright removed or replaced by monetization schemes instead these days.
    Lately after seeing Monster Hunter Rise's paid cosmetics no longer being event-based free DLC, we don't even get themed event quests to work toward anymore. What's worse is that not everybody is into the wacky stuff or the standard stuff, so it targets people for their own personal taste, the same issue I have with Battle Passes. You just buy and go, it just rubs me the wrong way having experienced what it used to be like where you felt like you earned everything.
    Relevant to the above, the video also doesn't discuss enough about how being a F2P doesn't solve any problems. How you're spending hours and hours on a game designed to make your life inconvenient with no respect for your time, when it never should've been the case in the first place. A rewarding feeling of earning things is through struggle, learning, and challenge, not just how much time you can throw at it. If we didn't just play these games, we'd have more games working to create something memorable and fun.

  • @sebtrainwoo
    @sebtrainwoo ปีที่แล้ว +8

    I hate in-game cosmetics because not only does it serve no functional purpose, but it also breaks the in-game canon. Most of the times anyway.

    • @ArjunTheRageGuy
      @ArjunTheRageGuy ปีที่แล้ว +3

      At least they dont affect gameplay besides just being like skins

  • @chrismadagames
    @chrismadagames ปีที่แล้ว +116

    I can tell you first hand, that I've played Genshin Impact for over 2 years now, and I haven't spent a single penny. Great video this.. was great fun educating myself more about gacha games and what they do to our psyche!

    • @kami_narisama
      @kami_narisama ปีที่แล้ว +20

      Judging from my friends who are ehem, gacha 'experts' Genshin's are VERY forgiving despite the low percentage. So there's that at least

    • @philvincent1670
      @philvincent1670 ปีที่แล้ว +63

      @@kami_narisama I don't think that genshin's gacha rates are forgiving tbh, but what makes the game so f2p friendly is that the game is so easy that you don't need to get every characters that the game releases to finish even the hardest contents of the game so there's no reason to spend money into the game aside from you liking a certain character, in which case, you can just save up the in game currencies that you get just by playing the game to get the character that you want. I am just like the op, 2 years into the game and have not spend a single cent into the game, and so far I've gotten all the characters that I want and can easily clear the hardest content in the game with them.

    • @lukedanielgalon1596
      @lukedanielgalon1596 ปีที่แล้ว +1

      I always wanted to try out Genshin while maintaining F2P but videos say its P2W but this convinced me

    • @jirehtheprovider
      @jirehtheprovider ปีที่แล้ว +1

      ​@@kami_narisama you know what is funny about it?
      Pokemon Masters EX also has that strange level and game design on how the majority of the content can be beaten with the Free to Play units of this Pokemon Spin off that is doing better than Scarlet and Violet.

    • @dirt_dert_durt
      @dirt_dert_durt ปีที่แล้ว +1

      A great amount of self control. I bought in a couple months in, and left about a month or two later after I recognized the predatory nature of the system I was buying into

  • @FerintoshFarmsPhotography
    @FerintoshFarmsPhotography ปีที่แล้ว +8

    When I worked in the casino industry you see a lot of these. Particularly Social Pressure. In Alberta we have what is called, The Self Exclusion Program, and basically you sign yourself up to be banned from all casinos. So your face gets taken, and your name, etc and put into a big system where guards have access and have to work to keep those people out of the casino. Most of the faces in the books were dealers from casinos who had dealt to people, seen how easy they were winning so also got hooked on trying to get that feeling in other places until they bankrupt themselves completely.

  • @marco0445
    @marco0445 ปีที่แล้ว +11

    This need more attention! Such good editing!

  • @alexluis6009
    @alexluis6009 ปีที่แล้ว +7

    Excellent video, thanks for sharing. If no one else has said this already, but I think another couple factors to your social pressure section is if a friend or people you actually know have a certain skin and may further entice the other person to buy the same or other skin so show off to friends.
    Lastly, and maybe even more important, is that having a skin vs a default character can plant certain ideas into other players' heads. I've heard from some people and even my younger cousins that sometimes seeing someone with a default skin automatically makes them think "noob". Or worse when playing with friends to make them feel embarrassed just for using a default skin (and this problem is probably seen much more with people probably under 20 years)

