David Rusenko - How To Find Product Market Fit

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  • เผยแพร่เมื่อ 21 ธ.ค. 2024

ความคิดเห็น • 286

  • @oweisman
    @oweisman 2 ปีที่แล้ว +36

    If I had to recommend just one talk about startups to someone, this would be it! This guy is such a natural presenter and so practical. Kudos!

    • @abedtau3503
      @abedtau3503 2 ปีที่แล้ว

      100% agree

    • @ZelenoJabko
      @ZelenoJabko 9 หลายเดือนก่อน

      He probably rehearsed for weeks...

    • @Xnaarkhoo
      @Xnaarkhoo 4 หลายเดือนก่อน

      Stoped at minute 6 - so lame

  • @brendan2240
    @brendan2240 2 ปีที่แล้ว +62

    How have only 500K people viewed this in the past 3+ years?
    It's literally a competitive advantage to be in the 500K group of people that have viewed this presentation!

    • @renoirfariacom
      @renoirfariacom 6 หลายเดือนก่อน +1

      That explains the high volume of shitty product pitches we see in the majority of tech/startup/innovation conferences.

    • @tonyrichmond9428
      @tonyrichmond9428 2 หลายเดือนก่อน

      It's an hour long on TH-cam.

  • @facutti4213
    @facutti4213 3 ปีที่แล้ว +13

    If you wanna be an entrepeneur you could literally throw away 5 years of college instead of this masterpiece seminar, no joke.

  • @ggadguy
    @ggadguy 6 ปีที่แล้ว +693

    I think he meant the first line of code was done in 2006, not 2016.

    • @swagv
      @swagv 6 ปีที่แล้ว +25

      How can a CEO quote 2016 as 12 years ago??

    • @abdulazizalshehri1995
      @abdulazizalshehri1995 6 ปีที่แล้ว +37

      If you got 300 million you will know

    • @AlexRosier
      @AlexRosier 6 ปีที่แล้ว +60

      People, we're living in the future. It's 2028.

    • @albeit1
      @albeit1 6 ปีที่แล้ว +22

      @@AlexRosier No, YC is just backcasting to 2018. They issued a memo about this back in 2027, but not everybody saw it.

    • @tuirfghfhg1787
      @tuirfghfhg1787 5 ปีที่แล้ว +24

      fix your system clock, it's 2029

  • @danilkoshuev7075
    @danilkoshuev7075 4 ปีที่แล้ว +113

    I love how he summarizes every question before answering to it ❤️

    • @pablos3563
      @pablos3563 3 ปีที่แล้ว

      R u from Kazakhstan?

    • @danilkoshuev7075
      @danilkoshuev7075 3 ปีที่แล้ว

      No, I’m from Kyrgyzstan

    • @pablos3563
      @pablos3563 3 ปีที่แล้ว +1

      @@danilkoshuev7075 And how is it going after a year? Has found product market fit?

  • @danieldixoncom
    @danieldixoncom 4 ปีที่แล้ว +6

    By far one of the best talks on Product Market Fit. You'll know when you're here when every piece of this talk resonates.

  • @voice-of-freedom
    @voice-of-freedom 4 ปีที่แล้ว +18

    Just randomly came accross this and truly the best startup talk I have heard. Great getting away from the theoretical and in to the practical.

  • @SuperKillaki
    @SuperKillaki 6 ปีที่แล้ว +17

    This is the best one so far in the series.

  • @DRFoodReviews
    @DRFoodReviews 3 ปีที่แล้ว +8

    One of the best talks I’ve seen on startups. And a clinic on how to present material. I’m just left to wonder how much younger he could have looked in 2006.

  • @IcaroVolera
    @IcaroVolera 6 ปีที่แล้ว +93

    Damn, this talk made me feel better about my startup

    • @danieldulake8391
      @danieldulake8391 5 ปีที่แล้ว

      Thank you very much, this is what I’m looking for a long time!
      th-cam.com/video/gFhXs0CO3Ns/w-d-xo.html

    • @mckayprestwich
      @mckayprestwich 3 ปีที่แล้ว +1

      How is it going?

    • @ngannguyenkim2599
      @ngannguyenkim2599 3 ปีที่แล้ว

      Yeah, how is it going?

