Neptune, I truly enjoy ur content, glad i've found you 😄. I'm facing a barrier right now and I wanted to know what you think. Only really popular services like dentist and plumbing show that there's good demand (100-1k for a decent amount of keywords). I might go with those, they're hard to contact, but I can definitely try and work hard to get one. But 95% of other services have barely any demand like bathroom remodel, kitchen remodel get 10-100 for most keywords, even HVAC is starting to drop in popularity because Canada is turning cold. I'm not asking you to help me find a niche, but I want to know if I'm overthinking this, or is this the right way to approach it, because I can't seem to find many services that have high demand or maybe I need to research even more. I know the previous question I asked was quiet similar but I'm specifically wondering if it's me that's not researching well or almost all services have low demand.
Let me ask you this. Why are you limiting yourself to services? You can reach out to 100 dentists per day. You will mostly hear nothing back because most dentists aren't aware they have a problem. What you want to do is go on forums like reddit ppc or Facebook Google ads groups and wait... wait for someone to have a problem and then help them solve it. There is still money in kitchen remodeling (I had a client from Austrailia). The difference with those industries is they only need to sell one kitchen remodel to make $30k. What you want to do instead is go onto forums and listen carefully to hear what the common problems are and what industries they are in. Hope this helps
@@NeptuneDesignNeptune, thanks you a lot for your detailed answers, I really appreciate it, it's helping a lot. You are totally right. Also, that's the thing, I do reach to people that would like to increase their customers in different ways but if someone needs help and offers lawn services and I see from keywords planner that the demand for lawn services is low for their city, I can't really offer google ads, right. I will take your advice and try to offer help for high intent and low cost keywords services to bring the best results. The thing is that for some services, it's very hard to tell if there's demand because it really does shift from city to city. I'll probably take in consideration the value of a customer aswell, if the demand is low but getting 1 client is 10-20k$ I could definetely offer help. For your Australian kitchen remodel client, did you even bother checking how high the demand was for his area? Or do you just know there's demand for kitchen remodel, so you just focus on making performant ads knowing that leads will come with that?
@@ghileskouaou3238 that's the beautiful thing about Google ads. Remember search ads aren't the only tool at your disposal. Like for example with lawn services sometimes if the search volume is low you can use display ads. Display ads show to over 200 million websites many of them are DIY websites. Sometimes the answer is to create a mailing list first and retarget mailing list members with retargeting ads. Sometimes you might find the search volume low on search ads but you could find a whole bunch of youtube channels focused of home improvement and showa lawn services TH-cam ad the options are endless. It's your job as a digital marketer to think of what the client didn't think of doing and then sell the client on your strategy. I'd love to chat further but you really want to level up your Google ads game check out my Google ads course with coaching included link here: neptunedesign.thinkific.com/courses/profitable-ppc
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Neptune, I truly enjoy ur content, glad i've found you 😄. I'm facing a barrier right now and I wanted to know what you think. Only really popular services like dentist and plumbing show that there's good demand (100-1k for a decent amount of keywords). I might go with those, they're hard to contact, but I can definitely try and work hard to get one. But 95% of other services have barely any demand like bathroom remodel, kitchen remodel get 10-100 for most keywords, even HVAC is starting to drop in popularity because Canada is turning cold. I'm not asking you to help me find a niche, but I want to know if I'm overthinking this, or is this the right way to approach it, because I can't seem to find many services that have high demand or maybe I need to research even more. I know the previous question I asked was quiet similar but I'm specifically wondering if it's me that's not researching well or almost all services have low demand.
Let me ask you this. Why are you limiting yourself to services? You can reach out to 100 dentists per day. You will mostly hear nothing back because most dentists aren't aware they have a problem. What you want to do is go on forums like reddit ppc or Facebook Google ads groups and wait... wait for someone to have a problem and then help them solve it. There is still money in kitchen remodeling (I had a client from Austrailia). The difference with those industries is they only need to sell one kitchen remodel to make $30k. What you want to do instead is go onto forums and listen carefully to hear what the common problems are and what industries they are in. Hope this helps
@@NeptuneDesignNeptune, thanks you a lot for your detailed answers, I really appreciate it, it's helping a lot. You are totally right. Also, that's the thing, I do reach to people that would like to increase their customers in different ways but if someone needs help and offers lawn services and I see from keywords planner that the demand for lawn services is low for their city, I can't really offer google ads, right.
I will take your advice and try to offer help for high intent and low cost keywords services to bring the best results. The thing is that for some services, it's very hard to tell if there's demand because it really does shift from city to city. I'll probably take in consideration the value of a customer aswell, if the demand is low but getting 1 client is 10-20k$ I could definetely offer help.
For your Australian kitchen remodel client, did you even bother checking how high the demand was for his area? Or do you just know there's demand for kitchen remodel, so you just focus on making performant ads knowing that leads will come with that?
@@ghileskouaou3238 that's the beautiful thing about Google ads. Remember search ads aren't the only tool at your disposal. Like for example with lawn services sometimes if the search volume is low you can use display ads. Display ads show to over 200 million websites many of them are DIY websites. Sometimes the answer is to create a mailing list first and retarget mailing list members with retargeting ads. Sometimes you might find the search volume low on search ads but you could find a whole bunch of youtube channels focused of home improvement and showa lawn services TH-cam ad the options are endless. It's your job as a digital marketer to think of what the client didn't think of doing and then sell the client on your strategy. I'd love to chat further but you really want to level up your Google ads game check out my Google ads course with coaching included link here: neptunedesign.thinkific.com/courses/profitable-ppc
@@NeptuneDesign Thanks you a lot