  • @DD-fs7pg
    @DD-fs7pg ปีที่แล้ว +6

    The ironic thing, is that developers have been known to skew odds too, just look at the gumi devs. Who's to say that there aren't games out there that tweak odds based on accounts

  • @brainheat9269
    @brainheat9269 ปีที่แล้ว +5

    8:48 haha couldn’t have said it any better love the content 👍🏻

  • @vengeanceenjoyer
    @vengeanceenjoyer ปีที่แล้ว +8

    Never spent a cent on Genshin. It's very generous in rewards, and the pity system allows you to 100% guaranteed any character or weapon want in the game. Already have all the characters i like, with their signature weapons in a year and few months. It just needs consistent play, like 10 minutes a day or less. Only people who are too restless will pay, but it's not forced at all. You don't see the gem shop popups anywhere in the game, only when you open the shop.

  • @Soapy_Papoose
    @Soapy_Papoose ปีที่แล้ว +11

    I really want currency distancing to become illegal.

  • @junfusionseven9431
    @junfusionseven9431 ปีที่แล้ว +6

    I love how this companies make that much money and still the game is not good enough

  • @InsidePhil
    @InsidePhil ปีที่แล้ว +7

    I thought myself too strong minded to ever fall victim to loss aversion but then he brought up clash Royale 💀

  • @LostHope84
    @LostHope84 ปีที่แล้ว +5

    Nice. Now do one about how content creators manipulate you into giving them money!

  • @GarrytheIII.
    @GarrytheIII. ปีที่แล้ว +3

    I really liked the vid, keep it up!

  • @Ramsey276one
    @Ramsey276one ปีที่แล้ว +4

    As a poor man, I am immunized to FOMO
    I Don’t care for Cool Brands or cosmetics, and I wish to see a World Champion that got there with Defaults Skin and no emotes one day…
    XD

  • @AVALONXIX
    @AVALONXIX ปีที่แล้ว

    Awesome video, it should be shared massively! 💪🏼

  • @fhjunior6183
    @fhjunior6183 ปีที่แล้ว +2

    Thanks for the vid

  • @omkargujar5497
    @omkargujar5497 ปีที่แล้ว +3

    Love your content

  • @Strawation
    @Strawation ปีที่แล้ว

    Great video for those who are new to f2p/freemium games. I'm constantly surprised that people don't know these things, but then I remember that I grew up with these predatory tactics. I watched as companies tried and refined different ways of getting money out of you. It is so much easier to spot what they're doing today because I watched them fail at it.

  • @AsianRailgun
    @AsianRailgun ปีที่แล้ว +13

    Blue Archive is very f2p friendly. The game gives a lot of freebies for you to save up for "sparks" which guarantee a banner character of your choice, and even disregarding that, the hardest content in the game can be done just with farmable units and a borrowed unit from a club member. As long as a character is farmable, you can simply farm them all the way to maximum investment without spending a single dime.

  • @weedboe3763
    @weedboe3763 ปีที่แล้ว +2

    A really good video!

  • @Dz73zxxx
    @Dz73zxxx ปีที่แล้ว +4

    I still remember my biggest childhood sin. In SEA, free online games (semi P2W) and internet cafes are booming business, games like Point Blank, Dragon Nest, Lost Saga, etc emerges and milked millions of children to spend more for permanent items, better weapons, you know it
    I mostly regret that i was kind of a whale. I spend around 2 million Rupiahfor those games only to enjoy it about 5 years. Shouldve saved that money for English Test training or skill certification....

    • @chenchen6150
      @chenchen6150 ปีที่แล้ว

      Man PB, I remmeber during the Gemscool era it was so tense P2W and competetive but you still can play better with some of their points weapon like AUG or G36C but the amounts of times you need to spend is just insane. Then Garena take the game make too many discount sale and for some reason removed the normal G36C points on shop but after that Zepetto decide to want to handle the game alone and good lord I stopped played that game. I spent probaly 800$ and it was a hard lesson. And is it PB never have any permanent weapon? Since Lost Saga have that.

  • @RYUkyu1812
    @RYUkyu1812 ปีที่แล้ว

    Excellent video! Very informative!!

  • @cajayt
    @cajayt ปีที่แล้ว

    Great tutorial!