    • @IcaroVolera
      @IcaroVolera 3 ปีที่แล้ว +6

      @@ngannguyenkim2599 Closing our seed round. It is going forward

    • @xLightcrystalx
      @xLightcrystalx 3 ปีที่แล้ว +1

      @@IcaroVolera Great job man!

  • @juniorogunyemi5428
    @juniorogunyemi5428 4 ปีที่แล้ว +13

    This is the BEST seminar i've ever watched! thank you

  • @yucheng-liu
    @yucheng-liu 2 ปีที่แล้ว +7

    The part which resonates with me the most is, we like to say "This is so hard but it's because we are doing hard things". It does not always hold especially on PMF part. If you are feeling every step being hard, it implies you are not doing right. The right feeling is everything should be easy.

  • @忍者-v3x
    @忍者-v3x 2 ปีที่แล้ว +6

    This session is on repeat. David is a genius. A great business man.

  • @SouhailEntertainment
    @SouhailEntertainment 6 หลายเดือนก่อน +1

    00:00:00 - Introduction to David Rusenko and Weebly
    00:01:12 - Weebly's Early Journey and Initial Struggles
    00:02:49 - Early Days and Applying to Y Combinator
    00:04:19 - First Press Spike and Moving to San Francisco
    00:06:14 - Continued Struggles and Early Traction
    00:09:20 - Defining Product Market Fit
    00:09:52 - Stages of a Company and Initial Product Market Fit Search
    00:11:23 - Hardest Challenges in a Startup
    00:12:23 - Creating a New Market
    00:13:57 - Finding a Hidden Need and Customer Insights
    00:16:06 - Building a Remarkable Product
    00:16:33 - Step-by-Step Process to Achieve Product Market Fit
    00:17:35 - Listening to Customers and Rapid Prototyping
    00:18:57 - Testing Solutions with Customers
    00:20:16 - Keep Burn Low and Build a Quick Iteration Team
    00:20:51 - User Experience (UX) Testing Sessions
    00:24:07 - Minimum Remarkable Product and When to Launch
    00:27:08 - Prioritizing and Optimizing for Learning
    00:29:39 - Key Metrics for Product Market Fit
    00:32:00 - Importance of Active Users Over Signups
    00:33:23 - Beyond Product Market Fit: Scaling and Building a Brand
    00:34:18 - Product Market Channel Model Fit
    00:35:40 - Scaling the Team After Product Market Fit
    00:37:03 - Building a Brand Around a Fundamental Insight
    00:39:03 - Conclusion and Q&A Session

  • @Theddyfield
    @Theddyfield 4 ปีที่แล้ว +3

    Awesome! The phrase i loved the most was " Minimum Remarkable Product".

  • @SoufianeDouimia
    @SoufianeDouimia 4 ปีที่แล้ว +1

    Now I understand why most people aren't successful, only 100k views . This TH-cam channel is better than Harvard

  • @herval
    @herval 2 ปีที่แล้ว

    This is probably the best video in the entire YC library!

  • @aaronbirook4367
    @aaronbirook4367 2 ปีที่แล้ว +1

    This is the best video on YCs TH-cam channel. But y’all not paying attention.

  • @freemanjiang
    @freemanjiang 2 ปีที่แล้ว +2

    The fact that this is free is insane

  • @vincentbayliss151
    @vincentbayliss151 3 ปีที่แล้ว +4

    This is gold! I have been over cooking my products and not focusing properly on the process. Great advice that I'll align too.

  • @punnyabrata
    @punnyabrata ปีที่แล้ว +1

    That moment when in front of 1000 people you can name and shame the dude who wrote you off in front of a 1000 people and you do that so nonchalantly and casually that you do not even acknowledge the dude's worth. Pure savage! That is success 🏆🏅👑.

  • @lsdimontenegro5705
    @lsdimontenegro5705 3 ปีที่แล้ว +2

    What a smart and humble guy. Much admiration.

  • @AcharyaChanakya108
    @AcharyaChanakya108 4 ปีที่แล้ว +36

    This is a brilliant talk!
    Cleared up so many things for me.
    Thank you David & YC!