  • @hashimina_
    @hashimina_ ปีที่แล้ว +2

    As a guy who plays gacha games religiously, this video is an example of social awareness.
    i've seen people spent almost 2k on gacha, monthly passes and battle passes. while me spent only a measly 30$ a month until getting that guaranteed unit, quite a patience game but it's worth it

  • @emiel333
    @emiel333 2 หลายเดือนก่อน

    Great video. I’ve subscribed.

  • @fatalblue
    @fatalblue ปีที่แล้ว +5

    Loss Aversion is imo the most grimey tactic and a staple of P2W stuff. Any game that REQUIRES me to open my wallet to advance at all or just in reasonable amount of time is a no-go in my book. Foot in the door is by far the most sly tactic tho. Seeing myself go from being okay with occasional $1 purchases to setting aside up to $80 for a character purchase over the years is...interesting, to say the least. Fortunately, I do have good self-control and have never spent what I couldn't afford, but understand that the sec you spend that first in game dollar, you open yourself to more and bigger spending. Be careful.

    • @pontoancora
      @pontoancora ปีที่แล้ว

      Loss aversion will never force me to spend, instead would make me drop the game. That's a reason I don't play p2w games.

  • @CuteAssTiger
    @CuteAssTiger ปีที่แล้ว +8

    i would much rather buy 20 games full price that i will probably not even play then engage with a game that is free and litteraly designed to be bad . your time has value

    • @yourself1210
      @yourself1210 ปีที่แล้ว

      I still buy those full price games on sale because I’m stingy with my money

    • @CuteAssTiger
      @CuteAssTiger ปีที่แล้ว

      @@yourself1210 Pc keys are always on sale essentially

  • @ngab2208
    @ngab2208 9 หลายเดือนก่อน

    thanks for the dividens guyss :)

  • @mr.zluxsd539
    @mr.zluxsd539 ปีที่แล้ว +5

    I have been always a f2p and the only game that i bought a skin for was soul knight for being the best mobile game
    And that was for £2

  • @overson7614
    @overson7614 ปีที่แล้ว +24

    Absolutely phenomenal video. More people need to see these predatory techniques

    • @m_jay5
      @m_jay5 ปีที่แล้ว

      @overson7614 It's getting so bad that these devs aren't even giving their player base an option to earn in game currency to unlock anything anymore and that satisfying feeling that comes from earning items that way. They are now forcing their player base where if they want to customize anything they're locking it all behind microtransactions, battle passes/season passes / loot boxes / pay to win, these dev's that implement this are greedy POS's! Greed has and always will destroy anything good and video games are no exception, these devs will find out the hard way when their player base (the sane ones at least) drop these games like the plague! They are blatant predatory tactics and in all honesty not too much different from gambling in all honesty.

  • @timogul
    @timogul ปีที่แล้ว +4

    I play gacha games like Genshin, but put strict rules on myself. I only put money into the game on the basis that I enjoy the game and the amount I'm putting in is a fair amount relative to "$60 box" games for the enjoyment I'm getting, and then I only roll with what I already have stored up. Under NO circumstances will I put a "little more money in" just because I didn't get what I wanted. I find Genshin's pity system to be acceptable, because if I'm lucky, I'll get what I want for fewer rolls and be ahead for next time, but even if my luck is awful, I'm still guaranteed to get what I wanted for a price I'm willing to accept.

  • @terlinator
    @terlinator ปีที่แล้ว

    This is exactly what I'm writing my senior thesis on for my school! This was really helpful to provide more points and information to my thesis, do you have sources for where you found all this so I can read up more on some of these topics?

  • @ahmadiqbal4555
    @ahmadiqbal4555 ปีที่แล้ว +4

    They can't make me spend money if i don't have any

  • @animationtv426
    @animationtv426 ปีที่แล้ว +3

    Times like this I'm glad I grew up in a humble not so rich home where money was around to be thrown at games

  • @zrkr
    @zrkr ปีที่แล้ว +4

    10:28 Just wanted to give you guys a heads up that the Blade Runner 2049 clip wasn't covered quite well on the bottom left corner, in case you'd like to censor it so the video doesn't get taken down or something

  • @cy4n_knight_q8
    @cy4n_knight_q8 ปีที่แล้ว +27

    I've been playing gacha games for about a decade now. Never paid a cent. I played casually and I think I'm doing great as I really never enjoy the game if I have to pay for things in it. Also self control is very important.. if you cant manage yourself or have an addiction problem then of course you need help

    • @bate01071
      @bate01071 5 หลายเดือนก่อน +1

      You are complicit in the system and feeding the beast. FTP players provide free marketing, help prop up in game economies, and otherwise contribute to the developer’s ability to make bank. The only winner is the developer.

    • @DOGEELLL
      @DOGEELLL 13 วันที่ผ่านมา

      ​@@bate01071exactly playing for free is not really going against those scam practice at all
      The answer to win in those cash grab is to not play since everything is based on luck/money its just bad

  • @DatBoiSaint
    @DatBoiSaint ปีที่แล้ว +24

    We need to be able to EARN our rewards, Not just megagrind for them.
    I feel it's the mentality of this generation, " why struggle when I can just pay to beat it"?

    • @Daniele-PierreDuLac
      @Daniele-PierreDuLac ปีที่แล้ว +3

      Exactly when the best way to progress in a game is just to go to work it just kills my excitement to play tbh

  • @arrowsecho5779
    @arrowsecho5779 ปีที่แล้ว

    great video, definitely felt out when u mentioned the community and peer pressure, it doesn't make me wanna spend more money but it does get me to use my own pulls i've saved and thus makes me spend more money eventually to get those pulls back, if that makes sense.

  • @michaelloiselle7430
    @michaelloiselle7430 ปีที่แล้ว

    I love that you bring attention to this. Minor clarifications, the foot in the door is actually the free currency they give you to get you to buy something the first time. It removes the mental barrier and eases the possibility of a future purchase. (See how they get their foot in the door) the new package is a combo of “sweetening the deal” and “fear of missing out.” (Super cheap, great value, but there’s also a timer.) the ramping difficulty is also a combo of the avoiding pain, but relies heavily on the sunk cost fallacy. (First the cost is time, then the more you spend the more invested you become, the harder it is to quit otherwise you wasted everything)
    You don’t have have to believe me, I’m just a random TH-cam comment. Any highlight on how the psychology works helps fight the predatory practices. Even if some terms are off, the mechanics are the same. Great job

  • @angpham941
    @angpham941 ปีที่แล้ว +13

    Genshin monthly pass really is a FOMO for me damn.
    However its free gems are pretty decent (gameplay wise) and gacha impulses are a must to have in the first place while playing these games so i would say not so bad

    • @pontoancora
      @pontoancora ปีที่แล้ว +2

      Do you thing so? It's so easy to just play a game as a F2P. Even more Genshin that don't have any P2W moment.

    • @DamslettesSIMP
      @DamslettesSIMP ปีที่แล้ว

      Do you mean the battlepass?, I would rather buy the Welkin moon instead

  • @CountShasha
    @CountShasha 11 หลายเดือนก่อน

    Knowing these actually helps avoid the tricks.
    I found out about foot in the door about 3 years ago and ever since I haven't bought anything other than the starter pack in any game except for one.

  • @torototoro1252
    @torototoro1252 ปีที่แล้ว

    i find it beneficial to keep a budget log and just write down all your game spendings. that way, you can see how much youve spent and adjust your spendings accordingly.
    also set a hard limit for game spendings as well

  • @sqfath7490
    @sqfath7490 ปีที่แล้ว +2

    Aside from one puzzle game when I spent 7 cent for extra boots (and feel stupid about it), the only game I spent my money on is Guardian Tales. Not because I want to get ahead from everyone else but because I want to appreciate the developer. I love the game, I like how the developer handle the game (they fast to response to any error or bugs), the community is fun. The developer also quite generous with gifts and bonuses, like free coupons for holydays, doing live streaming (and gave free coupons in the stream), etc. The game is f2p friendly so actually I didn't need to buy anything to progress, but sometimes I bought some packages only to appreciate their hard works.

  • @erak7
    @erak7 ปีที่แล้ว +2

    It appear two genshin impacto adds when i was waching this video.
    You cannot trick me now

  • @Lumppii.
    @Lumppii. ปีที่แล้ว +6

    Maybe manipulates you guys but I'm immune to these fraudulent tactics

  • @dewbuon
    @dewbuon ปีที่แล้ว +3

    I feel like premium currencies should just be illegal. While other techniques are still shady, premium currencies only exist to make purchases obtuse and confusing. They also leave you with "extra change" currency that you can't utilize at all. They provide absolutely no benefit for the user.