  • @victorsuarez3
    @victorsuarez3 2 ปีที่แล้ว +3

    One of the best YC talks ever. So many lessons.

  • @GarageToolCarWrapCRM
    @GarageToolCarWrapCRM 4 ปีที่แล้ว

    Most talks about product market fix is vague. Love how detailed this is.

  • @datacenteredleadership9400
    @datacenteredleadership9400 4 ปีที่แล้ว +1

    Product market fit is key, even if it’s one simple function that works better than anything else out there. Continuously iterate, building and engaging in unbiased user testing. When there is product market fit, growth will be positive and rapid without any ad spending required.

  • @El_Diablo_12
    @El_Diablo_12 3 ปีที่แล้ว

    One of the most valuable videos on TH-cam right here.

  • @antonycarles1499
    @antonycarles1499 3 ปีที่แล้ว +1

    it's good that David repeat the questions from audience, i hardly can't hear their questions

  • @novaria
    @novaria 4 ปีที่แล้ว +1

    This contains not just one but several actually useful thoughts . Go watch till the end, you won't regret it.

  • @buchbakhsh
    @buchbakhsh 2 ปีที่แล้ว +2

    35:10 "Listen to the problems but don't ignore their solutions!" Don't ignore! Listen to their solutions to better understand their problem.

  • @gustafklimt
    @gustafklimt 6 ปีที่แล้ว +77

    best talk so far. Very informative.

    • @TheRedBallz
      @TheRedBallz 6 ปีที่แล้ว +3

      Sam Altman's "How to succeed with a Startup" is also incredibly good

  • @derduskenga
    @derduskenga 2 ปีที่แล้ว

    First time to understand the difference between market fit and product market fit. Thank you very much.

  • @michaeltucker7608
    @michaeltucker7608 10 หลายเดือนก่อน

    He nailed every single part of this. Very impressive.

  • @zeljkapotoku275
    @zeljkapotoku275 8 หลายเดือนก่อน

    David Rusenko is so great person, giving this great and informative video. Thank you!

  • @camillorohe6996
    @camillorohe6996 3 ปีที่แล้ว +1

    He points out the importance of Product Market Fit very well. What I dislike is he seems to present people a recipe how to get there, meaning he has found the truth to the problem of Product Market fit. It is way more nuanced & complicated than to simply score high on NPS. Michael Seibel's way of cleaning up the misconceptions people have on founding a company is much more of a guidance, at least for me. Nonetheless great insights by Rusenko (to keep it short).

  • @reconf1gur3d63
    @reconf1gur3d63 2 ปีที่แล้ว +2

    R.I.P David. Gone way before your time.

  • @neves69
    @neves69 4 ปีที่แล้ว +4

    THIS IS ABSOLUTE GOLD

  • @smilebig3884
    @smilebig3884 2 หลายเดือนก่อน

    Omg one of the best video over the internet… gold information

  • @goodbyetube9545
    @goodbyetube9545 6 ปีที่แล้ว +14

    Really enjoying listening to this talk. Best.

  • @bahtiyaruzumcuoglu4744
    @bahtiyaruzumcuoglu4744 4 ปีที่แล้ว +2

    What is the idea of Weebly ? Website creation ? Hosting ? That idea existed ever since internet was existed. There were dozens of website creation platforms even back in 1999s. Weebly just took the same idea and modernized it with refreshed design. It was a matter of accessing the capital and only a few people has that privilege in the whole world.

  • @bolimov
    @bolimov ปีที่แล้ว

    Thanks for putting these great contents on your channel. It feels like in an accelerator.

  • @DiamondOkoh
    @DiamondOkoh 5 ปีที่แล้ว +14

    Learnt so much from this video. So much lesson to learn and I am actually through this phase. This is what value looks like

  • @dominicheng3237
    @dominicheng3237 4 ปีที่แล้ว +1

    This is so helpful and intense. Full run of the video is more 3-4 hours since this is condensed into 1 as David speaks real fast (common trait of the VC/entrepreneurs)

  • @gurkaransingh449
    @gurkaransingh449 3 ปีที่แล้ว +1

    i literally just fall in love with this guy's thought process, so freakin relatable!