  • @jonathanmed
    @jonathanmed ปีที่แล้ว

    Good insight.

  • @KenBladehart
    @KenBladehart ปีที่แล้ว +3

    >me, completely immune to these manipulations

  • @cloutjumper4852
    @cloutjumper4852 ปีที่แล้ว +1

    How does this video not have over 1k likes?

  • @rational1016
    @rational1016 ปีที่แล้ว +1

    Great vid

  • @uhmatcha1167
    @uhmatcha1167 ปีที่แล้ว +1

    another Akshon banger

  • @Qarcus
    @Qarcus ปีที่แล้ว +2

    I play a large variety of games, ow2, genshin, tf2, single player games, etc. I am no stranger to the cheap tricks, I have not spent any money on game transactions whatsoever besides spend a couple bucks on tf2 and ColorfulStage, I think that paying for games that give a great experience without needing to pay or needing to pay your entire wallet are games that I feel are worth paying for, of course whether or not a game is fun without having to pay is a personal standard but when I like the business model, I want to support it. For trying to minimize bad monetization, I think that there should be like a pop up in-game to tell the gamer what kind of monetization tricks the game is using and what good practices to avoid losing your entire wallet, or like a warning every time you pay money to remind you of your life choices.

  • @Midori_Hoshi
    @Midori_Hoshi ปีที่แล้ว +3

    I refuse to play any game that is pay for advantage. The ones that do it via real money gambling are especially bad.

  • @deederelict
    @deederelict ปีที่แล้ว +1

    Haha the Shadowverse example really caught me off-guard cuz I wasn't expecting to hear about it while playing a match of it.
    But to elaborate on the example provided, Shadowverse is actually incredibly f2p friendly imo, you just gotta do a little bit of research which you should be doing regardless if you're into TCGs in the first place. I recently got back into the game after not playing for a while and before that I had 60-ish hours into the game playing with one of the prebuilt decks that are given to you for free. And after Liquifying all of my non-rotation cards I was able to get enough Vials to make two tier 1 decks. But I would be lying if I said I didn't feel like pulling for packs whenever I see a card-specific leader

  • @blindedbliss
    @blindedbliss ปีที่แล้ว

    7:40 - Whew, referencing a study from the University I was accepted into, the clinical psychology course of... Cool... There's also FOMO, it and the foot thingy made me buy Overwatch Battlepass season 1, for Diva EDM skin exclusively. Then, I bought the watch point pack when it was on sale at the end of that season.

  • @bhirawamaylana466
    @bhirawamaylana466 ปีที่แล้ว +2

    just want saying this tactic also been use for online shopping like Amazon, so in the end of day its your money do whatever you want with it but don't crying to other when you don't get what you want.

  • @henryfleischer404
    @henryfleischer404 ปีที่แล้ว

    I bought a microtransaction once. I got the cat ears cosmetic in Halo Infinite. It didn't stop me from dropping the game once I was done with the campaign. The feeling of shame I got was kinda nice though.

  • @toxicdermyillunary4103
    @toxicdermyillunary4103 ปีที่แล้ว +2

    And people gonna say "They need to make money somehow"
    > Revenue of 3 billion from lootboxes
    "Somehow"

  • @ocean7790
    @ocean7790 ปีที่แล้ว +3

    Actually, since you talked about the negative part of the game,especially genshin, i would like to add the positive part of it
    in genshin, the entire game is clearable with the free characters it gives, heck even the devs dont support excessive gambling by not adding endgame, even the free characters are stronger thsn the 240 dollar characters, with dendro, i can do meta level damage with just trash free characters, while my meta characters do the same with months of farming
    the game invests a ton on it, if it earned 1.3 billion, it spends 200 million on it's development. wich is literally TWO TIMES of botw's investment
    the fandom literally hates flexers , especially whales, and if the company releases 3 five stars, you can get one gauranteed and other at 50/50, that's the amount of freebies we get, it's not always gambling, genshin can earn 1 billion even if 20% of the playerbase spends 2 dollars every month, thats just how big the playerbase is

    • @cisforcringe5645
      @cisforcringe5645 ปีที่แล้ว +1

      You’ve got some good points but I don’t think the devs aren’t adding endgame content to prevent gacha addicts from spending. I think it’s just cause 80% of the player base is casual. Only a minority of players actually play Spiral Abyss, and an even smaller minority care about 36-starring. And as for the gacha system and “freebies,” I agree that their gacha isn’t as cruel as other games can be (except for the weapon banner, it sucks) I think from the amount they rake in as profit, they don’t really give us enough primos to work with

  • @huylevi
    @huylevi ปีที่แล้ว +1

    How ironic that a channel used to analyzed Overwatch taking about gaming monetization

  • @michaelofstjoseph
    @michaelofstjoseph ปีที่แล้ว +4

    Very polished overview

  • @Dubstepper
    @Dubstepper ปีที่แล้ว

    2:32 never thought id hear about mtg again

  • @AndesBlaz
    @AndesBlaz ปีที่แล้ว

    Another banger Video by the Goathon Esports

  • @abdelali9279
    @abdelali9279 ปีที่แล้ว

    10:08 okay, this was genius! 😂

  • @SonicMasterEX
    @SonicMasterEX ปีที่แล้ว +8

    Honestly, with all these tactics, I would say the only way to counter there tactics is yourself. As long as it is not pay-to-win, selling skins for heavy discount is a viable business model, and no one is to blame but yourself if you ended up having a buyer’s remorse.
    I personally paid to Genshin because I support the devs and wanted them to create much better content in the future, as long as the freebies that they release on their TH-cam channel on a bi-monthly basis. So it’s less about the fomo, but more about the fact that I know my money is being used for good content.

  • @v.d.2090
    @v.d.2090 ปีที่แล้ว

    Link shared 👍

  • @ryvyr
    @ryvyr ปีที่แล้ว +3

    RAID: Shadow Legends seems the most shamelessly egregious by far, the RNG feeling transparently cruel whilst bombarded with deals in hopes you ignore the cruel RNG. People who argue that "nobody is forcing you to pay micros" seem a bit soft-brained in the psychology of FOMO, addiction, and how lacking agency of expression impacts spending behaviour.

  • @Moby_Duck11
    @Moby_Duck11 ปีที่แล้ว +1

    Reason why you press on the video
    1 you are actually interested in the content and want to learn
    2 you press it bc you saw genshin

  • @GAMIR_SFM
    @GAMIR_SFM ปีที่แล้ว

    I did fall for the MXT coins conversion trick. But im also aware on how much money i spent on the game so im not doing so atm

  • @danielmalinen6337
    @danielmalinen6337 ปีที่แล้ว

    I'm not aware of how they plan to do it, but in Finland the application of these in-game payments is planned to be implemented in grocery stores sometime in the near future. And when that day happens, we'll see if it succeeds and how, because the purpose is to trick customers into paying more for their food with similar methods.

  • @jamesa.7549
    @jamesa.7549 ปีที่แล้ว +1

    Dead Ahead: Zombie Warfare is a perfect example of loss aversion in action. It's sad too, the gameplay concept is really fun... until it's not.

  • @tasoganedude
    @tasoganedude ปีที่แล้ว +1

    More than RM50 in a game called Mr Autofire for Android, which is the price of an average Steam game. (Method 3)
    And Paladins, which uses Method 2.

  • @7WhiteSword
    @7WhiteSword 3 หลายเดือนก่อน +1

    the worst part is a lot of people have voted with their wallet that they are okay with spending 40$ for one skin or 200$ for unlocking one anime jpeg… these people deserved to be exploited by these companies

    • @DOGEELLL
      @DOGEELLL หลายเดือนก่อน

      Yes this is the consequence of modern gaming just bad taste having idiots that cant play anything good
      All of these scam would not work against real gamers people that want to make gaming evolve play quality innovation and greatness talented

  • @Pezmage1
    @Pezmage1 ปีที่แล้ว +1

    Probably around $200 total while I was playing Dragalia Lost, over the span of a year or so

  • @FNLNFNLN
    @FNLNFNLN 4 หลายเดือนก่อน

    Social pressure can be built into games. Even PvE ones. Generally in the form of letting stronger, experienced players help out new players in some way.