  • @pavloivanchyshyn8820
    @pavloivanchyshyn8820 6 ปีที่แล้ว +12

    Very interesting and useful presentation!

  • @mirzapahlevi4182
    @mirzapahlevi4182 4 ปีที่แล้ว +1

    this is great and very helpful for start up and existing companies which needs pivoting because of decliing sales

  • @PraveenKumar-ih9rj
    @PraveenKumar-ih9rj 3 ปีที่แล้ว +1

    Simply insightful. Thanks for making this public.

  • @BladeofLight1996
    @BladeofLight1996 6 ปีที่แล้ว +8

    My new answer for "Who's your favorite entrepreneur?": David Rusenko

  • @justindonovan781
    @justindonovan781 5 ปีที่แล้ว +7

    Very thorough lecture. Really impressed

  • @natashasamuel9346
    @natashasamuel9346 2 ปีที่แล้ว

    Great Business advice.
    Keep up the good work.
    Thank You,
    Natasha Samuel

  • @niinoi1214
    @niinoi1214 4 ปีที่แล้ว +1

    Very insightful video. This is definitely worth transcribing.

  • @yaronbbb
    @yaronbbb 4 ปีที่แล้ว +1

    One of the best product fit session out there!

  • @ashutoshchauhan8365
    @ashutoshchauhan8365 2 ปีที่แล้ว

    Thank your so much David and y combinator for this knowledge

  • @jacob_mp
    @jacob_mp 4 ปีที่แล้ว +1

    This presentation is wonderful, very useful.

  • @饶泽海
    @饶泽海 ปีที่แล้ว

    Brilliant talk, brilliant speaker!

  • @DesignLead
    @DesignLead 6 ปีที่แล้ว +10

    Cool! Thanks for the great info...

  • @HardyCozen
    @HardyCozen 5 ปีที่แล้ว +2

    What a bright young man.

  • @naveenrs7460
    @naveenrs7460 3 ปีที่แล้ว +2

    I love your explanation and simple slides with awesome data sir!
    Thank you for very useful speech!

  • @hussamalshamaily5441
    @hussamalshamaily5441 6 ปีที่แล้ว +3

    Such an insightful talk by David Rusenko. Thank you so much.

  • @mosialive
    @mosialive 2 ปีที่แล้ว

    This was a great talk. I enjoyed it. Thanks YC!

  • @photographybya7602
    @photographybya7602 3 ปีที่แล้ว +1

    Engaging speaker, tons of great info.

  • @robertuy5485
    @robertuy5485 3 ปีที่แล้ว +1

    Very informative video. Thank you for the presentation easy to understand.

  • @ahsanmohammed1
    @ahsanmohammed1 2 ปีที่แล้ว +1

    9:00
    What caused the product market fit to catch?

  • @iliachigogidze6550
    @iliachigogidze6550 5 ปีที่แล้ว +7

    I'm really curious what they (Weebly) were doing wrong and how they changed that things to achieve product market fit

  • @SineadWalshMansfield
    @SineadWalshMansfield 5 ปีที่แล้ว +2

    Thank you for your insight. Such clarity in a nutshell. You are genial !!

  • @oliverweldner8704
    @oliverweldner8704 6 ปีที่แล้ว

    I would be interested in how to acquiring customers. This is the ultimate challenge. You can have the best and the worst product but you need customers to develop it into something valuable!

    • @HanisaMohamed
      @HanisaMohamed 5 ปีที่แล้ว

      You recruit them manually as paul graham has said

  • @cindy.belardo
    @cindy.belardo 3 ปีที่แล้ว +1

    Thank you for the super helpful insights!

  • @acche-rc
    @acche-rc 6 ปีที่แล้ว +16

    I wish I can like this video more than once like on Medium

  • @selenale7748
    @selenale7748 3 ปีที่แล้ว

    thank YC & David, it is very helpful

  • @wa1649
    @wa1649 หลายเดือนก่อน

    where did he get the 27 iterations from? i'm very curious...

  • @mpk08540
    @mpk08540 3 ปีที่แล้ว

    Best YC talk!

  • @richardjerome78
    @richardjerome78 3 ปีที่แล้ว

    Best video I’ve seen on the topic.

  • @ravipatel58
    @ravipatel58 6 ปีที่แล้ว +1

    Really great insights. Any idea if y combinator has market fit video for b2b startups?

  • @peterbloomingdale
    @peterbloomingdale 3 ปีที่แล้ว +1

    Phenomenal! Super informative and straight to the point!

  • @SarovokTheFallen
    @SarovokTheFallen 4 ปีที่แล้ว +1

    I really enjoyed this talk, really well done, thanks!

  • @nickjerrat
    @nickjerrat 5 ปีที่แล้ว +1

    This was awesome. Thank-you David.

  • @benediktwildoer8384
    @benediktwildoer8384 3 ปีที่แล้ว +1

    great talk. Thank you for sharing this

  • @henrikcarmel1
    @henrikcarmel1 5 ปีที่แล้ว +1

    This was very hands-on and helpfull

  • @HiteshUnavane
    @HiteshUnavane 2 ปีที่แล้ว

    What should be the retention rate ?

  • @prabhakarmishra2182
    @prabhakarmishra2182 2 ปีที่แล้ว

    I liked the idea of Minimum Remarkable Product in place of Minimum Viable Product

  • @controlledchaos4173
    @controlledchaos4173 6 ปีที่แล้ว +2

    wait. @1:54 He said he wrote the first line of code 12 years ago - in 2016 ?

    • @yusifya-adzagey6365
      @yusifya-adzagey6365 6 ปีที่แล้ว

      I think he meant 2006

    • @omizan
      @omizan 4 ปีที่แล้ว

      Later in the 2nd slide or so he writes 2006.

  • @victorsun5622
    @victorsun5622 4 ปีที่แล้ว +1

    how and where can i find my CTO for a startup company CEO/founder ? and may shares do i need give my CTO ??

  • @mobande3258
    @mobande3258 3 ปีที่แล้ว

    For rapid prototyping help I'd recommend Pretotyping techniques like Albert Savoia suggests

  • @antonioalejandrogonzalezca8691
    @antonioalejandrogonzalezca8691 6 ปีที่แล้ว +7

    Amazing insights

  • @IgorIvanchenkoChinese
    @IgorIvanchenkoChinese 4 ปีที่แล้ว +1

    great speaker with great experience!

  • @seobuddy
    @seobuddy 4 ปีที่แล้ว +3

    Thank you David! So much value in this lecture.

  • @setoelkahfi
    @setoelkahfi 3 ปีที่แล้ว

    42:30
    Optimist
    Determination

  • @svitlanatrofymenko1208
    @svitlanatrofymenko1208 3 ปีที่แล้ว +1

    Sure useful and interesting!! Thank you!

  • @ameyapatil1139
    @ameyapatil1139 5 ปีที่แล้ว +1

    Fantastic information ! Thank you

  • @rsdntevl
    @rsdntevl 2 ปีที่แล้ว

    What year are we in again?

  • @TheChaussonkiwi
    @TheChaussonkiwi ปีที่แล้ว

    Insanely great ! Thank you !

  • @SoftwareAndTechnology
    @SoftwareAndTechnology 5 ปีที่แล้ว +1

    You are awesome. Thanks for the insight.

  • @gatosgarage2179
    @gatosgarage2179 4 ปีที่แล้ว

    hi,he hasn't talked about any a advertisement ,im supposing the growth its word of mouth/organic???thanks, i love all the videos!!

  • @columnsai
    @columnsai 2 ปีที่แล้ว

    This talk is really good.

  • @kevinkang4427
    @kevinkang4427 4 ปีที่แล้ว

    Love the terse examples and stories throughout the video.

  • @einsteindonascimentojunior440
    @einsteindonascimentojunior440 3 ปีที่แล้ว +1

    What a great lecture!

  • @akhilsankar
    @akhilsankar 3 ปีที่แล้ว

    David is fantastic.

  • @dzlfiqar
    @dzlfiqar 6 ปีที่แล้ว

    Cool! Can't wait to watch the talk from gustaf

  • @Sraslh
    @Sraslh 10 หลายเดือนก่อน

    This one was a great one

  • @DaveStewartLondon
    @DaveStewartLondon 4 ปีที่แล้ว

    Who and what does David cite at 34:00 ?